Boerke

What Boerke does

Boerke, legally The Boerke Company, Inc. and operating as Cushman & Wakefield | Boerke, is a Wisconsin-based commercial real estate brokerage firm founded in 1921 in Milwaukee. The firm provides tenant representation, landlord representation, capital markets transactions, asset management, commercial development consulting, and market research across office, industrial, retail, healthcare, and land asset classes. Its client base spans enterprise occupiers, institutional investors, private equity groups, developers, and local users, with named engagements including Kenco Logistics, Baird, General Mills, Stellantis/FCA, Crown Equipment, and multi-billion-dollar healthcare systems.

Boerke generates revenue through transaction-based commissions on completed leases, sales, and capital markets deals, with negotiated per-transaction pricing rather than disclosed rate cards. The firm operates a sales-led GTM with dedicated teams per asset class and a direct brokerage distribution model across Wisconsin, anchored by a Milwaukee headquarters (731 N Jackson St, Suite 700) and a Madison regional office opened in 2020 (33 E Main St, Suite 241). The team of roughly 40 individuals includes senior principals with multi-decade track records — Jeff Hoffman's industrial team alone completes 60+ deals annually worth $300M+.

Boerke's competitive position rests on the Cushman & Wakefield Alliance partnership, which layers global CRE resources onto local Wisconsin relationships, and on a proprietary market intelligence platform that produces quarterly MarketBeat reports. The firm is privately held with no disclosed funding, no parent company, and no subsidiaries. In November 2025, Dawn Peterson was appointed President & CEO, succeeding interim CEO Mike Keane, marking a transition from broker-led to operations-led leadership.

Name

Boerke

Legal name

The Boerke Company, Inc.

Website

https://boerke.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Boerke (operating as Cushman & Wakefield | Boerke) is a Wisconsin commercial real estate brokerage founded in 1921, providing tenant/landlord representation, capital markets, and consulting services across office, industrial, retail, healthcare, and land sectors to investors, occupiers, and owners throughout Wisconsin.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Capital markets transactions
• Investment sales advisory
• Property management consulting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brokerage Commissions: The firm generates revenue through commercial real estate brokerage services including tenant representation, landlord representation, investment sales, and capital markets transactions. Revenue is earned through commissions on completed lease and sale transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Cushman & Wakefield | Boerke is a Wisconsin-based commercial real estate brokerage firm providing tenant representation, landlord representation, capital markets transactions, asset management, development consulting, and market research. Operating as an Alliance Partner of Cushman & Wakefield, the firm serves investors, occupiers, and property owners across office, industrial, retail, healthcare, land, and investment markets in Wisconsin. Revenue is earned through commissions negotiated on individual lease and sale transactions.

Product overview

Cushman & Wakefield | Boerke is a commercial real estate brokerage firm offering a unified suite of advisory services rather than a software product platform. The firm provides six core service lines: Tenant Representation & Leasing, Landlord Representation & Advisory, Asset Management & Portfolio Optimization, Capital Markets Transactions, Commercial Development Consulting, and Market Research & Analysis. These services collectively cover office, industrial, retail, land, and investment markets across Wisconsin. The company operates as a member of the Cushman & Wakefield Alliance, combining local expertise with global resources to serve investors, occupiers, and property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation & Leasing Commercial real estate brokerage service that helps clients find and secure commercial spaces, including lease restructuring and local market expertise for tenants across Wisconsin. Serves office, industrial, retail, and healthcare tenants.
• Landlord Representation & Advisory Trusted landlord services and accurate market research to maximize property potential, with tailored strategies ensuring optimal performance for property owners in the Wisconsin market.
• Asset Management & Portfolio Optimization Customized advisory solutions to elevate portfolio performance, leveraging local market expertise for maximum asset value for property owners and investors across Wisconsin.
• Capital Markets Transactions Expert support and market knowledge for navigating commercial real estate acquisitions and dispositions, including investment sales, portfolio analysis, sale-leasebacks, and capital markets transactions for office, industrial, retail, healthcare, and multifamily assets.
• Commercial Development Consulting Strategic guidance and precise research for commercial development projects, including land disposition, land assemblage, and navigating municipal entitlement processes (TIFs, rezoning) for landowners and developers in Wisconsin.
• Market Research & Analysis Comprehensive research covering key regional markets in Wisconsin to empower decisions with detailed market insights, including quarterly MarketBeat reports for Milwaukee and Madison markets and proprietary market intelligence databases.

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cushman & WakefieldflagshipStrategic or Co-development Partner · 1 January 1921The Boerke Company, Inc. operates as an Alliance Partner of Cushman & Wakefield, combining local Wisconsin expertise with global resources. This partnership provides access to Cushman & Wakefield's worldwide network, enabling the firm to serve clients with international real estate needs while maintaining local market expertise. The alliance has been in place since Boerke joined as an alliance partner, with the firm having operated for over 100 years.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Colliers International: Global CRE services firm with strong U.S. capital markets and brokerage platform; competes with Boerke in investment sales (Heather Dorfler and others came from Colliers). Direct competitor in Wisconsin retail/industrial investment sales and tenant rep.
• Newmark Group: Public CRE services firm offering tenant rep, capital markets, and investment sales. Competes with Boerke in office and industrial landlord/tenant representation in Midwest secondary markets.
• Transwestern Commercial Services: Mid-size U.S. CRE services firm offering tenant rep, agency leasing, capital markets, and property management. Comparable service mix to Boerke across office and industrial in Midwest markets.
• NAI Global: Network-based CRE services franchisor similar in structure to the Cushman & Wakefield Alliance model. Competes in industrial, office, and investment sales across U.S. secondary markets similar to where Boerke operates.
• Lee & Associates: Privately held, principal-led CRE services firm in North America offering brokerage, integrated portfolio services, and capital markets comparable to Boerke's full-service model. Competes in Midwest industrial and office submarkets.
• JLL (Jones Lang LaSalle): Global CRE services and investment firm competing in tenant representation, capital markets, and project management. Overlapping service portfolio with Boerke across office, industrial, and capital markets in Midwest markets.
• CBRE Group: The largest global CRE services firm offering tenant rep, landlord rep, capital markets, investment sales, and research — directly overlapping Boerke's full-service offering. Competes head-to-head in Milwaukee/Madison for the same enterprise clients (e.g., Boer's prior employer of several staff).

Broad incumbents

• Cushman & Wakefield: Boerke's Alliance Partner; global CRE services giant providing brand, referrals, and international reach. Comparable as the parent platform whose services and client base Boerke mirrors locally in Wisconsin.

Regional players

• Marcus & Millichap: Investment real estate brokerage with strong U.S. footprint and institutional investment sales specialization. Comparable to Boerke's investment sales/capital markets team, though typically multi-family and net-lease focused.
• Mid-America Real Estate: Midwest-focused retail real estate brokerage and investment firm. Sarah Koenekamp previously worked at Mid-America before joining Boerke; competes with Boerke's retail team in Wisconsin retail leasing and investment sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-boerke-company-inc-
• Xx.com/theboerkeco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boerke