What Phantom Fireworks does

Phantom Fireworks is a privately held consumer fireworks retailer founded in 1972 by Bruce J. Zoldan and headquartered in Youngstown, Ohio. The company sells consumer fireworks through the largest dedicated retail footprint in the United States: 80 permanent year-round showrooms across 15 states and nearly 2,000 seasonal tents and stands in 17 states. Beyond direct-to-consumer retail, Phantom supplies 4th of July products to numerous national retail chains via a wholesale operation spanning 47 states — a channel described as rapidly growing and complementary to the showroom base. The company also runs fundraising programs for non-profits, individuals, and property owners.

Product offerings center on Phantom's flagship Phantom® private-label brand alongside exclusive sub-brands Wolf Pack® (positioned as the loudest legal firecrackers), the Grucci Collection produced in partnership with the historic Fireworks by Grucci family, and the Silver Salute private label. Categories span aerial fireworks (500/200 gram repeaters, finale racks, reloadable mortars, rockets, roman candles, parachutes), ground fireworks (fountains, firecrackers, spinners, wheels), novelties (sparklers, poppers), and special-occasion assortments. Products are sourced primarily from Chinese manufacturers and undergo dual-level quality testing at factory and again at the receiving warehouse, with standards exceeding U.S. Consumer Product Safety Commission requirements. The company is a founding member of the American Fireworks Standards Laboratory and active across multiple pyrotechnic industry associations.

The revenue model combines one-time retail purchases at showrooms and seasonal locations, wholesale transactions with national chains, e-gift card sales with promotional bonus value, and fundraising transactions. Digital channels include the Shopify-based fireworks.com e-commerce site with curbside pickup, a 3D Show Builder visualization tool, and bilingual (English/Spanish) online catalogs. The GTM motion is direct-to-consumer-led, with a sales-led overlay of seasonal hiring campaigns, promotional e-gift card bundles (e.g., $500 gift card with 60% off, $1,200 with Buy 1 Get 2 Free), and in-store coupons. Leadership remains concentrated within the founding Zoldan family: Bruce J. Zoldan as President and owner, with Alex Zoldan and Ron Zoldan serving as Vice Presidents.

Name

Phantom Fireworks

Legal name

Phantom Fireworks

Website

https://fireworks.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Phantom Fireworks is a privately held U.S. consumer fireworks retailer founded in 1972, operating 80 year-round showrooms across 15 states and ~2,000 seasonal tents in 17 states, plus wholesale distribution to national retail chains in 47 states. The company serves individual consumers, non-profits, and retail partners with exclusive private-label brands including Phantom®, Wolf Pack®, and the Grucci Collection.

Ownership category

akta.pro rank

Product category

Consumer Fireworks Retail

akta.pro primary industry

Pyrotechnics & Special Effects (IMAEALAD)

Keywords

• Consumer fireworks retail
• Aerial fireworks
• Fireworks showrooms
• Wholesale fireworks distribution
• Pyrotechnic products

Headquarters

HQ city

Youngstown

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Fireworks Sales: Direct retail sales of consumer fireworks through company-owned showrooms and temporary seasonal locations. Products include aerial fireworks, ground effects, finale racks, reloadable mortars, fountains, sparklers, and novelties. Revenue is generated through point-of-sale transactions at physical retail locations.
2. Wholesale Distribution: Phantom Fireworks supplies 4th of July products to numerous national retail chains across 47 states. This wholesale division is experiencing rapid growth and complements the retail showroom operations.
3. E-Gift Cards: Sale of e-gift cards online that provide bonus value and promotional discounts. E-gift cards are valid at permanent Phantom Fireworks showrooms only and do not expire.
4. Fundraising Programs: Fireworks fundraising programs for non-profit organizations, individuals, and property owners. Groups can sell fireworks products to raise funds for their organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Phantom Fireworks is a consumer fireworks retailer that sells aerial and ground fireworks, reloadable mortars, sparklers, firecrackers, and novelties through 80 permanent showrooms in 15 states, nearly 2,000 seasonal temporary locations in 17 states, an e-commerce store at fireworks.com with curbside pickup, and wholesale distribution to national retail chains in 47 states. The company offers exclusive private-label brands including Phantom®, Grucci Collection (via partnership with Fireworks by Grucci), and Wolf Pack®, supplemented by fundraising programs for non-profits.

Product overview

Phantom Fireworks operates as a consumer fireworks retail platform offering a diverse portfolio of products through permanent showrooms, temporary seasonal locations, and an e-commerce website. The core offering centers on the Phantom® Brand private-label fireworks, complemented by exclusive sub-brands including the Grucci Collection (professional-grade fireworks in partnership with Fireworks by Grucci) and Wolf Pack® Brand (known for the loudest legal firecrackers). Product categories span aerial fireworks (500/200 gram repeaters, finale racks, reloadable mortars, rockets, roman candles), ground fireworks (fountains, firecrackers, spinners, wheels), novelties (sparklers, poppers), and special occasion items (Red White & Blue, Diwali low-noise, gender reveal, birthday, wedding). The platform provides digital tools including a 3D Show Builder for planning displays, online catalog with Spanish translation, E-Gift Cards with promotional offers, and curbside pickup service at showrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Phantom® Brand Fireworks: Exclusive brand of consumer fireworks encompassing ground and aerial displays including rockets, aerial repeaters, fountains, and reloadable shells
• Grucci Collection
• Wolf Pack® Brand

Products and services

• Phantom® Brand Fireworks

Quantifiable outcome

• Products exceed all U.S. Consumer Product Safety Commission requirements through dual-level testing at factories in China and at receiving warehouse.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fireworks by GruccicoreStrategic or Co-development PartnerPhantom Fireworks formed a partnership with Fireworks by Grucci of Bellport, New York to produce the best consumer fireworks ever created. The partnership produces an ever-expanding line of consumer fireworks including reloadable mortar kits, aerial repeaters and fountains under the Grucci Collection brand. Fireworks by Grucci is known for spectacular shows including New York Harbor shows, Presidential Inaugurations, and the 2002 Winter Olympics.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Skylighter: Skylighter is a niche mail-order and online retailer focused on hobbyist and amateur pyrotechnics. It is smaller and more hobbyist-oriented than Phantom, but it overlaps on consumer fireworks purchasing and serves an enthusiast base that also buys from Phantom's premium SKUs.

Direct peers

• Zambelli Fireworks: Zambelli Fireworks is one of the oldest U.S. fireworks companies, offering both consumer retail and professional display services. It overlaps with Phantom in consumer fireworks distribution and competes for the same regional retail and event customers.
• TNT Fireworks: TNT Fireworks (American Promotional Events) is one of the largest consumer fireworks retailers in the U.S., selling through temporary tents and stands nationwide. It is the closest direct competitor to Phantom's showroom-and-tent retail model in the consumer fireworks category.
• World Class Fireworks: World Class Fireworks is a consumer fireworks wholesaler and retailer operating across multiple U.S. states with branded assortments. It competes with Phantom for shelf space at independent retailers and for direct consumer sales through regional showrooms.
• American Fireworks (Diamond): American Fireworks is a consumer fireworks retailer and wholesaler with regional showrooms and seasonal locations. It competes with Phantom for retail traffic in the Midwest and Mid-Atlantic and supplies independent retail chains in similar states.
• Black Cat Fireworks (Lesli): Black Cat Fireworks, distributed by Lesli, is a major consumer fireworks brand with national retail presence through seasonal stands and chains. It competes directly with Phantom on branded consumer fireworks sold through big-box and independent retailers.

Broad incumbents

• Fireworks by Grucci: Fireworks by Grucci is a historic American pyrotechnics company famous for large-scale professional displays (Presidential Inaugurations, Guinness World Record). It already partners with Phantom on the Grucci Collection and competes more broadly in fireworks, though its primary focus is professional display work rather than retail.
• Cabela's / Bass Pro Shops: Bass Pro/Cabela's is a large outdoor-lifestyle retailer that seasonally sells consumer fireworks through its stores and online. As a broad incumbent in outdoor retail, it overlaps with Phantom's seasonal consumer fireworks category, even though fireworks are a small slice of its overall assortment.

Others

• Walmart: Walmart is one of the largest sellers of consumer fireworks in the U.S. through its stores, particularly around July 4th, and is a wholesale customer of suppliers in the same category as Phantom. It competes with Phantom on price and convenience in states where both operate.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fireworks
• Facebookfacebook.com/fireworks
• LinkedInlinkedin.com/company/phantom-fireworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phantom Fireworks