The Young Vic Theatre

What The Young Vic Theatre does

The Young Vic Theatre is a London-based producing theatre founded in 1970 and operated by The Young Vic Company, a registered charity (number 268876) and company limited by guarantee (01188209) in England and Wales. It runs a single venue at 66 The Cut, Waterloo, comprising the Main House, The Maria Theatre, and ancillary spaces including The Cut Bar Restaurant and Cafe. The organisation presents an active programme of theatrical productions, delivers community engagement through the Taking Part portfolio (community shows, learning initiatives, neighbourhood theatre programmes serving Lambeth and Southwark residents), and operates the Creators Program supporting multi-disciplinary artists and producers.

The Young Vic's core revenue mix combines ticket sales through Spektrix-powered online and box office channels, philanthropy (approximately one third of income from voluntary donations, Friends+, Patrons+, and trust/foundation grants), ongoing National Portfolio Organisation funding from Arts Council England, corporate engagement and venue hire, membership subscriptions, and ancillary revenue from The Cut Bar restaurant. Select productions are filmed and distributed globally through a partnership with National Theatre via NT at Home streaming and NT Live cinema distribution, with certain productions also included in the National Theatre Collection for educational use. Marketing is delivered across organic social channels (Facebook, Instagram, X, TikTok, YouTube, Pinterest, Soundcloud, Snapchat), paid Meta/Google advertising, DotDigital email newsletters, and earned media via press reviews.

Technology infrastructure is standard for the sector and includes the Spektrix ticketing system, DotDigital email platform, NT Live streaming technology, and audience analytics partnerships with Baker Richards Consulting, The Audience Agency, and Purple Seven. A wholly-owned subsidiary, Young Vic Productions Limited (company number 06238751), handles production activities. Leadership is consolidated under Nadia Fall OBE as Artistic Director and CEO.

Name

The Young Vic Theatre

Legal name

The Young Vic Company

Website

https://youngvic.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

The Young Vic Theatre is a London-based producing theatre and registered charity founded in 1970, presenting innovative theatrical productions alongside community engagement programmes in Lambeth and Southwark, with revenue from ticket sales, philanthropy, Arts Council England NPO funding, memberships, and corporate venue hire.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Live theatre productions
• Community engagement programs
• Theatrical venue hire
• Artist development programs
• Arts charity services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to theatrical productions. Tickets are sold online, by phone, and in-person. Revenue is performance-specific with variable pricing based on seat location and performance type.
2. Restaurant and Bar Services: The Cut Bar Restaurant and Cafe operates Monday-Saturday serving food and beverages to theatre-goers before performances, generating ancillary revenue from dining and drinks sales.
3. Donations and Philanthropic Support: The Young Vic is a registered charity (number 268876) that relies on voluntary donations. The theatre raises approximately one third of its income from charitable support including individual donations, patron memberships, and trust/foundation grants.
4. Membership Programs: Friends and Good Friends membership schemes offering benefits such as priority booking, queue jumping, and exclusive events. Patron and Soul Mates higher-tier membership levels with additional benefits.
5. Corporate Engagement: Corporate membership groups, sponsorship opportunities, high-performance workshops for businesses, and venue hire for corporate events generate B2B revenue.
6. Venue Hire: The theatre and its spaces are available for hire, generating revenue from external events and productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Young Vic Theatre is a London-based producing theatre that creates and stages live theatrical performances across multiple performance spaces at its Waterloo venue. It runs community engagement programs (Taking Part) for Lambeth and Southwark residents, supports emerging and established artists through the Creators Program, operates an on-site restaurant (The Cut Bar), and offers venue hire for corporate and private events. The theatre distributes selected productions internationally via the National Theatre at Home streaming platform.

Product overview

The Young Vic Theatre operates as a single-venue producing theatre with an integrated portfolio of live performance, community engagement, and digital offerings. Core products include theatre productions (featuring works like CARE, Sting, Thelma & Louise, Girls, Eurotrash, and LA Distance) presented at their Waterloo venue and distributed via NT at Home streaming. The Taking Part Program encompasses community shows, learning initiatives, neighbourhood theatre projects, and participation opportunities for local residents. The Creators Program supports emerging and established multi-disciplinary artists. Additional revenue streams include box office ticketing, membership programs (Friends+, Patrons+), venue hire, and The Cut Bar restaurant. Digital projects include podcasts, films, and online content distributed through various platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Creators Program: A home for multi and anti-disciplinary artists and producers at the Young Vic.
• Taking Part
• The Cut Bar Restaurant and Cafe

Products and services

• Theatre Productions
• Taking Part Program
• Creators Program
• Venue Hire
• The Cut Bar Restaurant and Cafe
• NT at Home Streaming

Quantifiable outcome

• CARE received 5-star review from The Telegraph describing it as 'theatre at its best'
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• National TheatrecoreStrategic or Co-development PartnerThe Young Vic and National Theatre have an ongoing partnership for streaming productions through NT at Home platform. Productions like Yerma, Cat on a Hot Tin Roof, A Streetcar Named Desire, and Best of Enemies are filmed and distributed via National Theatre Live and NT at Home. Some productions are also part of the National Theatre Collection available to libraries and educational institutions worldwide.
• SpektrixcoreTechnology or IntegrationTicketing system provider that manages the Young Vic's online ticket sales, booking infrastructure, and customer account management. Provides technical support and maintenance for the ticketing system.
• 05 EventsminorStrategic or Co-development PartnerCo-presenter of The Brown Sugar RAP Party event at The Maria Theatre, a special literary and music event in partnership with Inua Ellams.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Court Theatre: Sloane Square-based producing theatre renowned for new writing and innovative work; directly comparable in mission, scale, audience profile, and producing-theatre model.
• Old Vic Theatre: Adjacent Waterloo producing theatre; comparable in venue scale, audience demographic, programming mix of classics and new work, and London producing-theatre model.
• Lyric Hammersmith: West London producing theatre with comparable mix of main-stage work and extensive young people's/community participation programmes.
• Donmar Warehouse: Covent Garden-based producing theatre; comparable in intimate auditorium scale, focus on bold interpretation of classics and new work, and West End-adjacent producing model.
• Almeida Theatre: Islington producing theatre with a strong record on new writing and international transfers; directly comparable in intimate scale, critical reputation, and producing-theatre identity.

Broad incumbents

• Royal Shakespeare Company: UK's largest producing theatre company with subsidised funding model and streaming partnerships; broader scope and Stratford/London split, but directly comparable as a publicly subsidised producing house with NT Live-style distribution.
• National Theatre: The UK's flagship producing theatre and Young Vic's streaming/distribution partner; comparable as a London producing house with subsidised funding model, though larger scale, three auditoriums, and broader programming mix.

Regional players

• Royal Exchange Theatre Manchester: Manchester-based producing theatre with in-the-round auditorium and ACE NPO funding; comparable as a regional repertory producing house with strong new-writing and community participation focus.
• Bristol Old Vic: England's oldest continuously operating theatre and ACE NPO; comparable as a regional repertory producing house with mixed classic/new programming, though based outside London.
• Sheffield Theatres: Major regional producing house operating multiple auditoriums; comparable as ACE-funded producing theatre with repertory model and community engagement programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youngvictheatre
• Facebookfacebook.com/youngvictheatre
• LinkedInlinkedin.com/company/young-vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Young Vic Theatre