SYNLawn

What SYNLawn does

SYNLawn is a Dalton, Georgia-headquartered manufacturer and distributor of artificial grass and synthetic surfacing products serving residential, commercial, municipal, hospitality, healthcare, golf, pet, and sports applications. Founded in 2004 and operating as a subsidiary of the German conglomerate SportGroup Holding, the company sells through a network of 120+ certified global distributors and provides quote-based pricing with bundled professional installation, maintenance services, and customer financing. SYNLawn's product portfolio spans roughly 40 SKUs organized into collections (SYNAugustine, SYNBlue, SYNFescue, SYNNatural, SYNRye, SYNTipede) and specialized lines for pet, golf, playground, rooftop, sports court, bocce, and green-wall applications, supported by Calico Greens and the dedicated SYNLawn Golf division.

The company's core technology stack centers on proprietary materials science: Super Yarn Technology molecularly binds Sanitized antimicrobial, StatBlock antistatic, and DualChill IR-reflective heat-reduction properties into a single fiber; EnviroLoc+ uses soybean-oil-based plant inputs to replace petroleum-based backing; Trionic Plus combines nylon and polyethylene at the molecular level for durability and softness; Biomimetic fibers replicate natural grass appearance; and SuperDrain+ delivers drainage up to 1,200 inches per square yard. Manufacturing is vertically integrated across three ISO 9001:2015-certified private facilities in the USA, Germany, and Australia. SYNLawn holds a dense compliance stack including IPEMA playground certification, ASTM E108 Class A Fire Rating (with documented fire survival at the Cosmopolitan Hotel), USDA BioPreferred, ADA, ISO 9001:2015, and European EN71-3, supporting sales into regulated verticals.

SYNLawn's go-to-market combines a multi-channel marketing engine — including the TGL/ESPN sports media partnership, content marketing, social media, and an architect/specification program — with a distributor-led sales motion in which 120+ regional certified distributors handle quoting, installation, and after-sale service. Revenue streams include one-time product sales, professional installation services, managed maintenance/care services, and customer financing solutions. The company has 501–1,000 employees, no public revenue disclosure, and counts enterprises such as Boston Red Sox, Bellagio, Caesars Palace, Hewlett Packard, and Congressional Cemetery among its case-study portfolio.

Name

SYNLawn

Legal name

SYNLawn

Website

https://synlawn.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SYNLawn is a Dalton, Georgia-based manufacturer of artificial grass and synthetic surfacing products, selling through 120+ global distributors across residential, commercial, municipal, hospitality, healthcare, golf, pet, and sports verticals. It operates vertically integrated ISO 9001:2015-certified manufacturing in the USA, Germany, and Australia under parent SportGroup Holding.

Ownership category

akta.pro rank

Product category

Artificial Turf and Synthetic Surfacing

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Synthetic turf manufacturing
• Artificial grass installation
• Landscape surfacing products
• Commercial synthetic grass
• Sports surfacing solutions

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Artificial Grass Product Sales: SYNLawn generates revenue primarily through the sale of artificial grass and synthetic turf products across multiple product lines and collections. Products are sold through a network of 120+ global distributors who purchase from SYNLawn and resell to end customers, including both residential homeowners and commercial entities.
2. Professional Installation Services: SYNLawn's certified distributor network provides professional installation services for all SYNLawn products. Installation is offered as a bundled or standalone service, contributing to overall revenue alongside product sales.
3. Maintenance and Care Services: SYNLawn offers ongoing maintenance services and care products (such as Turf Cleaner & Deodorizer) for installed turf, providing recurring revenue opportunities from existing customer base.
4. Financing Services: SYNLawn provides flexible financing options for both residential and commercial customers, enabling higher-ticket purchases through payment plans. While financing itself is a service offering, it supports the primary product and installation revenue streams.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

SYNLawn manufactures and distributes plant-based artificial grass and synthetic surfacing products for residential, commercial, and specialized applications. The company sells multiple turf collections and specialized lines (pet, golf, playground, rooftop, sports, bocce) through a global network of 120+ certified distributors who also provide professional installation, maintenance, and financing services.

Product overview

SYNLawn is a comprehensive artificial grass and synthetic surfacing company offering a diverse portfolio of products organized into multiple collections and specialized lines. The core product lines include six main turf collections (SYNAugustine, SYNBlue, SYNFescue, SYNNatural, SYNRye, and SYNTipede) each offering various pile heights and specifications for residential and commercial applications. Specialized product lines include SYNPro Collection (SYNPro PLAY, SYNPro PET) using Trionic Plus Technology; Pet Products (SYNCanine, PET PLATINUM, PET PREMIUM) with SuperDrain+ technology; Golf Products (Golf Precision Putt, Golf Precision Putt TRI, Golf Tee Strike, Golf Classic Putt, SYNBocce, SYNBocce TRI) marketed under SYNLawn Golf division; Playground Products (PLAY PLATINUM, PLAY PREMIUM) with IPEMA certification; Rooftop Products (ROOFDECK PLATINUM, ROOFDECK PREMIUM) with Class A Fire Rating; SYNCourt Sports Tile System for basketball, tennis, pickleball, volleyball, and hockey; and SYNSport/SYNPlay products for sports training. Supporting technologies include Super Yarn Technology (Sanitized antimicrobial, DualChill IR-reflective, StatBlock antistatic), EnviroLoc+ plant-based backing, SuperDrain+ drainage, Trionic Plus molecular fiber technology, and Biomimetic fiber technology. The company operates SYNLawn Golf as a dedicated golf division, and offers Calico Greens artificial green walls, custom logo/design services through CNC water jets, plus installation, maintenance, and financing services. SYNLawn was named as a leading company in the artificial grass market projected to reach $5.83 billion by 2029, and won five 2025 STC Awards recognizing innovation in eco-friendly turf technology including Biomimetic fiber and GTR Turf products.

Differentiator

Problem solved

Functional benefit

Brands

• SYNAugustine: Collection of premium artificial turf products featuring Biomimetic technology and Super Yarn for residential and commercial landscapes
• SYNBlue
• SYNFescue
• SYNNatural
• SYNRye
• SYNTipede
• SYNSport
• SYNPro
• SYNPlay
• SYNBocce
• SYNCourt
• SYNGreens
• TrueStop

Products and services

• SYNAugustine Collection Luxury artificial grass collection featuring multi-colored Biomimetic fibers replicating real grass appearance and texture, with Sanitized antimicrobial protection and IR-reflective heat reduction for residential and commercial landscapes.
• SYNBlue Collection Tri-tone artificial grass collection delivering exceptional realism with integrated antimicrobial protection and high-density construction for heavy-use residential and commercial landscapes.
• SYNFescue Collection Fescue-style artificial grass combining multi-toned realism with UV-stabilized yarns for vibrant year-round color in residential and commercial landscapes.
• SYNNatural Collection Natural-appearing artificial grass collection suitable for various applications including rooftops, featuring GTR technology and EnviroLoc+ plant-based backing.
• SYNRye Collection Ryegrass-style artificial turf with ASTM E108 Class A Fire Rating for rooftops, schools, office buildings, and commercial spaces requiring high-traffic performance and fire safety.
• SYNTipede Collection Durable artificial grass collection with USDA Certified Bio-Based construction featuring tri-colored fiber blends, EnviroLoc+ plant-based backing, and UV-stabilized yarns for commercial-grade strength.
• SYNPro Collection High-performance turf collection engineered with Trionic Plus Technology combining nylon and polyethylene at the molecular level for surfaces that are soft, safe, and built for demanding active use.
• SYNCanine Pet turf with more than 4,500 inches per hour of drainage capacity through uniquely woven construction that is four times stronger than conventional knitted alternatives, ensuring consistently dry, clean, and odor-free play spaces.
• SYNPro PET High-performance pet turf with Trionic Plus Technology combining nylon and polyethylene at the molecular level, featuring low 1-inch pile height for efficient drainage in highest-traffic pet environments.
• PET PLATINUM Premium pet turf with SuperDrain+ Technology eliminating standing water and mud, featuring USDA Certified Bio-Based construction for non-toxic, eco-conscious surfaces.
• PET PREMIUM Pet turf with SuperDrain+ Technology preventing standing water and eliminating mud, featuring USDA Certified Bio-Based construction with non-toxic, lead-free surface.
• Golf Precision Putt Gold standard artificial putting green turf with nylon fibers and embossed rubber backing delivering true ball roll at Stimp 10-12.5 rating, TGL Golf League approved.
• Golf Precision Putt TRI TGL Golf League approved putting surface with tri-color nylon fiber blend delivering Stimp 10-12.5 rating through exclusive shearing manufacturing process.
• Golf Tee Strike Premier artificial turf for golf tee lines, tee boxes, and hitting mats with heavy-duty 120 oz, 1-inch 100% nylon construction securely holding standard golf tees.
• Golf Tee Strike Plus

Quantifiable outcome

• Drainage capacity up to 1,200 inches (3,048 cm) per square yard
• +5 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• TGL (TGL Golf League, presented by SoFi)flagshipGTM or Marketing Partner · 1 December 2024SYNLawn is the Official Synthetic Surface Partner of TGL, the tech-driven golf league co-founded by Tiger Woods and Rory McIlroy, broadcast on ESPN. At TGL, the world's best golfers play on turf engineered for true-to-life performance. SYNLawn delivers the consistency, feel, and precision pros trust, bringing that same level of play to the league's high-profile indoor arena. This partnership provides SYNLawn with national sports media visibility and professional endorsement from top PGA Tour players.
• Dave Pelz (Pelz Golf Institute)coreStrategic or Co-development PartnerSYNLawn's partnership with short game guru and Tour player coach Dave Pelz has resulted in over a decade of testing and research of synthetic golf-specific products. This collaboration developed exclusive systems like the TrueStop underlayment, tested at the Pelz Golf Institute, delivering extreme durability and tour-quality performance for both homeowners and professional golf facilities.
• Bettinardi GolfminorGTM or Marketing PartnerGolf brand partnership involving joint visibility at Bettinardi Golf club-fitting events worldwide, where SYNLawn turf is featured as the playing surface.
• Bridgestone GolfminorGTM or Marketing PartnerGolf brand partnership with Bridgestone Golf, contributing to SYNLawn Golf's ecosystem of golf industry collaborations alongside Bettinardi Golf and Dave Pelz.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shaw Sports Turf: Shaw Sports Turf manufactures synthetic turf systems for athletic and landscape applications under Shaw Industries (Berkshire Hathaway). Comparable manufacturing scale, installer network, and product breadth in sports and commercial surfacing.
• AstroTurf: AstroTurf is a direct competitor in synthetic turf, notably a sister brand to SYNLawn under the same SportGroup Holding parent. Both serve athletic, landscape, and commercial surfacing markets with overlapping product categories and customer bases.
• FieldTurf: FieldTurf is a major North American manufacturer and installer of artificial turf for sports fields, landscape, and commercial applications. Directly comparable product offering, customer segments (municipalities, schools, athletic facilities), and installation-led business model.
• SIS Pitches Limited: SIS Pitches Limited is identified alongside SYNLawn as one of the leading artificial grass companies globally. Specializes in sports pitch installation and maintenance, directly competing for sports and municipal turf contracts.
• Victoria PLC: Victoria PLC is identified alongside SYNLawn as a market leader in the global artificial grass market. UK-listed flooring conglomerate with substantial artificial grass manufacturing operations directly competing on product and geography.
• Tarkett Sports: Tarkett Sports (formerly FieldTurf/Tarkett) offers artificial turf and athletic surfacing solutions globally. Directly overlaps with SYNLawn's sports, landscape, and commercial turf product lines, with comparable distribution and installation channels.
• Polytan: Polytan is a sister brand under SportGroup Holding, manufacturing athletic and recreational synthetic surfaces primarily in Europe. Direct product overlap with SYNLawn in sports surfacing and adjacent positioning in landscape turf.

Emerging players

• Global Syn-Turf: Global Syn-Turf is a US-based artificial grass supplier offering residential, commercial, and pet turf products at varying price points. Competes with SYNLawn primarily on price in residential and light commercial segments.
• ForeverLawn: ForeverLawn is a US-based synthetic turf manufacturer specializing in residential, commercial, and specialty applications including pet, playground, and golf. Smaller scale than SYNLawn but with meaningful overlap in product lines and distributor model.

Regional players

• TigerTurf: TigerTurf is a New Zealand-based synthetic turf manufacturer with global distribution across Australia, New Zealand, and the US. Comparable product portfolio across landscape, sport, and playground categories with regional rather than fully overlapping geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synlawn
• YouTubeyoutube.com/synlawn
• Facebookfacebook.com/SYNLawn
• LinkedInlinkedin.com/company/synlawn
• Instagraminstagram.com/synlawn
• Pinterestpinterest.com/synlawn

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNLawn