Apple Autos
Apple Autos is a privately-held, multi-brand automotive dealership group operating eight retail locations across Minnesota, selling new and pre-owned Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram vehicles alongside service, parts, collision, and commercial fleet operations.
- Company typePrivate
- Founded1992
- HeadquartersMinnesota City, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Apple Autos does
Apple Autos is a privately-held multi-brand automotive dealership group operating eight retail locations across Minnesota. The group carries new vehicles across six OEM brands — Ford (three rooftops), Lincoln, Chrysler, Dodge, Jeep, and Ram — plus a dedicated pre-owned store (Apple Used Autos Shakopee), a body shop (Apple Collision & Glass in Lakeville), and a commercial fleet operation (Apple Ford Pro Elite Commercial Center). Combined inventory disclosed in the data includes 1,526 new vehicles, 791 pre-owned units, and 60 courtesy/service loaner vehicles. The group operates exclusively as a physical retailer; customers browse inventory online via a DealerInspire-hosted website but complete transactions in-store.
The business model rests on four revenue streams: (1) vehicle sales — new, used, certified pre-owned, and courtesy units; (2) vehicle financing and leasing, sourced through captive finance partners Ford Credit, Lincoln Automotive Financial Services, Stellantis Financial, and US Bank; (3) service and parts, including a Ford Pro Elite commercial service center with mobile service and pick-up & delivery; and (4) collision and body work through Apple Collision & Glass. Pricing follows a no-haggle, one-price model with a non-commissioned sales staff, a $350 documentation fee, and aggressive manufacturer-captive promo financing (0% APR for 36 months on select Fords, 2.9% APR for 72 months on 2026 F-150, 0% APR for 60 months on select Ram 1500, and up to 20% off MSRP on Ram or up to $12,000 off Chrysler Pacifica).
Customer acquisition is split between individual consumers (primary segment) and commercial fleet buyers (secondary), reached through a mix of organic social channels (YouTube, Instagram, TikTok), manufacturer co-marketing, and local presence. Customer-retention mechanics include a 7-day money-back guarantee and a Free Lifetime Powertrain Warranty on new vehicle purchases. Recognition includes Ford President's Award 2026, parallel Excellence Awards across all six represented brands, Top 3 Ford dealership status in Minnesota by sales volume, and a Top Workplace Award 2026. Ownership is independent/founder-controlled with no disclosed private equity, parent company, or external investment backing.
Apple Autos firmographics
Firmographics- Name
- Apple Autos
- Legal name
- Apple Autos
- Website
- https://appleautos.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Apple Autos is a privately-held, multi-brand automotive dealership group operating eight retail locations across Minnesota, selling new and pre-owned Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram vehicles alongside service, parts, collision, and commercial fleet operations.
- Ownership category
- akta.pro rank
Where Apple Autos is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Apple Autos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new, used, certified pre-owned, and courtesy vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands. Inventory includes 1,526 new vehicles, 791 pre-owned vehicles, and 60 courtesy vehicles.
- Vehicle Financing and Leasing: In-house finance center offering vehicle financing through manufacturer captive finance companies (Ford Credit, Lincoln Automotive Financial Services, Stellantis Financial, US Bank) and leasing options with various term lengths and down payment requirements.
- Service and Parts: Service center operations including routine maintenance, repairs, and parts sales. Commercial service available through Apple Ford Pro Elite Commercial Center.
- Body Shop and Collision: Apple Collision & Glass provides collision repair, glass services, and body work through dedicated facility in Lakeville, MN.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | New Ford Vehicles - 0% APR for 36 months |
| Subscription | Monthly | New Ford F-150 - 2.9% APR for 72 months |
| One time/ perpetual license | Pay-as-you-go | Ram 1500 - Up to 20% off MSRP or 0% APR |
| Subscription | Monthly | Lease Options - Various Models |
| One time/ perpetual license | Pay-as-you-go | Chrysler Pacifica - Up to $12,000 off or $12K discount |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels3 records
Apple Autos product offering
Product offeringCore offering
Apple Autos is a multi-brand automobile dealership group selling new, used, certified pre-owned, and courtesy vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram franchises from 8 locations in Minnesota. The group also operates an in-house finance center offering vehicle financing and leasing through manufacturer captive finance companies and third-party lenders, a service and parts department, a dedicated collision and glass body shop (Apple Collision & Glass), and a commercial fleet center (Apple Ford Pro Elite Commercial Center). Its offering is delivered through a traditional retail dealership sales model featuring no-haggle, one-price transparent pricing and a non-commissioned sales team.
Product overview
Apple Autos operates as a multi-brand automobile dealership offering new vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands, along with used and certified pre-owned vehicles. The dealer provides a comprehensive automotive ecosystem including new vehicle sales (1,526 new vehicles in stock), courtesy/service loaner vehicles (60 available), commercial fleet services, vehicle service and maintenance, collision and glass repair (Apple Collision & Glass), and in-house financing options. Additional services include custom vehicle modifications through Cryptic Customs inventory, trade-in valuation, payment calculators, and an EV calculator. The dealership group operates 8 locations across Minnesota including Apple Ford Apple Valley, Apple Ford Shakopee, Apple Ford White Bear Lake, Apple Chrysler Dodge Jeep Ram, Apple Lincoln Apple Valley, Apple Used Autos Shakopee, Apple Collision & Glass, and Apple Ford Pro Elite Commercial Center.
Differentiator
Problem solved
Functional benefit
Brands
- Cryptic Customs: Custom vehicle customization service offered through the dealership group
Products and services
- New Vehicles New vehicle sales of cars, SUVs, trucks, and vans across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram brands for individual consumers and commercial buyers across Apple Autos' Minnesota dealership locations.
- Used Vehicles Pre-owned and certified pre-owned vehicle sales featuring a variety of makes and models from multiple manufacturers, targeted at value-oriented individual consumers.
- Courtesy Vehicles Lightly driven former service-loaner and demonstration vehicles available for purchase or lease with new-car incentives.
- Cryptic Customs Inventory Customized Ford vehicle inventory featuring dealer-added accessories and modifications on models including Bronco, Explorer, F-150, F-250SD, and F-350SD, offered in partnership with Cryptic Customs.
- Commercial Fleet Sales Commercial vehicle sales for business fleets, with dedicated Ford Pro Elite Commercial Center supporting commercial customers with work trucks and upfit solutions.
- Service Center Vehicle maintenance and repair services including scheduled maintenance, parts center operations, mobile service, and pick-up & delivery for retail and commercial customers.
- Apple Collision & Glass Body Shop Collision repair, auto body services, glass replacement, and damage estimates operated through a dedicated facility in Lakeville, MN.
- Finance Center In-house vehicle financing and leasing through Ford Credit, Lincoln Automotive Financial Services, Stellantis Financial, and US Bank, supported by online payment calculator, trade-in valuation, and EV calculator tools.
- Apple Buys Cars Direct vehicle purchase program that allows customers to sell their vehicles to Apple Autos regardless of whether they are purchasing from the dealership.
Companies that use Apple Autos
Customer profileSegments2 records
Ideal customer profiles2 records
Apple Autos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apple Autos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ford Motor CompanycoreApple Autos is an authorized Ford dealership network operating 3 Ford locations (Apple Ford Apple Valley, Apple Ford Shakopee, Apple Ford White Bear Lake) plus Apple Ford Pro Elite Commercial Center for commercial fleet sales. Receives Ford vehicles, financing programs (Ford Credit), marketing support, and manufacturer incentives.
- Lincoln (Ford Motor Company)coreAuthorized Lincoln dealership at Apple Lincoln Apple Valley location, offering Lincoln luxury vehicles with access to Lincoln Automotive Financial Services financing programs.
- Stellantis (Chrysler, Dodge, Jeep, Ram)coreAuthorized Stellantis dealership at Apple Chrysler Dodge Jeep Ram, offering Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles with access to Stellantis Financial financing programs.
- Cryptic CustomsminorCustom vehicle upfitter partner offering customized Ford vehicles through Apple Autos inventory. Customers can customize vehicles with dealer-added accessories and modifications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Apple Autos competitors and assessment
Company assessmentRegional players
- Luther Auto Group: Large Minnesota-based multi-brand dealer group operating across the Twin Cities and upper Midwest. Directly comparable to Apple Autos as a regional competitor with similar brand mix, multi-location footprint, and service-oriented dealership model in the same geography.
- Rudy Luther Toyota: Twin Cities metro Toyota dealership and part of the Luther family of stores — a direct Minnesota competitor for new-vehicle sales share and service business in the same geography as Apple Autos.
Broad incumbents
- AutoNation: Largest U.S. auto dealership group with hundreds of franchises across multiple states and brands. Comparable to Apple Autos in the core franchise dealership business model (new/used sales, F&I, service, parts), but operates at vastly greater scale and geographic breadth.
- Lithia Motors: Public dealership group with broad multi-brand and multi-state operations including Driveway online retail. Comparable as a multi-brand franchise dealer group with overlapping OEM relationships and similar service/parts monetization, though much larger and nationally diversified.
- Group 1 Automotive: Public, multi-brand, multi-state U.S./U.K. dealership group with new/used vehicle sales, F&I, and service operations. Directly comparable business model to Apple Autos at much larger scale, with overlapping OEM relationships including Ford and Stellantis brands.
- Asbury Automotive Group: Public dealership group operating franchised dealerships and Clicklane digital retail across the U.S. Comparable franchise-dealer business model with new/used sales, finance, service, and parts, plus a tech-enabled retail overlay analogous to Apple's online inventory browse.
- Sonic Automotive: Public dealership group with franchised dealerships and EchoPark used-vehicle stores. Comparable in the franchised new-vehicle business (including Ford and luxury brand exposure) and in the parallel used-vehicle retail strategy Apple Autos runs via its dedicated Apple Used Autos location.
- Berkshire Hathaway Automotive: Large private dealership group (formerly Van Tuyl) operating franchised stores nationwide. Comparable multi-brand franchise dealer model with strong service/parts operations; differs primarily in geographic breadth and scale.
- CarMax: Largest U.S. used-vehicle retailer with no-haggle pricing and a 791-unit pre-owned inventory at Apple Autos parallels CarMax's used-vehicle playbook. Comparable on no-haggle used-car retail and reconditioning operations, though CarMax does not franchise new vehicles.
Emerging players
- Carvana: Online-first used vehicle retailer with no-haggle pricing and home delivery. Comparable to Apple Autos on the no-haggle used-car value proposition and digital-first customer experience, though Carvana bypasses physical franchise dealerships entirely.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Apple Autos social profiles
Digital presenceApple Autos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apple Autos leadership team
Management profileNumber of profiles
Apple Autos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apple Autos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apple Autos
What does Apple Autos do?
Apple Autos is a multi-brand automobile dealership group selling new, used, certified pre-owned, and courtesy vehicles across Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram franchises from 8 locations in Minnesota. The group also operates an in-house finance center offering vehicle financing and leasing through manufacturer captive finance companies and third-party lenders, a service and parts department, a dedicated collision and glass body shop (Apple Collision & Glass), and a commercial fleet center (Apple Ford Pro Elite Commercial Center). Its offering is delivered through a traditional retail dealership sales model featuring no-haggle, one-price transparent pricing and a non-commissioned sales team.
Is Apple Autos a public or private company?
Apple Autos is a private company. It is classified as unknown and is currently operating.
When was Apple Autos founded?
Apple Autos was founded in 1992. It employs 501 to 1,000 people.
Where is Apple Autos based?
Apple Autos is headquartered in Minnesota City, United States, in the North America region.
How does Apple Autos make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Financing and Leasing, service and Parts and body Shop and Collision.
Who are Apple Autos's main competitors?
Regional players on record are Luther Auto Group and Rudy Luther Toyota. Broad incumbents are AutoNation, Lithia Motors, Group 1 Automotive, Asbury Automotive Group, Sonic Automotive, Berkshire Hathaway Automotive and CarMax. Carvana is listed as an emerging player.
Does Apple Autos have an API?
No public API is recorded for Apple Autos.