WJR 760 AM

What WJR 760 AM does

WJR 760 AM is a Detroit-based major-market AM radio station founded in 1922, operating at 760 AM with 50,000 watts of broadcast power and providing 24-hour coverage to the Detroit metropolitan area and Southeast Michigan. The station is operated by Detroit Radio LLC, a private subsidiary of Cumulus Media Inc. (NASDAQ: CMLS), and delivers a talk radio format featuring flagship programs including JR Morning, Focus with Paul W. Smith, All Talk with Kevin Dietz, JR Afternoon with Ryan Ermanni, The Mitch Albom Show, and Sportswrap, alongside syndicated programming from Westwood One (Mark Levin Show, Red Eye Radio) and Fox News (Fox News Rundown). Supporting feature segments include America 250: Michigan Made, Capital Report, Healthwatch, Rising Stars, Women Who Lead, and Jamie's Journey.

The station distributes content across four technology channels: traditional over-the-air AM broadcast at 760 AM, live audio streaming via the SoCast-powered wjr.com website, native mobile applications on iOS, Android, and Amazon platforms, and on-demand podcast content distributed through the Great Voice podcast network. Nielsen audience measurement integration supports advertising inventory validation.

WJR's business model is advertising-based, generating revenue through spot radio advertising sales and integrated radio-plus-digital advertising packages sold to local, regional, and national advertisers targeting the Detroit DMA. Pricing is quote-based and not publicly disclosed, with multi-year contracts and seller claims that campaign performance exceeds industry benchmarks by 25% or more. Customers include government (Oakland County Sheriff's Office), entertainment (Live Nation Michigan), and state lottery (Michigan Lottery) entities. The station's competitive position relies on its high-power FCC-licensed signal, local content heritage, and integration within Cumulus Media's broader broadcast and syndication infrastructure.

Name

WJR 760 AM

Legal name

Detroit Radio LLC

Website

https://wjr.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

WJR 760 AM is a Detroit-based AM radio station operating at 50,000 watts since 1922, delivering talk radio programming (news, sports, traffic, weather, and community content) to the Detroit metropolitan area, with revenue generated from advertising sales to local, regional, and national advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• Talk radio programming
• Radio advertising sales
• Local news coverage
• Audio streaming services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Traditional radio spot advertising sold to local, regional, and national advertisers targeting the Detroit metropolitan area and beyond. Rates based on time slots, audience reach, and program popularity. Combined radio and digital packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WJR 760 AM is a 50,000-watt AM radio station broadcasting at 760 kHz in Detroit, Michigan, airing a talk radio format centered on local news, sports, and commentary programs such as the Mitch Albom Show, Focus with Paul W. Smith, and JR Morning. The station distributes its content over-the-air, via live audio streaming on wjr.com, through native iOS/Android/Amazon mobile apps, and on-demand through the Great Voice podcast network. Its primary commercial product is integrated radio and digital advertising sold to local, regional, and national advertisers targeting the Detroit metropolitan audience.

Product overview

WJR 760 AM is a major market AM radio station in Detroit, Michigan, operated by Cumulus Media. The station operates a talk radio format centered on its flagship programs including JR Morning, All Talk with Kevin Dietz, Focus with Paul W. Smith, JR Afternoon with Ryan Ermanni, and The Mitch Albom Show. Supporting programming includes Sportswrap, syndicated shows (The Mark Levin Show, Red Eye Radio, FOX News Rundown), and specialty features such as America 250, Capital Report, Healthwatch, Rising Stars, and Women Who Lead. The station distributes content through its live AM broadcast (760 AM), mobile applications for iOS/Android/Amazon, and podcast platforms. The station also conducts various contest programs and offers integrated radio and digital advertising services to local and national advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• WJR-AM Radio Broadcast (760 AM) A 50,000-watt AM radio broadcast at 760 kHz serving the Detroit metropolitan area with a talk radio format of news, sports, and commentary programming, available 24 hours a day.
• WJR Mobile Application Native mobile applications for iOS, Android, and Amazon devices that deliver live WJR radio streaming, on-demand content, and station features to listeners on the go.
• WJR Podcasts On-demand podcast content from WJR shows and special programming distributed through the Great Voice podcast network, enabling listeners to access station content outside of the live broadcast schedule.
• WJR Advertising Services Integrated radio and digital advertising solutions combining traditional 760 AM broadcast spots with online and mobile digital placements, sold as custom campaigns to local, regional, and national advertisers targeting Detroit-area consumers.
• WJR Contest Programs Listener engagement programs offering on-air and mobile contest giveaways with prizes such as concert tickets, cash, lottery instant tickets, and VIP experiences, often co-sponsored with partners such as Live Nation Michigan and Michigan Lottery.

Quantifiable outcome

• Advertising campaigns outperform industry benchmarks by 25% or more

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Live Nation MichigancoreGTM or Marketing PartnerLive Nation serves as a prize sponsor for WJR contest giveaways, providing concert tickets to events at Pine Knob Music Theatre (Clarkston, MI) and Michigan Lottery Amphitheatre (Sterling Heights, MI). Contests include Name That Tune giveaways and Great Michigan Quiz prizes featuring Live Nation concert tickets.
• Michigan LotterycoreGTM or Marketing PartnerMichigan Lottery co-sponsors the Great Michigan Quiz contest, pairing lottery instant tickets ($30 value) with concert tickets as prize packages. Prizes include concert admission plus lottery tickets as additional incentives for contest winners.
• Fox NewsminorChannel Partner/ Reseller/ DistributorFox News provides national news content including the Fox News Rundown program broadcast on WJR. The station airs Fox News programming as part of its news coverage lineup.
• Westwood OneminorChannel Partner/ Reseller/ DistributorWestwood One, a Cumulus Media subsidiary, provides syndicated programming including The Mark Levin Show distributed to WJR as part of Cumulus network operations.
• SweetDealsminorGTM or Marketing PartnerSweetDeals provides local deal promotions featured on the WJR website sidebar, driving engagement through discounted offers for Detroit-area businesses. Affiliated marketing partnership promoting local deals to WJR listeners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cumulus Media: Publicly traded parent company of WJR (NASDAQ: CMLS); operates a national portfolio of radio stations and Westwood One syndication, providing the corporate context for WJR.
• iHeartMedia: Largest U.S. radio broadcaster and direct competitor to Cumulus Media; owns KFI, WOR, and other major-market AM stations that compete with WJR's portfolio positioning.
• Audacy: Major U.S. radio broadcaster that owns WJR's direct Detroit competitors (WWJ, WXYT), competing with Cumulus/WJR for both Detroit ad share and national syndication deals.

Direct peers

• WWJ Newsradio 950: Audacy-owned all-news AM station in the Detroit market, directly competing with WJR for Detroit news/talk listeners and advertising dollars.
• WXYT 97.1 FM The Ticket: Audacy-owned sports talk station in Detroit competing with WJR for local sports audiences, advertisers, and Detroit Tigers/Red Wings/Lions rights coverage.
• WLS 890 AM Chicago: Cumulus Media-owned major-market AM talk station in Chicago, operating under the same parent as WJR with a similar news/talk format and distribution model.
• WSB 750 AM Atlanta: Cox Media-owned heritage 50,000-watt AM news/talk station in Atlanta, comparable to WJR as a regional powerhouse AM with deep local content.
• KFI 640 AM Los Angeles: iHeartMedia-owned 50,000-watt AM talk station in Los Angeles, one of the highest-bill AM stations in the U.S. and a direct comparable for WJR's heritage-AM model.
• WOR 710 AM New York: iHeartMedia-owned major-market AM talk/news station in New York, comparable to WJR in format, power, and reliance on syndicated talk content.

Regional players

• WDET 101.9 FM: Detroit NPR-member public radio station, partially overlapping with WJR's news/talk audience and serving the same Detroit metro geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wjrnewsdesk
• Facebookfacebook.com/wjrradio
• LinkedInlinkedin.com/company/wjr
• Instagraminstagram.com/wjrradio/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJR 760 AM