Twelve A.M.

What Twelve A.M. does

TwelveA.M. (legal entity TwelveA.M. Media Ltd) is a London-based creative agency purpose-built for luxury brands. Founded in 2022 and operating as a wholly-owned subsidiary of Miroma Group, the agency is headquartered in London and operates with a team in the 11–50 employee range. Its core services span Strategy, Creative Direction, Production, Content Strategy, and Talent Partnerships, delivered as an integrated offering rather than modular units. Client work covers campaign concept-to-delivery including photography, videography, and multi-platform content for digital, social, retail, and out-of-home channels. The agency also runs two special initiatives: TwelveA.M. Creates, a passion-projects series spotlighting emerging creative voices via short-form social content; and TwelveA.M. After Hours, a dedicated lab for experimenting with AI prototyping and new storytelling formats.

The company's revenue model is B2B project-based professional services, with work delivered under campaign briefs and ongoing creative partnerships to enterprise luxury clients. Named clients include Tiffany & Co, Burberry, Augustinus Bader (and its DUA by Augustinus Bader sub-brand), Aligne, Biologique Recherche, Olivanna, and Reserved. Pricing is not publicly disclosed; engagements are scoped per project or retainer consistent with luxury agency norms. The go-to-market is sales-led and relationship-driven, leveraging a public portfolio on twelveam.com and an Instagram presence (@wearetwelveam) to attract new enterprise clients rather than consumer-facing marketing.

The business is privately held with no external venture funding; the only recorded capital event is an intra-group Miroma Ventures entry in 2017. No patents, regulatory actions, M&A activity, or leadership changes were disclosed. The company has no publicly disclosed revenue figure, and its operating geographies, while marketed as global through marquee international campaigns, are not formally enumerated. Day-to-day creative direction is led by Creative Director Oisín James Deady.

Name

Twelve A.M.

Legal name

TwelveA.M. Media Ltd

Website

https://twelveam.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

TwelveA.M. is a London-based creative agency serving luxury brands with strategy, creative direction, production, content strategy, and talent partnership services. Clients include Tiffany & Co, Burberry, and Augustinus Bader. It operates as a subsidiary of Miroma Group.

Ownership category

akta.pro rank

Product category

Luxury Brand Creative Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Brand Activations & Experiential Campaign Design (MPAAAGAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Luxury brand creative
• Campaign production services
• Content strategy development
• Talent partnership coordination
• Fashion beauty advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based creative direction, production, and content strategy services for luxury brands. Revenue is generated through client engagements for campaign creative, production services, and ongoing creative partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TwelveA.M. is a creative agency that builds integrated brand campaigns for luxury clients, uniting strategy, creative direction, and production into a single offering. It delivers end-to-end campaign work including concept development, photography, video, multi-platform content, and talent/celebrity partnerships, serving premium fashion, jewelry, skincare, and beauty brands such as Tiffany & Co., Burberry, and Augustinus Bader. The agency also runs passion-project and experimental initiatives to showcase emerging talent and new formats.

Product overview

TwelveA.M. is a creative agency built for luxury brands, offering a unified suite of services rather than a modular software platform. The core offerings include Strategy (cultural insight and frameworks), Creative (visual storytelling and concept development), and Production (full-service photography, video, and content creation). These services are supplemented by Talent Partnerships for brand-talent collaborations. The agency also runs two special initiatives: TwelveA.M. Creates, a series of passion projects spotlighting emerging creative voices with short-form social content; and TwelveA.M. After Hours, an experimental lab for AI prototyping and new storytelling formats. The agency serves luxury clients including Tiffany & Co., Burberry, Augustinus Bader, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Brand Creative Agency Services End-to-end creative agency services for enterprise luxury brands covering cultural strategy, creative/concept development, brand positioning, and full-service production (photography, video, multi-platform content). The unified suite replaces the need for separate strategy, creative, and production vendors and is delivered to clients such as Tiffany & Co., Burberry, and Augustinus Bader on a project or retainer basis.
• Talent Partnerships Coordination and execution of brand-talent collaborations, including brand ambassadors, celebrity partnerships, and creative-talent pairings for luxury clients (e.g., Sofia Coppola for Augustinus Bader, Jessica Alexander and Matilda De Angelis for Tiffany & Co., Lucy Bronze MBE for Aligne, Dua Lipa for DUA by Augustinus Bader).
• TwelveA.M. Creates A passion-projects series in which TwelveA.M. spotlights fresh creative voices in partnership with inspiring talent, producing digitally native short-form content designed for social platforms. Series entries include collaborations with Ellie Hemsley ("Strong Femininity") and Caroline Leeming ("Accessory Capture").
• TwelveA.M. After Hours A dedicated experimentation space within TwelveA.M. for exploring new tools, AI prototyping, storytelling formats, and aesthetic directions. Concepts developed in After Hours can graduate into client-facing work, as exemplified by the Augustinus Bader "Couples Therapy" project.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Miroma Groupparent_companyOthersTwelveA.M. Media Ltd operates as part of the Miroma Group, indicating a parent-subsidiary relationship within a media/creative holding company structure.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mother London: Established London-based creative agency within a global network. Broader incumbent offering broader category reach but operating in the same London creative talent market and competing for premium brand assignments.
• Anomaly: Multi-office creative network with established luxury and lifestyle brand credentials. Larger scale and broader service portfolio than TwelveA.M., but a direct competitor for luxury creative briefs.

Others

• Karla Otto: Global luxury communications and PR agency representing fashion, beauty, and lifestyle brands. Adjacent rather than directly competing — relevant because luxury brand marketing increasingly blends PR/communications with creative production, and the two firms frequently co-engage the same clients.

Direct peers

• Mazarine: Creative and communications agency with deep luxury and fashion heritage, producing brand content, campaigns, and talent-driven storytelling for premium clients. Comparable in client vertical and end-to-end service model.
• Laird & Partners: Luxury-focused creative agency known for fashion, beauty, and jewelry brand campaigns. Highly comparable to TwelveA.M. given its similar tier-1 luxury client roster and integrated creative + production offering.
• Baron & Baron: Long-standing luxury creative and design agency with deep fashion, beauty, and jewelry pedigree. Highly comparable in vertical specialization, integrated creative services, and tier-1 luxury client base.
• Wednesday Agency: Boutique creative agency serving fashion, beauty, and luxury lifestyle brands with integrated campaign, content, and production work. Closely comparable in scale, vertical specialization, and full-service creative offering.
• Exposure: Creative communications agency with strong luxury, fashion, and lifestyle practice producing campaigns, content, and brand storytelling. Comparable target verticals and integrated delivery model.
• Bureau Borsche: Design and creative studio renowned for luxury fashion and beauty brand identity, campaigns, and art direction. Comparable to TwelveA.M.'s visual storytelling focus and prestige client base.

Emerging players

• Studio Moross: London-based creative studio specializing in music, fashion, and culture-led visual identity and content. Comparable in scale, London base, and culture-first creative positioning — partial overlap in fashion and luxury-adjacent work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wearetwelveam
• Xx.com/WeAreTwelveAM
• LinkedInlinkedin.com/company/twelvea.m.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twelve A.M.