Good Energy Group
Good Energy is a UK renewable energy supplier offering 100% renewable electricity tariffs matched in real time with 3,000+ independent British generators, plus solar, battery, EV charger, and heat pump installation services to residential and business customers.
- Company typePrivate
- Founded2018
- HeadquartersChippenham, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Good Energy Group does
Good Energy Group, operating through Good Energy Services Limited (registered in England & Wales in 2018, headquartered at Monkton Park Offices, Chippenham), is a UK-based renewable energy supplier. Its core offering is 100% renewable electricity tariffs matched in real time on a half-hourly basis with power from more than 3,000 independent UK renewable generators, a capability externally ranked #1 on the Matched Clean Power Index. The company is the only B Corp certified home energy supplier in the UK and operates a separate business energy sub-brand alongside the residential proposition. Its product suite extends well beyond commodity electricity supply into home decarbonization hardware: solar panels and battery storage (installed in-house), EV chargers (installed in-house), and heat pumps (installed via partner Installio under a trusted-partner model). Each installation category is supported by a dedicated renewable tariff, including a renewable heat pump tariff and a renewable EV charging tariff, plus an export tariff that pays customers for excess solar generation back into the grid.
The underlying commercial model is a hybrid of recurring and transactional revenue. Recurring streams come from monthly residential and business energy supply contracts, plus export tariff payments to solar owners. Transactional streams come from one-off solar/battery/EV installation projects and partner-referred heat pump installations. Distribution is direct-to-consumer for residential customers via the join.goodenergy.co.uk website and the iOS/Android mobile app, and direct sales for business customers. Marketing is executed through content, organic social, a referral program, and prominent use of Trustpilot and B Corp credentials. Pricing is uniformly quote-based and not publicly disclosed, with monthly subscription billing for tariffs and pay-as-you-go billing for installations. The legal entity is privately held with no disclosed parent company, ownership changes, or external funding rounds. Geographic scope is UK only, with no international expansion signaled. AI/ML capability and developer-facing APIs are not disclosed; technology differentiation rests on the real-time matching platform and the depth of the generator network rather than on machine learning.
Good Energy Group firmographics
Firmographics- Name
- Good Energy Group
- Legal name
- Good Energy Services Limited
- Website
- https://group.goodenergy.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Good Energy is a UK renewable energy supplier offering 100% renewable electricity tariffs matched in real time with 3,000+ independent British generators, plus solar, battery, EV charger, and heat pump installation services to residential and business customers.
- Ownership category
- akta.pro rank
Good Energy Group industry classification
Industry- Product category
- Retail Renewable Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where Good Energy Group is headquartered
LocationHeadquarters
- HQ city
- Chippenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Good Energy Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Renewable Energy Tariffs: Residential and business energy supply contracts providing 100% renewable electricity and greener gas. Revenue generated through monthly energy bills based on consumption.
- Solar Panel Installation: Installation of solar panels and battery systems for homeowners to reduce energy bills and gain energy independence.
- Heat Pump Installation: Heat pump installation services delivered through trusted partner Installio, enabling homeowners to switch from fossil fuel heating to renewable heat.
- EV Charger Installation: Electric vehicle charger installation services with dedicated EV energy tariff for overnight charging.
- Export Tariffs: Payments to customers for excess electricity generated from their solar panels and exported back to the grid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Renewable electricity and gas tariffs for residential customers |
| Unit Pricing | Pay-as-you-go | Solar and battery installation packages |
| Unit Pricing | Pay-as-you-go | EV charger installation |
| Unit Pricing | Pay-as-you-go | Heat pump installation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Good Energy Group product offering
Product offeringCore offering
Good Energy is a UK-based renewable energy supplier offering 100% renewable electricity matched in real time with power from over 3,000 independent British renewable generators. The company complements its electricity supply with installation services for solar panels, battery storage, heat pumps, and EV chargers, along with associated tariffs and an export tariff for solar customers.
Product overview
Good Energy is a UK home energy supplier offering a portfolio of interconnected products centered on 100% renewable electricity. The core offering is renewable electricity tariffs matched in real time with over 3,000 independent UK generators. Additional products include export tariffs and Feed-in Tariff services for solar owners. The product suite extends to installation services for solar panels, battery storage, heat pumps (via partner Installio), and EV chargers, each with associated tariffs. A mobile app enables account management. For business customers, a separate sub-brand offers commercial versions of these products. The architecture is best described as a platform-plus-modules approach where the core electricity tariff anchors the relationship, with add-on products and installation services expanding the customer's renewable energy footprint.
Differentiator
Problem solved
Functional benefit
Products and services
- Renewable Electricity Tariffs 100% renewable electricity supply tariffs matched in real time with power from over 3,000 independent UK renewable generators. The company's flagship offering for residential and business customers seeking to switch from fossil fuel electricity.
- Export Tariffs One of the UK's leading export rates for solar panel owners, enabling customers to sell excess electricity generated from their solar panels back to the grid.
- Feed-in Tariff Services (FIT) Administrative services for customers receiving legacy Feed-in Tariff payments for renewable energy generation from their solar installations.
- Solar Panel Installation Solar panel installation service for homeowners, offering top-of-the-range technology designed and installed by green energy experts to cut energy bills and provide energy independence.
- Solar and Battery Products Battery storage products combined with solar panels to provide greater energy independence and bill savings for homeowners.
- Heat Pump Installation Heat pump installation services delivered through trusted partner Installio, enabling households to switch from fossil fuel heating to renewable heat pump systems.
- Renewable Heat Pump Tariff Dedicated electricity tariff for heat pump customers, supporting the transition to renewable heating with electricity pricing tailored to heat pump usage patterns.
- EV Charger Installation Electric vehicle charger installation service for residential customers, enabling home EV charging with renewable energy.
- Renewable EV Charging Tariff Greener electricity tariff designed for EV owners, helping customers charge their vehicles overnight for less using renewable energy.
- Business Energy Commercial renewable energy solutions for UK businesses, including renewable electricity supply, solar, battery, EV charging, and heat pump services for commercial properties seeking to reduce corporate carbon footprint.
Companies that use Good Energy Group
Customer profileSegments2 records
Ideal customer profiles2 records
Good Energy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Good Energy Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InstalliocoreInstallio serves as the trusted installation partner for heat pump systems. Good Energy refers customers to Installio for heat pump installation services as part of its comprehensive home decarbonization offerings. The partnership enables Good Energy to offer heat pump solutions without maintaining in-house installation capabilities for this specific technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Good Energy Group competitors and assessment
Company assessmentBroad incumbents
- EDF Energy: One of the Big Six UK energy suppliers with significant renewable generation assets and broad residential and business energy offerings. Comparable on retail electricity supply but with much larger scale.
- Shell Energy UK: UK retail arm of Shell offering residential gas, electricity, EV charging, and home energy solutions. Comparable as a broad incumbent with renewable product expansion.
- British Gas: Largest UK domestic energy supplier (Centrica) offering gas, electricity, EV, solar, and home services. Comparable as a UK residential energy provider with broader portfolio.
- Scottish Power: UK energy supplier and major wind generator (Iberdrola subsidiary) offering residential and business energy with strong renewable credentials. Comparable on retail supply and renewable generation ownership.
- E.ON UK: Major UK energy supplier with growing renewable tariff offerings, solar, EV, and heat pump solutions. Comparable as broad incumbent transitioning toward renewable retail.
Emerging players
- Tesla Energy: Provider of residential solar panels, Powerwall batteries, and EV chargers with global reach. Comparable on the home decarbonization hardware stack, though currently US-centric and not a UK retail electricity supplier.
Direct peers
- OVO Energy: Major UK energy supplier with carbon-neutral positioning and home decarbonization offerings (solar, EV, heat pumps). Comparable on green positioning and bundled home energy product suite.
- Ecotricity: Long-standing UK 100% renewable electricity and green gas supplier. Closest peer on renewable purity positioning and British-made generator sourcing ethos.
- Octopus Energy: UK-based renewable energy supplier offering 100% green tariffs, EV charging, solar, and heat pumps. Directly comparable in product breadth, target customer segments, and D2C digital-first model.
- Utility Warehouse: UK multi-utility reseller bundling energy, broadband, mobile, and insurance for households. Comparable as a UK residential energy retailer with bundled home services model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Energy Group social profiles
Digital presenceGood Energy Group compliance and trust
Trust signalCompliance1 record
Good Energy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Energy Group leadership team
Management profileNumber of profiles
Good Energy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Energy Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Energy Group
What does Good Energy Group do?
Good Energy is a UK-based renewable energy supplier offering 100% renewable electricity matched in real time with power from over 3,000 independent British renewable generators. The company complements its electricity supply with installation services for solar panels, battery storage, heat pumps, and EV chargers, along with associated tariffs and an export tariff for solar customers.
Is Good Energy Group a public or private company?
Good Energy Group is a private company. It is classified as unknown and is currently operating.
When was Good Energy Group founded?
Good Energy Group was founded in 2018. It employs 251 to 500 people.
Where is Good Energy Group based?
Good Energy Group is headquartered in Chippenham, United Kingdom, in the Europe region.
How does Good Energy Group make money?
Five revenue lines are on record. Renewable Energy Tariffs are the primary driver. The others are solar Panel Installation, heat Pump Installation, EV Charger Installation and export Tariffs.
Who are Good Energy Group's main competitors?
Broad incumbents on record are EDF Energy, Shell Energy UK, British Gas, Scottish Power and E.ON UK. Tesla Energy is listed as an emerging player. Direct peers are OVO Energy, Ecotricity, Octopus Energy and Utility Warehouse.
Does Good Energy Group have an API?
No public API is recorded for Good Energy Group.
What industry is Good Energy Group in?
Good Energy Group's product category is Retail Renewable Energy Supply. Its primary akta.pro industry code is CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 2211 and its SIC code is 4911.