What Exposure does

Exposure is a privately held creative communications agency founded in 1993, headquartered in London with regional offices in New York and Paris. The agency develops brand campaigns, experiential marketing, content creation, and cultural activations for enterprise clients across fashion, beauty, sports, spirits, technology, and entertainment sectors. Its client roster includes Nike, adidas, Samsung, LEGO, Converse, Sony, L'Oréal portfolio brands (NYX, Pureology, Biolage), and Diageo/Campari portfolio brands (Smirnoff, Jameson, Reyka, Campari), among others. The agency delivers measurable outcomes including billions in earned media impressions, sold-out product collections, and documented sales increases for clients.

The business operates on a professional services model with project-based and retainer fee structures typical of the creative agency sector. Exposure does not sell a software product, platform, or licensed technology; its primary deliverable is creative output, and it also operates a London showroom where clients can request physical samples of creative work. No pricing is publicly disclosed, and the agency acquires clients through direct relationships, referrals, and industry reputation rather than a self-serve or product-led motion. Distribution is exclusively through direct client engagement with brand marketing teams and CMOs across its three global offices.

The company is led by founder Raoul Shah (Executive Director), CEO Maneeze Chowdhury, CFO James Burgon, and a senior team including an Executive Creative Director, Head of Strategy, and Head of Production. Exposure is financially independent — no parent company, no external investors, and no disclosed funding rounds, acquisitions, or M&A activity are referenced in the source material. The agency is linked to Casbah Group via its website navigation, suggesting a related-entity or group structure, though the precise relationship is not specified.

Name

Exposure

Legal name

Exposure

Website

https://europe.exposure.net

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Exposure is an independent creative communications agency founded in 1993, operating from London, New York, and Paris to deliver brand campaigns, experiential marketing, and cultural activations for global enterprise clients across fashion, beauty, sports, spirits, and technology sectors.

Ownership category

akta.pro rank

Product category

Creative Communications Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Creative communications agency
• Brand campaign development
• Experiential marketing services
• Cultural marketing campaigns
• Brand activation agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Exposure generates revenue through creative agency services including brand campaigns, experiential marketing, content creation, and communications strategy for enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Exposure is a creative communications agency that develops brand campaigns, experiential marketing activations, and cultural engagement initiatives for enterprise-level clients across fashion, beauty, sports, spirits, and technology sectors. The agency also provides a showroom sample service for physical material review.

Product overview

Exposure is a creative communications agency offering brand campaigns, experiential marketing, and cultural engagement services. The agency operates across three offices (London, New York, Paris) serving global clients in fashion, lifestyle, food and beverage, sports, and technology sectors. Services include brand strategy, campaign development, experiential activations, and creative production. The agency also provides a showroom sample service for physical material review.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reyka Vodka: 64% increase in share of search, 264 million earned reach
• +5 more outcomes

Named customers33 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Casbah GroupminorStrategic or Co-development PartnerExposure is connected to Casbah Group through its navigation. Casbah Group appears to be a related entity or partner organization, with links from the main Exposure website navigation.

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• VCCP: VCCP is an independent London creative agency serving enterprise clients including O2, Cadbury, and Compare the Market. Comparable to Exposure as a UK-headquartered independent creative agency of similar scale and ambition.
• The&Partnership: The&Partnership is an independent creative agency with London roots and global offices, offering integrated brand, media, and production services. Comparable to Exposure on the dimensions of independent ownership and multi-region creative agency model.
• Bartle Bogle Hegarty (BBH): BBH is a London-founded independent creative agency serving global brands including Levi's, Audi, and Google. Comparable to Exposure in terms of independent ownership, London heritage, and premium brand campaign focus.
• Wieden+Kennedy: Wieden+Kennedy is an independent creative agency famous for Nike work, with offices in Portland, London, and other global hubs. Highly comparable to Exposure on the dimensions of independent ownership, deep fashion/athletic brand expertise, and award-winning brand campaign work.
• Mother London: Mother London is an independent creative agency operating in London and New York, with a comparable model of brand campaigns and experiential work for fashion, beauty, and lifestyle clients. Both are independent creative shops founded in the 1990s serving similar enterprise brand rosters.
• Droga5: Droga5 is a creative agency (now part of Accenture Song) known for culturally impactful brand campaigns for clients including Nike, The New York Times, and Amazon. Comparable to Exposure on cultural relevance positioning and enterprise brand work.
• adam&eveDDB: adam&eveDDB is a London-based creative agency producing brand campaigns for enterprise clients including John Lewis, Volkswagen, and Lidl. Comparable to Exposure as a UK creative agency competing for premium brand AOR mandates.
• Mother Design: Mother Design is the design-focused sister agency to Mother London, serving enterprise brand clients with brand identity and creative communications. Comparable to Exposure as an independent creative agency serving similar premium brand roster.
• Anomaly: Anomaly is an independent creative agency with offices in New York, London, and other global hubs, known for brand campaigns and culturally relevant work for enterprise clients. Comparable to Exposure as a mid-sized independent competing against holding-company giants.

Broad incumbents

• R/GA: R/GA is a global creative innovation agency (part of IPG) offering brand, experience, and technology services to enterprise clients including Nike, Google, and Samsung. Comparable to Exposure as a broader incumbent offering overlapping brand and experiential capabilities across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exposure