Cuponatic

What Cuponatic does

Cuponatic operates a multi-country Latin American online marketplace connecting consumers with local merchants offering discounted deals on beauty, wellness, gastronomy, entertainment, travel, services, and products. The consumer-facing platform at cuponatic.com.co (with country-specific domains for Chile, Peru, and Mexico) lists over 1,500 active deals in the Colombian market alone, spanning categories such as beauty (397 listings), wellness and health (440), entertainment (232), travel and tourism (204), services (202), gastronomy (100), and products (155), with discounts reaching up to 90 percent. The technology stack is cloud-based and includes location-based deal discovery ('Cerca de mí'), SEO-optimized category pages, daily email campaigns, and a 15 percent cashback incentive for new subscribers.

Complementing the marketplace, Cuponatic has developed Cuponatic Grow, a B2B SaaS platform serving local service businesses (beauty salons, spas, wellness centers) with online scheduling, CRM, email marketing, loyalty/cashback programs, customer analytics, and QR-based payments via the proprietary CPAY network integrated with Mercado Pago. The platform claims 120,000+ businesses onboarded. Revenue is generated through marketplace commissions on each deal transacted, recurring SaaS subscriptions billed per point of sale (monthly, bimonthly, quarterly, semi-annually, or annually with no contract commitment), a 2 percent transaction fee on QR payments processed through CPAY/Mercado Pago, and digital gift cards. The company is incorporated in Colombia as CUPONATIC COLOMBIA SAS, headquartered operationally in Santiago, Chile, and operates without disclosed institutional funding or a parent company, appearing to be founder-owned after approximately ten years in operation.

Name

Cuponatic

Legal name

CUPONATIC COLOMBIA SAS

Website

https://cuponatic.com.co

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Cuponatic operates a multi-country Latin American online marketplace offering discounted deals on beauty, wellness, dining, travel, entertainment, and services, and runs Cuponatic Grow, a B2B SaaS platform serving 120,000+ local service businesses with scheduling, CRM, loyalty, and QR payments.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogota

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Deal Marketplace Commission: Cuponatic operates a deal marketplace where merchants offer discounts (up to 90% off) and the platform earns a commission on each transaction completed through the platform.
2. Cuponatic Grow SaaS Subscription: Monthly subscription service for business clients (beauty salons, spas, service providers) providing scheduling, CRM, email marketing, loyalty programs, and QR payment tools. Billed monthly, bimonthly, quarterly, semi-annually, or annually per point of sale with no contract commitment.
3. Payment Processing Fee: Cuponatic charges 2% additional transaction fee on QR payments processed through the CPAY/Mercado Pago integration, in addition to Mercado Pago's standard commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Cuponatic operates an online marketplace where consumers discover and purchase third-party offers at discounts across beauty, wellness, dining, travel, entertainment, services, and products. It also provides Cuponatic Grow, a SaaS platform that combines appointment scheduling, customer relationship management, loyalty and cashback programs, email marketing, and QR payments for service businesses.

Product overview

Cuponatic operates a multi-sided marketplace platform in Colombia offering consumer deals and discounts across categories including beauty, wellness and health, entertainment, gastronomy, travel and tourism, services, and products. The core platform (Cuponatic.com) connects merchants with consumers through discount-based offers. Complementing the consumer marketplace, the company offers Cuponatic Grow—a B2B SaaS platform for service businesses providing appointment scheduling, QR payment processing, and customer loyalty tools. Additional offerings include digital gift cards for experiences and the CPAY loyalty network enabling cashback programs.

Differentiator

Problem solved

Functional benefit

Brands

• Cuponatic Grow: B2B platform for business clients to manage reservations, loyalty programs, email marketing, QR payments, and customer management.

Products and services

• Cuponatic.com Consumer marketplace for discovering and purchasing third-party merchant deals and products at stated discounts across beauty, wellness, entertainment, gastronomy, travel, services, and products in Colombia.
• Cuponatic Grow Cloud-based business management SaaS for beauty salons, spas, and other service businesses that combines online appointment scheduling, customer relationship management, loyalty and cashback programs, digital surveys, email marketing, analytics, and QR payment acceptance through Mercado Pago.
• Giftcards Digital gift cards for experiences such as spa treatments, cooking classes, and romantic getaways, purchased with a gift option and sent by email with a personalized message.
• CPAY Customer loyalty and QR-payment network integrated with Cuponatic Grow that enables cashback rewards, customer data collection, and transactions at participating businesses.

Quantifiable outcome

• Up to 90% discount offered on deals
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Mercado PagocoreTechnology or IntegrationMercado Pago is integrated as the payment gateway for Cuponatic Grow's QR payment system (CPAY). Business clients link their Mercado Pago account to the platform to receive customer payments. Mercado Pago charges standard transaction fees per the terms. This integration is foundational to the QR payment feature of Cuponatic Grow.
• CPAY NetworkcoreTechnology or IntegrationCPAY is Cuponatic's proprietary network for loyalty transactions and QR payments. Consumers who register on business platforms receive welcome emails to CPAY and accept terms/conditions at www.cuponatic.com.co. The network enables cashback redemptions across participating merchants. Cuponatic acts as the network operator.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupon: Global deals and discount marketplace that pioneered the daily deals model. Operates across multiple LATAM countries with overlapping categories (beauty, dining, travel, entertainment) and a similar marketplace-commission revenue model that directly parallels Cuponatic's consumer marketplace.
• Vagaro: SaaS platform providing scheduling, CRM, marketing, and payment tools for beauty salons, spas, and wellness businesses. Directly comparable to Cuponatic Grow's core offering for the beauty and wellness vertical.
• Fresha: Beauty and wellness SaaS platform offering booking, payments, and marketplace features to salons and spas globally. Competes directly with Cuponatic Grow for beauty business software clients and shares a marketplace-plus-SaaS hybrid model.
• Mindbody: Wellness and fitness business management SaaS with scheduling, CRM, and marketing automation. Overlaps with Cuponatic Grow's fitness/wellness segment and broader SMB service business management tools.
• Boulevard: Booking and business management platform for beauty and wellness establishments. Directly comparable to Cuponatic Grow's scheduling, CRM, and payment functionality for beauty service businesses.
• Descuento Azul: LATAM-focused coupons and discount platform serving Spanish-speaking markets. Direct competitor in the online deals marketplace space with overlapping category mix in beauty, gastronomy, and entertainment.
• Treatwell: Online booking and marketplace platform for hair, beauty, and wellness services. Comparable combination of marketplace discovery and SaaS booking tools, similar to Cuponatic's beauty vertical integration of deals and booking.

Broad incumbents

• Mercado Libre: LATAM's dominant e-commerce and fintech platform through Mercado Pago. While not a deals marketplace, it competes for consumer time and merchant relationships across the same four markets and powers Cuponatic's payment infrastructure.
• Rappi: LATAM super-app for delivery, payments, and on-demand services across Mexico, Colombia, Peru, and Chile. Competes for consumer engagement and merchant relationships across the same four markets and represents the broader super-app benchmark Cuponatic lacks a native mobile presence against.

Regional players

• Groupalia: European and LATAM deals marketplace offering discounted experiences across categories similar to Cuponatic. Operates in overlapping verticals (beauty, gastronomy, travel) in select LATAM and Spanish-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cuponatic-colombia-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuponatic