Sterling Seacrest Pritchard
Sterling Seacrest Pritchard is an employee-owned insurance brokerage and risk management firm serving commercial clients across 11 industry verticals from seven Southeast U.S. offices, delivering commercial P&C, employee benefits, surety, and specialty insurance through 300+ specialized advisors.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Sterling Seacrest Pritchard does
Sterling Seacrest Pritchard, Inc. (SSP) is an employee-owned insurance brokerage and risk management firm headquartered in Atlanta, Georgia, operating across seven offices in the U.S. Southeast (Atlanta, Savannah, Birmingham, Columbus, Tampa, North Little Rock, Shreveport) with a team of over 300 professionals. The firm traces its combined legacy to 1960 through predecessor entities Sterling Seacrest Partners and Pritchard & Jerden, which merged in 2021 to form the current entity — the largest privately-held independent insurance brokerage in Georgia and one of the fastest growing in the Southeast.
SSP delivers four core service lines — Insurance Solutions (commercial P&C), Employee Benefits, Risk Management, and Surety & Bonding — supplemented by specialty practices covering Private Risk (high net worth), Private Equity M&A (PEMA), Trade Credit, and Specialty Lines (Cyber, Reps & Warranties). The platform is supported by proprietary technology for benefits communication and analytics, an online risk management and safety program documentation portal, and specialized surety workflow tooling. Underlying this is a team-based GTM model in which client advisors are assigned by industry specialty across 11 verticals (construction, healthcare, professional services, private equity, manufacturing, real estate & hospitality, transportation & logistics, non-profits, trade credit, specialty lines, and private risk).
Revenue is generated primarily through carrier commissions on placed policies, supplemented by risk management consulting fees and surety brokerage commissions. Pricing is quote-based and negotiated per client based on coverage scope, industry risk profile, and program complexity, with annual billing cadence on placed coverage. Distribution is exclusively direct, with no disclosed external channel partnerships, and GTM is enterprise field sales targeting mid-market through large commercial accounts nationally, with concentrated Southeast regional density. The firm holds Top 100 commercial broker rankings from Insurance Journal, Business Insurance, and The Hales Report (2023, 2025), and is positioned in the top 1% of U.S. insurance brokers with 60+ years of combined expertise.
Sterling Seacrest Pritchard firmographics
Firmographics- Name
- Sterling Seacrest Pritchard
- Legal name
- Sterling Seacrest Pritchard, Inc.
- Website
- https://sspins.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sterling Seacrest Pritchard is an employee-owned insurance brokerage and risk management firm serving commercial clients across 11 industry verticals from seven Southeast U.S. offices, delivering commercial P&C, employee benefits, surety, and specialty insurance through 300+ specialized advisors.
- Ownership category
- akta.pro rank
Sterling Seacrest Pritchard industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Sterling Seacrest Pritchard is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sterling Seacrest Pritchard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Sterling Seacrest Pritchard generates revenue as a licensed insurance broker earning commissions on insurance policies placed with carrier partners. As an independent brokerage, they represent multiple insurance carriers and earn commission income on property & casualty, employee benefits, surety, and specialty lines policies placed for clients.
- Risk Management Consulting: Provides risk management consulting services including risk assessments, claims advocacy, safety program development, and alternative risk solutions such as captives. Revenue is generated through consulting fees integrated with insurance placement.
- Surety & Bonding: Specialized surety bonding services including contract bonds, commercial bonds, and subdivision bonds. Revenue generated through surety brokerage commissions on bonds placed with surety markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom commercial insurance programs - quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sterling Seacrest Pritchard product offering
Product offeringCore offering
Sterling Seacrest Pritchard is an employee-owned insurance brokerage and risk management firm that places commercial insurance, employee benefits, and surety bonds with carrier partners on behalf of clients. The firm delivers proactive risk management consulting, claims advocacy, and alternative risk solutions (e.g., captives) across 11 industry verticals, supplemented by specialty practices in private equity M&A insurance (PEMA), trade credit insurance, and high-net-worth personal risk management.
Product overview
Sterling Seacrest Pritchard operates as a unified insurance brokerage and risk management platform offering four core service lines: Insurance Solutions (commercial coverage), Employee Benefits, Risk Management, and Surety & Bonding. These core services are supplemented by specialty practices including Private Risk Management for high-net-worth individuals, Private Equity M&A (PEMA) services, Trade Credit Insurance, and Specialty Lines covering cyber liability and reps & warranties insurance. The company serves clients across 11 industry verticals including Construction, Healthcare, Manufacturing, Real Estate & Hospitality, Transportation & Logistics, and others.
Differentiator
Problem solved
Functional benefit
Brands
- PEMA (Private Equity Mergers & Acquisitions): SSP's Private Equity Mergers & Acquisitions team has been delivering unique insurance solutions to the M&A community for over ten years, providing pre-close due diligence, post-close placement and risk management, and transactional risk transfer services.
Products and services
- Insurance Solutions Tailored commercial insurance solutions providing coverage for businesses across all industries and sizes, including general liability, professional insurance, property & casualty, malpractice, and workers' compensation.
- Employee Benefits Comprehensive employee benefit programs including health insurance, wellness initiatives, and benefit plan design using proprietary technology and data analytics to craft benefit plan stories and ensure maximum utilization of benefit spend.
- Risk Management Proactive risk management consulting including safety program development, claims management, alternative risk solutions (captives, self-funded plans), and an online risk management platform for building and documenting a mitigation-focused safety program.
- Surety & Bonding Specialized surety and bonding products with expertise in navigating complex surety markets, including contract bonds, commercial bonds, and subdivision bonds. Backed by former underwriter expertise and long-standing relationships with leading surety markets.
- Private Risk Management Personal risk management program for high-net-worth individuals and families including personal risk analysis, coverage review, and customized insurance programs covering personal liability, property, umbrella, high-value home, and collectibles.
- Private Equity M&A (PEMA) Mergers & Acquisitions insurance solutions for the private equity community including pre-close due diligence, post-close placement and risk management, and transactional risk transfer products such as Reps & Warranty Insurance.
- Trade Credit Insurance Trade credit insurance protecting accounts receivable against non-payment and insolvency risk for domestic and export transactions, converting promise-to-pay into a secured asset for businesses.
- Specialty Lines Specialty coverage including Reps & Warranties insurance, Cyber Liability, Trade Credit, M&A transaction insurance, Contingent Liability Insurance, and IP Insurance for complex transactional and emerging risks.
Quantifiable outcome
- One of the nation's top 100 commercial insurance brokers — multiple industry recognitions
- +4 more outcomes
Companies that use Sterling Seacrest Pritchard
Customer profileNamed customers7 records
Segments11 records
Ideal customer profiles10 records
Sterling Seacrest Pritchard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sterling Seacrest Pritchard partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered significant, core, flagship and minor.
- Make-A-Wish GeorgiasignificantSSP partnered with Make-A-Wish Georgia's Atlanta Young Professionals group to host the 2024 Tournament of Wishes and has granted wishes for local teenagers through this partnership. Community involvement through Make-A-Wish reflects SSP's culture of giving back.
- TruistcoreTruist has co-presented the Annual Nonprofit Leadership Conference with Sterling Seacrest Pritchard and BoardWalk Consulting for multiple years (13th, 14th editions). This strategic partnership positions SSP as a thought leader in the nonprofit sector while providing Truist visibility among nonprofit leadership audiences across the Southeast.
- BoardWalk ConsultingcoreBoardWalk Consulting co-presents the Annual Nonprofit Leadership Conference with Sterling Seacrest Pritchard and Truist, now in its 14th year. This long-standing partnership has established the conference as a premier nonprofit leadership event in the Southeast.
- Operation HOPEsignificantSSP partnered with Operation HOPE's One Million Black Business Initiative (1MBB) to provide Black-owned businesses access to risk management tools, educational resources, and advisory support to understand and navigate insurance-related risks. Goal to create 1 million Black-owned businesses by 2030.
- The Hanover Insurance GroupflagshipThe Hanover Insurance Group named SSP their National Franchise Agency of the Year and appointed SSP to The Hanover's President's Club, recognizing SSP as an elite insurance agency partner delivering outstanding customer value through insurance expertise and responsive service.
- Amerisure InsurancecoreAmerisure co-hosted SSP's Risk Control Workshop alongside Summit Insurance and Vernis & Bowling Attorneys at Law, demonstrating a carrier partnership focused on providing comprehensive risk control resources to SSP's clients.
- C2 SolutionsminorC2 Solutions, a national leader in driving collaboration with insurance carriers, vendors, and members, added Sterling Seacrest Pritchard as a C2 member firm, expanding SSP's carrier network and market access.
- Assurex GlobalcoreCEO Jim Bailey sits on the Board of Directors for Assurex Global, a global insurance brokerage network. This partnership provides SSP access to international markets and resources while positioning SSP as a global insurance solutions provider.
- Council of Insurance Agents & Brokers (CIAB)coreCEO Jim Bailey serves on the Board of Directors for the Council of Insurance Agents & Brokers, the premier professional association for commercial insurance and benefits brokers. This positions SSP at the highest levels of the insurance brokerage industry.
- Vernis & Bowling Attorneys at LawminorVernis & Bowling Attorneys at Law co-hosted SSP's Annual Risk Control Workshop, bringing legal expertise on risk management topics such as workers compensation and legislation updates to SSP's client base.
- Ryan Turner SpecialtyminorRyan Turner Specialty co-hosted SSP's Risk Control Workshop, providing specialty insurance expertise as part of SSP's comprehensive risk management educational events.
- Summit InsuranceminorSummit Insurance co-hosted SSP's Risk Control Workshop in affiliation with Amerisure, combining specialty insurance knowledge with risk control resources for SSP's clients.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Sterling Seacrest Pritchard competitors and assessment
Company assessmentDirect peers
- Arthur J. Gallagher: Publicly traded global insurance brokerage and risk management firm with significant mid-market commercial and specialty practice overlap. Comparable in serving construction, healthcare, hospitality, and private equity clients with industry-specialized advisors.
- Hub International: PE-backed (Hub International was acquired by Hub Acquisitions) large North American insurance brokerage. Closest structural comparable: privately held, employee-influenced, multi-vertical commercial brokerage with active tuck-in M&A strategy.
- Lockton Companies: Largest privately-held insurance brokerage in the U.S. Similar employee-ownership philosophy, industry-specialized advisors, and emphasis on mid-to-large commercial clients across P&C, benefits, and specialty lines.
- RPS (Risk Placement Services): Specialty wholesale brokerage and binding authority platform serving retail brokers. Comparable in providing excess & surplus, specialty, and hard-to-place commercial coverage for construction, transportation, and property-exposed risks.
- Burns & Wilcox: Specialty insurance wholesaler focused on excess & surplus lines for commercial clients. Overlaps with SSP's specialty lines and surety practices through agent and broker partnerships nationwide.
- CRC Group: Specialty wholesale insurance broker serving retail agents with excess & surplus and specialty commercial products. Comparable in serving niche industries like construction, hospitality, and transportation with binding authority expertise.
- Brown & Riding: Specialty insurance brokerage focused on property, casualty, and professional lines for complex commercial accounts. Comparable in emphasizing specialty placement expertise and serving construction, real estate, and large account clients.
- Holmes Murphy: Employee-owned U.S. insurance brokerage and risk management firm headquartered in the Midwest with strong construction, healthcare, and benefits practices. Closely comparable in employee-ownership structure, vertical specialization, and mid-market commercial focus.
Broad incumbents
- Marsh McLennan: Largest global insurance brokerage and risk advisory firm. Operates broadly across all of SSP's verticals (construction, healthcare, PE M&A, trade credit) as part of a much wider portfolio with international reach and analytics capabilities SSP cannot match.
- Willis Towers Watson (WTW): Global advisory, brokerage, and solutions firm serving large commercial and specialty clients. Overlaps with SSP's risk management, employee benefits, and commercial brokerage segments but at significantly larger scale and with broader consulting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sterling Seacrest Pritchard social profiles
Digital presenceSterling Seacrest Pritchard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Seacrest Pritchard leadership team
Management profileNumber of profiles
Profiles25 records
Sterling Seacrest Pritchard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Seacrest Pritchard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Seacrest Pritchard
What does Sterling Seacrest Pritchard do?
Sterling Seacrest Pritchard is an employee-owned insurance brokerage and risk management firm that places commercial insurance, employee benefits, and surety bonds with carrier partners on behalf of clients. The firm delivers proactive risk management consulting, claims advocacy, and alternative risk solutions (e.g., captives) across 11 industry verticals, supplemented by specialty practices in private equity M&A insurance (PEMA), trade credit insurance, and high-net-worth personal risk management.
Is Sterling Seacrest Pritchard a public or private company?
Sterling Seacrest Pritchard is a private company. It is classified as management employee owned and is currently operating.
When was Sterling Seacrest Pritchard founded?
Sterling Seacrest Pritchard was founded in 2021. It employs 251 to 500 people.
Where is Sterling Seacrest Pritchard based?
Sterling Seacrest Pritchard is headquartered in Atlanta, United States, in the North America region.
How does Sterling Seacrest Pritchard make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are risk Management Consulting and surety & Bonding.
Who are Sterling Seacrest Pritchard's main competitors?
Direct peers on record are Arthur J. Gallagher, Hub International, Lockton Companies, RPS (Risk Placement Services), Burns & Wilcox, CRC Group, Brown & Riding and Holmes Murphy. Broad incumbents are Marsh McLennan and Willis Towers Watson (WTW).
Does Sterling Seacrest Pritchard have an API?
No public API is recorded for Sterling Seacrest Pritchard.
What industry is Sterling Seacrest Pritchard in?
Sterling Seacrest Pritchard's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 52421 and its SIC code is 6411.