Omega Medical Imaging

What Omega Medical Imaging does

Omega Medical Imaging LLC, founded in 1991 and headquartered in Sanford, Florida, designs and manufactures AI image-guided interventional X-ray systems for hospitals and healthcare facilities worldwide. The company's product portfolio is anchored by two flagship systems: Soteria.AI, the first FDA-approved AI-enabled X-ray system for interventional cardiology, and E-View.AI, an AI image-guided interventional endoscopy system purpose-built for ERCP and advanced endoscopic procedures. Both systems are powered by the proprietary FluoroShield™ technology, which uses computer vision to autonomously detect the physician's Region of Interest and drives an ultra-fast secondary collimator (TruBlock™) to reduce radiation exposure by up to 84% for patients and staff while maintaining image quality. The company also offers the EP AIF/C imaging system for cardiac electrophysiology and ancillary equipment including bariatric tables.

The company operates a 11-50-person organization with manufacturing in a cGMP (21 CFR 820) compliant, ISO 13485-certified facility in Sanford, Florida. Revenue is generated primarily through direct sales of capital medical imaging systems to hospitals and academic medical centers, supplemented by multi-year service and support contracts, with additional reach through a nationwide dealer network (Mikron Digital Imaging, Core Medical Imaging, Alpha Imaging) and an international distribution arrangement exemplified by the first E-View.AI installation in Europe at Aarhus University Hospital in Denmark. The go-to-market is consultative enterprise field sales targeting interventional cardiology, interventional endoscopy/ERCP, electrophysiology, and oncology/cancer-center segments, with demand generation supported by presence at major medical conferences (RSNA, DDW, Heart Rhythm) and educational live-procedure events. The company is privately held with no disclosed institutional funding rounds, and is led by President and CEO Brian Fleming following the passing of founder Bob Lindquist.

Name

Omega Medical Imaging

Legal name

Omega Medical Imaging LLC

Website

https://omegamedicalimaging.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Omega Medical Imaging is a privately held, Florida-based manufacturer of AI image-guided interventional X-ray systems (Soteria.AI for cardiology and E-View.AI for endoscopy) that reduce radiation exposure by up to 84%, sold to hospitals and healthcare facilities worldwide through direct enterprise sales and a dealer network.

Ownership category

akta.pro rank

Product category

Interventional Medical Imaging Equipment

NAICS

Irradiation Apparatus Manufacturing (334517), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)

akta.pro secondary industries

Medical Imaging AI (HDAAAEAH), Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH), Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ)

Keywords

• Interventional X-ray systems
• Fluoroscopy imaging systems
• Medical device manufacturing
• Radiation reduction technology
• Interventional cardiology equipment

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Imaging Capital Equipment Sales: Omega sells AI image-guided interventional X-ray systems (Soteria.AI for cardiology, E-View.AI for endoscopy) as capital equipment to hospitals and healthcare facilities. Revenue is generated through system sales with associated installation and configuration services.
2. Service and Support Contracts: Ongoing service and support for installed base of imaging systems. Contact: [email protected], Service: 813-906-6342.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Omega Medical Imaging manufactures and sells AI-enabled image-guided interventional X-ray systems for hospitals and healthcare facilities. Its main systems are Soteria.AI for interventional cardiology and E-View.AI for interventional endoscopy; both use FluoroShield™ AI-controlled Region of Interest collimation to reduce radiation outside the clinical field while maintaining image quality, and the company provides associated installation, configuration, service, and support.

Product overview

Omega Medical Imaging is an innovator in AI image-guided interventional X-ray systems for hospitals and healthcare facilities worldwide. The company offers a portfolio of products centered around two main AI-enabled systems: Soteria.AI for interventional cardiology and E-View.AI for interventional endoscopy. Both systems are powered by the proprietary FluoroShield™ technology, which uses AI to automatically detect and track the Region of Interest (ROI) for hands-free radiation reduction. Additional offerings include TruBlock™ collimation technology and specialized patient tables including bariatric options. The company is the first and only manufacturer in the world to develop and deliver AI image-guided interventional systems, serving the cardiology, electrophysiology, and gastroenterology (ERCP) markets.

Differentiator

Problem solved

Functional benefit

Brands

• Soteria.AI: The first FDA-approved AI-enabled X-ray system specifically designed for cardiology labs. Combines advanced AI technology for radiation protection reducing dose by up to ~84% with superior image quality. Named after the Greek goddess of safety and salvation.
• E-View.AI
• FluoroShield™
• TruBlock™

Products and services

• Soteria.AI (Interventional Cardiology) AI-enabled X-ray imaging system designed specifically for cardiology labs. It is described as the first FDA-approved AI-enabled X-ray system for cardiology, combining advanced AI technology with an ultra-fast secondary collimator to reduce radiation dose by up to ~84% while delivering superior image quality.
• E-View.AI (Interventional Endoscopy) AI image-guided interventional endoscopy system purpose-built for ERCP, EUS, and other advanced endoscopic procedures. It is described as the only ERCP fluoro system proven to reduce radiation exposure by up to 84%, featuring a large field-of-view flat-panel detector and integrated scatter radiation protection.
• EP AIF/C Imaging System Artificial Intelligence Fluoroscopy/Cine (AIF/C) imaging system designed for cardiac electrophysiology procedures, combining AI with an ultra-fast Tru-Block collimator and advanced image processing to support fluoroscopy and cine imaging in electrophysiology workflows.
• Service and Support Contracts Ongoing service and support for Omega's installed base of imaging systems, provided alongside capital equipment sales and billed under multi-year service and support contracts.

Quantifiable outcome

• 84% radiation reduction
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• StereotaxiscoreTechnology or Integration · 4 June 2019Strategic collaboration where Stereotaxis developed imaging technology in partnership with Omega Medical Imaging. Stereotaxis Imaging incorporates modern fluoroscopy technology designed to support high quality imaging while minimizing radiation exposure, developed with Omega's expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights12 records

Emerging players

• Stereotaxis: Robotic interventional cardiology platform partner of Omega Medical Imaging; integrates Omega's fluoroscopy technology into its robotics to enable low-radiation cardiac ablations — adjacent use case with shared technology basis.
• Hologic: While focused on women's health and breast biopsy imaging requiring fluoroscopy, Hologic has overlap with Omega on advanced procedural imaging workflows and capital sales motion into specialty departments.

Broad incumbents

• FUJIFILM Healthcare: Provides interventional X-ray and endoscopy solutions, including endoscopy towers used in ERCP — partially overlapping with Omega's E-View.AI business and integrated endoscopy portfolios.
• GE HealthCare: Global leader in interventional imaging (Innova IGS, Optima IGS) used widely in cath labs and hybrid ORs; overlaps directly with Soteria.AI in interventional cardiology but offers broad multimodal imaging across many specialties.
• Philips: Manufacturer of Azurion and Allura interventional imaging platforms, dominant in cath labs and image-guided therapy globally; competes head-to-head with Soteria.AI and E-View.AI while bundling broader enterprise imaging IT.
• Siemens Healthineers: Maker of Artis zee and Artis pheno interventional angiography systems used in cardiology, interventional radiology, and hybrid ORs — directly competes with Omega's AI-enabled fluoro systems across Omega's core procedural segments.

Others

• Medtronic: Cardiac and GI procedure leader that procures imaging systems for its cath lab and endoscopy accounts; not a direct competitor but a key partner/channels-aware stakeholder in the interventional suites where Omega's systems are deployed.

Direct peers

• Shimadzu Medical Systems: Maker of the Trinias angiography and interventional X-ray line targeting interventional cardiology and radiology; comparable procedural focus and overlapping customer base with Omega's specialty systems.
• Ziehm Imaging: Specialist in mobile C-arms and interventional fluoroscopy with strong presence in interventional cardiology and image-guided therapy; closest like-for-like competitor to Omega in compact, specialty-purpose-built fluoro systems.
• Canon Medical Systems: Produces Infinix-i vascular and interventional X-ray systems used in cardiology and radiology; competes directly with Omega in image-guided interventional procedures, particularly in mid-market hospital accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omegamedimaging
• YouTubeyoutube.com/user/omegamedicalimaging
• LinkedInlinkedin.com/company/omega-medical-imaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omega Medical Imaging