FT Longitude
FT Longitude is a London-based B2B thought leadership agency and wholly-owned subsidiary of The Financial Times Limited. It delivers integrated strategy, research, editorial, and creative campaigns for more than 50 global enterprise clients in financial services, technology, energy, and adjacent sectors.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FT Longitude does
FT Longitude is a B2B thought leadership agency and a wholly-owned subsidiary of The Financial Times Limited, itself part of the Financial Times Group (ultimately owned by Nikkei). Founded in 2011 in London by executives with prior experience at The Economist and The Financial Times, the firm operates as a specialist integrated campaign provider serving more than 50 global enterprise clients across professional services, financial services, technology, energy, manufacturing, and infrastructure. Named clients include FedEx, DBS, DNV, IFM Investors, Fujitsu, Cytiva, Liberty Blume, and Smurfit Kappa. The business is run from London with an APAC research footprint that includes a Manila-based research executive and Japanese distribution through Nikkei.
The offering is structured as four integrated service modules: Strategy (insight-led positioning, audience definition, and messaging), Research (survey design and execution on datasets ranging from 300 to 50,000 respondents across dozens of markets, plus leader/laggard analysis and survey-based indexes), Editorial (FT-quality long-form, short-form and digital content produced under the Financial Times editorial code of conduct), and Creative (UX/UI, video, audio, motion graphics, data visualisation and report design). Output is delivered as integrated campaigns rather than a discrete software product: no API, SDK, or partner-facing technical integration is offered, and the technology stack disclosed is standard marketing infrastructure (Livestorm for webinars, SoundCloud for podcasts, FT.com Partner Content for amplification). Recent additions layer a recurring platform on top of the campaign engine, including a B2B Masterclass Series (launched June 2025), the Thought Leadership Community (2025), and the Leading Edge: Thought Leadership for CEOs research campaign (2026).
FT Longitude monetizes through project-based and longitudinal enterprise engagements with global brands, with anchor multi-year programmes such as the IFM Investors Private Markets 700 and the DNV Energy Industry Insights series. Distribution and amplification are channelled through the parent group via FT.com Partner Content and Nikkei translation into Japan, and the firm operates under the FT Longitude® and Longitude® trademarks held by The Financial Times Limited. No public pricing is disclosed, revenue is not separately reported, and the headcount sits in the 11–50 band with no external funding rounds.
FT Longitude firmographics
Firmographics- Name
- FT Longitude
- Legal name
- The Financial Times Limited
- Website
- https://longitude.ft.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FT Longitude is a London-based B2B thought leadership agency and wholly-owned subsidiary of The Financial Times Limited. It delivers integrated strategy, research, editorial, and creative campaigns for more than 50 global enterprise clients in financial services, technology, energy, and adjacent sectors.
- Ownership category
- akta.pro rank
FT Longitude industry classification
Industry- Product category
- B2B Marketing and Thought Leadership Services
- NAICS
- Public Relations Agencies (54182)
- akta.pro industry
- Technology & B2B PRMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies
Keywords
Where FT Longitude is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
FT Longitude business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
FT Longitude product offering
Product offeringCore offering
FT Longitude is a B2B thought leadership agency that delivers integrated end-to-end thought leadership campaigns built around four core service modules: Strategy (insight-led positioning, audience definition, messaging and content planning), Research (survey design of 300 to 50,000 respondents across dozens of markets, expert interviews, indexes and cluster-analysis-based personas), Editorial (FT-quality long-form, short-form and digital-first content under the Financial Times editorial code of conduct), and Creative (visual storytelling, UX/UI, video, audio, podcasts, data visualisation and campaign builds). It serves more than 50 global brands across professional services, financial services, technology, energy, manufacturing and infrastructure.
Product overview
FT Longitude is a B2B thought leadership agency (part of the Financial Times Group) that delivers integrated campaigns rather than a single software product. Its offering is structured as a four-part service platform composed of the Strategy, Research, Editorial, and Creative capabilities, which together produce end-to-end thought leadership campaigns — from insight-led strategy and original research, through FT-quality editorial content, to creative design, video, audio, and data visualisations. These four core modules are complemented by ongoing content resources (Blog, Webinars, Case Studies, insights such as the Thought Leadership Strategy Step-by-Step Guide and the Leading Edge: Thought Leadership for CEOs campaign) and a community/newsletter offering (Thought Leadership Community), with the agency's reach amplified through the Financial Times Group and Nikkei distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy
- Research
- Editorial
- Creative
- B2B Thought Leadership Masterclass Series
Companies that use FT Longitude
Customer profileIdeal customer profiles1 record
FT Longitude technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
FT Longitude partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
FT Longitude competitors and assessment
Company assessmentDirect peers
- Brunswick Group: Global advisory firm focused on critical issues, corporate communications and research-driven campaigns for C-suite audiences. Overlaps with FT Longitude's corporate-reputation and thought leadership engagements, particularly for large-cap clients.
- LEK Consulting: Global strategy consultancy producing deep research-driven thought leadership and insight reports for executive audiences. Comparable to FT Longitude's Strategy + Research + Editorial stack, particularly in life sciences, industrials and financial services.
- Economist Impact: The Economist Group's research and insights division, producing commissioned research, policy studies and thought leadership for governments and enterprises. Directly comparable to FT Longitude as a publisher-backed B2B thought leadership agency with similar methodology and target buyer profile.
Broad incumbents
- McKinsey Global Institute / McKinsey Insights: McKinsey's research publishing arm producing flagship MGI reports and B2B thought leadership for C-suite audiences. Directly comparable methodology and target reader, with significantly greater scale and C-suite access than FT Longitude.
- FTI Consulting: Large global advisory with a Strategic Communications segment offering research-driven campaigns and thought leadership for corporate and government clients. Broader portfolio than FT Longitude but directly competes in the same B2B research-and-content space.
- Edelman: Global communications firm with a dedicated research and thought leadership practice (Edelman Trust Institute, research-driven B2B content). Competes for the same enterprise marketing-budget pool as FT Longitude but at significantly larger scale.
- APC Worldwide (APCO): Global advisory and communications firm with research and thought leadership services for corporate clients. Competes with FT Longitude on enterprise-grade research campaigns, particularly for regulated industries.
- Deloitte Insights: The research and thought leadership arm of Deloitte, producing large-scale research-driven reports, indexes and campaigns for enterprise clients. Overlaps with FT Longitude's research-and-editorial offering, particularly around indexes and industry benchmarking reports.
Emerging players
- BCG Henderson Institute: BCG's think-tank producing original research and thought leadership on emerging business themes. Comparable research methodology and editorial quality to FT Longitude, with the brand backing of a top-tier consultancy.
- Mercer (Oliver Wyman): Marsh McLennan division producing large-scale research-driven thought leadership campaigns (e.g., talent, investments, health). Comparable in the use of survey-based indexes and reports distributed to enterprise C-suites.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FT Longitude social profiles
Digital presenceFT Longitude financial estimates
Financial estimateRevenue estimate
Valuation estimate
FT Longitude leadership team
Management profileNumber of profiles
Profiles16 records
FT Longitude funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FT Longitude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FT Longitude
What does FT Longitude do?
FT Longitude is a B2B thought leadership agency that delivers integrated end-to-end thought leadership campaigns built around four core service modules: Strategy (insight-led positioning, audience definition, messaging and content planning), Research (survey design of 300 to 50,000 respondents across dozens of markets, expert interviews, indexes and cluster-analysis-based personas), Editorial (FT-quality long-form, short-form and digital-first content under the Financial Times editorial code of conduct), and Creative (visual storytelling, UX/UI, video, audio, podcasts, data visualisation and campaign builds). It serves more than 50 global brands across professional services, financial services, technology, energy, manufacturing and infrastructure.
Is FT Longitude a public or private company?
FT Longitude is a private company. It is classified as corporate owned and is currently operating.
When was FT Longitude founded?
FT Longitude was founded in 2011. It employs 11 to 50 people.
Where is FT Longitude based?
FT Longitude is headquartered in London, United Kingdom, in the Europe region.
Who are FT Longitude's main competitors?
Direct peers on record are Brunswick Group, LEK Consulting and Economist Impact. Broad incumbents are McKinsey Global Institute / McKinsey Insights, FTI Consulting, Edelman, APC Worldwide (APCO) and Deloitte Insights. Emerging players are BCG Henderson Institute and Mercer (Oliver Wyman).
Does FT Longitude have an API?
No public API is recorded for FT Longitude.
What industry is FT Longitude in?
FT Longitude's product category is B2B Marketing and Thought Leadership Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 54182.