Wisconsin Public Service Corporation

What Wisconsin Public Service Corporation does

Wisconsin Public Service Corporation (WPS) is a regulated public utility founded in 1901 that delivers electricity and natural gas to approximately 474,000 electric customers and 350,000 natural gas customers across northeastern and north central Wisconsin and Michigan's Upper Peninsula. The company is a wholly-owned subsidiary of WEC Energy Group (NYSE: WEC), a diversified energy holding company, and operates under exclusive franchises regulated by the Public Service Commission of Wisconsin and the Michigan Public Service Commission. Its physical infrastructure consists of an owned electric grid, a natural gas pipeline network, and 15 hydroelectric dams, supplemented by Advanced Metering Infrastructure (AMI) smart meters that provide two-way communication, daily reads, faster outage detection, and remote service diagnostics. WPS also delivers service in the Upper Peninsula via its sister subsidiary, Upper Michigan Energy Resources Corp. (UMERC), formed in 2017.

The product portfolio extends beyond core utility distribution into customer-facing digital and value-added services. WPS operates a My Account web portal and a WPS mobile application (iOS and Android, powered by Stripe for payments) for billing, outage reporting, energy usage visibility, and service start/stop/move requests. Billing and pricing programs include Budget Billing, Paper-Free Billing, Automatic Payment, Time-of-Use and Three-Level Pricing, plus the Smart Thermostat Rewards demand response program delivered through EnergyHub's GreaterGrid platform. Clean-energy offerings include the NatureWise residential renewable program and the Renewable Pathway program for commercial and industrial customers. Additional products include an EV Charger Pilot, a Builder Portal for contractors, and an Energy Information System for large C&I accounts. Energy efficiency rebates and programs are delivered through partnerships with Focus on Energy (Wisconsin) and Efficiency United (Michigan).

Revenue is generated primarily through usage-based, regulated rates for electricity and natural gas, supplemented by transactional service fees such as $2.50 per $750 residential Quick Payment processing and $9.95 per $1,500 business payment processing. Electricity bills comprise generation (25-35%), fuel and purchased power (20-30%), transmission (~10%), distribution (15-25%), and customer charge (10-20%) components; natural gas bills are dominated by fuel cost (60-70%), distribution (20-30%), and customer charge (~10%). Customer segments span residential, commercial and industrial, agricultural (Farm Rewiring, stray voltage services), government (first responder training, Rewarding Responders Grant), and new/expanding businesses served through a Business Solutions Center and partnerships with the Wisconsin Economic Development Corporation and regional economic development organizations.

Name

Wisconsin Public Service Corporation

Legal name

Wisconsin Public Service Corporation

Website

https://wisconsinpublicservice.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Regulated electric and natural gas utility serving approximately 474,000 electric and 350,000 natural gas customers across northeastern and north central Wisconsin and Michigan's Upper Peninsula. Founded in 1901, the company is a wholly-owned subsidiary of WEC Energy Group.

Ownership category

akta.pro rank

Product category

Regulated Electric and Natural Gas Utility

NAICS

Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (2212), Utilities (22)

SIC

Electric Services (4911), Natural Gas Distribution (4924), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Local Distribution Company (LDC) Natural Gas Distribution Utilities (TLAGADAA)

akta.pro secondary industry

Public Power Districts & State/Provincial Utilities (EUADABAD)

Keywords

• Electric utility services
• Natural gas distribution
• Regulated energy delivery
• Renewable energy programs
• Outage management services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: Revenue from electricity generation and distribution to approximately 474,000 electric customers in Wisconsin and Upper Michigan. Residential and business rates are regulated by the Public Service Commission of Wisconsin and Michigan Public Service Commission. Bill components include generation (25-35%), fuel and purchased power (20-30%), transmission (~10%), distribution (15-25%), and customer charge (10-20%).
2. Natural Gas Distribution: Revenue from natural gas delivery to approximately 350,000 natural gas customers. Natural gas cost represents 60-70% of typical residential bill, distribution 20-30%, and customer charge approximately 10%. Rates regulated by PSCW and MPSC.
3. Service Programs and Fees: Various service-related fees including Quick Payment processing fees ($2.50 residential per $750 transaction, $9.95 business per $1,500 transaction), returned check fees ($7.24), and late payment charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Wisconsin Public Service Corporation is a regulated public utility that generates, transmits, distributes, and sells electricity and distributes natural gas to approximately 474,000 electric customers and 320,000 natural gas customers in northeastern Wisconsin and a portion of Michigan's Upper Peninsula. It serves residential, business, farm, and government customers through state-approved rates, supported by customer service programs, energy efficiency initiatives, renewable energy options, and digital self-service tools.

Product overview

Wisconsin Public Service Corporation provides a suite of energy products and services including electricity and natural gas distribution to approximately 474,000 electric and 350,000 natural gas customers in Wisconsin and Upper Michigan. The core offering consists of My Account (online account management) and the WPS Mobile App for customer self-service. The product portfolio includes billing options (Budget Billing, Paper-Free Billing, Automatic Payment), pricing programs (Time-of-Use Pricing, Smart Thermostat Rewards demand response), renewable energy options (NatureWise, Renewable Pathway), smart metering (AMI Smart Meters), EV charging programs, and business tools (Energy Information System, Builder Portal). These products work together as an integrated customer experience platform enabling bill payment, outage reporting, energy management, and service requests across web and mobile channels.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Thermostat Rewards: Demand response program that provides bill credits in exchange for allowing temporary thermostat adjustments during high energy use periods.
• NatureWise
• Three-level Pricing Programs
• Time-of-Use

Products and services

• Residential Electric Service Regulated electricity distribution and supply service for residential households in northeastern Wisconsin and the Michigan Upper Peninsula. Available to homeowners and renters within the WPS service territory under state-approved residential electric rates.
• Residential Natural Gas Service Regulated natural gas distribution service for residential households in the WPS service territory. Delivered through WPS's gas distribution network under state-approved residential gas rates.
• Business Electric and Natural Gas Service Regulated electricity and natural gas service for commercial and industrial customers in the WPS service territory, supported by dedicated business services and programs, an Energy Information System, and assistance for new construction and remodels.
• Farm Electric Service and Farm Rewiring Program Regulated electric service for farm customers in the WPS service territory, including the Farm Rewiring program that supports safe rewiring of farm structures and equipment.
• Government and Public Authority Service Regulated electricity and natural gas service for government and public authority customers in the WPS service territory.
• NatureWise Renewable Energy Program Voluntary program that allows WPS customers to support renewable energy generation in exchange for bill credits or fees as specified by program terms.
• Renewable Pathway Program for commercial and industrial customers to support and source renewable energy through WPS's renewable offerings.
• Smart Thermostat Rewards Demand response program that provides bill credits to residential and business customers who enroll a smart thermostat and allow WPS to make small temperature adjustments during peak energy events.
• WPS Mobile App Mobile application for WPS customers that supports account management, bill payment, reporting outages, and viewing the Outage Map from iOS and Android devices.
• My Account Online customer portal that allows WPS customers to view and pay bills, manage account settings, access payment options, and view energy usage.
• Energy Information System Online energy management tool for WPS business customers to monitor and analyze facility-level electricity and natural gas usage.
• Outage Map Online and mobile-accessible map showing known outages, restoration status, and outage history across the WPS electric service territory.
• Builder Portal Self-service portal for builders, developers, and contractors to request new electric and natural gas service, temporary service, and appliance gas hookups for residential and commercial construction projects.
• WPS Customer Service Center (Phone Support) Telephone-based customer service for WPS customers, supporting account inquiries, billing, service requests, outage reporting, and payment arrangements.
• Authorized Payment Locations and Drop Boxes Network of authorized walk-in payment locations and payment drop boxes that allow WPS customers to pay bills in person or anonymously.

Quantifiable outcome

• More than 177 million Americans choose natural gas for everyday energy needs
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• Focus on EnergycoreGTM or Marketing PartnerWPS partners with Focus on Energy to offer energy efficiency rebates and programs to Wisconsin customers. Programs include energy-saving packs, online home energy assessments, smart thermostat rebates (up to $50), heating and cooling upgrades, insulation and air sealing, and new home certification. Focus on Energy is Wisconsin's statewide energy efficiency and renewable resource program administrator.
• Efficiency UnitedcoreGTM or Marketing PartnerWPS partners with Efficiency United to offer energy efficiency rebates and programs to Michigan customers. Programs include Residential ENERGY STAR Electric and Natural Gas rebates, Home Performance with ENERGY STAR, and Appliance Recycling ($50 rebate per refrigerator/freezer).
• EnergyHub (GreaterGrid)coreTechnology or IntegrationWPS partners with EnergyHub, the company behind the GreaterGrid customer program, to deliver the Smart Thermostat Rewards demand response program. EnergyHub's platform enables thermostat integration and demand response event management for residential customers with smart thermostats.
• Bellomy Market IntelligenceminorStrategic or Co-development PartnerBellomy Market Intelligence powers MyEnergyPanel, WPS's online customer community that invites customers to participate in surveys, polls, and discussions to help improve WPS programs and services.
• Wisconsin Economic Development Corporation (WEDC)coreStrategic or Co-development PartnerWPS partners with WEDC to support economic growth in Wisconsin. WEDC is the state's lead economic development agency providing resources for businesses looking to start, expand, or relocate in Wisconsin.
• Wisconsin Regional Economic Development OrganizationssupportingStrategic or Co-development PartnerWPS works with multiple regional economic development organizations including Visions Northwest, Momentum West, 7 Rivers Alliance, Prosperity Southwest, Grow North, Centergy, Madison Region Economic Partnership, New North, and Milwaukee 7 to attract businesses to the WPS service territory.
• Upper Peninsula Economic Development Alliance (UPEDA)supportingStrategic or Co-development PartnerWPS partners with UPEDA for economic development initiatives in Michigan's Upper Peninsula, supporting businesses and communities in the UMERC service area.
• Upper Michigan Energy Resources Corp. (UMERC)coreStrategic or Co-development PartnerUMERC is a subsidiary of WEC Energy Group that provides electric and natural gas rates for areas of Michigan's Upper Peninsula. WPS provides customer service on behalf of UMERC. UMERC was formed in 2017 with Michigan Public Service Commission approval.
• First Responder DepartmentssupportingStrategic or Co-development PartnerWPS supports first responders with free in-person and online training on electricity and natural gas emergencies. Training includes AEGIS safety hazard training videos. WPS also offers the Rewarding Responders Grant supporting local public safety response agencies.

Scale indicators5 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Alliant Energy: Iowa- and Wisconsin-headquartered regulated electric and natural gas utility serving overlapping Wisconsin territory through its IPL and WPL subsidiaries. Closest Wisconsin-based peer with comparable customer mix, regulatory structure (PSCW oversight), and renewable generation portfolio.
• WEC Energy Group: Parent holding company of Wisconsin Public Service and We Energies; operates as a diversified investor-owned utility platform in Wisconsin, Illinois, Minnesota, and Michigan. Directly comparable as it owns WPS and consolidates identical electric and natural gas distribution economics across overlapping Midwest geographies.
• Consumers Energy: Principal electric and natural gas utility subsidiary of CMS Energy serving Michigan's Lower Peninsula under MPSC regulation. Highly comparable business model, customer segments, renewable strategy, and AMI/demand-response investments.
• Wisconsin Electric Power Company (We Energies): Sister subsidiary of WEC Energy Group serving southeastern Wisconsin with electric, natural gas, and steam service. Operates under the same regulated utility model as WPS, sharing parent-level capital, AMI platforms, and rate-making approach in an adjacent Wisconsin territory.
• DTE Energy: Michigan-headquartered investor-owned utility providing electric and natural gas service under MPSC oversight. Directly comparable to WPS's Michigan operations and operates Customer Choice and demand-response programs mirroring WPS offerings.
• Madison Gas and Electric: Investor-owned electric and natural gas utility serving Madison and south-central Wisconsin. Shares PSCW regulatory jurisdiction with WPS, similar mid-size scale, and an early-mover renewable and energy-efficiency posture.

Broad incumbents

• Xcel Energy: Large multi-state regulated electric and natural gas utility serving customers across the Midwest and Mountain West. Operates under analogous rate-base economics, renewable transitions, and AMI rollouts; broader scale but similar LDC structure to WPS in Wisconsin and Michigan.
• Ameren: Missouri- and Illinois-headquartered investor-owned utility with electric transmission/distribution and natural gas LDC operations. Compares on regulated rate-base returns, AMI deployment, and renewable transition programs, though outside WPS's geography.
• Northern States Power (Xcel Energy Minnesota subsidiary): Minneapolis-based electric and gas utility within Xcel Energy serving Minnesota and the Dakotas. Comparable to WPS on regulated electric and gas distribution economics; serves as an adjacent Midwest utility peer for capex and rate-base benchmarking.

Others

• TC Energy (natural gas pipelines): Major North American natural gas pipeline and storage operator supplying upstream gas into LDCs such as WPS. Not a direct peer but a key upstream supplier whose pipeline capacity and storage economics directly shape WPS's delivered gas costs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wpsforbiz
• YouTubeyoutube.com/@WIPublicService
• Facebookfacebook.com/WIPublicService
• LinkedInlinkedin.com/company/wisconsin-public-service

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Public Service Corporation