New Blood Interactive
New Blood Interactive is an independent, self-funded video game publisher based in Oceanside, California, founded in 2014. It develops and self-publishes boomer shooters and immersive sims — including DUSK, ULTRAKILL, and Gloomwood — sold primarily through Steam and Xbox to PC and console gamers.
- Company typePrivate
- Founded2014
- HeadquartersOceanside, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What New Blood Interactive does
New Blood Interactive is an independent video game publisher founded in 2014 and headquartered in Oceanside, California. The studio was originally formed as a VR developer before pivoting to publish boomer shooters and immersive sims, operating under a stated philosophy of applying timeless game design principles to revive classic FPS genres. Its core product portfolio consists of three active franchises: DUSK, a boomer shooter released in 2016 that expanded to Xbox consoles in November 2025 after seven years of PC exclusivity; ULTRAKILL, a boomer shooter that has sold over 2 million copies while still in Steam early access; and Gloomwood, an immersive sim that received its largest content update, the Hightown District, on New Year's Day 2025. Distribution is centered on Steam's early access program and the Xbox Store for digital game sales, complemented by a direct-to-consumer merchandise storefront (newbloodstore.com) and a community newsletter called 'The Infusion.'
The business model is one-time-purchase game sales and merchandise, with no subscription, live-service, or recurring revenue components disclosed. New Blood has deliberately remained self-funded since founding, declining to take venture capital, which the company cites as preserving creative independence. Go-to-market is product-led: the studio builds and self-publishes its own titles, uses early access on Steam to monetize during development, and reaches its primary customer segments of PC and console gamers through marketplace storefronts. Leadership is concentrated in three co-founders — Dave Oshry (CEO), Aaron Alexander, and Kreyg DeZago — supported by a small team of 11-50 employees. There is no evidence of AI/ML product capabilities, enterprise customers, patents, third-party partnerships, or institutional investment in the available data.
New Blood Interactive firmographics
Firmographics- Name
- New Blood Interactive
- Legal name
- New Blood Interactive
- Website
- https://newblood.info
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Blood Interactive is an independent, self-funded video game publisher based in Oceanside, California, founded in 2014. It develops and self-publishes boomer shooters and immersive sims — including DUSK, ULTRAKILL, and Gloomwood — sold primarily through Steam and Xbox to PC and console gamers.
- Ownership category
- akta.pro rank
New Blood Interactive industry classification
Industry- Product category
- Indie Video Games
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Indie Game Studios (MPAFAAAC)
Keywords
Where New Blood Interactive is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Markets served
New Blood Interactive business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: Self-funded through direct game sales via Steam early access and full releases. No venture capital taken.
- Merchandise: Revenue from branded merchandise sold through their own storefront (newbloodstore.com).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
New Blood Interactive product offering
Product offeringCore offering
New Blood Interactive is an independent game studio that develops and publishes retro-inspired indie video games, primarily boomer shooters and immersive sims. Its flagship titles include ULTRAKILL (a boomer shooter that has sold over 2 million copies in early access), DUSK (a boomer shooter inspired by Quake and Doom, now on PC and Xbox), and Gloomwood (an immersive sim). The studio self-publishes its games on Steam and Xbox and sells branded merchandise through its own online store.
Product overview
New Blood Interactive is a game publisher that operates a portfolio of distinct titles across multiple genres, including boomer shooters (ULTRAKILL, DUSK) and immersive sims (Gloomwood). The company follows a developer-first philosophy and self-funds operations through game sales and merchandise rather than taking venture capital. Games are distributed primarily through Steam with an early access strategy, and the portfolio is unified by the company's mission of 'pumping new blood into old genres' by applying timeless game design principles to create fresh experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- ULTRAKILL A boomer shooter game developed by Arsi Patala and published by New Blood Interactive; built on the studio's philosophy of applying timeless game design lessons to fresh experiences in classic 90s FPS genres, and has sold over 2 million copies in early access.
- DUSK A boomer shooter game originally released on PC in 2018 and published by New Blood Interactive; inspired by classics such as Quake and Doom, expanded to Xbox consoles in November 2025 with a new 'Dusk Gulch' multiplayer map.
- Gloomwood An immersive sim game published by New Blood Interactive; originally released as a demo in 2020, with the major Hightown Update on January 1, 2025 introducing the largest and most vertical explorable area in the game, a new revolver weapon, and more complex enemy AI.
Quantifiable outcome
- ULTRAKILL sold over 2 million copies while still in early access
Companies that use New Blood Interactive
Customer profileSegments2 records
Ideal customer profiles2 records
New Blood Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Blood Interactive partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Blood Interactive competitors and assessment
Company assessmentDirect peers
- 3D Realms: Long-running retro FPS publisher behind Ion Fury and many boomer-shooter titles; directly comparable as a publisher of legacy-style FPS games with a self-publishing ethos and similar genre focus.
- Apogee Entertainment: Indie publisher revamped around retro FPS and classic-style action games (e.g., Turbo Overkill, Tempest Rising); directly competes with New Blood for similar developer relationships and retro-FPS audience.
Broad incumbents
- Devolver Digital: Major indie publisher with a portfolio overlapping the boomer-shooter niche (e.g., Amid Evil, My Friend Pedro); broader catalogue and larger scale make it a broad incumbent competitor with similar developer-first positioning.
- Humble Games: Indie publishing arm publishing a wide catalogue of PC/console titles; competes with New Blood for indie developer mindshare and Steam shelf visibility in the same digital marketplace.
- Raw Fury: Indie publisher with a developer-friendly model and PC-first distribution; comparable in distribution channels and self-publishing-adjacent orientation, though focused on a different genre mix.
- Fellow Traveller: Indie publisher with a distinct editorial niche and Steam-first distribution; comparable as a similarly-sized indie publisher targeting community-driven PC audiences.
- Focus Entertainment: Mid-tier publisher with PC/console presence and a growing indie portfolio; partial overlap in retro-style shooter publishing and broader catalog distributed across consoles.
- Private Division: Take-Two-owned indie publisher bringing indie titles to console and PC; comparable in targeting similar PC-first communities and offering a path to wider console distribution.
- Coffee Stain Publishing: Indie publisher with PC-heavy Steam presence and a developer-friendly model; comparable in distribution strategy and indie-catalog positioning on Steam.
Emerging players
- New Blood Interactive (publisher relationships): Several indie retro FPS developers (e.g., DUSK developer David Szymanski, Arsi Patala for ULTRAKILL) sit as effectively adjacent emerging players whose titles rely on the same niche audience and Steam storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Blood Interactive social profiles
Digital presenceNew Blood Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Blood Interactive leadership team
Management profileNumber of profiles
Profiles3 records
New Blood Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Blood Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Blood Interactive
What does New Blood Interactive do?
New Blood Interactive is an independent game studio that develops and publishes retro-inspired indie video games, primarily boomer shooters and immersive sims. Its flagship titles include ULTRAKILL (a boomer shooter that has sold over 2 million copies in early access), DUSK (a boomer shooter inspired by Quake and Doom, now on PC and Xbox), and Gloomwood (an immersive sim). The studio self-publishes its games on Steam and Xbox and sells branded merchandise through its own online store.
Is New Blood Interactive a public or private company?
New Blood Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Blood Interactive founded?
New Blood Interactive was founded in 2014. It employs 11 to 50 people.
Where is New Blood Interactive based?
New Blood Interactive is headquartered in Oceanside, United States, in the North America region.
How does New Blood Interactive make money?
Two revenue lines are on record. Game Sales are the primary driver. The others are merchandise.
Who are New Blood Interactive's main competitors?
Direct peers on record are 3D Realms and Apogee Entertainment. Broad incumbents are Devolver Digital, Humble Games, Raw Fury, Fellow Traveller, Focus Entertainment, Private Division and Coffee Stain Publishing. New Blood Interactive (publisher relationships) is listed as an emerging player.
Does New Blood Interactive have an API?
No public API is recorded for New Blood Interactive.
What industry is New Blood Interactive in?
New Blood Interactive's product category is Indie Video Games. Its primary akta.pro industry code is MPAFAAAC, Indie Game Studios. Its NAICS code is 5132.