Poulina Group Holding

Name

Poulina Group Holding

Legal name

Poulina Group Holding

Website

https://poulinagroupholding.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Conglomerate

NAICS

Management of Companies and Enterprises (551), Poultry and Poultry Product Merchant Wholesalers (42444), Poultry and Poultry Product Merchant Wholesalers (424440), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Dairy Products (2020), Fats & Oils (2070), Papers & Allied Products (2600), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ)

Keywords

• Diversified industrial conglomerate
• Poultry and agro-food
• Household appliances
• Steel transformation
• Photovoltaic solutions

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consolidated revenues from diversified industrial operations: Poulina Group generates consolidated revenues across multiple business units including aviculture, agro-food, household appliances, construction materials, steel transformation, packaging, photovoltaics, IT services, animal nutrition, and wood products. Revenues reached 3.4 billion DT in 2024.
2. Consumer products retail and distribution: Direct sales of consumer products through own retail chains including Mazraa Market and City Market supermarket chains, as well as branded products through various sales channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Poulina Group Holding is a Tunisian diversified industrial conglomerate that manufactures and distributes products across 11 sectors including aviculture/poultry, agro-food (oils, dairy, ice cream, snacks), household appliances, steel transformation and construction materials, packaging, wood products, animal nutrition, photovoltaic energy systems, IT/digital services, and large-scale retail. The group operates 110+ subsidiaries and sells over 170 product ranges in 30+ countries.

Product overview

Poulina Group Holding is a diversified Tunisian conglomerate with a multi-sector portfolio spanning 11 main business divisions. The group's products and services include: (1) Aviculture through El Mazraa brand covering complete poultry value chain from hatching to distribution, including eggs and pasteurized liquid eggs; (2) Electroménagers under Mont Blanc brand for household appliances; (3) Alimentation et Boissons with multiple sub-brands including Medoil (oils/margarine), Selja/Ola Gelati/Ice Vega (ice creams), Sannefa (prepared dishes), Shehrazad (confectionery), Le Patissier (pastries), Yab (dairy), Golden Chips (snacks); (4) Photovoltaïque through Novagreenvolt for solar energy; (5) Bois with Stibois and MacIntosh for wood products; (6) Emballage under Universe Pack for packaging solutions; (7) Transformation d'acier through Universe Steel Factory including MBG Industry and PAF Tube; (8) Nutrition Animale with SNA, My Pet's and Nutrimix brands; (9) Matériaux de Construction for ceramic tiles and building materials; (10) Services IT offering data/IoT (Chifco), internet services (Nety), datacenter (Dataxion), mobile payment, and IT consulting; (11) Autres activités including retail (Mazraa Market, City Market), financial services (MedFactor), real estate (Trianon), and organic fertilizers (Solorga). The group operates with approximately 9,500-10,000 employees across 110 subsidiaries and sells products in over 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Medoil: Oils and margarine products
• Selja
• Ola Gelati
• Ice Vegaso
• Sannefa
• Shehrazad
• Le Patissier Tunisie
• Yab
• Golden Chips
• Mont Blanc
• Carthago Ceramic
• Universe Pack
• Universe Steel Factory
• MBG Industry
• PAF Tube
• SNA
• My Pet's
• Nutrimix PGH
• Novagreenvolt
• Stibois
• Macintosh
• Chifco
• Nety
• Dataxion
• Mazraa Market
• City Market
• Trianon
• Solorga

Products and services

• Aviculture (Poultry) under El Mazraa brand Complete poultry farming operations from hatching to distribution, including farming, slaughtering, processing, distribution, eggs, and pasteurized liquid eggs. Operated under the El Mazraa brand. Targets end consumers and food industry partners requiring traceable, quality-controlled poultry products.
• Household Appliances under Mont Blanc brand Household appliances combining performance, durability and intelligent design. Mont Blanc designs and distributes reliable, modern, and long-lasting home appliances for end consumers through retail and brand channels.
• Food and Beverages (Agro-food division) Diverse range of food and beverage products for consumers, including oils and margarine (Medoil), ice creams (Selja, Ola Gelati, Ice Vega), prepared dishes (Sannefa), chamia and confectionery (Shehrazad), industrial pastries (Le Patissier), dairy products (Yab), and snacks (Golden Chips).
• Photovoltaic Solutions under Novagreenvolt brand Innovative photovoltaic solar energy solutions for individuals, businesses and institutions, providing reliable and sustainable green energy for energy transition.
• Wood Products under Stibois and MacIntosh brands Wide range of wood-derived products for building professionals, furniture, and interior design with focus on quality, resistance and longevity.
• Animal Nutrition under SNA, My Pet's, and Nutrimix brands Balanced animal nutrition solutions for the health, growth, and productivity of animals. Brands include SNA for animal feed, My Pet's for pet nutrition, and Nutrimix for compound feed.
• IT and Digital Services via Chifco, Nety, and Dataxion Digital solutions including data services (Chifco), internet services (Nety), datacenter services (Dataxion), Internet of Things (IoT), mobility and mobile payment services. Offers intuitive, secure services for professionals and individuals.
• Steel Transformation under Universe Steel Factory (MBG Industry, PAF Tube) Steel transformation, manufacturing, and valorization of siderurgical products. Includes steel processing, construction solutions, galvanization, gas systems, and tube manufacturing. Serves construction, automotive, energy, and infrastructure sectors.
• Construction Materials under Carthago Ceramic brand Ceramic tiles, brick products, and construction materials specialist offering complete solutions combining quality, design, and sustainable performance.
• Packaging Solutions under Universe Pack brand Innovative and sustainable packaging solutions for industrial and agri-food partners, including corrugated cardboard, flexible packaging, papers and trays, mandrels, and plastic packaging.
• Other Activities - Retail (Mazraa Market, City Market), Financial Services (MedFactor), Real Estate (Trianon), Organic Fertilizers (Solorga) Other operational activities including large-scale retail distribution (Mazraa Market, City Market), financial services (MedFactor), real estate promotion (Trianon), organic fertilizer production (Solorga), IT engineering, and tourism services.

Quantifiable outcome

• CO2 reduction of 36,030 tonnes/year through photovoltaic installations
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Olea HoldingcoreStrategic or Co-development Partner · 1 March 2025Olea Holding is the seller of a 45.48% stake in JM Holding (representing 29.9% of SAH Lilas capital) to Poulina Group Holding. A non-binding Term Sheet was signed between PGH and Olea Holding for this acquisition.
• Ministry of Education (Tunisia)minorStrategic or Co-development Partner · 10 October 2023The Fondation Poulina pour le Savoir partnered with the Tunisian Ministry of Education for school renovation projects and educational initiatives, as announced in October 2023.
• Lions Club TunisiaminorStrategic or Co-development Partner · 12 April 2019The Fondation Poulina pour le Savoir signed a partnership agreement with Lions Club Tunisia (through their Lions Quest program) in April 2019 to support educational activities and youth development.
• JM HoldingcoreStrategic or Co-development PartnerJM Holding is the principal shareholder of SAH Lilas (Société d'Articles Hygiéniques). PGH's non-binding offer targets acquiring 45.48% of JM Holding capital, equivalent to 29.9% of SAH Lilas.
• SAH Lilas (Société d'Articles Hygiéniques)coreStrategic or Co-development PartnerSAH Lilas is a hygiene products company whose parent company JM Holding is the target of PGH's acquisition offer. This represents Poulina's strategic expansion into new business sectors.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Délice Holding: Leading Tunisian dairy and food producer, listed on the Tunis Stock Exchange. Comparable as a North-African branded food manufacturer operating in the same agro-food categories (dairy, juices) under similar macroeconomic conditions.
• Somdiaa (Groupe Somdiaa): Africa-focused agro-industrial conglomerate with operations in flour, pasta, poultry and animal feed across francophone Africa. Comparable as a diversified agro-food holding operating in similar emerging-market and French-speaking Africa geographies.

Broad incumbents

• Olam Group: Singapore-listed global food and agri-business conglomerate. Comparable in terms of scale of operations across multiple food and agri value chains and integrated supply chain model.
• Americana Group: MENA-based food conglomerate operating restaurants and packaged food brands across the region. Comparable as a large-scale food and consumer-branded group with regional distribution and multi-category exposure.
• Tyson Foods: Largest US-based integrated poultry and processed food company. Comparable for its poultry value chain leadership (analogous to El Mazraa) and branded packaged food scale.
• Savola Group: Saudi-listed diversified food conglomerate with edible oils, dairy, and retail operations across MENA. Comparable as a large MENA-based diversified food/consumer goods holding group with similar vertical integration in oils/margarine and branded food.
• Almarai Company: Largest vertically integrated dairy and food company in the MENA region, listed on Tadawul. Comparable in terms of scale, dairy focus, and distribution-led expansion across the MENA region.
• IFFCO Group: UAE-based diversified conglomerate with food, oils, and consumer goods operations across MENA and Asia. Comparable as a diversified conglomerate with branded oils/margarine, packaged food, and food distribution.
• National Agricultural Development Company (NADEC): Saudi-listed agro-food and dairy conglomerate with food processing, dairy, and meat operations. Comparable as a MENA diversified agro-industrial conglomerate with vertical integration across food categories.
• JBS S.A. Global protein and food processing conglomerate. Comparable in terms of integrated poultry/meat value chain and multi-category food processing scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poulina-group-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries22 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poulina Group Holding