The Flippen Group

What The Flippen Group does

The Flippen Group is a privately held management consulting firm headquartered in College Station, Texas, founded in 1990 by Flip and Susan Flippen. The firm specializes in leadership development, team culture improvement, and performance training, operating through a portfolio of branded divisions that target distinct customer segments. Its core offering is Capturing Kids' Hearts (CKH), an educator training and school-culture program currently deployed on more than 11,000 K-12 campuses across 46 states, which the company describes as the largest such program in the United States. For the corporate market, the firm operates Teamalytics, a research-based team analytics and coaching platform used by Fortune 500 companies, government agencies, professional sports teams, and nonprofits, alongside Teachworthy for educator professional development and the Flippen Leadership Institute, a university-governed entity at Texas A&M University's Mays Business School established in 2020.

The firm generates revenue primarily through recurring training, coaching, and professional development engagements sold via direct, consultative B2B sales channels. Pricing is quote-based and not publicly disclosed, with customized programs tailored to each segment — school districts and campuses for CKH and Teachworthy, and enterprises for Teamalytics. The company employs 101-250 people and distributes through separate branded websites (flippengroup.com, ckh.org, teamalytics.com, teachworthy.org, and the Texas A&M-hosted Flippen Leadership Institute page), with no self-serve or product-led growth motion. There is no disclosed API, software platform, or AI/ML component; the technology stack is not publicly described, and the offering is fundamentally a services-and-content business rather than a software business. No funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

The Flippen Group

Legal name

The Flippen Group

Website

https://flippengroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

The Flippen Group is a privately held Texas-based management consulting firm founded in 1990 that delivers leadership development, team culture, and performance training through branded programs including Capturing Kids' Hearts (serving 11,000+ K-12 campuses) and Teamalytics (serving corporate clients).

Ownership category

akta.pro rank

Product category

Leadership and Team Development Consulting

NAICS

Other Management Consulting Services (541618), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Leadership development training
• Team culture consulting
• Educator training programs
• Corporate team development
• Professional development services

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Education Training Services: Training and development programs for schools through the Capturing Kids' Hearts brand, serving over 11,000 campuses with measurable improvements in academic performance, behavior management, student engagement, enrollment, and teacher satisfaction.
2. Corporate Training Services: Teamalytics brand providing leadership and team development for businesses ranging from small businesses to large enterprises, using research-based analytics, proven methodology, and expert coaching.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Flippen Group is a private management consulting firm that delivers leadership development and team culture training programs through multiple brands. Its education-focused Capturing Kids' Hearts (CKH) program serves more than 11,000 K-12 campuses across 46 states, while its Teamalytics brand offers research-based analytics and coaching to corporate clients ranging from small businesses to large enterprises, government agencies, professional sports teams, and nonprofits.

Product overview

The Flippen Group offers a platform of interconnected branded products focused on leadership development, team culture, and performance improvement across education and corporate sectors. The core portfolio includes Capturing Kids' Hearts (CKH), the flagship educator training program serving over 11,000 campuses in 46 states and positioning the company as the nation's largest educator training and team development company; Teamalytics, a corporate-focused analytics and coaching solution for workplace team improvement; Teachworthy, an education-oriented sub-brand supporting professional development; and the Flippen Leadership Institute at Texas A&M Mays Business School, a university-affiliated program for leadership and character development. Together, these products serve schools, Fortune 500 companies, government agencies, professional sports teams, and nonprofits.

Differentiator

Problem solved

Functional benefit

Brands

• Capturing Kids' Hearts: Education company focused on transforming schools into places people want to be, helping improve academic performance, behavior management, student engagement, enrollment, and teacher satisfaction
• Teamalytics
• Teachworthy
• Flippen Leadership Institute

Products and services

• Capturing Kids' Hearts (CKH) Flag educator training and team development program that helps K-12 schools transform school culture and improve academic performance, behavior management, student engagement, enrollment, and teacher satisfaction. Currently deployed on more than 11,000 campuses across 46 states and used by school administrators, teachers, and staff.
• Teamalytics Corporate team development solution that equips leaders and teams with research-based analytics, a proven methodology, and expert coaching to strengthen collaboration, improve communication, and navigate workplace challenges. Sold to businesses ranging from small businesses to large enterprises, government agencies, professional sports teams, and nonprofits.
• Teachworthy Education-focused brand within the Flippen Group portfolio that supports educator training and professional development initiatives for K-12 educators and school leaders.
• Flippen Leadership Institute Values-centered leadership institute at Texas A&M University's Mays Business School that advances Flip and Susan Flippen's commitment to leadership and character development, equipping the next generation of leaders with integrity, purpose, and vision for impact. Operates as a university-governed entity with advisory and other support from the Flippens.

Quantifiable outcome

• More than 11,000 campuses across 46 states use Capturing Kids' Hearts methodology
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Texas A&M University - Mays Business SchoolcoreStrategic or Co-development PartnerThe Flippen Leadership Institute at Texas A&M University's Mays Business School advances the vision and legacy of Flip and Susan Flippen. This university-governed institute is dedicated to leadership and character development, equipping the next generation of leaders with integrity, purpose, and vision for impact. The institute operates with advisory and other support from the Flippens.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Global leadership development and training company offering the "7 Habits" and related curricula to enterprises, schools, and government agencies. Closest direct competitor given overlapping B2B sales model and similar focus on culture, leadership, and education segments.
• Dale Carnegie & Associates: Long-established leadership, sales, and interpersonal skills training firm with global facilitator network serving both corporate and education-adjacent markets. Comparable on duration, train-the-trainer model, and breadth of training program offerings.
• Gallup: Research-driven consulting firm known for CliftonStrengths assessments, leadership coaching, and engagement surveys used by Fortune 500 and education clients. Comparable through research-based analytics and corporate training approach similar to Teamalytics.
• Development Dimensions International (DDI): B2B leadership development and assessment provider serving large enterprises with leadership pipelines and culture transformation programs. Directly comparable on target buyer (HR/L&D), methodology-led delivery, and Fortune 500 client base.
• Center for Creative Leadership (CCL): Nonprofit leadership research and education provider offering executive programs, coaching, and assessments to corporations and governments. Comparable through academic-credibility positioning similar to Flippen's Texas A&M institute and research-based methodology.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, executive search, and talent management services to large enterprises. Overlaps with Flippen's corporate training/leadership development work but operates at much larger scale with broader HR services portfolio.
• Heidrick & Struggles: Global executive search and leadership advisory firm serving Fortune 500 clients with leadership consulting and succession services. Comparable enterprise buyer base; broader portfolio than Flippen including C-suite search.

Emerging players

• The Table Group (Patrick Lencioni): Boutique consultancy built around Lencioni's "Five Dysfunctions of a Team" framework and team health assessments for executives and leadership teams. Comparable niche focus on team culture and facilitator-led workshops.
• Chopra Foundation / Deepak Chopra programs: Wellness and leadership coaching brand delivering programs to organizations and individuals, including K-12 SEL-adjacent audiences. Partial overlap with Flippen's school culture and corporate leadership practice.

Regional players

• Insight Global / SchoolMint (K-12 engagement vendors): K-12-focused enrollment, engagement, and educator effectiveness vendors serving U.S. school districts with similar buyer and value proposition around school culture and student outcomes. Comparable through shared K-12 district customer base and outcomes-oriented positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-flippen-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flippen Group