CharterUP
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
CharterUP firmographics
Firmographics- Name
- CharterUP
- Legal name
- CharterUp, LLC
- Website
- https://charterup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
CharterUP industry classification
Industry- Product category
- Charter Bus Marketplace
- NAICS
- Charter Bus Industry (48551), Charter Bus Industry (485510), Charter Bus Industry (4855)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Corporate & Employee Shuttle Charters (THAIAIAC)
- akta.pro secondary industries
- Convention, Conference & Trade Show Charters (THAIAIAG), School & Youth Group Charters (Non-Route) (THAIAIAD)
Keywords
Where CharterUP is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CharterUP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: CharterUP operates a marketplace connecting customers with third-party charter bus operators. The company facilitates bookings and collects payment, with rates potentially differing from direct bookings with operators as they may include revenue to CharterUP.
- Transaction Fees: Processing fees charged on bookings including credit card processing fees, booking fees, and other transaction-related charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-demand charter bus booking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CharterUP product offering
Product offeringCore offering
CharterUP operates a fully-integrated online marketplace for charter bus reservations, connecting customers with a network of 700+ bus companies and 10,000+ buses across 135+ cities nationwide. The platform enables users to compare quotes, read reviews, view vehicle options, and book charter buses in 60 seconds, while also offering specialized shuttle solutions and AI-powered software tools for enterprise transportation management.
Product overview
CharterUP operates as a charter bus marketplace platform with a modular architecture comprising the core marketplace, specialized shuttle services, and a suite of AI-powered software tools. The core Charter Bus Marketplace connects customers with 700+ bus companies and 10,000+ buses across 135+ cities for on-demand and recurring charter bus rentals. The product suite includes Transit Intelligence (AI-powered route optimization), Control Center (fleet operations dashboard), Data & Insights (analytics), Fixed Routes (scheduling), and mobile applications for passengers and drivers. The Autonomous Shuttles feature, enabled through partnership with Holon, integrates Level 4 autonomous shuttles into the network. Shuttle Solutions offers dedicated services for corporate, wedding, university, healthcare, airport, and religious group transportation needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Charter Bus Marketplace A real-time online marketplace connecting customers with a network of 700+ bus companies and 10,000+ buses across 135+ cities nationwide. Users can compare quotes, read reviews, view vehicle details, and book charter buses for various transportation needs.
- Shuttle Solutions Comprehensive shuttle services for organizations including corporate/employee shuttles, wedding shuttles, university/campus shuttles, medical/healthcare worker shuttles, airport shuttles, and religious group shuttles.
- Transit Intelligence AI-powered transit management system enabling real-time fleet tracking, route optimization, and predictive analytics for transportation planning across the CharterUP network.
- Control Center Centralized dashboard for operators to monitor fleet operations, manage bookings, and oversee transportation programs in real-time.
- Data & Insights Analytics platform providing operational metrics, usage patterns, and reporting features to help organizations optimize their transportation programs.
- Fixed Routes Scheduling and routing software enabling organizations to establish recurring shuttle routes for continuous transportation needs such as employee commutes and campus shuttles.
- Passenger App Mobile application for passengers to book rides, track vehicles in real-time, view itineraries, and manage their transportation experience.
- Driver App Mobile application for bus drivers to access trip assignments, navigation, passenger information, and real-time communication with dispatch.
Quantifiable outcome
- 100,000+ customers rely on CharterUP for bus charters and shuttles
- +2 more outcomes
Companies that use CharterUP
Customer profileNamed customers10 records
Segments11 records
Ideal customer profiles4 records
CharterUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
CharterUP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HoloncorePartnership to integrate Level 4 autonomous shuttles into existing group and shuttle transportation networks across North America. Combines Holon's autonomous mobility ecosystem with CharterUP's AI-enabled enterprise transportation platform, targeting campuses, airports, transit agencies, and community environments where blended human-driven and autonomous fleets will operate. CharterUP supports customers in planning deployment routes and managing fleet integration aligned to regulatory requirements and operational readiness.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
CharterUP competitors and assessment
Company assessmentDirect peers
- Gogo Charters: Gogo Charters operates an online charter bus marketplace connecting customers with motorcoach operators across the U.S. It is the most direct head-to-head competitor to CharterUP, offering similar quote-comparison and instant-booking functionality.
- National Charter Bus: National Charter Bus is a charter bus broker and aggregator serving corporate, school, and event customers nationwide. It competes directly with CharterUP on online quote aggregation and operator matching for group transportation.
- US Coachways: US Coachways is a national charter bus broker arranging motorcoach rentals for groups, schools, and corporate events. It is comparable to CharterUP as a multi-operator brokerage model, though less digitally native.
- Busify: Busify is an online marketplace for booking charter buses and group transportation. It is a direct competitor to CharterUP in the digital charter bus aggregation space, serving similar customer segments and use cases.
- Get-A-Bus: Get-A-Bus is an online charter bus booking platform that aggregates motorcoach operators for corporate, school, and event customers. It competes directly with CharterUP on marketplace-driven charter reservations.
Emerging players
- Zum Services: Zum provides student transportation and youth mobility services with a tech-enabled fleet management platform. While focused on K-12 rather than full group transportation, Zum overlaps with CharterUP's K-12 Schools segment and competes for similar district-level contracts.
- HopSkipDrive: HopSkipDrive is a tech-enabled youth transportation platform serving schools, families, and government agencies. It is comparable as an emerging player in the digital group transportation space, though focused on smaller vehicles and on-demand youth rides.
Broad incumbents
- Uber Charter: Uber has launched a Charter product enabling group bus bookings via its ridesharing platform. As a broad incumbent, Uber represents both a competitive threat and a validation signal for digitizing the charter bus category.
- Coach USA: Coach USA operates motorcoach and shuttle services across the U.S., including scheduled and charter services. It is comparable as an incumbent motorcoach operator that competes for corporate and group charter contracts.
Others
- Salesforce / Transit App ecosystem players: Transit software platforms (e.g., TransitApp, Spare) serve transit agencies and mobility operators with scheduling, routing, and rider experience tools. They are adjacent ecosystem players as CharterUP expands its Fixed Routes and Transit Intelligence software modules.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CharterUP social profiles
Digital presenceCharterUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
CharterUP leadership team
Management profileNumber of profiles
Profiles6 records
CharterUP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CharterUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CharterUP
What does CharterUP do?
CharterUP operates a fully-integrated online marketplace for charter bus reservations, connecting customers with a network of 700+ bus companies and 10,000+ buses across 135+ cities nationwide. The platform enables users to compare quotes, read reviews, view vehicle options, and book charter buses in 60 seconds, while also offering specialized shuttle solutions and AI-powered software tools for enterprise transportation management.
Is CharterUP a public or private company?
CharterUP is a private company. It is classified as venture growth investor backed and is currently operating.
When was CharterUP founded?
CharterUP was founded in 2018. It employs 101 to 250 people.
Where is CharterUP based?
CharterUP is headquartered in Atlanta, United States, in the North America region.
How does CharterUP make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are transaction Fees.
Who are CharterUP's main competitors?
Direct peers on record are Gogo Charters, National Charter Bus, US Coachways, Busify and Get-A-Bus. Emerging players are Zum Services and HopSkipDrive. Broad incumbents are Uber Charter and Coach USA. Salesforce / Transit App ecosystem players is listed as an others.
Does CharterUP have an API?
No public API is recorded for CharterUP.
What industry is CharterUP in?
CharterUP's product category is Charter Bus Marketplace. Its primary akta.pro industry code is THAIAIAC, Corporate & Employee Shuttle Charters, with a secondary code of THAIAIAG, Convention, Conference & Trade Show Charters. Its NAICS code is 48551 and its SIC code is 4700.