GreenMatch
GreenMatch is a UK-based lead-generation marketplace connecting homeowners with vetted installers of solar panels, heat pumps, boilers, windows, doors, insulation, and other green energy products, monetizing via pay-per-lead commissions from supplier partners across the UK, Sweden, and Denmark.
- Company typePrivate
- Founded2014
- HeadquartersMarket Harborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GreenMatch does
GreenMatch is a UK-based lead-generation marketplace that connects homeowners with vetted suppliers and installers of renewable energy and home improvement products. Founded in 2014 and headquartered in Market Harborough, GreenMatch operates a self-serve digital platform where homeowners complete a single online form and receive up to four tailored quotes from pre-screened installer partners. The platform spans eight product verticals: solar panels (including batteries and thermal), heat pumps (air source, ground source, water source, air-to-water), boilers (biomass, combi, gas, electric), windows, doors, loft conversions, insulation, and conservatories. The service is free for consumers with no obligation, and the company monetizes via commission from supplier partners on a pay-per-lead basis with no subscription or hidden fees.
The company operates as a trading name of Leads.io Limited, which acquired the GreenMatch website on 14 October 2021. GreenMatch maintains regional sites in Sweden and Denmark alongside its UK presence, and supplements lead generation with an extensive content library (articles, guides, video) recognized by UK Blog Awards, Build Magazine, and SME News, with media coverage in The Guardian, Harvard University, Independent, SPACE.com, and Forbes. Marketing channels include organic SEO, paid search (Google Ads), paid social (Facebook Custom Audiences), YouTube, and active profiles on Facebook, Twitter, and Pinterest. The company is registered as a data controller with the UK Information Commissioner's Office (registration PZ216853X) and has helped over 100,000 UK homeowners. Headcount is reported at 11-50 employees, and revenue is not publicly disclosed.
The business model is purely affiliate/referral-based with no consumer fees, no supplier subscription, and no SaaS component. Lead matching is described as automated but rule-based rather than AI-driven. The single named supplier partner disclosed is Light Group Holdings Ltd. No funding rounds, investor disclosures, or revenue figures are publicly available.
GreenMatch firmographics
Firmographics- Name
- GreenMatch
- Legal name
- Leads.io Limited
- Website
- https://greenmatch.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenMatch is a UK-based lead-generation marketplace connecting homeowners with vetted installers of solar panels, heat pumps, boilers, windows, doors, insulation, and other green energy products, monetizing via pay-per-lead commissions from supplier partners across the UK, Sweden, and Denmark.
- Ownership category
- akta.pro rank
GreenMatch industry classification
Industry- Product category
- Renewable Energy Lead Generation Platform
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where GreenMatch is headquartered
LocationHeadquarters
- HQ city
- Market Harborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GreenMatch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Commission from Supplier Partners: GreenMatch earns commission from partnered companies when customers purchase through their site. The service is free for consumers with no additional cost to purchases. Suppliers pay only for leads they receive, with no subscription costs or hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer service (free) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
GreenMatch product offering
Product offeringCore offering
GreenMatch operates a free online lead generation platform that matches UK homeowners with vetted installers and suppliers across multiple green energy and home improvement categories. Consumers complete a single quote form and receive up to 4 tailored, no-obligation quotes for products including solar panels, heat pumps, boilers, windows, doors, insulation, loft conversions, and conservatories. The service is monetised via commission paid by registered supplier partners for the leads they receive, while remaining free and non-binding for consumers.
Product overview
GreenMatch is a lead generation platform for green energy and home improvement products, operating as a matching service that connects UK homeowners with suppliers and installers. The platform encompasses multiple product categories: Solar Energy Solutions (solar panels, batteries, thermal), Heat Pump Solutions (air source, ground source, water source, air to water), Boiler Solutions (biomass, combi, gas, electric), Window Solutions (uPVC, double/triple glazed), Door Solutions (uPVC, composite, glazed), Loft Conversion Services, Insulation Services, and Conservatory Services. Users complete a single Quote Form to receive up to 4 quotes from registered suppliers. The service is free for consumers, with suppliers paying for leads received. The company is owned by Leads.io Limited and has helped over 100,000 UK homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenMatch Quote Platform Online platform that allows UK homeowners to fill out a single form and receive up to 4 tailored, no-obligation quotes from pre-screened green energy product suppliers and installers. The service is free for consumers, with suppliers paying for leads received.
- Solar Energy Solutions Lead Generation
- Heat Pump Solutions Lead Generation Lead generation service for heat pump installations including ground source heat pumps, water source heat pumps, air source heat pumps, and air to water heat pumps.
- Boiler Solutions Lead Generation Lead generation service connecting homeowners with boiler suppliers and installers. Covers biomass boilers, combi boilers, gas boilers, and electric boilers.
- Window Solutions Lead Generation Lead generation service for window replacements including uPVC windows, double glazed windows, triple glazed windows, and casement windows.
- Door Solutions Lead Generation Lead generation service for door replacements including uPVC doors, double glazed doors, triple glazed doors, and composite doors.
- Loft Conversion Lead Generation Lead generation service connecting homeowners with loft conversion contractors and specialists.
- Insulation Lead Generation Lead generation service for insulation installations including loft insulation, cavity wall insulation, and grants such as the Great British Insulation Scheme.
- Conservatory Lead Generation Lead generation service for conservatory construction and renovation projects.
Quantifiable outcome
- Get up to 4 quotes from selected suppliers by filling in only 1 form
- +2 more outcomes
Companies that use GreenMatch
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
GreenMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GreenMatch partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
GreenMatch competitors and assessment
Company assessmentDirect peers
- SolarReviews: US solar comparison marketplace connecting homeowners with vetted installers and providing educational content. Comparable niche renewable lead-gen business with strong content/SEO presence.
- Energy Helpline: UK energy price-comparison and switching service. Comparable consumer-facing comparison platform monetizing leads to energy suppliers and adjacent home-service providers.
- The Eco Experts: UK green-energy comparison site offering quotes for solar, heat pumps, insulation, and EV chargers. Closest UK direct competitor focused specifically on residential renewables.
- EnergySage: US online marketplace connecting homeowners with solar, heat-pump, and other clean-energy installers via quote comparison. Closest direct analog to GreenMatch's lead-gen model in the residential renewables space.
- Selectra: European energy and home-services comparison platform operating across multiple countries. Comparable in offering free consumer quotes for energy/utility switching and home installations across several geographies.
- Uswitch: Major UK price-comparison platform for energy, broadband, and home services. Comparable as a UK consumer-facing comparison site that drives leads to installer and supplier partners.
- Rated People: UK marketplace that matches homeowners with vetted tradespeople for home improvement projects. Direct analog for GreenMatch's home-improvement lead-gen motion (windows, doors, insulation, loft conversions).
- Checkatrade: UK directory and lead-generation platform for vetted tradespeople and home-service providers. Comparable consumer acquisition and partner monetization model in the home-improvement vertical.
- Local Heroes: British Gas-owned UK marketplace connecting homeowners with local tradespeople for installations including boilers, electrics, and plumbing. Direct competitor in the UK home-services lead-gen category.
Broad incumbents
- Angi (formerly HomeAdvisor): Large US home-services lead-generation platform with national brand reach. Comparable business model (consumer quote requests matched to paid service professionals) at significantly larger scale and broader category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenMatch social profiles
Digital presenceGreenMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenMatch leadership team
Management profileNumber of profiles
GreenMatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenMatch
What does GreenMatch do?
GreenMatch operates a free online lead generation platform that matches UK homeowners with vetted installers and suppliers across multiple green energy and home improvement categories. Consumers complete a single quote form and receive up to 4 tailored, no-obligation quotes for products including solar panels, heat pumps, boilers, windows, doors, insulation, loft conversions, and conservatories. The service is monetised via commission paid by registered supplier partners for the leads they receive, while remaining free and non-binding for consumers.
Is GreenMatch a public or private company?
GreenMatch is a private company. It is classified as corporate owned and is currently operating.
When was GreenMatch founded?
GreenMatch was founded in 2014. It employs 11 to 50 people.
Where is GreenMatch based?
GreenMatch is headquartered in Market Harborough, United Kingdom, in the Europe region.
How does GreenMatch make money?
One revenue line is on record: commission from Supplier Partners.
Who are GreenMatch's main competitors?
Direct peers on record are SolarReviews, Energy Helpline, The Eco Experts, EnergySage, Selectra, Uswitch, Rated People, Checkatrade and Local Heroes. Angi (formerly HomeAdvisor) is listed as a broad incumbent.
Does GreenMatch have an API?
No public API is recorded for GreenMatch.
What industry is GreenMatch in?
GreenMatch's product category is Renewable Energy Lead Generation Platform. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing).