What Ubhar Capital does

Ubhar Capital SAOC is a Muscat-headquartered, full-service investment firm majority-owned (81.27%) by Jabreen International Development Company, a subsidiary of the OMINVEST group, with Arab Bank (Switzerland) holding 18.72%. Commencing operations in January 2017 after acquiring the Investment Management Group of Oman Arab Bank, the firm acquired Gulf Baader Capital Markets SAOC in June 2020 and became the first Omani private company to receive an Investment Banking License from the Financial Services Authority in May 2024. It is also the first licensed Market Maker and Liquidity Provider in Oman.

The firm operates a horizontal platform spanning brokerage (top-3 on MSX 2015-2022, with No. 1 market share in 2017, 2019, 2021), asset management (USD 1.3 billion AUM/custody across three mutual funds and 25+ discretionary mandates), wealth management, corporate finance and advisory (USD 11 billion raised across deals), market making and liquidity providing, custody, and in-house research (1,408+ reports covering 101% of MSX30 and 67% of GCC market cap). Technology consists of a proprietary online trading application (uinvest app and web terminal) with Bloomberg/Reuters integration, a restricted research portal, and partnerships with Al Ramz Corporation (LP/MM), Kotak Mahindra Bank (India access), and Euroland (IR services).

Revenue is generated through brokerage commissions (transaction fees on equities, bonds, sukuk, fixed income across GCC, MENA, US, Europe), asset management and wealth management fees (recurring AUM-based), corporate finance advisory mandates (professional services), market making spreads, and research access (gated to brokerage clients). Go-to-market combines a sales-led institutional/wealth channel, inside sales, and self-serve online trading for retail, serving government pension funds, sovereign funds, banks, central banks, listed corporates, HNWIs, retail, and India-access clients across Oman, GCC, US, Europe, and South Asia.

Name

Ubhar Capital

Legal name

Ubhar Capital SAOC

Website

https://u-capital.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubhar Capital is a Muscat-based, OMINVEST-backed full-service investment firm offering brokerage, asset management, wealth management, corporate finance advisory, market making, and research across Oman, the GCC, and global markets.

Ownership category

akta.pro rank

Product category

Investment Banking

NAICS

Investment Banking and Securities Intermediation (52315), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Investment banking services
• Asset management
• Wealth management
• Brokerage services
• Corporate finance advisory

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Services: U Capital generates revenue through brokerage commissions on equity, bonds, sukuk, and fixed income trading across GCC, MENA, US, and European markets. The firm was ranked among the top 3 brokers on the Muscat Stock Exchange consistently from 2015-2022.
2. Asset Management Fees: U Capital Asset Management charges fees for managing discretionary portfolios and mutual funds. The division manages USD 1.3 billion in assets under management and custody, overseeing three mutual funds and more than 25 discretionary portfolio mandates for institutional clients.
3. Corporate Finance & Advisory: Revenue generated from advisory mandates including Mergers & Acquisitions, Equity Capital Markets, Financial Advisory, Debt Capital Markets, and Private Equity transactions. The team has raised approximately USD 11 billion across deals.
4. Wealth Management: Wealth management services providing access to global products across asset classes including International Fixed Income and Global Funds, with fees charged for portfolio management and advisory services tailored to individual and institutional investors.
5. Market Making and Liquidity Providing: U Capital earns fees as a licensed market maker and liquidity provider for listed companies on the Muscat Stock Exchange, appointed for Bank Muscat and Oman Arab Bank among others.
6. Research Services: Research reports and analysis provided to clients, primarily supporting brokerage and wealth management service lines. Access to all research reports is restricted to U Capital brokerage clients.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ubhar Capital provides full-service investment services including brokerage (equities, bonds, sukuk, fixed income across GCC, US, and European markets), asset management (USD 1.3 billion AUM, three mutual funds, 25+ discretionary mandates), wealth management with personalized relationship managers, corporate finance & advisory (M&A, ECM, DCM, private placements), licensed market making & liquidity providing, custody and administrative services, and proprietary GCC research. Services are delivered via a dedicated institutional sales team, online trading platforms (mobile and web), and through strategic partnerships with Al Ramz Capital and Kotak Mahindra Bank.

Product overview

Ubhar Capital (U Capital) is a full-service investment firm operating as a platform-plus-modules architecture. The core platform encompasses brokerage services, asset management, wealth management, corporate finance & advisory, research, market making/liquidity providing, and custody services. Supporting modules include three proprietary mutual funds (Tarabut Fund, First Mazoon Fund, Gheras Endowment Investment Fund), an online trading platform, and India market access via Kotak Mahindra Bank partnership. The company also provides data-driven research and periodic market reports (daily, weekly, pre-market) alongside Global Investment Views wealth management reports. All services are accessible through digital channels including web trading and mobile applications, with the company holding an Investment Banking License from the Financial Services Authority as of May 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Full-service brokerage offering execution services for stocks, bonds, sukuk, fixed income, and ETFs across GCC, MENA, US, and European markets. Ranked among TOP 3 brokers on the Muscat Stock Exchange by market share consistently from 2015-2022.
• Asset Management Discretionary portfolio management for institutional clients including Government Pension Funds, Sovereign Funds, Banks, Central Banks, Public Listed Companies, and HNW individuals. Manages USD 1.3 billion in AUM across country-specific equity, regional equity, and fixed income mandates using Top-Down and Bottom-Up investment approaches.
• Wealth Management Comprehensive wealth management services providing experienced relationship managers and access across local, regional, and global equity and fixed income markets with tailor-made investment solutions through partnerships with leading local and international banks for leverage.
• Corporate Finance & Advisory Financial advisory services spanning Equity and Debt Capital Markets, Strategic Advisory, Private Placements, Mergers & Acquisitions, and Financial Restructuring. The team has raised approximately USD 11 billion across deals with over 100 years combined experience.
• Research GCC-focused capital markets research providing extensive coverage across geographies and economic sectors, including 1,408+ research reports covering 101% of MSX30 stock market cap, 67% of GCC stock market cap, and 100% of sectors.
• Market Maker and Liquidity Provider First licensed market maker and liquidity provider in Oman, operating in partnership with Al Ramz Capital UAE. Provides two-sided market quoting to improve stock liquidity, reduce bid-ask spread, and minimize price volatility on the Muscat Stock Exchange.
• Mutual Funds Three managed mutual funds: Tarabut Fund, The First Mazoon Fund (open-ended fund incorporated in 1997, investing in GCC and MENA equity and bond markets), and Gheras Endowment Investment Fund (Shariah-compliant investments in traded securities).
• Custody & Administrative Services Fund custody and administrative services with a licensed, flexible approach to meet specific fund requirements, supported by strong compliance, operating procedures, and efficient IT systems.
• Online Trading Platform Proprietary online trading application (uinvest) for executing trades in local market (MSX), GCC, and US/European markets, with portfolio viewer access and SMS alerts. Available via web (uinvest.u-capital.net, ucapital.globaltradingnetwork.com) and mobile apps on Google Play and Apple App Store.

Quantifiable outcome

• Market leadership on MSX with No. 1 ranking by market share in 2017, 2019, and 2021
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EurolandcoreTechnology or Integration · 18 February 2026Ubhar Capital announced a strategic partnership with Euroland, a global provider of investor relations and financial communication solutions, to offer comprehensive IR services to listed companies in Oman. The partnership provides IR solutions, website development, financial reporting tools, shareholder communication, analytics, and investor targeting support, helping listed companies enhance valuation transparency, broaden investor outreach, and improve liquidity.
• Al Ramz Corporation PJSCcoreStrategic or Co-development PartnerU Capital partnered with Al Ramz Corporation PJSC, one of UAE's leading liquidity providing and market making providers, for sharing technical expertise in Liquidity Providing and Market Making. Al Ramz is a licensed market maker on Abu Dhabi Securities Exchange, Dubai Financial Market, and Nasdaq Dubai, bringing extensive experience in UAE financial markets to serve customer needs.
• Kotak Mahindra BankcoreChannel Partner/ Reseller/ DistributorU Capital partnered with Kotak Mahindra Bank for distributing investment-related products and services in Oman. The partnership provides an ideal channel to extend U Capital's services to Indian financial markets, giving corporates, institutions, NRIs, Omani nationals, and expatriates access to Indian financial markets through wealth management and investment banking advisory services.
• Oman Investment Authority (OIA)minorOthersThe Muscat Stock Exchange (MSX) growth driven by Oman Investment Authority reforms, including major IPOs and infrastructure modernization, is creating an enabling environment for U Capital's services in Oman under Oman Vision 2040.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Al Ramz Corporation PJSC: UAE-based liquidity provider and market maker licensed on ADX, DFM, and Nasdaq Dubai. Al Ramz is U Capital's direct partner for market-making and shares the same structural franchise of liquidity provision on regional exchanges, making it the closest operating peer for U Capital's market-making and LP business.
• Gulf Baader Capital Markets SAOC: Originally an Omani full-service brokerage and investment bank; acquired by U Capital in June 2020 but operated historically as a directly comparable local peer with overlapping brokerage, advisory, and asset management capabilities. Remains a meaningful structural benchmark for Omani investment banking scale.
• SICO BSC (c): Bahrain-based regional investment bank offering brokerage, asset management, investment advisory, and market making across GCC markets. Closely comparable mid-sized GCC full-service investment bank with similar product breadth and institutional client focus.
• KFH Capital Investment Company: Kuwait-based investment banking subsidiary of Kuwait Finance House offering brokerage, asset management, advisory, and research across GCC markets. Comparable in product mix and institutional client focus, operating in a similarly-sized GCC national market.
• SHUAA Capital psc: UAE-listed full-service investment bank providing brokerage, asset management, investment banking advisory, and research across MENA. Comparable as a regional full-service investment bank with similar product breadth though at greater scale and broader geographic footprint.

Broad incumbents

• SNB Capital (formerly NCB Capital): Saudi Arabia's largest full-service investment bank and a leading brokerage, asset manager, and advisor. Operates as a larger incumbent in the same regional investment banking category with similar product breadth but materially greater scale.
• EFG Hermes Holding SAE: Egypt-headquartered but MENA-wide leading investment bank with full-service investment banking, brokerage, asset management, and research capabilities. Competes with U Capital for GCC IPO and advisory mandates and represents a benchmark regional bulge-bracket competitor.
• AlJazira Capital: Saudi-listed full-service investment bank providing brokerage, asset management, investment banking advisory, and research. Comparable in product mix but operating in a deeper GCC national market and at greater scale.

Emerging players

• ARQAAM Capital Limited: Dubai-based emerging investment bank focused on credit, equities, and advisory across MENA. Operates in adjacent space to U Capital with overlapping institutional client base and similar mid-market positioning.

Regional players

• Beltone Financial Holding SAE: Egypt-based regional investment bank offering brokerage, asset management, and investment banking advisory across MENA. Comparable as a regional full-service investment bank with overlapping product set though primarily focused on Egyptian and Levant markets rather than GCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubharcapital
• LinkedInlinkedin.com/company/13697668
• Instagraminstagram.com/ubharcapitalsaoc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubhar Capital