Gogo Charters

What Gogo Charters does

Gogo Charters (Gogo Charters LLC) is a privately held charter bus rental marketplace and technology platform headquartered in Atlanta, Georgia, founded in 2010. The company aggregates a network of 5,000+ transportation options across 25+ major US cities, connecting customers with third-party motorcoach operators rather than owning the vehicles directly (with the notable exception of a recently committed 30-motorcoach owned fleet). Its product portfolio spans full-size 56-passenger motorcoaches from manufacturers including MCI, Van Hool, and Setra, plus a range of minibuses seating 15-35 passengers, and service lines tailored to corporate events, weddings, sports teams, school trips, religious groups, employee shuttles, construction, healthcare, and government/military clients.

The platform operates a 24/7 reservation system with phone-based inside sales (1-855-826-6770) and direct-to-consumer website booking supported by city-specific SEO landing pages and a content marketing engine. Pricing is quote-based with a 20% deposit for bookings 14+ days out and full payment required within 14 days of reservation, plus transactional add-ons for overtime, tolls, parking, and amenities (WiFi, reclining seats, onboard TVs). Reported cumulative scale metrics include 700,000+ passengers transported and 25,000+ charter trips completed, with an enterprise customer roster including Microsoft, Delta Air Lines, Bank of America, Chase, JetBlue, Southwest Airlines, Pfizer, Wells Fargo, NCAA, and UNICEF. The company is a member of the United Motorcoach Association (UMA) and holds CVSA certification, and in December 2025 announced a $20 million investment to deploy 30 new motorcoaches into Chicago, Dallas, and New York City by mid-February 2026.

Name

Gogo Charters

Legal name

Gogo Charters LLC

Website

https://gogocharters.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Gogo Charters is a private Atlanta-based technology marketplace that aggregates 5,000+ charter bus options across 25+ US cities, connecting corporate, wedding, sports, school, and event customers with motorcoach operators through a 24/7 reservation platform.

Ownership category

akta.pro rank

Product category

Charter Bus Rental

NAICS

Charter Bus Industry (48551), Interurban and Rural Bus Transportation (485210)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Motorcoach Charter (Private Group Hire) (THAIAIAA)

akta.pro secondary industries

Corporate & Employee Shuttle Charters (THAIAIAC), Charter & Tour Coach Operators (TLAFAFAB), Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Charter bus rental
• Group transportation services
• Motor coach rental
• Corporate shuttle services
• Event bus booking

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charter Bus Rentals: Primary revenue stream from one-time rental of charter buses and minibuses. Customers pay for transportation services based on trip distance, duration, bus type, and additional services. Pricing is transaction-based with deposits (20% for bookings 14+ days out) and full payment required within 14 days of reservation.
2. Amenity and Service Add-ons: Additional charges for special amenities (WiFi, reclining seats, onboard TVs), overtime usage, tolls, parking fees, additional stops, and excessive cleaning fees (minimum $250)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gogo Charters operates a technology platform that connects customers with charter bus operators through a nationwide network of motorcoach companies. The company provides online booking, quote generation, and reservation management for group transportation services across the United States, offering a diverse fleet from 15-passenger minibuses to 56-passenger full-size motorcoaches. Primary use cases include corporate events, weddings, school trips, sports teams, employee shuttles, airport transfers, and contracted shuttle services.

Product overview

GOGO Charters is a technology platform for reserving charter buses, offering a diverse fleet of motorcoaches and minibuses across the United States. The core product portfolio includes full-size charter buses (56-passenger motorcoaches including MCI, Prevost, Setra, Van Hool, and Volvo models) and minibuses (ranging from 15 to 35 passengers from manufacturers like Champion, Federal, Turtle Top, Goshen, and Elkhart). The company operates through a network of third-party charter bus carriers rather than owning the vehicles directly. Services span various segments including wedding transportation, corporate events, sports teams, school trips, religious groups, employee shuttles, airport transfers, construction site shuttles, and healthcare transport, along with scheduled line-run intercity routes in certain regions.

Differentiator

Problem solved

Functional benefit

Products and services

• 56 Passenger Charter Bus Full-size motorcoach seating up to 56 passengers, suitable for long-distance group travel, corporate events, and large gatherings.
• 15 Passenger Minibus Smallest minibus option seating up to 15 passengers for intimate group travel.
• 18 Passenger Minibus Compact minibus for groups of up to 18 passengers, suitable for smaller gatherings and airport transfers.
• 20 Passenger Minibus Minibus for groups of up to 20 passengers, offering a balance of capacity and maneuverability.
• 24 Passenger Minibus Minibus designed for groups of up to 24 passengers, offering flexibility for mid-sized group travel needs.
• 25 Passenger Minibus Minibus accommodating up to 25 passengers for mid-sized group travel.
• 28 Passenger Minibus Compact minibus accommodating up to 28 passengers, ideal for smaller group transportation and tighter routes.
• 30 Passenger Minibus Minibus seating up to 30 passengers for medium to large group transportation.
• 35 Passenger Minibus Mid-size minibus accommodating up to 35 passengers for medium-sized groups.
• Van Hool Bus (36-56 Passenger) Luxury motorcoach from Van Hool, seating 36-56 passengers with premium amenities for long-distance travel.
• Setra Bus (39-56 Passenger) German-engineered Setra motorcoach, seating 39-56 passengers with high-end comfort features.
• MCI Bus (35-56 Passenger) Motorcoach from MCI (Motor Coach Industries), seating 35-56 passengers for charter services.
• Wedding Transportation Services Specialized charter bus services for wedding transportation, including guest shuttles between venues, hotels, and ceremony locations.
• Corporate Event Transportation Charter bus rental services for corporate events, conferences, meetings, and business travel.
• Sports Team Transportation Charter bus services for sports teams, including equipment storage and travel to games and tournaments.
• School Trip Transportation Charter bus rentals for school field trips, academic competitions, and educational outings.
• Religious Group Transportation Charter bus services for church groups, religious retreats, and faith-based organizations.
• Employee Shuttle Services Ongoing shuttle bus services for employee commuting and workplace transportation solutions.
• Construction Site Shuttle Services Shuttle bus services for construction workers between worksites, parking areas, and transit hubs.
• Healthcare/Hospital Shuttle Services Transportation services for healthcare workers and hospital shuttle needs.
• Movie Production Bus Rental Charter buses for film and television production crews, including equipment transport.
• Line Run Network Scheduled intercity bus routes connecting major cities, including Texas-wide luxury line run network (Dallas-San Antonio route).
• 30 New Motorcoaches Fleet Expansion Capacity expansion adding 30 new motorcoaches deployed across Chicago, Dallas, and New York City to support increased charter demand.

Quantifiable outcome

• 700,000+ delighted passengers transported
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• United Motorcoach Association (UMA)coreOthersGOGO Charters is a proud member of the United Motorcoach Association, the leading trade organization for the motorcoach industry. Membership demonstrates commitment to industry standards, safety compliance, and professional practices in ground transportation.
• Bank of AmericaminorGTM or Marketing PartnerGOGO Charters provides corporate transportation services for Bank of America corporate events and employee transportation needs.
• Delta Air LinesminorGTM or Marketing PartnerGOGO Charters provides crew and employee transportation services for Delta Air Lines.
• MicrosoftminorGTM or Marketing PartnerGOGO Charters provides corporate transportation services for Microsoft corporate events and employee shuttles.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CharterUP: CharterUP is an online marketplace and technology platform for booking charter buses across the U.S., directly competing with Gogo Charters in aggregating motorcoach operators and serving corporate, wedding, and event customers with similar digital booking flows.
• Busify: Busify operates as a charter bus booking platform connecting customers with motorcoach operators, offering a comparable marketplace model to Gogo with online quote generation and nationwide coverage for groups.
• GoGoCharter (distinguished peer): GoGoCharter is a charter bus marketplace offering minibus and motorcoach rentals across major U.S. cities, serving overlapping corporate, school, wedding, and event segments with similar online booking.
• EZ-Charter: EZ-Charter is a charter bus rental broker serving U.S. cities with minibus and motorcoach options for corporate events, weddings, and school trips, directly competing with Gogo's core marketplace offering.
• National Charter Bus: National Charter Bus operates as a nationwide charter bus broker aggregating motorcoach operators, with overlapping service categories including corporate, wedding, school, and sports transportation.

Broad incumbents

• Coach USA: Coach USA is a large, established motorcoach and ground transportation operator offering charter, commuter, and tour services across the U.S. It competes with Gogo primarily as a directly operated fleet and via its own charter sales channels.
• FlixBus: FlixBus is a large intercity bus operator with scheduled line-run service across North America. It overlaps with Gogo's Line Run Network product and represents a scaled incumbent in long-distance group transportation.
• Greyhound: Greyhound operates the largest scheduled intercity bus network in North America and offers charter services, overlapping with Gogo's line-run and group charter offerings as an established incumbent.

Emerging players

• Alltown Charter Bus: Alltown Charter Bus is a regional charter bus broker with growing nationwide presence, targeting similar corporate, school, and event segments as Gogo with comparable fleet aggregation.
• Event Express: Event Express provides event-focused charter bus rentals across U.S. cities, serving conferences, conventions, and corporate gatherings with comparable use cases to Gogo's conference shuttle product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GOGOcharters
• YouTubeyoutube.com/@GOGO-Charters
• Facebookfacebook.com/GogoCharters
• Instagraminstagram.com/gogocharters
• LinkedInlinkedin.com/company/gogocharters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gogo Charters