Cyndi's List Of Genealogy Sites On The Internet
Cyndi's List is a free, curated online directory indexing over 318,000 genealogy links across 232 categories. Founded in 1996 by Cyndi Ingle, it serves amateur and professional family historians worldwide and earns revenue through affiliate commissions and donations.
- Company typePrivate
- Founded1996
- HeadquartersMilton, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cyndi's List Of Genealogy Sites On The Internet does
Cyndi's List Of Genealogy Sites On The Internet is a free, categorized online directory that indexes more than 318,550 links across 232 categories relevant to family history research. Founded in 1996 by Cyndi Ingle (then Cyndi Howells) and operated as a sole proprietorship from Milton/Edgewood, Washington, the site serves amateur and professional genealogists worldwide, with an estimated 250,000 unique monthly visitors and approximately 31.76 million monthly page requests.
The core product is a manually curated taxonomy of external genealogy resources — databases, societies, repositories, how-to guides, software, and reference materials — supplemented by an editorial blog, Quick Reference guides, a Glossary, and how-to articles. The platform began as hand-coded HTML and was rebuilt in 2011 through a multi-year, donation-funded overhaul delivered in partnership with fusionSpan into a database-driven web application capable of supporting the growing link corpus and traffic load.
The business model is non-transactional to end users: access is free, and revenue is generated through affiliate referral commissions with genealogy and DNA-testing partners (Ancestry.com, MyHeritage, Findmypast, FamilyTreeDNA, 23andMe, Amazon) and voluntary PayPal donations. The operation is staffed essentially by Cyndi Ingle with periodic assistance from her son Evan, and the site has been featured in The Wall Street Journal, The New York Times, Time, Computer World, and Newsweek.
Cyndi's List Of Genealogy Sites On The Internet firmographics
Firmographics- Name
- Cyndi's List Of Genealogy Sites On The Internet
- Legal name
- Cyndi Ingle
- Website
- https://cyndislist.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cyndi's List is a free, curated online directory indexing over 318,000 genealogy links across 232 categories. Founded in 1996 by Cyndi Ingle, it serves amateur and professional family historians worldwide and earns revenue through affiliate commissions and donations.
- Ownership category
- akta.pro rank
Cyndi's List Of Genealogy Sites On The Internet industry classification
Industry- Product category
- Online Genealogy Resources Directory
- NAICS
- Web Search Portals and All Other Information Services (519290), Directory and Mailing List Publishers (513140), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Cyndi's List Of Genealogy Sites On The Internet is headquartered
LocationHeadquarters
- HQ city
- Milton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cyndi's List Of Genealogy Sites On The Internet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Affiliate Advertisements: The site is supported by affiliate advertisement programs. Cyndi's List earns commissions when visitors purchase from affiliate partners including Ancestry.com, FamilyTreeDNA, MyHeritage, Findmypast, Amazon.com, and other genealogy-related services and products.
- Donations: Visitors can donate directly to the site via PayPal or by mailing checks. Donations have been used to fund the website upgrade project, which was fully paid off as of July 2017.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all links and categories |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels11 records
Cyndi's List Of Genealogy Sites On The Internet product offering
Product offeringCore offering
Cyndi's List is a free, categorized online directory of genealogy and family history research links, listing over 318,550 links across 232 top-level categories. Founded in 1996, the site functions as a comprehensive index that helps amateur and professional genealogists locate online resources for tracing family history. The site operates as a one-woman business and is supported by affiliate advertising, donations, book sales, and speaking engagements.
Product overview
Cyndi's List is a free, manually curated directory of genealogical research links organized into 232 categories. It serves as a comprehensive genealogical research portal, functioning as a 'card catalog' to online genealogical resources. The core product is the categorized link index (318,550+ links), supplemented by a What's New submission system, email mailing list, speaking engagements, published books, and an online shop. The site is maintained by a single operator, Cyndi Ingle, from Edgewood, Washington, with web development support from fusionSpan.
Differentiator
Problem solved
Functional benefit
Products and services
- Cyndi's List Categorized Link Directory A free, categorized web directory of genealogy and family history research links serving amateur and professional genealogists worldwide. The directory indexes 318,550+ links across 232 categories and attracts approximately 250,000 unique visitors per month.
- Cyndi's List Mailing List An email mailing list that notifies subscribers about updates, new categories, and additions to the Cyndi's List directory.
- Genealogy Books Published books on online genealogy research authored by Cyndi Ingle, including titles such as "Netting Your Ancestors" and "The Researcher's Guide to America Online Genealogy." These are sold to genealogists seeking guidance on internet-based family history research.
- Speaking Engagements In-person and online speaking engagements delivered at genealogy conferences, society meetings, and family history events, where Cyndi Ingle presents on online genealogy research and the use of Cyndi's List.
- Cyndi's List Shop An online shop offering books, merchandise, and affiliate-linked genealogy products available for purchase by site visitors.
Quantifiable outcome
- 318,550+ genealogy links indexed
- +2 more outcomes
Companies that use Cyndi's List Of Genealogy Sites On The Internet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Cyndi's List Of Genealogy Sites On The Internet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Cyndi's List Of Genealogy Sites On The Internet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- fusionSpancoreWeb development company that helped Cyndi upgrade the site to its current state. The upgrade was a major project that improved site navigation, made adding and updating links quicker, and was completed with help from user donations.
- Amazon.comcoreAffiliate partner. Visitors can purchase genealogy books and supplies through Cyndi's List's Amazon storefront, generating commission revenue for the site.
- AncestryDNAminorDNA testing service offered as affiliate partner through Cyndi's List, supporting the site's maintenance costs.
- FamilyTree DNAminorDNA testing service offered as affiliate partner through Cyndi's List.
- MyHeritageminorGenealogy subscription service offered as affiliate partner through Cyndi's List.
- FindmypastminorGenealogy subscription service offered as affiliate partner through Cyndi's List.
- 23andMeminorDNA testing service offered as affiliate partner through Cyndi's List.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
Cyndi's List Of Genealogy Sites On The Internet competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cyndi's List Of Genealogy Sites On The Internet social profiles
Digital presenceCyndi's List Of Genealogy Sites On The Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyndi's List Of Genealogy Sites On The Internet leadership team
Management profileNumber of profiles
Profiles1 record
Cyndi's List Of Genealogy Sites On The Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyndi's List Of Genealogy Sites On The Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyndi's List Of Genealogy Sites On The Internet
What does Cyndi's List Of Genealogy Sites On The Internet do?
Cyndi's List is a free, categorized online directory of genealogy and family history research links, listing over 318,550 links across 232 top-level categories. Founded in 1996, the site functions as a comprehensive index that helps amateur and professional genealogists locate online resources for tracing family history. The site operates as a one-woman business and is supported by affiliate advertising, donations, book sales, and speaking engagements.
Is Cyndi's List Of Genealogy Sites On The Internet a public or private company?
Cyndi's List Of Genealogy Sites On The Internet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cyndi's List Of Genealogy Sites On The Internet founded?
Cyndi's List Of Genealogy Sites On The Internet was founded in 1996. It employs 11 to 50 people.
Where is Cyndi's List Of Genealogy Sites On The Internet based?
Cyndi's List Of Genealogy Sites On The Internet is headquartered in Milton, United States, in the North America region.
How does Cyndi's List Of Genealogy Sites On The Internet make money?
Two revenue lines are on record. Affiliate Advertisements are the primary driver. The others are donations.
Does Cyndi's List Of Genealogy Sites On The Internet have an API?
No public API is recorded for Cyndi's List Of Genealogy Sites On The Internet.
What industry is Cyndi's List Of Genealogy Sites On The Internet in?
Cyndi's List Of Genealogy Sites On The Internet's product category is Online Genealogy Resources Directory. Its primary akta.pro industry code is BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 519290.