Apple Autos

What Apple Autos does

Apple Autos is a privately-held multi-brand automotive dealership group operating eight retail locations across Minnesota. The group carries new vehicles across six OEM brands — Ford (three rooftops), Lincoln, Chrysler, Dodge, Jeep, and Ram — plus a dedicated pre-owned store (Apple Used Autos Shakopee), a body shop (Apple Collision & Glass in Lakeville), and a commercial fleet operation (Apple Ford Pro Elite Commercial Center). Combined inventory disclosed in the data includes 1,526 new vehicles, 791 pre-owned units, and 60 courtesy/service loaner vehicles. The group operates exclusively as a physical retailer; customers browse inventory online via a DealerInspire-hosted website but complete transactions in-store.

The business model rests on four revenue streams: (1) vehicle sales — new, used, certified pre-owned, and courtesy units; (2) vehicle financing and leasing, sourced through captive finance partners Ford Credit, Lincoln Automotive Financial Services, Stellantis Financial, and US Bank; (3) service and parts, including a Ford Pro Elite commercial service center with mobile service and pick-up & delivery; and (4) collision and body work through Apple Collision & Glass. Pricing follows a no-haggle, one-price model with a non-commissioned sales staff, a $350 documentation fee, and aggressive manufacturer-captive promo financing (0% APR for 36 months on select Fords, 2.9% APR for 72 months on 2026 F-150, 0% APR for 60 months on select Ram 1500, and up to 20% off MSRP on Ram or up to $12,000 off Chrysler Pacifica).

Customer acquisition is split between individual consumers (primary segment) and commercial fleet buyers (secondary), reached through a mix of organic social channels (YouTube, Instagram, TikTok), manufacturer co-marketing, and local presence. Customer-retention mechanics include a 7-day money-back guarantee and a Free Lifetime Powertrain Warranty on new vehicle purchases. Recognition includes Ford President's Award 2026, parallel Excellence Awards across all six represented brands, Top 3 Ford dealership status in Minnesota by sales volume, and a Top Workplace Award 2026. Ownership is independent/founder-controlled with no disclosed private equity, parent company, or external investment backing.

Name

Apple Autos

Legal name

Apple Autos

Website

https://appleautos.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Apple Autos is a privately-held, multi-brand automotive dealership group operating eight retail locations across Minnesota, selling new and pre-owned Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram vehicles alongside service, parts, collision, and commercial fleet operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, used, certified pre-owned, and courtesy vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands. Inventory includes 1,526 new vehicles, 791 pre-owned vehicles, and 60 courtesy vehicles.
2. Vehicle Financing and Leasing: In-house finance center offering vehicle financing through manufacturer captive finance companies (Ford Credit, Lincoln Automotive Financial Services, Stellantis Financial, US Bank) and leasing options with various term lengths and down payment requirements.
3. Service and Parts: Service center operations including routine maintenance, repairs, and parts sales. Commercial service available through Apple Ford Pro Elite Commercial Center.
4. Body Shop and Collision: Apple Collision & Glass provides collision repair, glass services, and body work through dedicated facility in Lakeville, MN.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

Apple Autos is a multi-brand automobile dealership group selling new, used, certified pre-owned, and courtesy vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram franchises from 8 locations in Minnesota. The group also operates an in-house finance center offering vehicle financing and leasing through manufacturer captive finance companies and third-party lenders, a service and parts department, a dedicated collision and glass body shop (Apple Collision & Glass), and a commercial fleet center (Apple Ford Pro Elite Commercial Center). Its offering is delivered through a traditional retail dealership sales model featuring no-haggle, one-price transparent pricing and a non-commissioned sales team.

Product overview

Apple Autos operates as a multi-brand automobile dealership offering new vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands, along with used and certified pre-owned vehicles. The dealer provides a comprehensive automotive ecosystem including new vehicle sales (1,526 new vehicles in stock), courtesy/service loaner vehicles (60 available), commercial fleet services, vehicle service and maintenance, collision and glass repair (Apple Collision & Glass), and in-house financing options. Additional services include custom vehicle modifications through Cryptic Customs inventory, trade-in valuation, payment calculators, and an EV calculator. The dealership group operates 8 locations across Minnesota including Apple Ford Apple Valley, Apple Ford Shakopee, Apple Ford White Bear Lake, Apple Chrysler Dodge Jeep Ram, Apple Lincoln Apple Valley, Apple Used Autos Shakopee, Apple Collision & Glass, and Apple Ford Pro Elite Commercial Center.

Differentiator

Problem solved

Functional benefit

Brands

• Cryptic Customs: Custom vehicle customization service offered through the dealership group

Products and services

• New Vehicles New vehicle sales of cars, SUVs, trucks, and vans across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands for individual consumers and commercial buyers across Apple Autos' Minnesota dealership locations.
• Used Vehicles Pre-owned and certified pre-owned vehicle sales featuring a variety of makes and models from multiple manufacturers, targeted at value-oriented individual consumers.
• Courtesy Vehicles Lightly driven former service-loaner and demonstration vehicles available for purchase or lease with new-car incentives.
• Cryptic Customs Inventory Customized Ford vehicle inventory featuring dealer-added accessories and modifications on models including Bronco, Explorer, F-150, F-250SD, and F-350SD, offered in partnership with Cryptic Customs.
• Commercial Fleet Sales Commercial vehicle sales for business fleets, with dedicated Ford Pro Elite Commercial Center supporting commercial customers with work trucks and upfit solutions.
• Service Center Vehicle maintenance and repair services including scheduled maintenance, parts center operations, mobile service, and pick-up & delivery for retail and commercial customers.
• Apple Collision & Glass Body Shop Collision repair, auto body services, glass replacement, and damage estimates operated through a dedicated facility in Lakeville, MN.
• Finance Center In-house vehicle financing and leasing through Ford Credit, Lincoln Automotive Financial Services, Stellantis Financial, and US Bank, supported by online payment calculator, trade-in valuation, and EV calculator tools.
• Apple Buys Cars Direct vehicle purchase program that allows customers to sell their vehicles to Apple Autos regardless of whether they are purchasing from the dealership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorApple Autos is an authorized Ford dealership network operating 3 Ford locations (Apple Ford Apple Valley, Apple Ford Shakopee, Apple Ford White Bear Lake) plus Apple Ford Pro Elite Commercial Center for commercial fleet sales. Receives Ford vehicles, financing programs (Ford Credit), marketing support, and manufacturer incentives.
• Lincoln (Ford Motor Company)coreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership at Apple Lincoln Apple Valley location, offering Lincoln luxury vehicles with access to Lincoln Automotive Financial Services financing programs.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorAuthorized Stellantis dealership at Apple Chrysler Dodge Jeep Ram, offering Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles with access to Stellantis Financial financing programs.
• Cryptic CustomsminorStrategic or Co-development PartnerCustom vehicle upfitter partner offering customized Ford vehicles through Apple Autos inventory. Customers can customize vehicles with dealer-added accessories and modifications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Luther Auto Group: Large Minnesota-based multi-brand dealer group operating across the Twin Cities and upper Midwest. Directly comparable to Apple Autos as a regional competitor with similar brand mix, multi-location footprint, and service-oriented dealership model in the same geography.
• Rudy Luther Toyota: Twin Cities metro Toyota dealership and part of the Luther family of stores — a direct Minnesota competitor for new-vehicle sales share and service business in the same geography as Apple Autos.

Broad incumbents

• AutoNation: Largest U.S. auto dealership group with hundreds of franchises across multiple states and brands. Comparable to Apple Autos in the core franchise dealership business model (new/used sales, F&I, service, parts), but operates at vastly greater scale and geographic breadth.
• Lithia Motors: Public dealership group with broad multi-brand and multi-state operations including Driveway online retail. Comparable as a multi-brand franchise dealer group with overlapping OEM relationships and similar service/parts monetization, though much larger and nationally diversified.
• Group 1 Automotive: Public, multi-brand, multi-state U.S./U.K. dealership group with new/used vehicle sales, F&I, and service operations. Directly comparable business model to Apple Autos at much larger scale, with overlapping OEM relationships including Ford and Stellantis brands.
• Asbury Automotive Group: Public dealership group operating franchised dealerships and Clicklane digital retail across the U.S. Comparable franchise-dealer business model with new/used sales, finance, service, and parts, plus a tech-enabled retail overlay analogous to Apple's online inventory browse.
• Sonic Automotive: Public dealership group with franchised dealerships and EchoPark used-vehicle stores. Comparable in the franchised new-vehicle business (including Ford and luxury brand exposure) and in the parallel used-vehicle retail strategy Apple Autos runs via its dedicated Apple Used Autos location.
• Berkshire Hathaway Automotive: Large private dealership group (formerly Van Tuyl) operating franchised stores nationwide. Comparable multi-brand franchise dealer model with strong service/parts operations; differs primarily in geographic breadth and scale.
• CarMax: Largest U.S. used-vehicle retailer with no-haggle pricing and a 791-unit pre-owned inventory at Apple Autos parallels CarMax's used-vehicle playbook. Comparable on no-haggle used-car retail and reconditioning operations, though CarMax does not franchise new vehicles.

Emerging players

• Carvana: Online-first used vehicle retailer with no-haggle pricing and home delivery. Comparable to Apple Autos on the no-haggle used-car value proposition and digital-first customer experience, though Carvana bypasses physical franchise dealerships entirely.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@appleautos?si=R8CcLC6AGLt1jMic
• Instagraminstagram.com/appleautosmn?igsh=N2p4eXA4Yjhoc3Ju&utm_source=qr
• TikToktiktok.com/@appleautos?_t=8m1BFSfDE4M&_r=1
• Xx.com/appleautos
• Facebookfacebook.com/AppleUsedAutos
• LinkedInlinkedin.com/company/apple-autos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Autos