SCR Engineers

What SCR Engineers does

SCR Engineers, operating commercially as Allflex Livestock Intelligence, is a global provider of livestock identification, monitoring, and traceability solutions, headquartered in Netanya, Israel and operating as a brand of MSD Animal Health, a division of Merck & Co., Inc. The company supplies a full stack of physical identification products — visual ear tags, RFID electronic tags, tissue-sampling tags and collectors, applicators, and RFID readers — used by farmers, regulatory bodies, and breeding programs to comply with traceability and biosecurity mandates and to enable individual-animal management across cattle, sheep, goats, swine, zoo, and wildlife species.

The company's technology platform combines the identification hardware layer with a continuous-monitoring software layer built around the SenseHub and Heatime product families, which use ear- or neck-mounted sensors to capture per-cow activity, rumination, and eating behavior. These signals are processed through proprietary analytics to deliver heat detection (advertised at 90-95% accuracy), early disease identification (0.5-3.7 days before clinical signs), reproduction monitoring, and health indexing, with the DataFlow II system and HealthyCow24 application providing herd management and reporting. An automated milking controller (MC200) extends the platform into parlor automation.

Allflex makes money primarily through hardware sales of identification products to a long tail of dairy and beef farmers and to government/regulatory traceability programs, augmented by recurring revenue from SenseHub/Heatime monitoring subscriptions, DataFlow II software, and integration-enabled services delivered through a global field force and regional offices in 20+ countries. Distribution is direct in major markets (USA, Brazil, China, India, Australia, France, Germany, Israel, UK) and channel-led in others, with technology integrations to major milking-system OEMs (DeLaval, Lely, Milkline) and downstream partnerships (Nestlé for animal welfare scoring, Geneseek/Neogen for genomics) extending the company's reach into the broader dairy value chain.

Name

SCR Engineers

Legal name

Allflex Livestock Intelligence

Website

https://allflex.global

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Allflex Livestock Intelligence (SCR Engineers), a brand of MSD Animal Health (Merck & Co.), provides livestock identification, continuous cow monitoring, and traceability solutions — combining RFID and tissue-sampling tags with SenseHub/Heatime analytics — to dairy and beef farmers, regulators, and food companies across 20+ countries.

Ownership category

akta.pro rank

Product category

Livestock Identification and Monitoring

NAICS

Cattle Ranching and Farming (1121), Dairy Cattle and Milk Production (112120), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Farm Machinery & Equipment (3523)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Milk Quality Testing & Sampling Equipment (SCC, Conductivity, Analyzers) (AFAAAIAD), Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)

Keywords

• Livestock identification systems
• Cow monitoring solutions
• RFID animal tags
• Tissue sampling tags
• Dairy herd management

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Livestock Identification Products: Sale of visual tags, RFID tags, tissue sampling tags and collectors, applicators, and RFID readers for livestock identification and traceability compliance.
2. Monitoring Systems and Software: SenseHub and Heatime monitoring systems including sensors, tags, and software for continuous animal monitoring, heat detection, and health management.
3. Data and Analytics Services: DataFlow II herd management system providing real-time reporting, analytics, and integration with farm management operations.
4. Genomic and Tissue Sampling Services: Tissue sampling products and integration with genetic testing laboratories for genomic selection, disease testing, and breeding management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SCR Engineers, operating as Allflex Livestock Intelligence, designs, manufactures and sells livestock identification products (visual tags, RFID ear tags, tissue sampling tags, applicators and readers) and continuous cow monitoring systems such as SenseHub and Heatime Pro+. These products are paired with herd management software like DataFlow II and milking automation (MC200) to deliver traceability, heat detection, health monitoring and milking control for dairy and beef operations worldwide.

Product overview

Allflex Livestock Intelligence is a world leader in livestock identification, monitoring, and traceability, offering a comprehensive portfolio of intelligent visual and electronic identification solutions (including RFID tags, tissue sampling, tag applicators, and readers) combined with advanced monitoring systems. The core product line includes SenseHub Monitoring (with Dairy, Cow Calf, Feedlot, and Poultry variants) and Heatime Pro+ for heat detection and health monitoring. These hardware solutions integrate with software platforms including DataFlow II for herd management, HealthyCow24 for health monitoring, and MC200 Milking Controller for automated milking with stimulation and pulsation control. The company provides end-to-end solutions for livestock identification, animal monitoring, and supply chain traceability with over 65 years of experience and more than half a billion animals identified annually.

Differentiator

Problem solved

Functional benefit

Brands

• SenseHub: Smart, flexible, and modular cow monitoring system that tracks behavior and activity of cows and monitors their reproduction, health, nutrition, and overall wellbeing
• Heatime
• Heatime Pro+
• DataFlow II
• Tissue Sampling Tags (TST)
• eSense Flex

Products and services

• Allflex Visual Identification Tags Wide variety of visual tags with multiple colors and print options for identifying farm, zoo, wildlife and pet species; shape, weight and application designed per species for retention and readability.
• Allflex Electronic Identification (RFID) Tags RFID electronic ID tags and matched visual/tissue sampling products that enable robust traceability systems and integration with readers and farm software.
• Allflex Tissue Sampling Solutions (TST/TSU) Tags and tissue sample units that enable easy, cost-effective ear biopsy collection for DNA sampling, genomic prediction, parentage verification, and disease testing in cooperation with genetic testing laboratories.
• Tag Applicators Tools designed for correct and humane application of visual and electronic ear tags across different livestock species.
• RFID Tag Readers RFID readers that capture data from electronic ID tags and enable animal tracking and data transfer to management systems.
• SenseHub Monitoring Platform Modular cow monitoring platform that continuously tracks activity, rumination, eating and behavior to monitor reproduction, health, nutrition and overall wellbeing of individual animals.
• SenseHub Dairy Dairy-focused cow monitoring module that tracks heat detection, health, rumination and nutrition to optimize productivity in dairy herds.
• SenseHub Cow Calf Monitoring solution tailored for cow-calf beef operations to track breeding, health and productivity.
• SenseHub Feedlot Monitoring solution for feedlot finishing operations tracking cattle health and performance metrics.
• Heatime Pro+ System Modular cow monitoring system providing heat detection accuracy of approximately 90-95% by tracking activity, rumination, eating and proprietary key behaviors to support reproduction management.
• DataFlow II System Real-time herd management software that automatically generates reports, categorizes farm data and integrates with milking systems for parlor control and overall herd oversight.
• MC200 Milking Controller Automated milking controller that learns each cow's parameters and adjusts pulsation rate through each milking stage, with real-time milk measurement to shorten milking time, eliminate over-milking and improve cow comfort.
• Milking Automation Solutions Automated milking solutions including stimulation and controlled pulsation that shorten milking time, eliminate over-milking and improve cow comfort.

Quantifiable outcome

• Heat detection accuracy of 90-95%
• +14 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NestlécoreStrategic or Co-development PartnerNestlé partnered with Allflex to reinforce its commitment to animal welfare through a pilot program using the Allflex SenseHub solution to monitor the overall wellbeing of cows according to KPIs including reproductive, health, nutritional and wellbeing status. This partnership enables Nestlé to provide digital welfare scores based on science to consumers.
• DeLavalcoreTechnology or IntegrationAllflex partners with DeLaval, a global leader in dairy farming technology, to provide integrated solutions combining identification, monitoring and milking systems.
• LelycoreTechnology or IntegrationLely partnership includes the Lely Astronaut automated milking system integrated with Allflex monitoring, and the Lely on-farm dairy processing system for pasteurization and bottling.
• Global Dairy InstituteminorStrategic or Co-development PartnerGlobal Dairy Institute partnership focuses on education and research in dairy farming practices and technology implementation.
• KurtsanminorChannel Partner/ Reseller/ DistributorKurtsan is a Turkish livestock equipment company listed as a regional partner for Allflex products in Turkey and surrounding regions.
• Geneseek (Neogen)coreTechnology or IntegrationAllflex collaborates with genetic testing laboratories including Geneseek to ensure tissue samples are suitable for multiple genetic tests including Genomic Predicted Transmitting Ability (PTA) analysis.
• Mullinahone Co-OpminorChannel Partner/ Reseller/ DistributorIrish co-operative listed as a regional partner for Allflex livestock identification products.
• LICminorStrategic or Co-development PartnerLivestock Improvement Corporation (LIC) from New Zealand is listed as a partner, potentially for genetic improvement and breeding programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BouMatic: US-headquartered dairy milking and cooling equipment company serving similar commercial dairy customers. Competes in milking automation and herd management, with overlapping distribution channels to mid- and large-size dairy operations.
• Afimilk (AfiMilk): Israeli dairy management and milking intelligence company (also originally tied to SCR/Allflex heritage). Direct competitor in cow sensors, heat detection, and parlor management, sharing many of the same enterprise dairy customers globally.
• Lely: Dutch dairy robotics and automation company whose Astronaut milking robots and farm management software overlap with Allflex SenseHub and DataFlow II. Listed as a core Allflex integration partner and primary competitor in automated milking.
• Datamars: Swiss-based livestock identification and RFID solutions provider. Competes directly with Allflex in ear tags, RFID readers, and traceability systems across multiple species, including companion animal ID.
• Nedap: Dutch technology company with a livestock management division offering cow identification, heat detection, and feeding automation. Direct competitor in dairy cow monitoring with overlapping electronics and software offerings.
• DeLaval: Global dairy equipment leader selling milking systems, cooling, and farm management. Direct technology partner of Allflex for integrated milking-and-monitoring solutions and the most direct end-to-end dairy-stack competitor.

Emerging players

• Connecterra: Dutch dairy AI startup using sensor and software analytics for herd management. An emerging competitor targeting the same dairy farmer decision-making workflow that Allflex SenseHub addresses, with a lighter-weight, software-led approach.
• Cargill (Cainthus / Dairy Enteligen): Cargill's digital dairy initiative (originally Cainthus) uses computer vision for cow monitoring and feed optimization. Represents the emerging non-tag sensor and vision-based competitive threat to Allflex's wearable-sensor-led model.

Broad incumbents

• MSD Animal Health: Parent division of Merck & Co. that owns the Allflex brand. Operates broadly across animal pharmaceuticals, vaccines, and genetics; Allflex is its livestock intelligence and identification arm, but the broader division competes across animal health adjacencies.
• GEA Farm Technologies: Large industrial dairy equipment manufacturer offering milking parlors, hygiene, and farm management. Competes with Allflex on milking automation and broader dairy infrastructure; larger and more diversified but less focused on cow-monitoring analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AllflexLivestockIntelligenceGlobal
• Facebookfacebook.com/112049972145848
• LinkedInlinkedin.com/company/scr-engineers-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCR Engineers