Perrier-Jouët

What Perrier-Jouët does

Perrier-Jouët is a privately held French champagne house founded in 1811 in Épernay by Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, and currently operates as a subsidiary of Pernod Ricard. The house produces two main champagne collections: the Classic Collection (Grand Brut, Blanc de Blancs, Blason Rosé) positioned at accessible premium price points, and the prestige Belle Époque vintage collection (Brut, Rosé, Blanc de Blancs) anchored by the iconic Emile Gallé Japanese anemone bottle design from 1902. Production is supported by vineyards rated 99.2% on the Echelle des Crus scale located in the Côte des Blancs Golden Triangle, with the rarest Belle Époque Blanc de Blancs cuvée capped at 40,000 bottles per edition. The house has had only eight cellar masters in over 210 years, with Séverine Frerson becoming the eighth and first female cellar master in October 2020.

Revenue is generated through a premium multi-channel distribution model spanning direct-to-consumer e-commerce (shop.perrierjouet.us), estate experiences at the Maison Belle Époque and L'Atelier tasting venue in Épernay, selective global wholesale partnerships, and recurring limited-edition collaborations with high-profile designers (Formafantasma, Marcin Rusak, Fernando Laposse, mischer'traxler, Viviane Sassen, Garance Vallée) and Michelin-starred chefs (Pierre Gagnaire, Sébastien Morellon). Experiential events such as the Banquet of Nature pop-ups (Hong Kong, Miami) and cultural partnerships with Design Miami/ and amfAR Gala Cannes reinforce the brand's positioning at the intersection of art, nature, and gastronomy. Target customers include high-net-worth individuals seeking luxury celebration champagne, fine dining restaurants and hotels building prestigious wine programs, and art/design enthusiasts drawn to the Art Nouveau heritage housed at the Maison Belle Époque, which contains the largest private collection of French Art Nouveau in Europe.

Name

Perrier-Jouët

Legal name

Champagne Perrier-Jouët

Website

https://perrier-jouet.com

Company type

Private

Founded year

1811

Operating status

Operating

Headcount range

1–10 employees

Short description

Perrier-Jouët is a French champagne house founded in 1811 in Épernay, producing the Belle Époque and Classic collections for luxury consumers, fine dining establishments, and art/design enthusiasts globally as a subsidiary of Pernod Ricard.

Ownership category

akta.pro rank

Product category

Premium Champagne

NAICS

Other Specialty Food Retailers (44529), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Champagne production
• Premium sparkling wine
• Prestige cuvée
• Wine tourism experiences
• Artistic limited editions

Headquarters

HQ city

Épernay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Champagne Sales: Primary revenue stream from producing and selling premium champagne across two collections: the Classics range (Grand Brut, Blanc de Blancs, Blason Rosé) and the prestige Belle Epoque vintage collection. Sales conducted through direct e-commerce, retail partners, and on-site experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Perrier-Jouët is a historic French champagne house that produces and sells premium cuvées across two main collections: the Classic Collection (Grand Brut, Blanc de Blancs, Blason Rosé) and the prestige Belle Époque vintage collection (Brut, Rosé, Blanc de Blancs), supplemented by limited-edition artist collaborations. The house also operates on-site tasting experiences, a gastronomic restaurant, and a boutique at its Épernay estate, alongside pop-up experiential events in major cities. Sales occur through direct e-commerce, estate visits, fine dining wholesale channels, and authorized retail partners worldwide.

Product overview

Perrier-Jouët is a prestigious French champagne house established in 1811 in Épernay, France. The company offers two main champagne collections: the Classic Collection (Grand Brut, Blason Rosé, Blanc de Blancs) and the Belle Époque Collection (Belle Époque Brut, Belle Époque Rosé, Belle Époque Blanc de Blancs). Additionally, Perrier-Jouët produces limited edition champagnes through artistic collaborations with designers and artists including Formafantasma, Marcin Rusak, Fernando Laposse, mischer'traxler, Viviane Sassen, and Garance Vallée. The house also offers experiences at the Maison Belle Époque and L'Atelier tasting venues, and has introduced sustainable packaging with the Belle Époque Cocoon.

Differentiator

Problem solved

Functional benefit

Brands

• Belle Epoque Collection: Prestige vintage cuvée collection including Brut, Rosé, and Blanc de Blancs expressions
• Blason Collection
• Artisans of the Wild
• Ecobox

Products and services

• Grand Brut Classic Collection non-vintage champagne featuring floral aromas, fresh fruit, and hints of buttery brioche and vanilla; a rounded, generous cuvée positioned as accessible premium champagne.
• Blanc de Blancs (Classic Collection) Classic Collection champagne crafted solely from Chardonnay grapes; bright, fresh, vibrant aperitif cuvée representing the purest expression of the house's signature grape.
• Blason Rosé Classic Collection rosé champagne combining floral Chardonnay nuances with rich Pinot Noir fruit; positioned as a daring, non-stereotypical rosé for contemporary occasions.
• Belle Époque Brut Belle Époque prestige vintage cuvée combining Chardonnay and Pinot Noir in near-equal proportions; the original Belle Époque vintage champagne (first appearing 1964), featuring the iconic Emile Gallé Japanese anemone bottle design.
• Belle Époque Rosé Belle Époque prestige vintage rosé cuvée with subtle, delicate, warm character evoking moiré silk; luminous shimmering quality characteristic of the Belle Époque line.
• Belle Époque Blanc de Blancs The rarest Belle Époque cuvée and jewel of the collection; the quintessential Chardonnay expression in Perrier-Jouët's style, limited to no more than 40,000 bottles per edition.
• Belle Époque Cocoon Packaging Elegant minimalist case for Belle Époque cuvées made from FSC-certified paper pulp and 5% vine cuttings; weighs 49 grams (93% less than previous versions).
• Limited Edition Belle Époque Cocoon Brut Formafantasma Limited edition Belle Époque Brut cuvée co-designed with Formafantasma in Cocoon packaging; floral freshness with white fruit aromas, tied to the Cohabitare biodiversity initiative.
• Limited Edition Blanc de Blancs Formafantasma Limited edition Blanc de Blancs cuvée co-designed with Formafantasma featuring giftbox artwork representing flora and fauna from Perrier-Jouët vineyards.
• Limited Edition Belle Époque 2016 Giftbox Marcin Rusak Limited edition Belle Époque Brut 2016 cuvée with giftbox and flutes co-designed by artist Marcin Rusak, featuring organic intertwining plant designs and gold detailing.
• Limited Edition Blanc de Blancs Giftbox Marcin Rusak Limited edition Blanc de Blancs cuvée with giftbox and flutes co-designed by Marcin Rusak, featuring plant-inspired artwork in yellow and green with silver-gold details.
• Fernando Laposse Limited Edition Belle Époque Limited edition Belle Époque cuvée with flutes co-designed by Mexican artist Fernando Laposse, featuring pollination-themed design elements.
• Mischer'traxler Belle Époque Brut Limited edition Belle Époque Brut cuvée co-designed by Austrian duo mischer'traxler, evoking the Carnation as an emblematic Art Nouveau motif.
• Mischer'traxler Belle Époque Rosé Limited edition Belle Époque Rosé cuvée co-designed by mischer'traxler, with richness and delicacy evoking a pale pink ranunculus.
• Garance Vallée Limited Edition Blanc de Blancs Limited edition Blanc de Blancs cuvée co-designed by Garance Vallée, expressing a vision of unified nature and symbiosis.
• Viviane Sassen Limited Edition Belle Époque Brut 2016 Limited edition Belle Époque Brut 2016 cuvée co-designed with Dutch artist Viviane Sassen, featuring collage-inspired visual identity.
• Maison Belle Époque (gastronomic experience and venue) 19th-century Épernay mansion housing the largest private collection of French Art Nouveau in Europe (works by Gallé, Majorelle, Guimard); offers gastronomic experiences, champagne tastings, and cultural visits to consumers and hospitality partners.
• L'Atelier Tasting Experience Hosted 1-hour tasting experience priced at €95 per person, exploring the Champagne region, legendary cuvées, and Maison Perrier-Jouët history; includes guided tasting of two cuvées (e.g., Art of Chardonnay experience).

Quantifiable outcome

• Vineyard ranking of 99.2% on Echelle des Crus quality scale
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Pierre GagnairecoreStrategic or Co-development PartnerThree-star Michelin chef Pierre Gagnaire has collaborated with Perrier-Jouët on multiple initiatives including the Banquet of Nature experiential events, bespoke dinner menus, and numerous food pairing recipes. Working with Cellar Master Hervé Deschamps and later Séverine Frerson, Gagnaire creates dishes designed to complement the house's cuvées, exploring the relationship between champagne and gastronomy.
• FormafantasmacoreStrategic or Co-development PartnerRenowned design studio developing the Cohabitare project, a long-term architectural installation for biodiversity in Perrier-Jouët's Agusons vineyard in Ambonnay. The 2024 collaboration includes limited edition Belle Epoque and Blanc de Blancs gift boxes featuring designs inspired by regenerative viticulture and species interdependence.
• Mischer'TraxlercoreStrategic or Co-development PartnerAustrian design duo creating artistic interpretations of the Emile Gallé anemone motif, including the mischer'traxler limited edition Belle Epoque Rosé and Brut cuvées. Their 'Curiosity Cloud' installation, featuring mouth-blown glass bulbs with hand-fabricated insects, was originally commissioned for Design Miami and later showcased at the Hong Kong Banquet of Nature pop-up.
• Fernando LaposseflagshipStrategic or Co-development PartnerMexican artist and designer who collaborated with Maison Perrier-Jouët in 2023 to create designs for the Belle Epoque collection and Perrier-Jouët Blanc de Blancs Ecobox. The designs, inspired by pollination, celebrate life and the meticulous care given to the vineyards.
• Marcin RusakflagshipStrategic or Co-development PartnerArtist and designer who created an organic installation allowing viewers to see and hear signals sent by plants. His limited edition Belle Epoque Brut 2016 and Blanc de Blancs gift boxes feature intertwining plant designs that mirror the interdependence in Champagne's ecosystem.
• Viviane SassenminorStrategic or Co-development PartnerDutch artist known for her singular approach to fashion photography, presenting compositions as creative collages. Collaborated with Perrier-Jouët on visual content for the Belle Epoque collection.
• Garance ValléeminorStrategic or Co-development PartnerParis-based artist, architect, and designer who explores the place of man in his environment and reconciliation with nature. Created a limited edition Blanc de Blancs design expressing her vision of one nature where all life forms are united in symbiosis.
• Bethan Laura WoodminorStrategic or Co-development PartnerDesigner who created a colorful, vibrant version of the Perrier-Jouët Ecobox, reinterpreting the originally matte white design evoking Champagne's chalky subsoil into a more expressive gifting option.
• The Art of PlatingminorGTM or Marketing PartnerLeading platform for creative culinary excellence that partnered with Perrier-Jouët to present 'Champagne Week,' an exclusive digital series featuring renowned names in wine, gastronomy, and culture sharing expertise on hosting with champagne.
• Tatler Dining KitchenminorChannel Partner/ Reseller/ DistributorHong Kong pop-up hub that partnered with Perrier-Jouët to host the Banquet of Nature experiential dining experience in September 2021, featuring chef Samaira Kavatkar (The Bombay East Indian Girl) and Mischer'Traxler's Curiosity Cloud installation.
• Sébastien MorelloncoreStrategic or Co-development PartnerChef at Maison Belle Epoque who creates seasonal recipes and food pairing guidance for Perrier-Jouët champagnes, including Thanksgiving dishes (roasted turkey, root vegetables, pecan pie) paired with various cuvées.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pol Roger: Family-owned Épernay-based champagne house with comparable size, heritage (founded 1849), single prestige cuvée focus (Cuvée Sir Winston Churchill), and similar fine-dining and UK luxury gifting customer base.
• Bollinger: Family-owned Ay-based champagne house of similar heritage vintage, with comparable prestige cuvée (Vieilles Vignes Françaises, RD) and a strong UK/Anglo-Saxon affinity that overlaps with Perrier-Jouët's fine-dining and luxury gifting positioning.
• Dom Pérignon: LVMH/Moët Hennessy prestige cuvée-only brand and the global benchmark for vintage champagne. Most direct competitor in luxury hospitality, art-world collaborations, and limited-edition prestige drops targeting HNW consumers.
• Louis Roederer: Independent, family-controlled Reims-based maison with the iconic Cristal prestige cuvée. Highly comparable on family-ownership heritage, single-vintage prestige portfolio structure, and Chardonnay-influenced house style.
• Ruinart: LVMH-owned champagne house and the oldest established champagne brand (1729), with strong art-world and contemporary artist collaboration programming that closely parallels Perrier-Jouët's Art Nouveau heritage strategy.
• Veuve Clicquot: Heritage champagne maison owned by LVMH/Moët Hennessy, with comparable prestige positioning, broad Classic and prestige cuvée portfolio, and global fine dining and gifting distribution. Closest direct competitor in the LVMH vs Pernod Ricard champagne rivalry.
• Krug: LVMH-owned prestige champagne house positioned at the ultra-luxury end of the category. Competes head-to-head with Belle Époque in Michelin-starred on-trade programs, collector markets, and luxury gifting at the top price tier.
• Taittinger: Family-controlled Reims-based champagne house recently re-acquired by the Taittinger family. Comparable heritage vintage, luxury positioning, Château de la Marquetterie estate experience, and Chardonnay-led portfolio philosophy.
• Pommery: Reims-based heritage champagne house now part of Vranken-Pommery Monopole, with comparable vintage, Classic Cuvée Louise prestige tier, and chalk-cellar estate visitor experience that competes with Maison Belle Époque for tourism-driven DTC revenue.

Broad incumbents

• Moët & Chandon: LVMH-owned global champagne leader with substantially larger volume and brand awareness than Perrier-Jouët. Competes across Classic (Impérial) and prestige (MCIII) tiers and represents the broader mass-luxury benchmark Perrier-Jouët is differentiated against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perrierjouet
• YouTubeyoutube.com/user/PerrierJouet
• Facebookfacebook.com/champagne.PerrierJouet
• Instagraminstagram.com/perrierjouet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrier-Jouët