Gogo Charters
Gogo Charters is a private Atlanta-based technology marketplace that aggregates 5,000+ charter bus options across 25+ US cities, connecting corporate, wedding, sports, school, and event customers with motorcoach operators through a 24/7 reservation platform.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gogo Charters does
Gogo Charters (Gogo Charters LLC) is a privately held charter bus rental marketplace and technology platform headquartered in Atlanta, Georgia, founded in 2010. The company aggregates a network of 5,000+ transportation options across 25+ major US cities, connecting customers with third-party motorcoach operators rather than owning the vehicles directly (with the notable exception of a recently committed 30-motorcoach owned fleet). Its product portfolio spans full-size 56-passenger motorcoaches from manufacturers including MCI, Van Hool, and Setra, plus a range of minibuses seating 15-35 passengers, and service lines tailored to corporate events, weddings, sports teams, school trips, religious groups, employee shuttles, construction, healthcare, and government/military clients.
The platform operates a 24/7 reservation system with phone-based inside sales (1-855-826-6770) and direct-to-consumer website booking supported by city-specific SEO landing pages and a content marketing engine. Pricing is quote-based with a 20% deposit for bookings 14+ days out and full payment required within 14 days of reservation, plus transactional add-ons for overtime, tolls, parking, and amenities (WiFi, reclining seats, onboard TVs). Reported cumulative scale metrics include 700,000+ passengers transported and 25,000+ charter trips completed, with an enterprise customer roster including Microsoft, Delta Air Lines, Bank of America, Chase, JetBlue, Southwest Airlines, Pfizer, Wells Fargo, NCAA, and UNICEF. The company is a member of the United Motorcoach Association (UMA) and holds CVSA certification, and in December 2025 announced a $20 million investment to deploy 30 new motorcoaches into Chicago, Dallas, and New York City by mid-February 2026.
Gogo Charters firmographics
Firmographics- Name
- Gogo Charters
- Legal name
- Gogo Charters LLC
- Website
- https://gogocharters.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gogo Charters is a private Atlanta-based technology marketplace that aggregates 5,000+ charter bus options across 25+ US cities, connecting corporate, wedding, sports, school, and event customers with motorcoach operators through a 24/7 reservation platform.
- Ownership category
- akta.pro rank
Gogo Charters industry classification
Industry- Product category
- Charter Bus Rental
- NAICS
- Charter Bus Industry (48551), Interurban and Rural Bus Transportation (485210)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Motorcoach Charter (Private Group Hire) (THAIAIAA)
- akta.pro secondary industries
- Corporate & Employee Shuttle Charters (THAIAIAC), Charter & Tour Coach Operators (TLAFAFAB), Tour & Sightseeing Coach Charters (THAIAIAB)
Keywords
Where Gogo Charters is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gogo Charters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Charter Bus Rentals: Primary revenue stream from one-time rental of charter buses and minibuses. Customers pay for transportation services based on trip distance, duration, bus type, and additional services. Pricing is transaction-based with deposits (20% for bookings 14+ days out) and full payment required within 14 days of reservation.
- Amenity and Service Add-ons: Additional charges for special amenities (WiFi, reclining seats, onboard TVs), overtime usage, tolls, parking fees, additional stops, and excessive cleaning fees (minimum $250)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Charter Bus Rental |
| Subscription | Monthly | Long-term Shuttle Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Gogo Charters product offering
Product offeringCore offering
Gogo Charters operates a technology platform that connects customers with charter bus operators through a nationwide network of motorcoach companies. The company provides online booking, quote generation, and reservation management for group transportation services across the United States, offering a diverse fleet from 15-passenger minibuses to 56-passenger full-size motorcoaches. Primary use cases include corporate events, weddings, school trips, sports teams, employee shuttles, airport transfers, and contracted shuttle services.
Product overview
GOGO Charters is a technology platform for reserving charter buses, offering a diverse fleet of motorcoaches and minibuses across the United States. The core product portfolio includes full-size charter buses (56-passenger motorcoaches including MCI, Prevost, Setra, Van Hool, and Volvo models) and minibuses (ranging from 15 to 35 passengers from manufacturers like Champion, Federal, Turtle Top, Goshen, and Elkhart). The company operates through a network of third-party charter bus carriers rather than owning the vehicles directly. Services span various segments including wedding transportation, corporate events, sports teams, school trips, religious groups, employee shuttles, airport transfers, construction site shuttles, and healthcare transport, along with scheduled line-run intercity routes in certain regions.
Differentiator
Problem solved
Functional benefit
Products and services
- 56 Passenger Charter Bus Full-size motorcoach seating up to 56 passengers, suitable for long-distance group travel, corporate events, and large gatherings.
- 15 Passenger Minibus Smallest minibus option seating up to 15 passengers for intimate group travel.
- 18 Passenger Minibus Compact minibus for groups of up to 18 passengers, suitable for smaller gatherings and airport transfers.
- 20 Passenger Minibus Minibus for groups of up to 20 passengers, offering a balance of capacity and maneuverability.
- 24 Passenger Minibus Minibus designed for groups of up to 24 passengers, offering flexibility for mid-sized group travel needs.
- 25 Passenger Minibus Minibus accommodating up to 25 passengers for mid-sized group travel.
- 28 Passenger Minibus Compact minibus accommodating up to 28 passengers, ideal for smaller group transportation and tighter routes.
- 30 Passenger Minibus Minibus seating up to 30 passengers for medium to large group transportation.
- 35 Passenger Minibus Mid-size minibus accommodating up to 35 passengers for medium-sized groups.
- Van Hool Bus (36-56 Passenger) Luxury motorcoach from Van Hool, seating 36-56 passengers with premium amenities for long-distance travel.
- Setra Bus (39-56 Passenger) German-engineered Setra motorcoach, seating 39-56 passengers with high-end comfort features.
- MCI Bus (35-56 Passenger) Motorcoach from MCI (Motor Coach Industries), seating 35-56 passengers for charter services.
- Wedding Transportation Services Specialized charter bus services for wedding transportation, including guest shuttles between venues, hotels, and ceremony locations.
- Corporate Event Transportation Charter bus rental services for corporate events, conferences, meetings, and business travel.
- Sports Team Transportation Charter bus services for sports teams, including equipment storage and travel to games and tournaments.
- School Trip Transportation Charter bus rentals for school field trips, academic competitions, and educational outings.
- Religious Group Transportation Charter bus services for church groups, religious retreats, and faith-based organizations.
- Employee Shuttle Services Ongoing shuttle bus services for employee commuting and workplace transportation solutions.
- Construction Site Shuttle Services Shuttle bus services for construction workers between worksites, parking areas, and transit hubs.
- Healthcare/Hospital Shuttle Services Transportation services for healthcare workers and hospital shuttle needs.
- Movie Production Bus Rental Charter buses for film and television production crews, including equipment transport.
- Line Run Network Scheduled intercity bus routes connecting major cities, including Texas-wide luxury line run network (Dallas-San Antonio route).
- 30 New Motorcoaches Fleet Expansion Capacity expansion adding 30 new motorcoaches deployed across Chicago, Dallas, and New York City to support increased charter demand.
Quantifiable outcome
- 700,000+ delighted passengers transported
- +2 more outcomes
Companies that use Gogo Charters
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Gogo Charters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gogo Charters partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- United Motorcoach Association (UMA)coreGOGO Charters is a proud member of the United Motorcoach Association, the leading trade organization for the motorcoach industry. Membership demonstrates commitment to industry standards, safety compliance, and professional practices in ground transportation.
- Bank of AmericaminorGOGO Charters provides corporate transportation services for Bank of America corporate events and employee transportation needs.
- Delta Air LinesminorGOGO Charters provides crew and employee transportation services for Delta Air Lines.
- MicrosoftminorGOGO Charters provides corporate transportation services for Microsoft corporate events and employee shuttles.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Gogo Charters competitors and assessment
Company assessmentDirect peers
- CharterUP: CharterUP is an online marketplace and technology platform for booking charter buses across the U.S., directly competing with Gogo Charters in aggregating motorcoach operators and serving corporate, wedding, and event customers with similar digital booking flows.
- Busify: Busify operates as a charter bus booking platform connecting customers with motorcoach operators, offering a comparable marketplace model to Gogo with online quote generation and nationwide coverage for groups.
- GoGoCharter (distinguished peer): GoGoCharter is a charter bus marketplace offering minibus and motorcoach rentals across major U.S. cities, serving overlapping corporate, school, wedding, and event segments with similar online booking.
- EZ-Charter: EZ-Charter is a charter bus rental broker serving U.S. cities with minibus and motorcoach options for corporate events, weddings, and school trips, directly competing with Gogo's core marketplace offering.
- National Charter Bus: National Charter Bus operates as a nationwide charter bus broker aggregating motorcoach operators, with overlapping service categories including corporate, wedding, school, and sports transportation.
Broad incumbents
- Coach USA: Coach USA is a large, established motorcoach and ground transportation operator offering charter, commuter, and tour services across the U.S. It competes with Gogo primarily as a directly operated fleet and via its own charter sales channels.
- FlixBus: FlixBus is a large intercity bus operator with scheduled line-run service across North America. It overlaps with Gogo's Line Run Network product and represents a scaled incumbent in long-distance group transportation.
- Greyhound: Greyhound operates the largest scheduled intercity bus network in North America and offers charter services, overlapping with Gogo's line-run and group charter offerings as an established incumbent.
Emerging players
- Alltown Charter Bus: Alltown Charter Bus is a regional charter bus broker with growing nationwide presence, targeting similar corporate, school, and event segments as Gogo with comparable fleet aggregation.
- Event Express: Event Express provides event-focused charter bus rentals across U.S. cities, serving conferences, conventions, and corporate gatherings with comparable use cases to Gogo's conference shuttle product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gogo Charters social profiles
Digital presenceGogo Charters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gogo Charters leadership team
Management profileNumber of profiles
Profiles1 record
Gogo Charters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gogo Charters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gogo Charters
What does Gogo Charters do?
Gogo Charters operates a technology platform that connects customers with charter bus operators through a nationwide network of motorcoach companies. The company provides online booking, quote generation, and reservation management for group transportation services across the United States, offering a diverse fleet from 15-passenger minibuses to 56-passenger full-size motorcoaches. Primary use cases include corporate events, weddings, school trips, sports teams, employee shuttles, airport transfers, and contracted shuttle services.
Is Gogo Charters a public or private company?
Gogo Charters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gogo Charters founded?
Gogo Charters was founded in 2010. It employs 11 to 50 people.
Where is Gogo Charters based?
Gogo Charters is headquartered in Los Angeles, United States, in the North America region.
How does Gogo Charters make money?
Two revenue lines are on record. Charter Bus Rentals are the primary driver. The others are amenity and Service Add-ons.
Who are Gogo Charters's main competitors?
Direct peers on record are CharterUP, Busify, GoGoCharter (distinguished peer), EZ-Charter and National Charter Bus. Broad incumbents are Coach USA, FlixBus and Greyhound. Emerging players are Alltown Charter Bus and Event Express.
Does Gogo Charters have an API?
No public API is recorded for Gogo Charters.
What industry is Gogo Charters in?
Gogo Charters's product category is Charter Bus Rental. Its primary akta.pro industry code is THAIAIAA, Motorcoach Charter (Private Group Hire), with a secondary code of THAIAIAC, Corporate & Employee Shuttle Charters. Its NAICS code is 48551 and its SIC code is 4100.