The Teachers College Reading and Writing Project
TCRWP is a non-profit literacy organization at Teachers College, Columbia University that delivers research-based K-8 reading and writing curriculum, professional development institutes, and intervention programs to more than 1,000 schools across the U.S. and internationally.
- Company typePrivate
- Founded1980
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Teachers College Reading and Writing Project does
The Teachers College Reading and Writing Project (TCRWP) is a non-profit educational organization affiliated with Teachers College, Columbia University, founded in 1980 by Lucy Calkins. The organization develops and disseminates research-based literacy instruction through its flagship Units of Study curriculum: Units of Study in Writing (K-8) covering opinion/argument, information, and narrative writing aligned with Common Core standards, and Units of Study for Teaching Reading (K-5) comprising 24 books. Complementary products include the Reading Fellows one-on-one daily literacy intervention program for grades 1-5 and virtual summer writing camps for students in grades 1-9.
TCRWP's underlying technology stack centers on a web-based assessment system for tracking Measures of Student Learning, accepted by New York State and City as a tool for monitoring student progress, paired with K-8 learning progressions in reading and writing used for formative assessment. The organization is in the process of migrating from its legacy members.readingandwritingproject.org site to a new readingandwritingproject.org platform and has pivoted multi-day institutes and Saturday Reunions to virtual Zoom delivery, drawing over 5,700 teachers to a single virtual Saturday Reunion in October 2020.
TCRWP's revenue model is diversified across four primary streams: professional development institutes at $600-$650 per participant covering summer, fall, winter, and spring topical tracks; customized on-site school and district staff development contracts; curriculum publications distributed through a long-standing publishing partnership with Heinemann; and student writing camps priced at $175 for five days of virtual instruction. Distribution is anchored by direct enterprise field sales to K-12 schools and districts, supplemented by event-driven multi-day institutes at Teachers College, Saturday Reunions, and Quick Start Conference Days. The organization operates as part of the Columbia University graduate school of education ecosystem, with no external investors, funding rounds, or M&A activity, and serves more than 1,000 schools across every U.S. state and internationally.
The Teachers College Reading and Writing Project firmographics
Firmographics- Name
- The Teachers College Reading and Writing Project
- Legal name
- Teachers College Reading and Writing Project
- Website
- https://members.readingandwritingproject.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TCRWP is a non-profit literacy organization at Teachers College, Columbia University that delivers research-based K-8 reading and writing curriculum, professional development institutes, and intervention programs to more than 1,000 schools across the U.S. and internationally.
- Ownership category
- akta.pro rank
The Teachers College Reading and Writing Project industry classification
Industry- Product category
- K-12 Literacy Professional Development
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Early Literacy & Reading Intervention Programs (EDAGAAAD)
- akta.pro secondary industries
- K–12 Remedial Reading & Literacy Intervention (EDANAJAA), Reading Intervention & Remediation (Decoding, Fluency, Comprehension) (EDAKAJAD), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), K–12 Remedial Writing & Composition Support (EDANAJAC)
Keywords
Where The Teachers College Reading and Writing Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Teachers College Reading and Writing Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Development Institutes: Multi-day intensive institutes offered throughout the year (summer, fall, winter, spring) at Teachers College, covering topics such as writing instruction, reading, phonics, coaching, argumentation, and equity. Prices range from $600-$650 per participant.
- School/District On-site Professional Development: Customized on-site staff development services for K-12 schools and districts, including K-2 and 3-8 reading and writing workshops, phonics instruction, and school reform support
- Student Writing Camps: Virtual summer writing camps for students entering grades 1-3 and 4-9, priced at $175 for 5 days, with diversity scholarships available
- Curriculum Publications: Units of Study curriculum books and teaching resources published through Heinemann Publishing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Mini-Institute for International and IB Schools (K-12) |
| One time/ perpetual license | Pay-as-you-go | TCRWP Summer Writing Camp (Grades 4-9) |
| One time/ perpetual license | Pay-as-you-go | TCRWP Virtual Writing and Phonics Camp (Grades 1-3) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Teachers College Reading and Writing Project product offering
Product offeringCore offering
The Teachers College Reading and Writing Project (TCRWP) develops and disseminates research-based literacy curriculum (Units of Study in Writing K-8 and Units of Study for Teaching Reading K-5) and delivers intensive professional development services to K-12 schools and districts. Offerings include on-site coaching, multi-day institutes at Teachers College, Saturday Reunions, the Reading Fellows tutoring intervention, and student summer writing camps, all centered on workshop-based literacy instruction aligned with Common Core standards.
Product overview
The Teachers College Reading and Writing Project (TCRWP) offers a unified portfolio of literacy education products and services centered around its flagship curriculum series: the Units of Study in Writing (K-8) and Units of Study for Teaching Reading (K-5). These are complemented by intervention programs like Reading Fellows, youth programming such as Kids Writing Camp, and extensive professional development including institutes, coaching, and Saturday Reunions. The organization also supports graduate education through its affiliated Literacy Specialist M.A. program at Teachers College, and publishes authoritative literacy education texts including The Art of Teaching Reading, Pathways to the Common Core, and Conferring with Readers. The ecosystem is delivered through a combination of in-person school-based support, virtual events via Zoom, and a membership website providing curricular resources and assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- Units of Study in Writing (Opinion/Argument, Information, and Narrative Writing) Comprehensive K-8 writing curriculum aligned with Common Core standards, teaching students to draft, revise, and edit their own writing through a workshop approach; published by Heinemann.
- Units of Study for Teaching Reading A collection of 24 books for grades K-5 providing units of study for teaching reading comprehension, strategy instruction, and literacy development; published by Heinemann.
- Reading Fellows One-on-one, daily 30-minute literacy intervention program for elementary students in grades 1-5, delivered in-person or via video conferencing, focusing on phonological awareness, phonics, fluency, and comprehension.
- Kids Writing Camp Week-long virtual Summer Writing Camps for students entering Grades 1-3 and 4-9, offering personal attention, expert instruction, and feedback to build writing skills, confidence, and creativity; $175 for 5 days with diversity scholarships available.
- On-site Professional Development Services Customized on-site staff development, coaching, labsite classrooms, study groups, and curriculum implementation support for K-12 schools and districts across reading, writing, phonics, and school reform.
- Multi-Day Institutes (Summer, Fall, Winter, Coaching, Phonics, Equity) Small, intensive multi-day institutes covering specific aspects of literacy instruction, offered throughout the year at Teachers College and virtually via Zoom; prices range from $600-$650 per participant.
- Saturday Reunions and Conference Days One-day events featuring keynotes and workshops on comprehension, content area literacy, units of study in writing, and assessment-based instruction; includes Quick Start Conference Days and Grade-by-Grade Units of Study Conference Days.
- Literacy Specialist M.A. Program A 32-credit M.A. program at Teachers College, Columbia University leading to New York State certification in Teaching Literacy (Birth-Grade 6), preparing students for leadership roles in literacy education.
- Mini-Institute for International and IB Schools (K-12) 3-day virtual institute via Zoom designed for international and IB school educators integrating workshop principles with IB curricula; $650 per participant ($600 for NYC DOE participants).
- Literacy Education Publications (Pathways to the Common Core, The Art of Teaching Reading, Falling in Love with Close Reading, Conferring with Readers) Authoritative books on literacy instruction authored by TCRWP leaders, including the best-selling Pathways to the Common Core by Calkins, Ehrenworth, and Lehman.
Quantifiable outcome
- 150,000+ students served across NYC schools with improved ELA performance for every group of learners including ELL/ESL students and Students with Disabilities
- +1 more outcomes
Companies that use The Teachers College Reading and Writing Project
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Teachers College Reading and Writing Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Teachers College Reading and Writing Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heinemann PublishingcoreHeinemann Publishing publishes TCRWP's Units of Study curriculum including Units of Study in Opinion/Argument, Information, and Narrative Writing, and Units of Study for Teaching Reading. This is a long-standing publishing partnership for curriculum distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Teachers College Reading and Writing Project competitors and assessment
Company assessmentDirect peers
- Benchmark Education: Publisher of K-8 leveled texts, reading intervention kits (Benchmark Phonics, Ready to Read), and classroom-based PD. Overlaps with both TCRWP's reading curriculum and its intervention (Reading Fellows) offerings in school purchasing decisions.
- Great Minds: Provider of Wit & Wisdom ELA curriculum and associated teacher PD for K-8. Directly competes with TCRWP's Units of Study in Writing/Reading for district ELA adoptions and the accompanying on-site professional development contracts.
- Voyager Sopris Learning: Provider of literacy intervention programs (Voyager Passport, LANGUAGE! Live) and teacher PD for K-12. Competes with TCRWP's Reading Fellows and broader K-8 literacy PD portfolio for the same intervention and curriculum-replacement dollars in districts.
- Wilson Language Training: Direct competitor in structured K-12 reading intervention and professional development, with Fundations, Just Words, and Wilson Reading System. Competes with TCRWP's Reading Fellows and phonics institutes for the same intervention and Tier 2/3 literacy budget in schools and districts.
- Reading Recovery Council of North America: Provides one-on-one early literacy intervention and teacher training across North America. Competes with TCRWP's Reading Fellows program for the same short-term, intensive Tier 2 intervention slots and intervention-coach training budgets in elementary schools.
- Fountas & Pinnell Literacy (Heinemann): Direct competitor offering K-8 leveled literacy curriculum, benchmark assessment systems, and professional development through the same Heinemann publishing channel. Overlaps most closely with TCRWP's Units of Study in Reading and reading workshop model, targeting the same K-5 school buyers.
- Center for the Collaborative Classroom: Non-profit provider of K-8 literacy and SEL curricula (Being a Reader, Making Meaning) plus professional development. Targets the same K-5 school buyers as TCRWP's Units of Study and competes for district ELA adoption and coach-training dollars.
Emerging players
- Learning A-Z: Provider of K-6 printable and digital literacy resources (Raz-Kids, Reading A-Z, Raz-Plus) plus PD. Overlaps with TCRWP's curriculum and on-site PD in schools seeking a more technology-delivered alternative to workshop-based instruction.
- 95 Percent Group: Specialist in structured-literacy intervention materials and teacher coaching (Phonics Chip Kits, Reading Playbook). Competes with TCRWP's phonics institutes and Reading Fellows in the same science-of-reading, K-5 intervention and PD buying cycle.
- Lexia Learning (Lexia Core5, Lexia PowerUp): EdTech vendor of K-12 reading intervention software with embedded assessment and PD. Competes with TCRWP's Learning Progressions Assessment System and intervention offerings for technology-driven literacy budgets, especially under science-of-reading mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Teachers College Reading and Writing Project social profiles
Digital presenceThe Teachers College Reading and Writing Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Teachers College Reading and Writing Project leadership team
Management profileNumber of profiles
Profiles4 records
The Teachers College Reading and Writing Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Teachers College Reading and Writing Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Teachers College Reading and Writing Project
What does The Teachers College Reading and Writing Project do?
The Teachers College Reading and Writing Project (TCRWP) develops and disseminates research-based literacy curriculum (Units of Study in Writing K-8 and Units of Study for Teaching Reading K-5) and delivers intensive professional development services to K-12 schools and districts. Offerings include on-site coaching, multi-day institutes at Teachers College, Saturday Reunions, the Reading Fellows tutoring intervention, and student summer writing camps, all centered on workshop-based literacy instruction aligned with Common Core standards.
Is The Teachers College Reading and Writing Project a public or private company?
The Teachers College Reading and Writing Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Teachers College Reading and Writing Project founded?
The Teachers College Reading and Writing Project was founded in 1980. It employs 1 to 10 people.
Where is The Teachers College Reading and Writing Project based?
The Teachers College Reading and Writing Project is headquartered in New York, United States, in the North America region.
How does The Teachers College Reading and Writing Project make money?
Four revenue lines are on record. Professional Development Institutes are the primary driver. The others are school/District On-site Professional Development, student Writing Camps and curriculum Publications.
Who are The Teachers College Reading and Writing Project's main competitors?
Direct peers on record are Benchmark Education, Great Minds, Voyager Sopris Learning, Wilson Language Training, Reading Recovery Council of North America, Fountas & Pinnell Literacy (Heinemann) and Center for the Collaborative Classroom. Emerging players are Learning A-Z, 95 Percent Group and Lexia Learning (Lexia Core5, Lexia PowerUp).
Does The Teachers College Reading and Writing Project have an API?
No public API is recorded for The Teachers College Reading and Writing Project.
What industry is The Teachers College Reading and Writing Project in?
The Teachers College Reading and Writing Project's product category is K-12 Literacy Professional Development. Its primary akta.pro industry code is EDAGAAAD, Early Literacy & Reading Intervention Programs, with a secondary code of EDANAJAA, K–12 Remedial Reading & Literacy Intervention. Its NAICS code is 61171 and its SIC code is 8200.