HesabPay
HesabPay is a Delaware-incorporated digital payments platform operating in Afghanistan, offering a multi-channel wallet (mobile app, USSD, web), merchant POS, prepaid Visa card, E-Hawala agent network, and bulk enterprise disbursements to consumers, merchants, and businesses.
- Company typePrivate
- Founded2021
- HeadquartersKabul, Afghanistan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HesabPay does
HesabPay, Inc. is a Delaware-incorporated digital payments company founded in 2021 that operates primarily in Afghanistan. Its core offering is a multi-channel wallet and payment platform accessible via iOS/Android mobile app, a USSD *580# service for feature phone users without internet, and a web application at web.hesab.com. The platform supports peer-to-peer transfers, bill payments (electricity, internet, TV, government fees), mobile top-ups, flight and hotel bookings (via Duffel integration), food delivery (HesabEats), taxi and bus tickets, parcel delivery, and doctor appointments. Merchant acceptance is delivered through HesabPOS terminals (Sunmi-based hardware) supporting Visa, Mastercard, American Express, UnionPay, Discover, JCB, Apple Pay, and Google Pay, while cross-border payments are enabled by the HesabCard prepaid Visa card. Enterprise clients use a dedicated platform (enterprise.hesab.com) for bulk salary disbursements to up to 100,000 recipients with multi-level approval workflows, and a developer portal exposes RESTful APIs and WooCommerce/WordPress plugins. The technology stack includes an AI-powered conversational assistant ("Ask HesabPay") and a blockchain-secured transaction ledger built on Algorand. The company is regulated by Da Afghanistan Bank with KYC/AML obligations and is PCI DSS certified. Revenue is generated from monthly maintenance fees (15 Points for active accounts, AFN 15 for inactive), transaction fees, card interchange from Visa card services, and commissions on third-party services. The company lists a Delaware registered office and operational presence in Kabul, with an E-Hawala agent network of 1,200+ agents nationwide for cash-in/cash-out services.
HesabPay firmographics
Firmographics- Name
- HesabPay
- Legal name
- HesabPay, Inc.
- Website
- https://hesabpay.af
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HesabPay is a Delaware-incorporated digital payments platform operating in Afghanistan, offering a multi-channel wallet (mobile app, USSD, web), merchant POS, prepaid Visa card, E-Hawala agent network, and bulk enterprise disbursements to consumers, merchants, and businesses.
- Ownership category
- akta.pro rank
HesabPay industry classification
Industry- Product category
- Digital Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- International / Multi-Currency Wallets (FSAMAEAL)
- akta.pro secondary industries
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where HesabPay is headquartered
LocationHeadquarters
- HQ city
- Kabul
- HQ country
- Afghanistan
- HQ region
- Asia
Offices2 records
Markets served
HesabPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Monthly Maintenance Charges: Monthly maintenance fees deducted from user accounts: 15 Points for active accounts and AFN 15 for inactive accounts. This provides recurring revenue from the user base.
- Transaction Fees: Fees associated with money transfers, bill payments, and other financial transactions processed through the platform. Specific rates vary by transaction type.
- Card Interchange Fees: Revenue generated from card transactions through Visa Card services, including online purchases, in-store payments, and ATM withdrawals globally.
- Third-Party Service Commissions: Commissions from facilitating third-party services including flight bookings, hotel reservations, food delivery, and gift card purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Active Account Monthly Maintenance |
| Subscription | Monthly | Inactive Account Monthly Maintenance |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
HesabPay product offering
Product offeringCore offering
HesabPay is a digital wallet and payment platform serving Afghanistan, enabling users to send and receive money, pay bills (electricity, internet, TV, government fees), purchase mobile top-ups, and access third-party services such as flight bookings, hotel reservations, food delivery, taxi bookings, and doctor appointments. The platform is accessible via mobile app (iOS/Android), USSD (*580#), web browser, and HesabPOS terminals for merchants, supported by a 1,200+ E-Hawala agent network for cash-in/cash-out services and a prepaid Visa card for international transactions.
Product overview
HesabPay is a digital payments platform operating as a unified product suite with multiple access channels and integrated services. The core platform consists of the HesabPay Mobile App (iOS/Android) serving as the primary wallet interface, complemented by the USSD *580# service for feature phone users without internet, and the HesabPay Web application. Key add-on modules include HesabPOS terminals for merchant point-of-sale card acceptance, the HesabCard prepaid Visa card for global payments, the Ask HesabPay AI assistant for natural language transactions, E-Hawala for cash-out transfers to 1,200+ agents, the Enterprise Platform for bulk disbursements up to 100,000 recipients, the Developer Portal for API integrations (REST, WooCommerce/WordPress), and integrated lifestyle services including HesabEats food delivery, doctor appointments, and travel bookings. The platform supports bill payments (electricity, internet, TV, government fees), mobile top-ups, loan payments, and parcel delivery. Security is blockchain-secured with KYC/AML compliance under Da Afghanistan Bank regulations.
Differentiator
Problem solved
Functional benefit
Brands
- HesabCard: Prepaid Visa card offering scan, tap, swipe, and chip payment methods for online and in-store purchases globally
- HesabPOS
- HesabEats
- Ask HesabPay (AI)
- E-Hawala
Products and services
- HesabPay Mobile App Primary mobile application for iOS and Android enabling users to send money, pay bills, top-up mobile credits, access the AI-powered Ask HesabPay assistant, and manage their digital wallet. Designed for Afghan consumers and merchants.
- USSD *580# Service USSD-based service allowing payments without internet access on any mobile phone by dialing *580#. Targets feature phone users and areas with limited connectivity in Afghanistan.
- HesabPay Web Platform Browser-based web application accessible at web.hesab.com for account management and transactions without downloading the mobile app.
- HesabPOS Terminals Point-of-sale terminal devices (Sunmi-based) enabling merchants to accept card payments via scanning, tapping, swiping, and chip insertion. Supports Visa, Mastercard, American Express, UnionPay, Discover, JCB, Apple Pay, and Google Pay.
- HesabCard (Prepaid Visa Card) Prepaid Visa card enabling online purchases on international websites, in-store payments at merchants worldwide, and ATM cash withdrawals globally. Issued in partnership with licensed banking institutions.
- E-Hawala Cash-Out Transfer Service Cash-out transfer service allowing users to send money to recipients (including non-HesabPay users) who receive SMS notification and collect cash from 1,200+ agents nationwide.
- HesabPay Enterprise Platform Enterprise web platform for bulk disbursements and salary payments to up to 100,000 recipients with multi-level approval workflows, supporting multiple platforms and multiple deposit capabilities. Designed for large organizations requiring enterprise payroll and bulk payment solutions.
- HesabEats Food Delivery In-app food ordering and delivery service integrated within the HesabPay platform, enabling users to order from restaurants and pay through their HesabPay wallet.
- Travel Bookings Integrated service for flight bookings (via Duffel), hotel reservations, bus tickets, and taxi bookings within the HesabPay platform.
- Doctor Appointments In-app service enabling users to book doctor appointments and pay for healthcare services through their HesabPay account.
Quantifiable outcome
- Supports bulk payments to up to 100,000 recipients in single transaction batch
- +1 more outcomes
Companies that use HesabPay
Customer profileSegments4 records
Ideal customer profiles4 records
HesabPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
HesabPay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- VisacoreVisa is a card network partner enabling HesabPay's prepaid card services for international transactions, online purchases, in-store payments, and ATM withdrawals globally.
- MastercardcoreMastercard is a card network partner integrated with HesabPOS terminals for transaction authorization and fraud prevention.
- Apple PaycoreApple Pay is integrated as a mobile payment method supported by HesabPOS terminals for tap-to-pay transactions.
- Google PaycoreGoogle Pay is integrated as a mobile payment method supported by HesabPOS terminals for tap-to-pay transactions.
- SunmicoreSunmi provides POS hardware devices (HesabPOS terminals) used by merchants to accept card and mobile payments.
- Licensed Banking PartnerscoreLicensed banks that hold user funds at 1:1 ratio in the banking system, issue Visa Cards, and process transactions through card networks.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HesabPay competitors and assessment
Company assessmentBroad incumbents
- PayPal: Global digital wallet and payment platform. Compares to HesabPay's prepaid Visa card and digital wallet at a conceptual level, though serving a fundamentally different customer base and geography.
- MoneyGram: Global cross-border P2P payments and remittance provider operating in Afghanistan. Comparable to HesabPay's transfer and remittance ambitions, though serving a different customer profile and primarily operating from the receiving-country side.
- Western Union: Global remittance and money transfer network with a large Afghanistan footprint. Competitor/adjacent to HesabPay's cross-border E-Hawala and remittance services, though leveraging a much larger legacy agent network.
- Paytm: India's largest mobile wallet and payments platform offering wallet, bill payments, merchant acquiring, and prepaid card services. Comparable in product surface area (wallet + POS + card) although operating at vastly larger scale.
- M-Pesa: Africa's largest mobile money platform serving tens of millions of users with P2P transfers, bill payments, merchant payments, and bulk disbursements via an agent network. Blueprint for emerging-market mobile wallet distribution and a broadly comparable operating model.
Direct peers
- bKash: Bangladesh's largest mobile financial services platform offering wallets, agent-based cash-in/cash-out, bill payments, and merchant payments. Closely comparable to HesabPay in South Asia emerging-market mobile wallet model with a deep agent distribution network.
- JazzCash: Pakistan's leading mobile wallet offering P2P transfers, bill payments, merchant payments, and bulk disbursements via a telco-led distribution model. Direct comparable for South Asian mobile wallet serving similar demographics and use cases.
- EasyPaisa: Pakistan's first mobile wallet, offering money transfers, bill payments, mobile top-ups, and merchant acquiring. Highly comparable to HesabPay across both consumer wallet and merchant acquiring use cases in the South Asian region.
Emerging players
- Wave: Mobile money platform offering low-cost P2P transfers and merchant payments across Senegal, Ivory Coast, and other West African markets. Comparable mobile-first wallet model targeting underbanked emerging-market consumers with a similar product economics.
- OPay: Africa-focused mobile wallet offering P2P transfers, bill payments, food delivery, and merchant payments. Comparable multi-service super-app approach layered on a wallet, similar to HesabPay's combination of wallet + HesabEats + utilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
HesabPay social profiles
Digital presenceHesabPay compliance and trust
Trust signalCompliance1 record
HesabPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
HesabPay leadership team
Management profileNumber of profiles
HesabPay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HesabPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HesabPay
What does HesabPay do?
HesabPay is a digital wallet and payment platform serving Afghanistan, enabling users to send and receive money, pay bills (electricity, internet, TV, government fees), purchase mobile top-ups, and access third-party services such as flight bookings, hotel reservations, food delivery, taxi bookings, and doctor appointments. The platform is accessible via mobile app (iOS/Android), USSD (*580#), web browser, and HesabPOS terminals for merchants, supported by a 1,200+ E-Hawala agent network for cash-in/cash-out services and a prepaid Visa card for international transactions.
Is HesabPay a public or private company?
HesabPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was HesabPay founded?
HesabPay was founded in 2021. It employs 1 to 10 people.
Where is HesabPay based?
HesabPay is headquartered in Kabul, Afghanistan, in the Asia region.
How does HesabPay make money?
Four revenue lines are on record. Monthly Maintenance Charges are the primary driver. The others are transaction Fees, card Interchange Fees and third-Party Service Commissions.
Who are HesabPay's main competitors?
Broad incumbents on record are PayPal, MoneyGram, Western Union, Paytm and M-Pesa. Direct peers are bKash, JazzCash and EasyPaisa. Emerging players are Wave and OPay.
Does HesabPay have an API?
Yes. HesabPay provides RESTful APIs, WooCommerce/WordPress plugins, and split payment capabilities for developers and businesses. The API enables integration for payment processing, bulk disbursements (up to 100,000 recipients), merchant payments via QR code scanning, NFC tap-to-pay, and card transactions. Example code shows: const hesab = new HesabPay('your_api_key'). Usage is subject to the HesabPay Developer Agreement. Developer documentation is at developers.hesab.com.
What industry is HesabPay in?
HesabPay's product category is Digital Payments. Its primary akta.pro industry code is FSAMAEAL, International / Multi-Currency Wallets, with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 522320.