What Confluence Outdoor does

Confluence Outdoor is a multi-brand outdoor recreation e-commerce platform operated by Pelican Intl Inc., consolidating seven sub-brands — Pelican, Wilderness Systems, Dagger, Perception, Advanced Elements, Boardworks, and Newport — into a single direct-to-consumer storefront at ConfluenceOutdoor.com with a parallel Canadian site. The portfolio spans kayaks (recreational, fishing, touring, whitewater, and inflatable), boats (fishing, pedal, canoes), stand-up paddleboards, paddles, accessories, sleds, and Newport electric trolling motors and batteries, with premium SKUs priced up to $1,579 and accessories starting at $9.99. Technology emphasis is on material and mechanical innovation — drop-stitch inflatable construction, AdvancedFrame hybrid aluminum/inflatable design, Ergocast G2 seating, Hydryve steering, and a Newport motor ecosystem — rather than software or AI capabilities.

The business model is hybrid direct-to-consumer and wholesale. Revenue is generated from one-time hardware sales across watercraft, motors, accessories, and seasonal sled categories, supplemented by replacement parts and accessories that provide a modest recurring component. GTM combines DTC e-commerce with distribution through 'thousands of retailers' and an authorized dealer/reseller network supported by a dealer locator and become-a-reseller program. Flexible consumer payment options (PayPal, Sezzle) and free-shipping promotions on select inflatables are used to lower purchase barriers. Customer segments span casual/recreational paddlers, kayak and boat anglers, touring enthusiasts, whitewater paddlers, SUP users, and utility sled buyers — with casual/recreational paddlers and fishing anglers identified as primary use-case segments.

Name

Confluence Outdoor

Legal name

Pelican Intl Inc.

Website

https://confluenceoutdoor.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Confluence Outdoor is a North American multi-brand outdoor recreation e-commerce platform operated by Pelican Intl Inc., selling kayaks, boats, paddleboards, sleds, motors, and accessories under seven heritage sub-brands via DTC sites and thousands of retailers.

Ownership category

akta.pro rank

Product category

Recreational Watercraft and Outdoor Equipment

NAICS

Ship and Boat Building (3366), Boat Dealers (441222), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Boat & Personal Watercraft (PWC) Retail (CRAMAIAA), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Recreational kayaks
• Inflatable paddleboards
• Fishing kayaks
• Trolling motors
• Watercraft accessories

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Watercraft Sales: One-time purchase revenue from kayaks, canoes, pedal boats, fishing boats, and paddleboards. Products range from recreational entry-level to high-performance touring and fishing models.
2. Accessories and Parts: Recurring revenue from safety accessories, bags, coolers, fishing gear, transport/storage equipment, and replacement parts for watercraft.
3. Motors and Power Systems: Trolling motors (NT Series, NK Series), batteries, and chargers for Newport brand. Electric propulsion accessories sold as standalone and bundled packages.
4. Utility and Recreation Sleds: Seasonal revenue from utility sleds, recreational sleds, and combo sled-gliders for outdoor work and winter recreation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Confluence Outdoor designs, manufactures, and distributes a portfolio of watercraft and outdoor recreation products under six sub-brands (Pelican, Wilderness Systems, Dagger, Perception, Advanced Elements, Boardworks) plus Newport motors. The company sells recreational, fishing, touring, whitewater, and inflatable kayaks; fishing boats, pedal boats, and canoes; stand-up paddleboards; paddles; safety, transport, storage, and fishing accessories; utility and recreational sleds; and Newport trolling motors, batteries, and chargers through its own e-commerce platforms and a network of thousands of physical retailers.

Product overview

Confluence Outdoor is a multi-brand outdoor recreation company operating as a platform of six sub-brands: Pelican, Wilderness Systems, Dagger, Perception, Advanced Elements, and Boardworks. The portfolio spans kayaks (recreational, fishing, touring, whitewater, and inflatable), boats (fishing boats, pedal boats, canoes), paddleboards (SUP), paddles, accessories (safety, bags, coolers, fishing gear, transport/storage, replacement parts), sleds (utility and recreational), hunting products, and Newport motors (trolling motors, batteries, chargers). Confluence Outdoor functions as an e-commerce platform distributing these watercraft and outdoor products through online retail with thousands of physical dealers, offering free shipping on select inflatable watercraft. The company is operated by Pelican Intl Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Pelican: Recreational kayaks, fishing boats, pedal boats, canoes, and outdoor accessories
• Wilderness Systems
• Dagger
• Perception
• Advanced Elements
• Boardworks
• Newport

Products and services

• Recreational Kayaks Entry-level and casual paddling kayaks designed for lakes, calm rivers, and casual outings, sold under Pelican and Perception brands for individual consumers and families.
• Fishing Kayaks Kayaks designed for fishing activities, featuring rod holders, storage for fishing gear, and stable platforms, sold primarily under Wilderness Systems for individual anglers.
• Touring Kayaks Long-distance kayaks for extended paddling expeditions and exploration with enhanced tracking, speed, and storage capacity, sold to experienced paddlers.
• Whitewater Kayaks High-performance kayaks for navigating rapids and whitewater conditions, sold primarily under the Dagger brand for thrill-seeking paddlers.
• Inflatable Kayaks Portable inflatable kayaks using drop-stitch technology, including StraitEdge2 Pro, Island Voyage 2, AirVolution2, and AdvancedFrame Expedition Elite, sold for easy transport and travel.
• Fishing Boats Powered fishing boats for anglers, including the Catch Bass Raider 10E by Pelican, designed for bass fishing and other powered on-water angling.
• Pedal Boats Pedal-powered boats for hands-free propulsion on lakes and calm waters, including the Monaco DLX Angler by Pelican with Hydryve steering for fishing applications.
• Canoes Traditional canoes for various paddling activities on lakes and rivers, sold for recreation and exploration.
• Paddleboards (SUP) Stand-up paddleboards including Boardworks Shubu Riptide, Shubu Solr, Shubu Raven, and Shubu Kraken, plus Pelican Loungeboard, for fitness, recreation, yoga, and relaxation on water.
• Kayak Recreational Paddles Paddles designed for recreational kayaking activities across multiple brands.
• Kayak Fishing Paddles Paddles designed specifically for fishing kayak applications, optimized for angler use.
• SUP Paddles Paddles designed for stand-up paddleboarding activities.
• Safety Accessories Safety gear including life vests, personal flotation devices (PFDs), and emergency equipment for paddlers and boaters.
• Bags and Coolers Storage bags and coolers for transporting and preserving food and gear on watercraft during paddling and boating outings.
• Fishing Gear Accessories Fishing-specific accessories including anchors, tackle storage solutions, and rod holders for kayak and boat anglers.
• Transport and Storage Carts, trailers, and storage solutions for transporting and storing watercraft, including Wilderness Systems heavy-duty kayak carts with no-flat wheels ($189.99) and beach wheels ($249.99).
• Replacement Parts Replacement components for Confluence Outdoor products including drain plugs, seat cushions, steering kits, and foot pegs to extend the service life of watercraft.
• Utility Sleds Heavy-duty sleds for transporting gear in outdoor work environments, including the Catch Trek 45 at $82.99 for hunters, ice fishers, and outdoor workers.
• Recreational Sleds Snow sleds for recreational winter activities, including Baby Sled Deluxe ($79.99), Nomad 40 ($39.99), Combo Mega Glider 48 ($64.99), Combo Mega Glider 66 ($84.99), Combo Nomad 40 ($64.99), and Mega Glider ($39.99).
• Hunting Products Outdoor hunting gear and equipment, including sleds and accessories for hunting in cold-weather and snow conditions.
• Newport Trolling Motors Trolling motors for kayak and small boat propulsion under the Newport brand, including NT Series, NK Series motors, compatible deep cycle batteries, and battery chargers, sold as a complete electric propulsion ecosystem.
• Newport Batteries Deep cycle batteries designed for Newport trolling motors to power electric propulsion on kayaks and small boats.
• Newport Chargers Battery chargers for Newport trolling motor battery systems to maintain and recharge deep cycle batteries between uses.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Pelican Intl Inc.coreOthersPelican Intl Inc. is the parent company and operator of ConfluenceOutdoor.com. The company serves as the manufacturing and operational backbone for the Confluence Outdoor multi-brand portfolio including Pelican, Wilderness Systems, Dagger, Perception, Boardworks, and Advanced Elements brands.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Jackson Kayak: Specializes in whitewater and fishing kayaks. Direct competitor to Dagger in whitewater and Wilderness Systems/Pelican in fishing kayak segments.
• Hobie Company: Manufacturer of pedal-driven kayaks, fishing kayaks, and watercraft. Direct competitor in pedal boat and fishing kayak segments where Confluence Outdoor competes via Pelican and Wilderness Systems.
• Old Town Canoe (Johnson Outdoors): Heritage canoe and kayak brand under Johnson Outdoors. Competes head-to-head with Perception, Dagger, and Pelican in recreational and whitewater kayak categories.
• NRS (Northwest River Supplies): Multi-category paddle sports retailer/manufacturer offering kayaks, SUPs, paddling gear, and accessories. Comparable breadth of product ecosystem and similar distribution through specialty retail.
• Sea Eagle Inflatable Boats: Specializes in inflatable kayaks, paddleboards, and boats. Direct competitor in the inflatable kayak segment alongside Advanced Elements and Wilderness Systems inflatables.

Emerging players

• BOTE: DTC-focused paddleboard and kayak brand. Competes with Boardworks in inflatable SUPs and with Advanced Elements in portable watercraft, with stronger digital-native brand presence.
• iROCKER SUP: DTC inflatable paddleboard company. Emerging competitor in the same inflatable SUP category as Boardworks, with aggressive direct-to-consumer pricing.

Broad incumbents

• Lifetime Products: Large-scale manufacturer of kayaks, paddleboards, and outdoor products sold through big-box retail. Overlaps with Pelican and Perception at entry-level price points in mass channels.
• REI Co-op (private label): Outdoor retailer with growing private-label kayak and paddleboard lines. Both a customer (distributes Confluence Outdoor brands) and competitor in entry-level watercraft segments.

Regional players

• Sevylor: Inflatable kayak and paddleboard brand. Comparable product line in inflatables; primarily distributed internationally and competes with Advanced Elements in portable watercraft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@confluenceoutdoor
• Facebookfacebook.com/atpaddles
• Instagraminstagram.com/confluenceoutdoor
• LinkedInlinkedin.com/company/confluence-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confluence Outdoor