Lawline.com
Lawline.com is a SaaS-based online Continuing Legal Education platform serving U.S. attorneys with 2,000+ courses across 50+ practice areas, approved in 40+ jurisdictions. Founded in 1999, it offers tiered individual subscriptions, enterprise team solutions, mobile apps, and integrated multi-state credit tracking and reporting.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Lawline.com does
Lawline.com is a SaaS-based online Continuing Legal Education (CLE) platform serving licensed attorneys across the United States. Founded in 1999 by David Schnurman and headquartered in New York, the company operates one of the longest-running online CLE platforms in the country, with courses approved in 40+ jurisdictions and a catalog of 2,000+ on-demand courses spanning 50+ practice areas. The platform is delivered through a web interface and native iOS and Android mobile applications supporting offline access, video streaming, audio playback, and cross-device synchronization. Proprietary components include the Universal Credit Tracker, which aggregates CLE credits earned anywhere and organizes them by state and credit type with automatic state bar reporting, and SmartNotes, which provides timestamped in-course note-taking synced across devices.
The revenue model is anchored in tiered annual subscriptions: Essentials at $229/year (1,000+ courses), Plus at $299/year (full 2,000+ course library with live webcasts and specialty credits), and Premium at $899/year (Plus plus specialized 504 loan closing training). Enterprise tiers include Lawline for Teams (3-30 attorneys), CLE Access (30+ attorneys), and CLE Concierge (full-service CLE provider of record) sold via annual contracts with per-user pricing. Distribution combines a self-serve product-led growth motion for individual attorneys (free trial, direct website purchase) with dedicated enterprise sales for law firms and in-house legal teams. Customer segments span solo practitioners, small and mid-size law firms, large firms and in-house counsel, newly admitted attorneys, and multi-jurisdiction admitted attorneys. Named enterprise clients include Schenck Price, Lewis Brisbois, and Jackson Lewis.
Lawline reports 160,000+ attorneys served with 10M+ CLE credits completed, supported by 1,600+ contributing faculty members and 51-100 employees. The company remains privately held and founder-controlled, with no disclosed institutional investment, parent company, or subsidiaries. Marketing includes an active blog, the Lawyers Who Learn podcast (100+ episodes), SEO-optimized state compliance guides, and organic presence across LinkedIn, X, Facebook, YouTube, TikTok, and Instagram. The mobile application received the 2017 ACLEA Best Use of Technology Award.
Lawline.com firmographics
Firmographics- Name
- Lawline.com
- Legal name
- Lawline
- Website
- https://lawline.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lawline.com is a SaaS-based online Continuing Legal Education platform serving U.S. attorneys with 2,000+ courses across 50+ practice areas, approved in 40+ jurisdictions. Founded in 1999, it offers tiered individual subscriptions, enterprise team solutions, mobile apps, and integrated multi-state credit tracking and reporting.
- Ownership category
- akta.pro rank
Lawline.com industry classification
Industry- Product category
- Continuing Legal Education
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)
Keywords
Where Lawline.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lawline.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Individual Subscription Plans: Annual subscription model with tiered plans (Essentials $229/year, Plus $299/year, Premium $899/year) providing varying levels of course access, from 1,000+ to 2,000+ on-demand courses plus live webcasts, learning paths, and specialty credits.
- Enterprise/Team Subscriptions: Lawline for Teams (3-30 attorneys) and CLE Access (30+ attorneys) with annual contracts, per-user pricing, centralized billing, and admin tools. CLE Concierge provides full-service end-to-end CLE management.
- Individual Course Purchases: Pay-per-course option for attorneys who prefer not to commit to annual subscriptions.
- State-Specific CLE Bundles: State-specific course bundles available at a discount designed to help attorneys fulfill their full compliance cycle in one purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials: Basic on-demand access for $229/year |
| Subscription | Annual | Plus: Full library access for $299/year |
| Subscription | Annual | Premium: All Plus benefits plus specialized training for $899/year |
| Subscription | Annual | Lawline for Teams: Per-user pricing for 3-30 attorneys |
| Subscription | Annual | CLE Access: Expanded solutions for 30+ attorneys |
| Subscription | Annual | CLE Concierge: Full-service CLE management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lawline.com product offering
Product offeringCore offering
Lawline operates a SaaS-based online Continuing Legal Education (CLE) platform that delivers 2,000+ on-demand courses, live webcasts, audio programs, and downloadable materials across 50+ practice areas for attorneys. The platform integrates course delivery with a Universal Credit Tracker, automatic state bar credit reporting, and SmartNotes timestamped note-taking, and is approved in 40+ U.S. jurisdictions. It sells individual subscriptions (Essentials, Plus, Premium) and organization-level solutions (Lawline for Teams, CLE Access, CLE Concierge), with companion iOS and Android mobile apps supporting offline access.
Product overview
Lawline is a SaaS online Continuing Legal Education (CLE) platform offering a unified product portfolio centered on its core web-based CLE platform supplemented by mobile apps (iOS and Android), subscription tiers (Essentials, Plus, Premium), and team/enterprise solutions (Lawline for Teams, CLE Access, CLE Concierge). The platform integrates credit tracking features including the Universal Credit Tracker, SmartNotes for timestamped note-taking, and specialized content hubs (AI Hub, DEI Institute). Course delivery spans multiple formats including on-demand video, live webcasts, audio, and downloadable materials. Additional tools include the Deadline Checker, License Lookup, Lawline Profiles directory, and the Lawyers Who Learn Podcast. The platform covers 50+ practice areas, is approved in 40+ jurisdictions, and serves 160,000+ attorneys with 2,000+ courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawline Online CLE Platform SaaS-based online Continuing Legal Education (CLE/MCLE) platform for attorneys across the United States, providing on-demand courses, live webcasts, audio formats, and credit tracking.
- Lawline iOS Mobile App Mobile application for iPhone allowing attorneys to watch or listen to CLE courses on-the-go with offline access, SmartNotes time-stamped notes, and credit claiming.
- Lawline Android Mobile App Mobile application for Android enabling attorneys to earn CLE credit by watching or listening to courses with offline capability, SmartNotes, and instant certificate delivery.
- Lawline for Teams Team-focused CLE solution for 3-30 attorneys including all Plus subscription benefits, centralized billing, admin tools for managing team members, and ability to add or remove users on annual contracts with per-user pricing.
- CLE Access Expanded CLE solution for larger legal teams and organizations of 30+ attorneys, providing enterprise-level access and management tools on annual contracts with per-user pricing.
- CLE Concierge Full-service CLE management offering in which Lawline serves as the organization's official CLE provider of record, handling course planning, multi-state accreditation, compliance tracking, and reporting.
- CLE Bundles State-specific course bundles available at a discount, designed to help attorneys fulfill their full CLE compliance cycle in a single purchase.
- Bridge the Gap CLE Transitional/bridge-the-gap CLE courses for newly admitted attorneys completing initial bar admission requirements.
Quantifiable outcome
- 160,000+ attorneys have completed over 5 million CLE credits through Lawline
- +2 more outcomes
Companies that use Lawline.com
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Lawline.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lawline.com partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Lawline.com competitors and assessment
Company assessmentDirect peers
- Practising Law Institute (PLI): One of the largest and oldest nonprofit CLE providers in the U.S., offering live, on-demand, and webcast programs across practice areas with multi-state accreditation. Directly competes with Lawline for the same solo and law-firm CLE dollar with comparable pricing and breadth.
- National Business Institute (NBI): Long-standing for-profit CLE provider offering live seminars and on-demand courses across practice areas. Closely mirrors Lawline's individual-attorney go-to-market, multi-state approval model, and subscription-style packages.
- Lorman Education Services: Continuing-education provider focused on attorneys, accountants, and other professionals with on-demand and live formats. Competes head-to-head with Lawline in solo and small-firm CLE, particularly on state-specific credit packages.
- ALI CLE (American Law Institute): Nonprofit CLE provider offering courses authored by ALI members and affiliates, with strong reputation for high-end substantive content. Competes with Lawline's premium / specialty tier on quality and faculty depth.
- Strafford: Provider of CLE webcasts and on-demand courses focused on accounting, tax, and legal professionals. Overlaps with Lawline on tax, estate, and corporate practice-area CLE and on the live-webcast credit format.
Broad incumbents
- Thomson Reuters (West LegalEdcenter / Reuters Legal): Major legal-information incumbent offering West LegalEdcenter CLE bundled with Westlaw and Practical Law subscriptions. Competes with Lawline in firm-wide CLE procurement but benefits from entrenched law-firm relationships and cross-subsidized distribution.
- LexisNexis (RELX): Legal-research incumbent with a CLE content offering integrated into Lexis+ and broader firm subscriptions. Overlaps with Lawline on multi-jurisdiction CLE content but distributes primarily as a bundle add-on rather than a standalone CLE SaaS.
- BARBRI: Dominant provider of bar-exam prep that has expanded into CLE, legal English, and adjacent professional education. Comparable to Lawline in legal-learning vertical but broader and primarily anchored to pre-licensure candidates rather than practicing attorneys.
- Bloomberg Law: Legal-research and news platform that includes CLE content integrated into firm subscriptions. Competes indirectly with Lawline by offering CLE as a value-add inside an existing enterprise research contract.
Emerging players
- SimplifyCLE: CLE tracking and compliance management platform for attorneys and firms. Adjacent rather than directly competitive, but converges with Lawline's Universal Credit Tracker and CLE Concierge offerings over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lawline.com social profiles
Digital presenceLawline.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawline.com leadership team
Management profileNumber of profiles
Profiles2 records
Lawline.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawline.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawline.com
What does Lawline.com do?
Lawline operates a SaaS-based online Continuing Legal Education (CLE) platform that delivers 2,000+ on-demand courses, live webcasts, audio programs, and downloadable materials across 50+ practice areas for attorneys. The platform integrates course delivery with a Universal Credit Tracker, automatic state bar credit reporting, and SmartNotes timestamped note-taking, and is approved in 40+ U.S. jurisdictions. It sells individual subscriptions (Essentials, Plus, Premium) and organization-level solutions (Lawline for Teams, CLE Access, CLE Concierge), with companion iOS and Android mobile apps supporting offline access.
Is Lawline.com a public or private company?
Lawline.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lawline.com founded?
Lawline.com was founded in 1999. It employs 51 to 100 people.
Where is Lawline.com based?
Lawline.com is headquartered in New York, United States, in the North America region.
How does Lawline.com make money?
Four revenue lines are on record. Individual Subscription Plans are the primary driver. The others are enterprise/Team Subscriptions, individual Course Purchases and state-Specific CLE Bundles.
Who are Lawline.com's main competitors?
Direct peers on record are Practising Law Institute (PLI), National Business Institute (NBI), Lorman Education Services, ALI CLE (American Law Institute) and Strafford. Broad incumbents are Thomson Reuters (West LegalEdcenter / Reuters Legal), LexisNexis (RELX), BARBRI and Bloomberg Law. SimplifyCLE is listed as an emerging player.
Does Lawline.com have an API?
No public API is recorded for Lawline.com.
What industry is Lawline.com in?
Lawline.com's product category is Continuing Legal Education. Its primary akta.pro industry code is EDAAALAB, Legal & Compliance (CLE, Paralegal CE). Its NAICS code is 541511 and its SIC code is 8200.