Cuponatic LATAM

What Cuponatic LATAM does

Cuponatic LATAM is a privately held, two-sided deals marketplace operating under the legal entity CUPONATIC LATAM SPA, headquartered in Santiago, Chile, with offices in Bogotá, Lima, and Mexico City. Founded around 2011-2014 by entrepreneurs Christian Real (CEO), Tomas Bercovich (CCO), and Rodrigo Sepulveda (CFO), the platform enables consumers to purchase discounted vouchers (up to 90% off) for beauty treatments, wellness and spa services, dining, entertainment, travel, and local experiences in Chile, Colombia, Peru, and Mexico. The core product is a digital marketplace accessible via country-specific domains, supplemented by a consumer loyalty program (Club Cuponatic), digital gift cards, and a satisfaction guarantee program.

The underlying platform is built around a multi-category merchant catalog with email-driven deal distribution, SEO-optimized category pages, a referral program, and a mobile-responsive checkout. Beyond the consumer marketplace, the company operates Cuponatic Grow, a B2B SaaS suite for merchants that bundles customer classification, loyalty/cashback programs, email marketing, online appointment scheduling, digital surveys, and QR-based payment processing. The merchant side is monetized through marketplace commissions per deal, while Cuponatic Grow monetizes through SaaS subscriptions (monthly to annual cadences, priced per point of sale) and a 2% fee layered on top of Mercado Pago payment processing.

The go-to-market is a hybrid model: a product-led, self-serve consumer experience on the marketplace front, paired with a sales-led merchant acquisition motion for Cuponatic Grow. Revenue is generated primarily through transaction commissions on the marketplace and SaaS fees plus payment processing take-rate on the merchant software side. The company claims more than 120,000 business relationships on the platform and has grown without significant external venture capital, having raised only $1M in a disclosed 2011 round and pursuing growth primarily through organic expansion and three historical acquisitions (Agrupemonos in 2013, Urbania in 2015, Ofertop in 2016).

Name

Cuponatic LATAM

Legal name

CUPONATIC LATAM SPA

Website

https://cuponatic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Cuponatic LATAM is a Santiago-headquartered deals marketplace operating across Chile, Colombia, Peru, and Mexico, offering consumers up to 90% discounts on beauty, wellness, gastronomy, travel, and entertainment experiences from over 120,000 merchants, and monetizes via transaction commissions alongside the Cuponatic Grow merchant SaaS suite.

Ownership category

akta.pro rank

Product category

Online Deals Marketplace

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Daily deals marketplace
• Online coupon platform
• Merchant SaaS tools
• Loyalty rewards program
• Experience deals

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction Commission: Cuponatic earns a commission on each deal purchased through the marketplace. Merchants list their services (spa, restaurants, travel, entertainment) and Cuponatic takes a share of each transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cuponatic LATAM operates a digital marketplace where third-party merchants list discounted deals (up to 90% off) on experiences across beauty, wellness, gastronomy, travel, entertainment, and services in Chile, Colombia, Peru, and Mexico. Consumers purchase vouchers directly on the platform, and the company monetizes through transaction commissions on each deal. It also sells Cuponatic Grow, a B2B SaaS suite for merchants that includes appointment scheduling, loyalty programs, email marketing, and QR payments processed via Mercado Pago.

Product overview

Cuponatic LATAM operates a deal marketplace platform (Cuponatic.com) where users can purchase discounted vouchers for beauty, wellness, travel, gastronomy, and entertainment services with savings up to 90%. The company offers a B2B SaaS platform called Cuponatic Grow for merchants featuring customer management, loyalty programs, email marketing, appointment scheduling, and QR payments. The ecosystem includes Club Cuponatic for customer rewards, gift card and experience gifting services, and a satisfaction guarantee program.

Differentiator

Problem solved

Functional benefit

Brands

• Cuponatic Grow: Business management platform offering client attraction, loyalty programs, email marketing, QR payment, appointment scheduling, and survey tools for merchants.

Products and services

• Cuponatic.com Marketplace Online marketplace offering daily deals and discounts up to 90% off on services including beauty, wellness, travel, gastronomy, entertainment, and experiences across Chile, Peru, Colombia, and Mexico. Targets individual consumers shopping for discounted experiences.
• Cuponatic Grow B2B SaaS platform providing merchants with customer classification, loyalty programs (cashback), digital surveys, email marketing campaigns, online appointment scheduling, and QR payment processing tools integrated with Mercado Pago. Sold to small and medium service businesses.
• Club Cuponatic Customer loyalty program offering cashback rewards, roulette-based instant prizes, and accumulated coupons that can be exchanged for gifts after collecting 10 valid coupons within 6 months. Targets consumers who purchase deals on the marketplace.
• Giftcards y Experiencias Digital gift card and experience gifting service allowing users to purchase and send gift cards for spa, dining, adventure activities, and other experiences via email with personalized messages. Targets consumers seeking gift options.
• Satisfacción Garantizada Customer satisfaction guarantee program offering repair, replacement, or full refund within 6 months, plus a money-back guarantee if products do not arrive within 10 business days of the promised delivery date. Targets marketplace consumers.

Quantifiable outcome

• Up to 90% discount on deals
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Mercado PagocoreTechnology or IntegrationMercado Pago is the payment gateway integrated with Cuponatic Grow for processing QR code payments from customers. Transactions are processed through Mercado Pago with an additional 2% fee charged by Cuponatic Grow.
• CinepolisminorChannel Partner/ Reseller/ DistributorCinepolis sells movie tickets and combo packages through the Cuponatic platform, reaching new customers through the marketplace.
• Cineplanet ChileminorChannel Partner/ Reseller/ DistributorCineplanet Chile sells movie tickets through Cuponatic marketplace.
• Cuponatic Grow MerchantscoreChannel Partner/ Reseller/ DistributorOver 120,000 businesses use Cuponatic Grow software to manage appointments, loyalty programs, email marketing, and QR payments. Merchants are onboarded via sales executives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groupon: Global daily deals marketplace selling discounted experiences (dining, beauty, travel, entertainment) to consumers via local merchant partnerships; the closest direct analogue to Cuponatic's core marketplace business across multiple geographies.

Regional players

• Cuponidad: Argentina-headquartered daily deals marketplace offering discounted experiences and services; directly comparable as a LATAM regional competitor operating a similar coupon/deals model.
• DescuentoClub: Chile- and Argentina-focused deals site offering discounted vouchers for restaurants, beauty, and travel — a regional LATAM rival competing head-to-head in Cuponatic's core geographies.
• Ofertia: Spain-origin deals and coupons aggregator with LATAM presence; comparable as a multi-country digital deals marketplace targeting consumers with promotional offers across retail and services.
• Groupalia: Originally a Spain/LATAM collective-buying and deals platform; comparable business model to Cuponatic in offering time-limited discounted vouchers for local experiences.

Emerging players

• Picodi: Global coupon and deals platform headquartered in Poland with expanding LATAM presence; an emerging player applying a similar discount marketplace model across multiple geographies.

Broad incumbents

• MercadoLibre: Dominant LATAM e-commerce and fintech ecosystem (including Mercado Pago payments); a broad incumbent whose marketplace and payments footprint overlaps with Cuponatic's consumer reach and merchant tooling.
• Falabella (Linio): Major LATAM department store and digital commerce operator with experience marketplaces in its home markets; a broad incumbent whose consumer reach and merchant network compete for the same experience-spend wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Cuponatic_Stgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuponatic LATAM