The Art of Plating

What The Art of Plating does

The Art of Plating, founded in 2010 by Maria Nguyen, is a privately held culinary media company headquartered in Los Angeles and operating as The Art of Plating, LLC. The company produces editorial features, chef profiles, restaurant stories, web videos, and feature films centered on the intersection of People, Food, and Places in the fine dining world, with content distributed through its website (theartofplating.com), social channels, and an email newsletter. Its in-house production studio, FARE, provides end-to-end content production services across Culinary, Travel, and Lifestyle categories.

The company operates three revenue streams. First, affiliate commerce through a curated Shop of kitchen tools, books, and tabletop objects ($40-$210 price points) linking to external retailers. Second, bespoke dining experiences curated globally in partnership with luxury brands such as Krug Champagne, Ruinart, Cinco Jotas, and Casa Dragones, sold by direct inquiry. Third, content production services delivered through FARE to enterprise clients. Featured editorial subjects include Michelin-level chefs (Daniel Humm, Julien Royer, Kirk Westaway) and acclaimed restaurants across the US, Singapore, and Europe, with ongoing series including Chef's Cut (chefs' journeys) and Sense of Place (restaurants and their surroundings).

The Art of Plating serves two primary customer segments: affluent food enthusiasts and culinary explorers who consume editorial content and attend exclusive experiences, and luxury food, beverage, and lifestyle brands seeking sophisticated brand storytelling and access to a high-end culinary audience. The company has 1-10 employees, no external funding, and operates as a founder-led LLC. Pricing is not publicly disclosed and experiences are sold by inquiry.

Name

The Art of Plating

Legal name

The Art of Plating, LLC

Website

https://theartofplating.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art of Plating is a Los Angeles-based culinary media company founded in 2010 by Maria Nguyen, producing editorial content, videos, and branded dining experiences for affluent food enthusiasts and luxury brand partners through its in-house FARE production studio.

Ownership category

akta.pro rank

Product category

Culinary Media & Content Production

NAICS

Motion Picture and Video Industries (5121), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

akta.pro secondary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Culinary media production
• Branded content creation
• Bespoke dining experiences
• Luxury food partnerships
• Culinary video series

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Affiliate commerce: The company operates a Shop section featuring curated kitchen tools, books, and objects with affiliate links. The site discloses receiving commissions from purchases made through affiliate links included in their content.
2. Branded dining experiences: The company curates exclusive, one-of-a-kind dining experiences around the globe. These bespoke events generate revenue through ticket sales or partnerships with luxury brands (e.g., Ruinart, Cinco Jotas, Krug Champagne) seeking brand activations.
3. Content production services: Their in-house production studio FARE produces original content across various mediums including editorial features, branded content, web videos, and feature films for culinary, travel, and lifestyle sectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Art of Plating is a culinary media company that produces original editorial features, branded video content, web videos, and feature films centered on the intersections of People, Food, and Places in the culinary world. Through its in-house production studio FARE, the company creates content for luxury food and beverage brands, and curates exclusive, bespoke dining experiences worldwide in partnership with Michelin-starred chefs and luxury hospitality brands.

Product overview

The Art of Plating is a culinary media company that serves as a destination where food meets high art, exploring intersections of People, Food, and Places within the culinary world. The company operates a digital media platform featuring original content series (Chef's Cut, Sense of Place), an in-house production studio (FARE), curated e-commerce shopping, and bespoke dining experiences worldwide. The portfolio centers on editorial content production and event curation rather than traditional software products.

Differentiator

Problem solved

Functional benefit

Brands

• FARE: In-house production studio that produces original content across editorial, branded content, web videos, and feature films with a focus on Culinary, Travel, and Lifestyle.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FAREcoreOthersIn-house production studio that produces original content across various mediums including editorial features, branded content, web videos, and feature films. FARE focuses on Culinary, Travel, and Lifestyle content, bringing innovative storytelling to life.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eater: Digital food media outlet covering restaurants, chefs, and dining culture through editorial, video, and events. Closest comparable in audience and editorial focus, though more restaurant-discovery oriented and lower luxury positioning.
• Cherry Bombe: Culinary-focused media company producing editorial, podcasts, events, and a Summit connecting chefs and food entrepreneurs. Closest comparable in combining editorial content with branded events and chef storytelling.
• The Infatuation: Restaurant-discovery and food media platform producing editorial reviews, newsletters, and city guides. Comparable digital food media model though positioned as everyday restaurant recommendations rather than luxury culinary art.
• Saveur: Editorial food media brand with a focus on culinary storytelling, chef profiles, and global food culture. Comparable in tone and aspirational audience, though print-legacy and broader mainstream positioning.

Broad incumbents

• Epicurious: Recipe and culinary content platform producing editorial, video, and branded content for an enthusiast audience. Comparable digital content model but no events or luxury positioning.
• Robb Report: Luxury media brand covering dining, travel, spirits, and lifestyle with branded events and partnerships. Comparable luxury audience and brand-deal model, though broader luxury categories rather than culinary specialization.
• Bon Appétit (Condé Nast): Established food media brand producing editorial, video, and branded content for culinary audiences. Directly comparable content formats but operates at much larger scale and broader (non-luxury) positioning than The Art of Plating.
• Food & Wine Magazine: Legacy food and wine media brand featuring chef profiles, restaurant coverage, and luxury culinary content with branded events. Comparable in luxury culinary positioning and brand-partnership model, but larger incumbent scale.
• Departures (American Express Publishing): Luxury lifestyle publication covering travel, dining, and culture for high-net-worth readers. Comparable luxury audience and access-driven editorial, though broader lifestyle scope rather than pure culinary focus.

Emerging players

• Resy: Restaurant discovery and reservation platform with editorial content, chef partnerships, and brand events. Comparable partnership model and chef/restaurant engagement, with functional overlap on the dining-experience side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art of Plating