Project Better Energy

What Project Better Energy does

Project Better Energy is a UK-based renewable energy solutions provider, headquartered in Burton-on-Trent and founded in 2011, that delivers end-to-end commercial and residential renewable energy projects spanning consultancy, design, construction, installation, monitoring, and maintenance. Its core product portfolio comprises commercial solar PV systems, commercial battery storage, EV charging infrastructure (AC and DC up to 360kW), infrared heating, and air-sourced hot water systems. The group operates through four principal subsidiary brands: Project Solar UK (the self-described UK's largest residential solar panel retailer), Project EV (commercial EV charging), and Project CÜRV (residential infrared heating and air-sourced hot water), with Photon Energy and EG Solar added via acquisition in November 2025.

The business operates a hybrid revenue model. Customers can acquire systems directly via CAPEX purchase, enter a 15-25 year Power Purchase Agreement, or use third-party finance arranged through the company acting as an FCA-authorised credit broker (FRN 704316). Commercial customers pay for turnkey project delivery plus ancillary services, while the new Project Better Energy+ AI platform (launched September 2025 with Joulen as a £4.7m initiative) introduces recurring subscription-style revenue by overlaying solar, battery storage, smart forecasting and automated energy trading on top of the installed hardware base.

The go-to-market is primarily direct enterprise sales for commercial clients (with a dedicated commercial energy expert team) and direct-to-consumer sales for residential customers through Project Solar UK, complemented by finance partner channels and a growing set of co-branded GTM and energy supply partnerships (e.g. Npower Business Solutions). Following a strategic PE investment from Freshstream in October 2023 and the November 2025 double acquisition, the company has stated revenue of approximately £100m as of 2023 and is positioning itself as one of the UK's largest independent renewable energy platforms.

Name

Project Better Energy

Legal name

Project Better Energy Limited

Website

https://projectbetterenergy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

UK-based renewable energy solutions provider delivering turnkey commercial solar, battery storage, EV charging, infrared heating and air-sourced hot water systems to businesses and households, via subsidiaries including Project Solar UK, Project EV and Project CÜRV, with an AI optimisation platform added in 2025.

Ownership category

akta.pro rank

Product category

Commercial Renewable Energy Solutions

NAICS

Solar Electric Power Generation (221114)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

akta.pro secondary industries

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Resilience & Backup Power Solutions (Critical Facilities, Islanding) (EUAMAJAK)

Keywords

• Commercial solar installation
• Battery storage systems
• EV charging infrastructure
• Renewable energy services
• AI energy optimisation

Headquarters

HQ city

Burton-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: Sale and installation of commercial solar systems. Revenue generated from CAPEX purchases, Power Purchase Agreements (PPA), and financed installations. The company offers turnkey solutions from consultancy through to installation and maintenance.
2. Battery Storage Systems: Commercial battery storage solutions sold as CAPEX purchases, PPA options, or finance agreements. Revenue from sale of battery systems and associated installation services.
3. EV Charging Infrastructure: Sale and installation of EV chargers (AC and DC) to businesses. Offers revenue generation through public EV charging activity via the Project EV Pro App. Eligible for OZEV Workplace Charge Scheme grants.
4. Credit Broker Services: Company acts as a credit broker, not a lender, offering finance from a panel of lenders. Credit is subject to status and affordability. Revenue generated through broker arrangements with financing partners.
5. AI Energy Optimization Platform: Subscription or service fees for AI-driven energy optimization platform (Project Better Energy+) that helps households and businesses reduce energy costs through intelligent energy management, trading, and peak avoidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Project Better Energy is a UK renewable energy solutions provider that consults, designs, constructs, installs, monitors and maintains commercial solar PV, battery storage, EV charging, infrared heating, and air-sourced hot water systems for businesses, alongside residential solar through its Project Solar UK subsidiary. It overlays these hardware solutions with Project Better Energy+, an AI-powered energy optimisation platform that combines solar generation, battery storage, and smart forecasting to cut energy costs, optimise renewable use, and unlock energy trading opportunities.

Product overview

Project Better Energy is a comprehensive renewable energy solutions provider offering a portfolio of interconnected products and services. The core commercial offerings include Commercial Solar Systems, Commercial Battery Storage, EV Charging infrastructure, Infrared Heating, and Air Sourced Hot Water systems. The portfolio includes subsidiary brands: Project Solar UK (UK's largest solar panel retailer for domestic/residential solar), Project EV (EV charging solutions from AC to ultra-rapid DC), and Project CÜRV (residential heating and hot water). Recent acquisitions include Photon Energy and EG Solar (Elco Group), expanding commercial solar capabilities. The AI-powered Project Better Energy+ platform overlays these hardware solutions, combining solar, battery storage, and smart forecasting to optimise energy use and enable trading opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Project Solar UK: The UK's largest solar panel retailer, supplying and installing market-leading solar products for domestic and commercial properties.
• Project EV
• Project CÜRV
• Project Better Energy+

Products and services

• Commercial Solar Systems Bespoke-designed commercial solar panel systems engineered to integrate with businesses' unique energy requirements, reducing operational costs and enhancing corporate sustainability. Offered with CAPEX, PPA, or finance options.
• Commercial Battery Storage Scalable battery storage systems providing backup power during outages, load management, peak shaving, and off-peak power utilisation for light and heavy commercial applications.
• EV Charging Solutions

Quantifiable outcome

• Businesses save up to 47% on energy bills with AI optimization
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Photon EnergycoreStrategic or Co-development Partner · 10 November 2025Acquisition of Photon Energy strengthens PBE's position in the UK solar market. Photon Energy brings strong track records and extensive project pipelines across commercial new build, residential new build, and commercial retrofit segments, serving blue-chip clients.
• EG Solar (Elco Group)coreStrategic or Co-development Partner · 10 November 2025Acquisition of Elco Group (trading as EG Solar) complements PBE's residential retrofit sector leadership through Project Solar UK. Brings capabilities across commercial and residential new build segments with flagship project experience.
• JoulenflagshipTechnology or Integration · 15 September 2025Strategic partnership to launch AI-driven energy optimization platform. £4.7 million initiative combining PBE's solar expertise with Joulen's advanced optimization technology. Platform helps households save over £1,100 annually and businesses cut energy costs by up to 47%. Enables energy trading and grid support capabilities.
• Dow Schofield WattsminorImplementation/ SI/ Consulting PartnerCorporate finance advisors led by Ryan Shields in the Midlands, transaction services led by Richard Hooper in London. Legal advisors Gateley Legal led by Oliver Harker. Advisory support for acquisition strategy.
• Npower Business SolutionsminorGTM or Marketing PartnerWorking in conjunction with PBE to deliver a dovetailed and bespoke energy package designed to maximize ability to reduce reliance on imported electricity. Includes pre-agreed transparent management fee and access to intelligence and data.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Good Energy: UK renewable electricity supplier and small-scale generator with growing solar and EV propositions. Comparable as a UK-focused green energy retailer/services provider.
• Low Carbon: UK renewable energy developer building solar farms, battery storage and EV charging infrastructure. Comparable in bundling solar, storage and EV charging under one platform.
• Lightsource BP: UK-headquartered, BP-backed solar developer and operator. Highly comparable as a UK solar energy platform, though more utility-scale than PBE's distributed/commercial tilt.
• Anesco: UK-based installer and developer of solar PV and battery storage across commercial and residential markets. Closest direct competitor in turnkey solar + storage delivery.

Broad incumbents

• Drax Group: UK renewable energy generator expanding into battery storage and flexibility services. Comparable as a UK-listed renewable platform, though more generation-focused than distributed.
• RES (Renewable Energy Systems): Global renewable energy developer with significant UK wind, solar and storage development. Comparable UK renewable infrastructure player with overlapping customer and policy exposure.
• Centrica / British Gas: UK energy major with growing solar, battery, EV charging and heat-pump installations through British Gas. A scaled incumbent that competes for the same B2B and B2C customers.
• EDF Renewables UK: Subsidiary of EDF with UK solar, battery and on-site energy projects. Comparable broad incumbent competing for commercial solar and EV charging contracts.
• Octopus Energy: Large UK energy retailer with deep renewables push (smart tariffs, Kraken platform, EV, heat pumps, solar). Major competitive threat in residential solar and AI-optimized energy management.

Emerging players

• Powervault: UK-based battery storage manufacturer and installer focused on residential and SME customers. Overlaps with PBE's battery storage offering, though smaller in scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ProjectBetterE1
• YouTubeyoutube.com/channel/UCBSJwZs4YFDSBCIuqfLC_ww
• Facebookfacebook.com/Project-Better-Energy-106552981733110
• LinkedInlinkedin.com/company/project-better-energy
• Instagraminstagram.com/projectbetterenergy/?hl=en
• TikToktiktok.com/@projectbetterenergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Better Energy