The McBride Company
The McBride Company is a privately held, family-owned hospitality design firm founded in 1979 that delivers end-to-end conceptual, architectural, interior, and branding design services for global brand operators and developers across hotels, resorts, restaurants, casinos, and entertainment venues.
- Company typePrivate
- Founded1979
- HeadquartersManchester Center, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The McBride Company does
The McBride Company is a privately held, family-owned hospitality design firm founded in 1979 and headquartered in Manchester Center, Vermont, with a second studio in Coral Gables, Florida. The firm provides end-to-end design services for hotels, resorts, restaurants, casinos, entertainment venues, and retail environments, spanning conceptual design, architectural design, interior design, branding and graphics, signage, art direction, and deal development — a workflow the firm describes as moving projects from napkin sketch to opening day.
Its core technology stack centers on BIM/Revit for architectural documentation, dimensional modeling, and visualization, supplemented by CNC/3D printing for prototyping, point cloud scanning to capture existing conditions, and downstream use of models for building management after project handover. The firm employs 20+ designers, architects, graphic artists, and project managers, several with prior senior roles at Walt Disney Imagineering, Marriott, Rockwell Group, and Hirsch Bedner Associates.
The business model is professional services on a custom quote basis for enterprise clients, with no publicly disclosed pricing. McBride engages directly with developers and global brand operators — Margaritaville, Hard Rock, Nickelodeon, Disney, Hilton, Four Seasons, Caesars, Smithsonian, Peanuts Worldwide, and Wyndham among them — and generates repeat work via long-tenured relationships, most notably a 15+ year, 30+ project engagement with Margaritaville. Revenue is not publicly disclosed, and the firm has no outside institutional investors.
The McBride Company firmographics
Firmographics- Name
- The McBride Company
- Legal name
- The McBride Company
- Website
- https://mcbridedesign.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The McBride Company is a privately held, family-owned hospitality design firm founded in 1979 that delivers end-to-end conceptual, architectural, interior, and branding design services for global brand operators and developers across hotels, resorts, restaurants, casinos, and entertainment venues.
- Ownership category
- akta.pro rank
The McBride Company industry classification
Industry- Product category
- Hospitality Interior Design Services
- NAICS
- Interior Design Services (54141), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Event Theming, Mood Boards & Concept Design (HSACAOAH)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where The McBride Company is headquartered
LocationHeadquarters
- HQ city
- Manchester Center
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The McBride Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Services: Professional services including conceptual design, architectural design, interior design, branding and graphics, deal development, and art direction. Services span from napkin sketch to opening day for hospitality projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The McBride Company product offering
Product offeringCore offering
The McBride Company is a hospitality-focused creative concept and interior design firm delivering integrated services from initial concept through opening day. Its service suite includes conceptual design, architectural design, interior design, branding and graphics, signage and graphics, deal development, and art direction, offered as an end-to-end engagement for hotels, resorts, restaurants, casinos, entertainment venues, and retail environments.
Product overview
The McBride Company is a creative concept and interior design firm that provides hospitality design services rather than a software product. Their service portfolio includes Conceptual Design, Architectural Design, Interior Design, Branding and Graphics, Deal Development, Signage and Graphics, and Art Direction. These services are offered as an integrated suite to deliver end-to-end hospitality experiences from napkin sketch to opening day. The firm works with developers and brands to shape innovative hospitality concepts, combining branding, graphics, interior design, and architecture into a seamless whole.
Differentiator
Problem solved
Functional benefit
Products and services
- Conceptual Design Concept development service for hospitality projects that defines a space through brainstorming, research, and artistic visualizations to establish the creative direction.
- Architectural Design Architectural design service producing full architectural documentation, dimensional modeling, and visualization for hospitality spaces using BIM/Revit technology.
- Interior Design Full interior design service covering interior architecture, color and material selections, and FF&E (Furniture, Fixtures & Equipment) specification for hospitality environments.
- Branding and Graphics Branding and identity design service producing logos and full brand guidelines that create cohesive visual identities for hospitality brands.
- Deal Development Deal development service that bridges creative vision and business execution, including market insights, partnership strategy, and helping brands identify opportunities and structure deals.
- Signage and Graphics Environmental graphics service including murals, custom artwork, and integrated signage systems that add character, clarity, and strong visual presence to spaces.
- Art Direction On-site art direction service providing technical and creative construction management to ensure the finished product matches the original creative intent.
Quantifiable outcome
- AAA Four Diamond rating achieved for Margaritaville Hollywood Beach Resort lobby design
- +1 more outcomes
Companies that use The McBride Company
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
The McBride Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The McBride Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and notable.
- Peanuts Worldwide LLCflagshipCollaboration with Peanuts Worldwide LLC to create Peanuts Cafe - an experiential dining concept as unique, jazzy, and nostalgic as Charles Schulz's iconic comic series. The design centers on an intimate neighborhood cafe with larger versions for flagship locations, ensuring experiences that appeal to all ages through immersive interior design.
- Margaritaville / Coral ReefercoreLong-standing partnership (20+ years) with Jimmy Buffett and Margaritaville for restaurants, resorts, casinos, and hotels. Extended partnership to create Coral Reefer cannabis brand - a natural extension of Margaritaville lifestyle and iconography with surfboard-inspired fixtures, nautical textures, and custom audio.
- Pineapple ExpressnotableThe McBride Company revealed design concept for Pineapple Express, a national chain of cannabis retail stores being created by Pineapple Express, Inc. The design supports Pineapple Express Inc.'s mission to deliver a modern cannabis retail experience, creating a welcoming space with innovative retail features including touch screens, display crates, and interactive elements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The McBride Company competitors and assessment
Company assessmentBroad incumbents
- Interior Architects: Interior Architects is a commercial interior design practice with hospitality, retail, and brand-experience capabilities. Comparable to McBride in offering integrated interior design for branded hospitality spaces but with broader geographic and sector reach.
- Gensler: Gensler is the largest global architecture and design firm with deep hospitality and entertainment practices. It competes with McBride for hotel and resort brands but serves these capabilities as part of a much broader practice including workplace, retail, and sports.
- Wimberly Interiors: Wimberly Interiors (part of WATG) is a long-standing hospitality interior design practice serving global hotel brands and resort developers. It is comparable to McBride in scope of service (concept-to-interior for hotels and resorts) but operates at meaningfully larger scale.
Direct peers
- Stonehill & Taylor: Stonehill & Taylor is a hospitality-focused interior design firm serving hotel and resort owners and operators in the US. It is similarly boutique, hotel-and-resort focused, and competes for the same Four Seasons / Hilton-tier clients.
- Yabu Pushelberg: Yabu Pushelberg is a luxury interior and concept design firm known for high-end hotel, residential, and retail environments. Comparable to McBride in serving luxury hospitality brands and offering integrated concept + interior design.
- Rockwell Group: Rockwell Group is a New York-based cross-disciplinary design firm known for hospitality, restaurant, and entertainment interiors. The firm overlaps McBride on hotel, restaurant, and entertainment venue design and competes for similar marquee brand clients; it is also listed as a former employer of a McBride designer.
- Wilson Associates: Wilson Associates is a hospitality interior design firm with deep experience in luxury hotels, resorts, and casinos — overlapping McBride's working set with Caesars, Hilton, and Four Seasons-class clients across the same service types.
- Hirsch Bedner Associates (HBA): HBA is a global hospitality interior design firm specializing in luxury hotels, resorts, and restaurants — directly comparable to McBride's hospitality interior design practice. HBA is named as a former employer of McBride Senior Interior Designer Jessica Lotner, underscoring same-craft competition for talent and clients.
Emerging players
- Dash Design: Dash Design is a New York hospitality and restaurant design firm focused on F&B, hotel, and lifestyle brands. Comparable to McBride's boutique F&B and hospitality interior design practice and competes for similar restaurant and boutique hotel clients.
- AvroKO: AvroKO is a design and concept firm focused on hospitality, restaurants, and hotels, including branding and operations strategy. It overlaps with McBride on F&B and hotel experience design but is smaller and more concentrated on restaurant and bar concepts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The McBride Company social profiles
Digital presenceThe McBride Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The McBride Company leadership team
Management profileNumber of profiles
Profiles15 records
The McBride Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The McBride Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The McBride Company
What does The McBride Company do?
The McBride Company is a hospitality-focused creative concept and interior design firm delivering integrated services from initial concept through opening day. Its service suite includes conceptual design, architectural design, interior design, branding and graphics, signage and graphics, deal development, and art direction, offered as an end-to-end engagement for hotels, resorts, restaurants, casinos, entertainment venues, and retail environments.
Is The McBride Company a public or private company?
The McBride Company is a private company. It is classified as family owned and is currently operating.
When was The McBride Company founded?
The McBride Company was founded in 1979. It employs 11 to 50 people.
Where is The McBride Company based?
The McBride Company is headquartered in Manchester Center, United States, in the North America region.
How does The McBride Company make money?
One revenue line is on record: design Services.
Who are The McBride Company's main competitors?
Broad incumbents on record are Interior Architects, Gensler and Wimberly Interiors. Direct peers are Stonehill & Taylor, Yabu Pushelberg, Rockwell Group, Wilson Associates and Hirsch Bedner Associates (HBA). Emerging players are Dash Design and AvroKO.
Does The McBride Company have an API?
No public API is recorded for The McBride Company.
What industry is The McBride Company in?
The McBride Company's product category is Hospitality Interior Design Services. Its primary akta.pro industry code is HSACAOAH, Event Theming, Mood Boards & Concept Design, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54141 and its SIC code is 7330.