What The Writing Revolution does

The Writing Revolution (TWR) is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in New York City. TWR delivers professional development training and digital tools to K-12 educators and administrators implementing the Hochman Method, an evidence-based, explicit-instruction methodology for teaching writing across all subjects and grade levels. The organization serves classroom teachers (ELA, social studies, math, science, world languages), school and district administrators, state education departments, and self-directed individual learners, with a stated reach of 49,000+ trained educators and 25 million+ students served across 49 countries.

TWR's core products include live virtual and self-paced training memberships (The Hochman Method: 3-12, K-2, STEM, and Ongoing Implementation), the MyTWR Tools membership platform (customizable templates, K-12 content examples, assessment tools, planning tools, videos, and micro-credentials), and Judy, an AI-powered activity generator launched in July 2025. The MyTWR Hub serves as the centralized delivery platform. The book "The Writing Revolution 2.0" (Jossey-Bass/Wiley, 2024) functions as both an educational resource and the primary top-of-funnel marketing asset, with 450,000+ combined copies sold across editions.

TWR generates revenue through annual training subscriptions (ranging from $150 for MyTWR Tools standalone to $1,250 per educator for live virtual training, with group discounts down to $688 per seat for 500+ participants), book royalties, donations and philanthropy, and state-specific asynchronous workshops (e.g., Louisiana ELA Guidebooks for $250 per participant). The organization operates a hybrid go-to-market combining direct-to-educator online self-service sales, dedicated district and state partnership sales, and free leadership webinars for top-of-funnel demand generation. Key institutional customers include Monroe City Schools (Louisiana), Louisiana Department of Education, and Jossey-Bass/Wiley as publishing partner.

Name

The Writing Revolution

Legal name

The Writing Revolution, Inc.

Website

https://thewritingrevolution.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Writing Revolution is a 501(c)(3) nonprofit that trains K-12 educators and administrators in the Hochman Method, an evidence-based writing instruction methodology, via live virtual and self-paced training programs, the MyTWR Tools platform, and the Judy AI activity generator.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Training Memberships: Annual subscription-based training memberships that include live virtual or self-paced instruction in the Hochman Method, plus 12-month access to MyTWR Tools. Tiers range from individual educator ($825-$1,250) to group discounts for schools and districts (25-500+ participants at reduced per-participant rates). Additional leader training included free with educator enrollments.
2. MyTWR Tools Standalone Subscription: Annual subscription ($150 per educator) for access to the MyTWR Hub platform including Judy AI coach, customizable templates, content examples, videos, and planning tools. Designed for educators who have read the book but not yet completed formal training.
3. Book Sales: Revenue from The Writing Revolution 2.0 book sales (published by Jossey-Bass, a Wiley Brand). Over 300,000 combined copies sold across both editions. Books are included with live virtual training memberships.
4. ELA Guidebooks Workshop: Asynchronous online workshop ($250 per participant) exclusively for Louisiana educators to support implementation of TWR in the Louisiana ELA Guidebooks curriculum for grades 3-5. Includes group discounts for districts.
5. Donations and Philanthropy: Tax-deductible donations from individuals and organizations supporting TWR's educational mission. Options include one-time or recurring donations, honor/memory gifts, designated funds (General Support or Abrahamson Scholarship), and planned giving.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Writing Revolution delivers the Hochman Method, an evidence-based, explicit writing instruction methodology, through annual training memberships (live virtual and self-paced formats for grades K-2, 3-12, and STEM) bundled with 12-month access to the MyTWR Hub platform featuring the Judy AI activity generator, customizable templates, content examples, assessment tools, and videos. The organization also publishes The Writing Revolution 2.0 book and runs specialized workshops including the Louisiana ELA Guidebooks implementation.

Product overview

The Writing Revolution offers a suite of professional development offerings centered on the Hochman Method, an evidence-based approach to explicit writing instruction. The portfolio includes live virtual and self-paced training programs (The Hochman Method: 3-12, K-2, STEM, and Ongoing Implementation), each bundled with MyTWR Tools—a 12-month membership providing access to the AI-powered Judy activity generator, customizable templates, content examples, assessment tools, planning tools, videos, and featured resources. Standalone MyTWR Tools is available for educators who have read the book. The company also publishes The Writing Revolution 2.0 book and offers free book resources, Louisiana-specific workshops, micro-credentials, and leadership webinars. All training and tools are accessed through the MyTWR Hub platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Hochman Method: An explicit, evidence-based instructional methodology for teaching writing that rests on carefully sequenced instruction, building from sentences to compositions. Can be applied across all grade levels and subject areas.

Products and services

• The Hochman Method: 3-12 Live Virtual Training Annual membership professional development training teaching explicit writing instruction strategies for grades 3-12 across all subjects. Six 2-hour live Zoom sessions led by TWR faculty, with session recordings, a copy of The Writing Revolution 2.0 book, and 12-month access to MyTWR Tools. Priced at $1,250 per educator with volume group discounts.
• The Hochman Method: 3-12 Self-Paced Training Self-paced annual membership training teaching explicit writing instruction strategies for grades 3-12. Four modules released throughout the school year with forced progression and completion tracking, plus a copy of The Writing Revolution 2.0 book and 12-month access to MyTWR Tools. Priced at $825 per educator.
• The Hochman Method: K-2 Live Virtual Training Annual membership live virtual training focused on applying Hochman Method strategies in early elementary grades (K-2), with emphasis on oral activities to build vocabulary and language skills. Four 2-hour live Zoom sessions with recordings for 12 months, access to AI Activity Generator and content examples. Priced at $1,050 per educator with volume group discounts.
• The Hochman Method: STEM Live Virtual Training Annual membership live virtual training teaching STEM teachers how to embed Hochman Method writing strategies into math and science instruction. Four 2-hour live Zoom sessions with access to subject-specific resources.
• Ongoing Implementation: 3-12 Annual membership self-paced refresher training for educators who previously completed 3-12 training. Four flexible self-paced modules with micro-credential opportunities and 12-month access to MyTWR Tools. Priced at $350 per educator.
• MyTWR Tools Subscription 12-month annual subscription ($150 per educator) providing access to the MyTWR Hub platform including Judy AI Coach, customizable templates in English and Spanish, K-12 content examples, pacing guides, assessment tools, planning tools, videos, and monthly featured resources. Designed for educators who have read the book but not yet completed formal training. Included free with all paid training memberships.
• The Writing Revolution 2.0 Book Trade book published by Jossey-Bass (a Wiley Brand), authored by Judith C. Hochman, Natalie Wexler, and Kathleen Maloney. The complete guide to the Hochman Method for teaching writing across all subjects and grades, with over 300,000 combined copies sold across both editions.
• Louisiana ELA Guidebooks 3-5 Asynchronous Workshop Asynchronous online workshop (approximately 7.5 hours) hosted on the Teach:able platform, exclusively for Louisiana educators on implementing the Hochman Method as embedded in the Louisiana ELA Guidebooks curriculum for grades 3-5. Priced at $250 per participant with 10% group discount for 2+ educators and 20% for 10+ educators.

Quantifiable outcome

• 81% of teachers found TWR activities prepared students for LEAP assessment in Louisiana pilot program
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Louisiana Department of EducationflagshipStrategic or Co-development Partner · 1 August 2022TWR partnered with the Louisiana Department of Education to embed Hochman Method strategies throughout the revised ELA Guidebooks curriculum for grades 3-5. TWR and Monroe City Schools Revolutionaries worked with educators statewide to integrate writing instruction. The curriculum was launched as a pilot in March 2022 and officially released in August 2022. This partnership led to statewide adoption and recognition by the Knowledge Matters Campaign.
• Monroe City Schools (Louisiana)flagshipStrategic or Co-development Partner · 1 February 2018District-wide implementation starting with ELA teachers in grades 3-12, expanding to K-2 and STEM teachers. MCS received a Striving Readers Comprehensive Literacy (SRCL) grant to fund training. TWR provided training, coaching, and curriculum integration support. The partnership created a 'Revolutionary Team' to adapt curriculum materials and eventually contributed to the statewide Louisiana ELA Guidebooks partnership.
• Jossey-Bass (Wiley)coreStrategic or Co-development Partner · 1 August 2017Publisher of The Writing Revolution book (2017) and The Writing Revolution 2.0 (2024). The book has sold over 300,000 combined copies and became a best-seller, serving as a primary customer acquisition channel for training programs.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• ThinkCERCA: K-12 literacy platform providing structured argumentative and informational writing instruction across subjects. Direct peer in the cross-curricular K-12 writing instruction space with overlapping teacher and district buyer personas.
• BetterLesson: PD provider for K-12 educators with coaching, workshops, and AI-supported teacher tools. Direct peer competing for district PD budgets, especially around instructional improvement initiatives.
• NoRedInk: K-12 writing instruction platform sold to schools and districts with adaptive, AI-assisted practice. Direct peer targeting the same K-12 writing instruction category with a tech-led, teacher-facing product.
• EL Education: Nonprofit that develops K-12 ELA/literacy curriculum and provides associated teacher PD. Direct peer in the K-12 writing/literacy PD and curriculum space with a similar school- and district-partnership sales motion.
• National Writing Project: Federated nonprofit network providing professional development for teachers of writing across K-12 and higher education. Closest direct peer: comparable nonprofit mission, teacher-training focus, and writing-instruction methodology, though broader and more grassroots/local-site based than TWR's centralized model.
• Teachers College Reading and Writing Project (Lucy Calkins): Influential K-8 literacy PD provider at Teachers College, Columbia University, selling workshops and curriculum. Closely comparable teacher-training model and writing instruction focus; one of the most widely used reading/writing PD programs in U.S. elementary schools.

Regional players

• Teaching Matters: NYC-based nonprofit providing teacher PD and instructional coaching, including literacy. Comparable as a NYC-based nonprofit PD provider, but more regional (NYC focus) and less writing-specific than TWR.

Broad incumbents

• Achieve the Core (Student Achievement Partners): Nonprofit providing free, standards-aligned ELA/literacy instructional materials and PD. Competes for the same district ELA-adoption budgets and is closely connected to David Coleman, who sits on TWR's advisory board.
• Turnitin (Feedback Studio / Revision Assistant): Large-scale EdTech company with writing instruction and feedback tools used widely in K-12 and higher education. Overlaps in writing instruction but serves a much broader portfolio (plagiarism detection, grading, LMS).

Others

• Heinemann (publisher): Education publisher of professional books and literacy resources (including Lucy Calkins' Units of Study). Comparable as a publishing-plus-PD channel for K-12 writing instruction and a distribution channel for educators, though TWR publishes through Jossey-Bass/Wiley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/judith-hochman-021b543a

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Writing Revolution