What iChoosr does

iChoosr Ltd. is a private UK-registered company (company number 08241539) founded around 2008 and headquartered in Amsterdam, the Netherlands. It operates a B2B2C digital platform that runs expert-led group-buying campaigns for residential sustainable energy products — primarily rooftop solar, home batteries, and heat pumps — on behalf of local and regional government partners and consumer organisations. The company works with over 200 UK councils (including Liverpool, Surrey, Suffolk, Worcestershire, Essex, and the West of England Combined Authority), Belgian provinces, and cities in Japan (Tokyo) and the United States (Houston), and maintains localized web presences in at least 10 countries across Europe, North America, and Asia.

The platform aggregates household demand to secure volume-based pricing from a vetted installer network, then orchestrates the end-to-end customer journey from first contact through successful installation. The company offers two primary branded products: Big Community Switch, the core council-facing group-buying campaign product, and Switch Together, a consumer-facing purchasing platform spun out as a related brand (switchtogether.co.uk). Underlying capabilities include behavioural-insight research on household adoption barriers, campaign management, installer vetting, and dedicated customer support.

iChoosr's revenue model is transaction-based: the company earns referral fees, commissions on installations, or service fees from government and consumer-organisation partners for delivering sustainability programmes, rather than charging households directly. Over 15 years the company reports delivering more than 160,000 residential rooftop solar installations worldwide. The company has no disclosed funding rounds, M&A activity, or leadership information in the available data, and ownership structure is not publicly stated. No AI/ML capabilities, certifications, patents, or regulatory actions are disclosed.

Name

iChoosr

Legal name

iChoosr Ltd.

Website

https://ichoosr.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

iChoosr is a private B2B2C platform that runs group-buying campaigns for residential solar, batteries, and heat pumps on behalf of over 200 UK councils and regional government partners across 10+ countries, delivering installations via a vetted installer network.

Ownership category

akta.pro rank

Product category

Residential Energy Transition Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions) (BPAGALAE)

akta.pro secondary industry

Energy, Utilities & Sustainability Management (BPABAAAF)

Keywords

• Group buying platform
• Residential solar programs
• Energy transition services
• Sustainability partnership programs
• Home energy installations

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group-Buying Campaign Facilitation: iChoosr acts as the operational engine for government partners, facilitating group-buying campaigns for residential energy products. Revenue appears to come from facilitating transactions between households and vetted installers, potentially through referral fees, commissions on installations, or service fees paid by government partners for delivery of sustainability programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

iChoosr operates an expert-led group-buying campaign platform that aggregates residential household demand for sustainable energy products—rooftop solar panels, home batteries, heat pumps, and renewable energy tariffs—on behalf of local/regional governments and consumer organisations. The company serves as the operational engine running these end-to-end campaigns, from audience behavioural research and demand aggregation through to coordinating a vetted installer network that delivers the installations.

Product overview

iChoosr operates as a group-buying platform for sustainable energy products, functioning as the operational engine for local governments and consumer organizations. The company offers two main branded programs: Big Community Switch (the core group-buying product) and Switch Together (a consumer-facing purchasing platform). Both products facilitate collective purchasing of rooftop solar installations, home batteries, heat pumps, charging units, and renewable energy tariffs. The platform provides a vetted network of installers and dedicated support services to help households transition to sustainable energy.

Differentiator

Problem solved

Functional benefit

Brands

• Switch Together: A separate platform for purchasing sustainable energy products, referenced as an external referral from iChoosr UK.

Products and services

• Switch Together A consumer-facing purchasing platform enabling UK households to buy solar panels, home batteries, heat pumps, and renewable energy tariffs through group-buying campaigns. It targets individual homeowners and residents looking to access collective-purchasing discounts and vetted installers.
• Big Community Switch A group-buying program that aggregates household demand for sustainable energy products (rooftop solar, home batteries, heat pumps, renewable energy tariffs), enabling participants to access discounted pricing and vetted installers through collective purchasing power. Sold to local and regional government partners as a turnkey delivery mechanism.

Quantifiable outcome

• Over 160,000 residential rooftop solar installations delivered worldwide
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Liverpool City CouncilcoreStrategic or Co-development PartneriChoosr partners with Liverpool City Council as part of their network of over 200 UK councils to deliver residential sustainability programs through group-buying campaigns for solar panels, home batteries, and heat pumps.
• Surrey County CouncilcoreStrategic or Co-development PartneriChoosr partners with Surrey County Council to help residents access sustainable energy solutions through council-backed group-buying initiatives.
• Suffolk County CouncilcoreStrategic or Co-development PartnerSuffolk County Council partners with iChoosr to enable residents to adopt solar panels and other sustainable energy products through facilitated group-buying campaigns.
• Worcestershire County CouncilcoreStrategic or Co-development PartnerWorcestershire County Council collaborates with iChoosr to help residents reduce energy costs and carbon footprint through group purchasing programs.
• Essex County CouncilcoreStrategic or Co-development PartnerEssex County Council partners with iChoosr to deliver sustainability outcomes to community members via group-buying campaigns for renewable energy products.
• West of England Combined AuthoritycoreStrategic or Co-development PartnerWest of England Combined Authority partners with iChoosr as part of their regional sustainability initiatives to help residents access solar and heat pump installations.
• Vetted Installer NetworkcoreChannel Partner/ Reseller/ DistributoriChoosr maintains a vetted network of installers who deliver solar panel, home battery, and heat pump installations to households referred through the group-buying campaigns. Installers benefit from a steady flow of well-informed customers.
• Switch TogetherminorGTM or Marketing PartnerSwitch Together is a related brand (switchtogether.co.uk) referenced on the iChoosr website for UK consumers looking to purchase sustainable energy products, indicating a connected marketing relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EnergySage: US online marketplace that lets consumers compare and receive quotes from vetted solar installers. Operates in the same residential-solar demand-aggregation category but at much larger scale and as a broad incumbent.
• Sunrun: Largest US residential solar, battery, and energy services company. Competes indirectly for household adoption and installer relationships, but as a vertically integrated incumbent rather than a marketplace.
• Tesla Energy: Sells residential solar, Powerwall batteries, and related energy products direct to consumers. A broad incumbent whose direct-to-consumer model and brand could compress the group-buying value-add over time.
• Octopus Energy: UK-based renewable energy retailer that has launched its own group-buying and home-electrification initiatives. A well-capitalised incumbent that overlaps with iChoosr's residential energy and tariff offerings.

Emerging players

• Together (formerly Solar Cities): UK community energy platform that aggregates rooftop solar demand at the household level. An emerging player pursuing a comparable demand-aggregation model to iChoosr.
• Mosaic: US residential solar financing marketplace that aggregates homeowner demand and connects them to installers and capital providers. Comparable demand-aggregation model targeting residential solar adoption.
• GreenMatch: UK comparison and lead-generation platform for solar panels, heat pumps, and home energy products. Comparable as a digital funnel connecting households to installers, though not a council-led group-buying model.

Direct peers

• Big Clean Switch: UK non-profit group-switching service for renewable energy tariffs and home energy products. Shares the group-buying/collective-switching DNA with iChoosr's 'Big Community Switch' programme.
• Solar Together: UK-based group-buying platform that aggregates household demand for rooftop solar through council partnerships. Operates a nearly identical model to iChoosr in the UK market and is the most directly comparable competitor.
• Evergreen (formerly Switch My Business): UK group-buying service focused on heat pumps and other low-carbon home technologies, partnering with local councils. Closely comparable to iChoosr's heat-pump campaign offering and council-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UKiChoosr
• Facebookfacebook.com/iChoosrGlobal/?utm_source=ichoosruk&utm_medium=facebook&utm_campaign=button
• LinkedInlinkedin.com/company/ichoosr?utm_source=ichoosruk&utm_medium=linkedin&utm_campaign=button
• Instagraminstagram.com/ichoosrglobal/?utm_source=ichoosruk&utm_medium=instagram&utm_campaign=button

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iChoosr