Productiv
Productiv is a tech-enabled 3PL founded in 2006, headquartered in Richmond, VA, operating 10 facilities across the US with 1,200+ operators serving enterprise brands via kitting, assembly, omnichannel fulfillment, and embedded operations inside client facilities.
- Company typePrivate
- Founded2006
- HeadquartersSandston, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Productiv does
Productiv (Productiv, Inc.) is a privately held, tech-enabled third-party logistics company headquartered in Richmond, Virginia, founded in 2006. The company operates a nationwide fulfillment and contract packaging network spanning 10 facilities: owned hubs in Dallas (475,000 sq ft, FDA 21 CFR Part 820 registered) and Charlotte (250,000 sq ft), a partner-managed West Coast node in Sparks, Nevada, and nine embedded operations inside client facilities across Richmond, Raleigh, Dallas, and Salt Lake City. Productiv employs 1,200+ W2 operators across 14 sites and serves a customer base in which 9 of 10 clients are billion-dollar enterprise brands across consumer goods, medical device, manufacturing, and packaging.
The company's core offering is kitting, assembly, and omnichannel fulfillment — including DTC ecommerce, B2B retail distribution into 100+ major retailers (Walmart, Target, Costco, etc.), subscription box fulfillment, Amazon FBA prep, returns and reverse logistics, and contract packaging. Productiv runs its own proprietary software suite (ProSuite: ProDocks, ProQuality, ProPallets) on top of Extensiv WMS, with pre-wired EDI connections via SPS Commerce for 100+ retailers (enabling 2-4 week retailer onboarding versus an industry-standard 2-4 months), and bidirectional integrations with NetSuite, Shopify, WooCommerce, and subscription platforms (Recharge, Cratejoy, Ordergroove, Loop, Skio). The company has deployed 13 cobots, 2 humanoid robots, and 1 palletizing robot in live production since 2025, with 100,000+ robot picks completed, alongside 6 AI agents supporting intelligent document processing (99%+ accuracy), predictive analytics, workflow orchestration, and computer vision-based quality inspection.
Productiv monetizes via a fixed unit-cost pricing model — kitting priced at $0.04-$0.08 per item placed plus a $0.25-$0.75 base kit fee, subscription box fulfillment at $3-$8 per mid-complexity box, with no separate line-item fees for EDI setup, compliance, or retailer onboarding — across two deployment models: Productiv Network (outsourced fulfillment from Productiv-owned hubs) and Embedded Operations (managed teams running kitting, assembly, fulfillment, or production lines inside client facilities, priced per unit of throughput rather than per labor hour). Go-to-market is operator-led direct sales targeting brands from $50MM to Fortune 500, supported by a content-driven marketing motion (186+ resource articles, free operational calculators) and industry event presence at MODEX and Pack Expo East.
Productiv firmographics
Firmographics- Name
- Productiv
- Legal name
- Productiv, Inc.
- Website
- https://getproductiv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Productiv is a tech-enabled 3PL founded in 2006, headquartered in Richmond, VA, operating 10 facilities across the US with 1,200+ operators serving enterprise brands via kitting, assembly, omnichannel fulfillment, and embedded operations inside client facilities.
- Ownership category
- akta.pro rank
Productiv industry classification
Industry- Product category
- Third-Party Logistics
- NAICS
- Warehousing and Storage (493), Packaging and Labeling Services (56191)
- akta.pro primary industry
- Value-Added Logistics (Kitting, Labeling, Postponement, Light Assembly) (TLAIAAAF)
- akta.pro secondary industries
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB), Documentation, Inserts & Literature Management (TLAIAFAI)
Keywords
Where Productiv is headquartered
LocationHeadquarters
- HQ city
- Sandston
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Productiv business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Unit-Based Fulfillment and Kitting: Fixed cost per unit (kit assembled or shipped), with no separate line-item fees for EDI setup, compliance work, or retailer onboarding. Improvement in cost per unit is built into the model. Applicable across omnichannel fulfillment, kitting, assembly, and value-added services.
- Embedded Operations: Managed operations team inside client facilities, running kitting, assembly, fulfillment, or production lines. Priced on fixed cost per unit, with labor cost tied to throughput output rather than hours billed. Productiv owns day-to-day execution and continuous improvement.
- Productiv Network (3PL Outsourcing): Outsourced fulfillment and kitting via Productiv's nationwide warehouse network (Dallas hub, Charlotte hub, Sparks partner node). Clients store inventory across facilities under unified WMS visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based (per kit/unit) pricing — no separate line-item fees for EDI, compliance, or onboarding |
| Unit Pricing | Pay-as-you-go | Kitting and assembly: $0.04–$0.08 per item placed + $0.25–$0.75 base kit fee per finished kit |
| Unit Pricing | Pay-as-you-go | Subscription box fulfillment: $3–$8 per mid-complexity box |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Productiv product offering
Product offeringCore offering
Productiv is a tech-enabled third-party logistics (3PL) provider delivering kitting, assembly, omnichannel fulfillment (DTC ecommerce, B2B retail distribution, subscription boxes, Amazon FBA prep), and retail compliance services to enterprise brands. The company operates its own warehouses in New Albany, IN, Reno-Sparks, NV, and Murrieta, CA, and offers both outsourced fulfillment (Productiv Network) and on-site dedicated labor (Embedded Operations). It backs these services with a proprietary software stack (ProSuite), AI agentic workflows, and a deployed robotics fleet including cobots and humanoid robots.
Product overview
Productiv is a tech-enabled 3PL operating as a unified platform-plus-services model, combining a nationwide warehouse network (Dallas, Charlotte, and partner node in Sparks NV) with proprietary operational technology and embedded operations inside client facilities. The core offering spans omnichannel fulfillment (DTC, B2B retail, subscription boxes, Amazon FBA), kitting and assembly (30M+ kits/year), and retail compliance (100+ retailer EDI connections via SPS Commerce). Proprietary systems include ProDocks (dock management), ProQuality (quality inspection), and ProPallets (B2B shipping accuracy). AI capabilities power intelligent document processing, predictive analytics, and workflow automation. Automation includes 13 cobots and 2 humanoid robots deployed in live production. Deployment is via Productiv Network (outsourced fulfillment) or Embedded Operations (managed team inside client facilities). Free operational tools include turnover rate, chargeback cost, and kitting cost calculators.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Fulfillment Unified fulfillment across DTC, B2B retail, subscription, and Amazon channels from a single inventory pool, designed for enterprise consumer brands requiring consistent execution across selling channels.
- DTC Ecommerce Fulfillment Direct-to-consumer ecommerce order fulfillment including pick, pack, and ship for online orders, targeted at consumer brands selling through their own websites and marketplaces.
- B2B & Retail Distribution Wholesale and retail distribution to major retailers (Costco, Target, Walmart, Kroger, CVS, etc.) with EDI integration, ASN accuracy, pallet compliance, and chargeback reduction.
- Subscription Box Fulfillment Recurring monthly subscription box fulfillment with hard ship-by-date discipline, kitting, personalization, and the ability to absorb volume spikes around renewals and gifting seasons.
- Amazon FBA Prep Preparation of inventory for shipment into Amazon FBA, including labeling, poly-bagging, bundling, and compliance with Amazon's FBA prep requirements.
- Kitting & Assembly Services Custom kitting, multi-SKU assembly, and product bundling with hand and automated assembly, including FDA-registered medical device kitting in the Murrieta, CA facility.
- Contract Packaging Outsourced packaging operations including retail-ready packaging, custom boxes, and finished-goods packaging for consumer brands.
- Drone & Robotics Assembly Specialized assembly of drones and robotic products, leveraging Productiv's in-house cobotic and robotic capabilities to assemble complex hardware at scale.
- Returns & Reverse Logistics Management of customer returns including receipt, inspection, refurbishment, restocking, and disposal, used by ecommerce and DTC brands to recover value from returns.
- EDI Integration & Retail Compliance Pre-wired EDI connections to 100+ major retailers via SPS Commerce, supporting ASN, OTIF, and chargeback reduction for B2B retail shipments.
- AI Agentic Workflows & Intelligent Automation
- Seasonal 3PL Services Short-term overflow fulfillment and surge-capacity support for brands facing concentrated demand cycles, including Q4 holiday, back-to-school, and promotional launches.
- Repack & Relabel Services Repackaging, relabeling, sticker application, and finished-goods rework performed as a standalone service or as part of broader fulfillment operations.
- Hand Assembly Services Manual hand assembly of products, kits, and multi-component bundles performed by trained W2 operators, suited for complex or low-automation assembly work.
- Inventory Control & Quality Assurance Inventory management, cycle counts, lot and batch tracking, expiration management, and quality inspection backed by the ProQuality workflow system.
- Productiv Network Outsourced 3PL deployment model in which Productiv runs fulfillment, kitting, and assembly operations from its own warehouses (New Albany IN, Reno-Sparks NV, Murrieta CA) on the customer's behalf.
- Embedded Operations Deployment model in which Productiv places its own W2 trained labor and management inside the customer's facility to run kitting, assembly, and fulfillment operations on-site.
- Custom Gifting with Embroidery and Gift Wrapping Custom gifting service including embroidery personalization and gift wrapping, launched as a new offering for brand customers seeking differentiated unboxing and gifting experiences.
- AI-Powered Ecommerce Personalization Workflow AI-powered workflow for personalizing ecommerce and subscription commerce orders at scale, applying AI agents to fulfillment personalization decisions within the customer's DTC experience.
Quantifiable outcome
- 99%+ SLA within 30 days of onboarding
- +7 more outcomes
Companies that use Productiv
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Productiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature7 records
Productiv partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SPS CommercecorePre-wired EDI integration through SPS Commerce (transaction sets 850, 856, 810, 855, 997, 846, 852) enabling 2-4 week retailer onboarding for 100+ retailers. Core infrastructure for retail compliance operations.
- Extensiv (WMS)coreExtensiv WMS runs across all Productiv facilities and the Sparks partner node, providing unified single-dashboard inventory visibility, order status, and fulfillment activity across the entire network regardless of location.
- NetSuite (ERP Integration)coreNetSuite ERP integration for inventory reconciliation and financial data sync. Part of Productiv's IT integration stack alongside Extensiv WMS and SPS Commerce EDI.
- Shopify (DTC Integration)coreNative integration with Shopify for DTC ecommerce order flow and inventory management. Integrated alongside other DTC platforms (WooCommerce, custom storefronts) and wholesale channels.
- Recharge, Cratejoy, Ordergroove (Subscription Platforms)coreNative bidirectional integration with subscription management platforms (Recharge, Cratejoy, Ordergroove) — subscriber attribute data flows into Extensiv WMS to generate per-order BOMs automatically for personalization tiers and kit configurations.
- CPA (The Association for Contract Packagers & Manufacturers)minorProductiv is a member of the CPA, an industry association for contract packagers and manufacturers. Association membership signals industry credibility and alignment with packaging and kitting sector standards.
- TIA (Transportation Intermediaries Association)minorProductiv is a member of TIA, the trade association for transportation intermediaries. Supports freight and logistics industry standards and best practices.
- WERC (Warehousing Education and Research Council)minorProductiv is a member of WERC, the warehousing education and research council. Supports operational excellence standards and research in warehousing and logistics.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Productiv competitors and assessment
Company assessmentBroad incumbents
- GXO Logistics: GXO is the largest pure-play contract logistics company in the world, offering warehousing, fulfillment, kitting, and reverse logistics across geographies. It is a broad incumbent in the same operational space as Productiv, though it is far larger and serves more verticals beyond consumer brands.
- XPO (now GXO and RXO): XPO Logistics historically operated contract logistics and last-mile businesses before spinning off GXO (logistics) and RXO (transportation). Its legacy contract logistics business competed in kitting, retail compliance, and omnichannel fulfillment comparable to Productiv's offerings.
- Ryder Supply Chain Solutions: Ryder SCS provides dedicated and multi-client warehousing, kitting, sequencing, and retail distribution for consumer brands and OEMs. It is a large incumbent competing for the same value-added 3PL programs as Productiv.
- DHL Supply Chain: DHL Supply Chain is a global contract logistics provider offering warehousing, kitting, value-added services, and retail distribution. It is a broad incumbent that competes for the same enterprise-brand kitting and retail-compliance programs that Productiv pursues.
Direct peers
- NFI Industries: NFI is a US privately-held 3PL with dedicated contract logistics, value-added warehousing, kitting, and retail distribution capabilities. Its owned-warehouse model with deep kitting and assembly operations is closely comparable to Productiv's owned-hub plus embedded operations footprint.
- Saddle Creek Logistics Services: Saddle Creek is a US 3PL offering omnichannel fulfillment, kitting, value-added services, and retail compliance for consumer brands. Its specialty 3PL positioning with strong retail compliance capabilities makes it a direct peer to Productiv's kitting-and-compliance focus.
- Radial: Radial (formerly eBay Enterprise) is an omnichannel fulfillment 3PL focused on enterprise brands shipping into major retailers. Its omnichannel fulfillment, B2B retail distribution, and integrated technology stack directly overlap with Productiv's core offerings.
- ShipBob: ShipBob is a tech-forward 3PL focused on DTC and omnichannel fulfillment for SMB and mid-market brands. Productiv explicitly publishes comparison pages against ShipBob (Productiv vs ShipBob), making it the most directly named competing fulfillment platform for similar brand customers.
- Kenco Logistics: Kenco is a US 3PL that emphasizes value-added warehousing, kitting, assembly, and retail compliance services. Its mix of distribution, contract packaging, and supply chain integration closely mirrors Productiv's service portfolio targeting enterprise consumer brands.
Emerging players
- Capacity LLC: Capacity LLC is a contract packaging and fulfillment provider offering kitting, assembly, and supply chain services. Its specialty kitting and contract packaging focus aligns with Productiv's value-added kitting emphasis, though it operates at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Productiv social profiles
Digital presenceProductiv compliance and trust
Trust signalCompliance1 record
Productiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Productiv leadership team
Management profileNumber of profiles
Profiles3 records
Productiv funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Productiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Productiv
What does Productiv do?
Productiv is a tech-enabled third-party logistics (3PL) provider delivering kitting, assembly, omnichannel fulfillment (DTC ecommerce, B2B retail distribution, subscription boxes, Amazon FBA prep), and retail compliance services to enterprise brands. The company operates its own warehouses in New Albany, IN, Reno-Sparks, NV, and Murrieta, CA, and offers both outsourced fulfillment (Productiv Network) and on-site dedicated labor (Embedded Operations). It backs these services with a proprietary software stack (ProSuite), AI agentic workflows, and a deployed robotics fleet including cobots and humanoid robots.
Is Productiv a public or private company?
Productiv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Productiv founded?
Productiv was founded in 2006. It employs 251 to 500 people.
Where is Productiv based?
Productiv is headquartered in Sandston, United States, in the North America region.
How does Productiv make money?
Three revenue lines are on record. Unit-Based Fulfillment and Kitting is the primary driver. The others are embedded Operations and productiv Network (3PL Outsourcing).
Who are Productiv's main competitors?
Broad incumbents on record are GXO Logistics, XPO (now GXO and RXO), Ryder Supply Chain Solutions and DHL Supply Chain. Direct peers are NFI Industries, Saddle Creek Logistics Services, Radial, ShipBob and Kenco Logistics. Capacity LLC is listed as an emerging player.
Does Productiv have an API?
No public API is recorded for Productiv.
What industry is Productiv in?
Productiv's product category is Third-Party Logistics. Its primary akta.pro industry code is TLAIAAAF, Value-Added Logistics (Kitting, Labeling, Postponement, Light Assembly), with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 493.