What fluent cx does

Fluent:cx Ltd. is a UK-registered Salesforce consulting boutique (Company Registration Number 14789717) founded in 2023 by Stewart Holt, Peter Leman, and Steven Ward, operating as a wholly-owned subsidiary of Salesfive GmbH since the February 2025 acquisition. The company translates customer experience strategies into Salesforce implementations, specialising in three core product pillars: Salesforce Agentforce (AI-powered autonomous agents for service, sales, and employee productivity), Salesforce Field Service (mobile workforce management with AI scheduling), and Salesforce Service Cloud Voice (AI-powered contact centre telephony, typically with Amazon Connect). Around these pillars, fluent:cx has built proprietary accelerators — Open CTI Migration, Zendesk Data Migration, Service Cloud QuickStart, Salesforce Voice QuickStart, and Field Service AI Ready QuickStart — that compress typical implementation timelines from months to weeks.

The company's go-to-market is a direct enterprise and mid-market field sales motion targeting verticals including Manufacturing, Business Services, Financial Services, Energy & Utilities, Media & Entertainment, Travel/Transport/Hospitality, and Healthcare & Life Sciences. Revenue derives from project-based consulting engagements (discovery, design, implementation) plus managed services and ongoing support under multi-year contracts. Marketing leverages content, customer success stories, LinkedIn, newsletters, hosted events (Salesforce Agentforce World Tour Networking Drinks, Field Service Community events), and PR — amplified by Salesforce's partner ecosystem as a co-sell channel.

Post-acquisition by Salesfive Group, fluent:cx operates within Europe's largest Salesforce boutique network (430+ experts, 13 offices, 2,000+ certifications across UK, Germany, Switzerland, and Croatia). Recognised with the Salesforce Rising Star Award (December 2023) and the Agentforce Accelerators Partner Award 2025 (UKI), the company serves enterprise customers including Jaguar Land Rover, Simplyhealth, Bionic, Casio, Dyson, Douglas, E.ON, Fujifilm, Lindt, and Mainova, claiming 850+ supported companies and 1,000+ successful Salesforce projects with a reported 4.9/5 customer satisfaction rating.

Name

fluent cx

Legal name

fluent:cx Ltd.

Website

https://fluentcx.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Fluent:cx is a UK Salesforce consulting boutique and subsidiary of Salesfive Group that implements Agentforce, Field Service, and Service Cloud Voice for enterprise and mid-market clients across Europe, complemented by proprietary migration accelerators and managed services.

Ownership category

akta.pro rank

Product category

Salesforce Consulting and Implementation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Salesforce consulting
• Salesforce implementation
• Ai consulting services
• Crm migration services
• Field service consulting

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Salesforce Implementation Services: End-to-end consulting and implementation services for Salesforce solutions including Service Cloud, Agentforce, Field Service, Voice, and Data Cloud. Project-based engagements typically covering discovery, design, implementation, and ongoing support.
2. Managed Services & Support: Ongoing support, optimization, and managed services post-implementation including enablement, training, and hypercare support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

fluent:cx is a full-service Salesforce consulting partner that translates customer experience strategies into Salesforce technology implementations for enterprise and mid-market clients. Core offerings include analysis and design, technology consulting and implementation, AI and data consulting, and user enablement/training, delivered around three Salesforce platform pillars: Agentforce AI agents, Service Cloud Voice, and Field Service. The practice complements these with proprietary migration accelerators for Open CTI-to-Voice and Zendesk-to-Service Cloud transitions.

Product overview

fluent:cx is a full-service Salesforce consulting partner operating as part of the Salesfive Group, Europe's largest Salesforce boutique partner. The company translates customer experience strategies into Salesforce implementations, offering both consulting services and structured accelerators built on top of the Salesforce platform. The portfolio is anchored by three core Salesforce products — Salesforce Agentforce (AI-powered autonomous agents), Salesforce Field Service (intelligent mobile workforce management), and Salesforce Service Cloud Voice (AI-powered contact centre telephony) — complemented by fluent:cx's own migration accelerators (Open CTI Migration, Zendesk Data Migration, Service Cloud QuickStart), and consulting services (AI & Data Enablement, Technology Consulting, Analysis & Design, and Enablement & Training). The combined offering provides end-to-end capabilities from strategy and design through to implementation, AI integration, and ongoing enablement.

Differentiator

Problem solved

Functional benefit

Products and services

• Analysis & Design Discovery and design service that examines client requirements and creates a tailored solution approach before Salesforce implementation begins, enabling the customer's Salesforce vision to be realised effectively. Targeted at organisations beginning a Salesforce transformation.
• Technology Consulting & Implementation Technology consulting service covering Salesforce tool selection, implementation, and continuous enhancement over time. Guides clients in identifying the right technological approach aligned with their goals, vision, and challenges. Targeted at organisations selecting and deploying Salesforce solutions.
• AI Consulting & Data Enablement AI consulting service spanning use-case mapping, data readiness assessment, AI governance, model integration, and short prototype cycles that deliver initial results in weeks. Focused on Salesforce AI capabilities including Einstein and Agentforce. Targeted at enterprises seeking to operationalise AI within Salesforce.
• Enablement & Training User and administrator training service that ensures maximum adoption and efficient use of Salesforce solutions post-implementation through focused, practical training programmes. Targeted at teams adopting newly implemented Salesforce platforms.
• Open CTI to Salesforce Voice Migration Accelerator Structured migration framework transitioning organisations from legacy Salesforce Open CTI to Salesforce Voice ahead of the February 2028 Open CTI retirement, including readiness assessment, architecture design, phased rollout, and telephony integration. Vendor-agnostic approach. Targeted at organisations with legacy Open CTI deployments.
• Voice Migration Consultancy Accelerator Expert advisory framework for organisations migrating to Salesforce Voice, covering migration readiness, specialist guidance, technical and provider alignment, and licensing and transition support across four phases. Targeted at enterprises evaluating Voice migrations.
• Zendesk to Service Cloud QuickStart Complete Zendesk replacement accelerator delivering a fully configured, best-practice Salesforce Service Cloud environment in as little as 8 weeks, including case management, routing, automation, reporting, data migration, and user enablement. Targeted at organisations replacing Zendesk with Salesforce Service Cloud.
• Zendesk Data Migration Accelerator Standalone concierge data migration package that moves Zendesk data (tickets, users, organisations, knowledge) into Salesforce Service Cloud in days using a pre-tested, secure framework. Designed for organisations with existing Service Cloud or mid-migration.
• Salesforce Voice QuickStart Rapid Amazon Connect deployment integrated with Salesforce, including up to 5 teams/queues, custom AWS experience and a proven framework for AI adoption. Delivered in weeks rather than months. Targeted at organisations standing up Salesforce Voice contact centre capabilities quickly.
• Field Service AI Ready QuickStart Best-practice Agentforce Field Service deployment accelerator covering core configuration of scheduling, territories, and mobile apps, with options for full Salesforce org setup, data migration, and external integrations. Targeted at organisations deploying AI-ready Salesforce Field Service.

Quantifiable outcome

• 90% faster email responses (from 12 minutes to 1 minute) for Simplyhealth
• +6 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• Salesfive GroupcoreStrategic or Co-development Partner · 3 March 2025In February 2025, fluent:cx UK was acquired by Salesfive Group, a boutique German consultancy and Europe's largest Salesforce boutique partner. The acquisition expands fluent:cx's capabilities across Europe and provides access to over 360 experts across twelve locations. Fluent:cx operates as a subsidiary while benefiting from the group's scale and expertise.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global systems integrator with a multi-thousand-person Salesforce practice covering Service Cloud, Agentforce, Field Service, and Data Cloud implementations. Competes with fluent:cx on large, multi-cloud enterprise deals; broader portfolio includes strategy, change management, and other tech stacks.
• Capgemini: Global SI with a dedicated Salesforce Customer Experience practice serving European and global enterprises. Competes with fluent:cx for multi-country Salesforce transformations, especially in manufacturing, financial services, and energy & utilities, fluent:cx's stated verticals.
• IBM Consulting: IBM's consulting arm includes a Salesforce practice focused on AI-augmented customer experience transformations. Overlaps with fluent:cx on Service Cloud, Agentforce, and voice/contact centre work, but at significantly larger scale and with broader technology portfolio.
• Deloitte Digital: Deloitte's digital transformation arm includes a substantial Salesforce practice delivering Customer Experience, Marketing Cloud, and Service Cloud transformations. Targets the same enterprise Salesforce buyer as fluent:cx but with significantly larger global delivery capacity.
• Wipro: Global IT services firm with a Salesforce practice focused on Service Cloud, Marketing Cloud, and customer experience transformations. Overlaps with fluent:cx on enterprise customer experience projects, particularly in manufacturing, financial services, and energy sectors.
• Cognizant: Global IT services firm with a large Salesforce practice delivering CX, Service Cloud, and AI implementations across multiple verticals. Direct competitor for enterprise Salesforce deals, particularly in healthcare and life sciences where Cognizant has domain depth.
• Infosys (incl. Simplus): Global SI that acquired Simplus, a Salesforce pure-play, giving it a dedicated large-scale Salesforce delivery capability. Competes directly with fluent:cx on enterprise Salesforce implementations and AI agent deployments, but at significantly larger scale.

Direct peers

• EPAM Systems: Global digital engineering services firm with a growing Salesforce practice spanning CX, Service Cloud, and AI agent deployments. Competes with fluent:cx for mid-market and enterprise Salesforce transformations, particularly in financial services and healthcare.
• Slalom: US-headquartered consulting firm with a large dedicated Salesforce practice delivering Service Cloud, Field Service, and AI agent implementations. Closely comparable to fluent:cx as a mid-to-large Salesforce-focused consultancy, with overlapping go-to-market and similar customer types.
• Persistent Systems: India-headquartered digital engineering firm with a significant Salesforce-focused practice delivering Service Cloud, Field Service, and AI implementations. Comparable to fluent:cx as a Salesforce-specialist competitor with similar delivery accelerators and enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fluent-cx

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fluent cx