Active Logic
Active Logic is a U.S.-based custom software development firm founded in 2014, delivering mission-critical web, mobile, AI, and data systems through 30+ senior U.S.-based engineers for mid-market and enterprise clients across healthcare, financial services, education, and government.
- Company typePrivate
- Founded2014
- HeadquartersLeawood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Logic does
Active Logic (legal entity ActiveLogic Labs, LLC) is a U.S.-based custom software development firm founded in 2014 by Rob Kehoe and headquartered in Leawood, Kansas (Kansas City metro). The firm delivers mission-critical web, mobile, AI, and data systems to mid-market and enterprise clients through 30+ senior, 100% U.S.-based engineers with no offshore, nearshore, or junior headcount. Engagements are run with director-level governance on two-week sprint cycles, and its delivery model centers on minimum-viable teams of senior engineers operating at a stated standard velocity of approximately $30K per engagement-month.
The company's practice areas span custom software development, mobile applications (iOS/Android, React Native, Flutter), web applications, custom CRM, AI development, agentic software (Model Context Protocol servers for AI agents including Claude, Codex, ChatGPT, and Copilot), cloud and DevOps, and legacy modernization. Its technology stack includes Laravel, Node.js, PHP, .NET, React, Next.js, Salesforce (Apex, LWC), React Native, and Flutter on the front end, with backend and data capabilities in PostgreSQL, SQL Server, and cloud-native databases. Production architecture standards call out queue-based processing, idempotency, multi-tenant isolation, observability, CI/CD pipelines, and tested backup/recovery, and are consolidated in a formal Technology Hub organized by framework practice.
Commercially, Active Logic generates revenue through project-based custom development billed on weekly flat-rate sprints with a $75K minimum and most projects in the $250K-$350K range, plus enterprise platforms at $400K-$1.2M+, alongside a Team-as-a-Service recurring engagement layer (retainer, spurt, or ad-hoc) for post-launch evolution. The firm has delivered 200+ projects since 2014 and currently runs 20+ active engagements across five U.S. metros (Kansas City, Miami, Nashville, Chicago, Salt Lake City). Named clients include Abbott, Walmart, Nelnet, Black and Veatch, Stanford University, the University of Kansas, Kansas State University, EnterpriseKC, South Western Communications, Airez, META Environmental, TSIP, and SoberMap, spanning healthcare, financial services, retail, engineering, education, and government. The firm is bootstrapped with no disclosed external funding.
Active Logic firmographics
Firmographics- Name
- Active Logic
- Legal name
- ActiveLogic Labs, LLC
- Website
- https://activelogic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Logic is a U.S.-based custom software development firm founded in 2014, delivering mission-critical web, mobile, AI, and data systems through 30+ senior U.S.-based engineers for mid-market and enterprise clients across healthcare, financial services, education, and government.
- Ownership category
- akta.pro rank
Active Logic industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
Keywords
Where Active Logic is headquartered
LocationHeadquarters
- HQ city
- Leawood
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Active Logic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Software Development Projects: Project-based custom software development with sprint-based weekly flat-rate billing. Engagement model includes Research, Design, and Planning (RDP) phase followed by iterative two-week sprints. Projects range from $75,000 minimum to $250,000-$350,000 for standard engagements, with enterprise platforms running $400,000 to $1.2M or more.
- Team-as-a-Service: Dedicated senior engineering teams available as embedded partnership or fully managed delivery. Supports ongoing weekly retainer, spurts (6 months on/3 months off), and ad-hoc/hourly maintenance. Long-term clients receive discounted rates reflecting the relationship.
- Post-Launch Ongoing Evolution: 80-90% of clients stay engaged after launch for ongoing feature development, AI integrations, and software evolution. Engagement continues through the Team-as-a-Service model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Focused internal tool projects |
| One time/ perpetual license | Multi-year contract | Enterprise platforms with integrations and compliance |
| Subscription | Multi-year contract | Most common project range |
| Subscription | Monthly | Weekly flat-rate engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Active Logic product offering
Product offeringCore offering
Active Logic is a U.S.-based custom software development company that designs, builds, and maintains mission-critical web, mobile, AI, and cloud systems for mid-market and enterprise clients. The core offering is Custom Software Development, anchored by 30+ senior U.S.-based engineers and four Directors of Engineering who provide director-level governance on every engagement, delivered through sprint-based weekly flat-rate billing. Specialized practices layer in across mobile, web, CRM, AI, agentic software (MCP servers), cloud/DevOps, and legacy modernization, with a Team-as-a-Service model for embedded or fully managed delivery.
Product overview
Active Logic is a U.S.-based custom software development company offering mission-critical software delivery through senior engineering teams. The core offering is Custom Software Development, which anchors every engagement with specialized practices layered in as products evolve: Mobile App Development (iOS, Android, React Native, Flutter), Web App Development (internal tools, customer portals, operational dashboards), CRM Development, AI Development (sensor/video/operational data intelligence), Agentic Software (MCP servers for AI agents), Cloud & DevOps, Legacy Modernization, and Team-as-a-Service engagement models. The company also maintains a Technology Hub with framework-specific practices: Laravel, Node.js, PHP, .NET, React, Next.js, Salesforce, React Native, and Flutter development. ERP Development and Custom Portal Development function as specialized sub-products. The portfolio operates as a services company rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Software Development Mission-critical custom software systems architectured and delivered by senior U.S.-based engineering teams with director-led governance, structured delivery, and long-term maintainability. Anchors every engagement with end-to-end architecture, build, integration, and modernization.
- Mobile App Development
Quantifiable outcome
- 4 Directors of Engineering provide oversight across all engagements
- +3 more outcomes
Companies that use Active Logic
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles1 record
Active Logic technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature5 records
Active Logic partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Active Logic competitors and assessment
Company assessmentDirect peers
- Atomic Object: U.S.-based custom software consultancy of similar size (~60 consultants) focused exclusively on custom software product development with a senior-only hiring model — a close analog to Active Logic's positioning.
- The Nerdery: U.S.-based custom digital product and software development firm competing for the same mid-market and enterprise custom build engagements, with overlapping web, mobile, and CRM capabilities.
- Geneca: U.S.-based custom software product development firm of comparable size with a similar senior-talent, long-relationship consulting model targeting mid-market and enterprise clients.
- Hatchworks AI: U.S.-based nearshore-influenced custom software and AI solutions firm targeting mid-market and enterprise clients with similar full-stack web, mobile, data, and AI service lines.
Broad incumbents
- EPAM Systems: Global digital engineering services firm with deep custom software development and platform engineering capabilities — comparable in offering mix though at far greater scale and with nearshore/offshore delivery.
- Globant: Global digital transformation firm with strong custom software, AI, and platform engineering practices — a larger-scale competitor for similar enterprise digital-product mandates.
- Rightpoint (Genpact): U.S. digital experience and custom software consultancy (now part of Genpact) competing for enterprise web, mobile, and platform engineering engagements of similar scope.
- Thoughtworks: Global technology consultancy specializing in custom software engineering, platform modernization, and AI-enabled delivery — a scaled-up version of Active Logic's services model competing for similar enterprise mandates.
- Slalom: Large U.S. consultancy with a sizable custom software and platform engineering practice serving mid-market and enterprise clients across similar verticals (healthcare, financial services, public sector).
Emerging players
- Toptal: Vetted senior freelance engineering talent platform operating a similar top-of-funnel promise of 'senior-only' talent — overlaps in target buyer and engineering-quality pitch though delivered via a marketplace model rather than firm-managed projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Logic social profiles
Digital presenceActive Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Logic leadership team
Management profileNumber of profiles
Profiles3 records
Active Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Logic
What does Active Logic do?
Active Logic is a U.S.-based custom software development company that designs, builds, and maintains mission-critical web, mobile, AI, and cloud systems for mid-market and enterprise clients. The core offering is Custom Software Development, anchored by 30+ senior U.S.-based engineers and four Directors of Engineering who provide director-level governance on every engagement, delivered through sprint-based weekly flat-rate billing. Specialized practices layer in across mobile, web, CRM, AI, agentic software (MCP servers), cloud/DevOps, and legacy modernization, with a Team-as-a-Service model for embedded or fully managed delivery.
Is Active Logic a public or private company?
Active Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Logic founded?
Active Logic was founded in 2014. It employs 11 to 50 people.
Where is Active Logic based?
Active Logic is headquartered in Leawood, United States, in the North America region.
How does Active Logic make money?
Three revenue lines are on record. Custom Software Development Projects are the primary driver. The others are team-as-a-Service and post-Launch Ongoing Evolution.
Who are Active Logic's main competitors?
Direct peers on record are Atomic Object, The Nerdery, Geneca and Hatchworks AI. Broad incumbents are EPAM Systems, Globant, Rightpoint (Genpact), Thoughtworks and Slalom. Toptal is listed as an emerging player.
Does Active Logic have an API?
No public API is recorded for Active Logic.
What industry is Active Logic in?
Active Logic's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate). Its NAICS code is 541511 and its SIC code is 7371.