Daily Racing Form
Daily Racing Form is a U.S.-based, privately held horse racing media company, founded in 1894, that sells subscription past-performance data, proprietary speed figures, and expert handicapping analysis to serious horseplayers, casual fans, and international racing enthusiasts via web, mobile, and newsletter channels.
- Company typePrivate
- Founded1894
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Daily Racing Form does
Daily Racing Form (DRF) is a privately held, U.S.-based multi-media horse racing information company founded in 1894 and headquartered in New York. It provides entries, results, past performances (PPs), speed figures, workout observations, and expert handicapping analysis for North American Thoroughbred racing along with selected international markets including Hong Kong, Royal Ascot, Australia, and France. Its product portfolio centers on three proprietary past-performance products — Classic PPs, Formulator PPs, and TimeformUS PPs — which are sold individually or bundled through the DRF All Access subscription, complemented by DRF Plus, DRF Picks, Wizard Picks, Clocker Reports, Quicksheets, Digital Paper, Horse Watch, DRF Form Finder, DRF TV, and the beginner-oriented DRF Newbie interface. The company also publishes Spanish-language content via DRF en Español and distributes through drf.com, a dedicated shop.drf.com storefront, iOS and Android mobile apps, an email newsletter, and a Google News partnership.
DRF's business model is primarily subscription-based, with monthly recurring tiers across most premium data products and a per-day Daily Unlimited PPs plan for multi-track wagerers, supplemented by a freemium acquisition layer (Race of the Day, free international PPs, DRF Newbie). A growing sports betting content and offers channel (DRF Recommends, Bet on Sports) introduces affiliate/referral economics tied to U.S. sports betting expansion. Customers are organized into three personas — Serious/Professional Horseplayers (primary, premium subscribers), Casual Racing Fans (secondary, DRF Newbie and free-tier users), and International Racing Enthusiasts (geographic segment served via DRF en Español and free international PPs). The company employs 101–250 people, has no disclosed subsidiaries or parent company, and operates in a global horse racing market valued at approximately $400M in 2024 and projected to reach ~$665M by 2034 at a ~5.2% CAGR.
Daily Racing Form firmographics
Firmographics- Name
- Daily Racing Form
- Legal name
- Daily Racing Form
- Website
- https://drf.com
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Daily Racing Form is a U.S.-based, privately held horse racing media company, founded in 1894, that sells subscription past-performance data, proprietary speed figures, and expert handicapping analysis to serious horseplayers, casual fans, and international racing enthusiasts via web, mobile, and newsletter channels.
- Ownership category
- akta.pro rank
Daily Racing Form industry classification
Industry- Product category
- Horse Racing Data and Analytics
- NAICS
- Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
- akta.pro secondary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where Daily Racing Form is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Daily Racing Form business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription Services: Recurring subscription revenue from premium data products including DRF All Access PPs (includes Classic, Formulator & TimeformUS), DRF Plus (Handicapping Reports + Enhanced Entries), DRF Picks (expert selections), and Daily Unlimited Past Performances for multi-track wagering.
- Digital Products: One-time or per-use digital products including Digital Paper (replica print edition), Quicksheets (key elements & profitable angles), and specialized handicapping tools.
- Sports Betting: The platform includes sports betting content and offers, potentially generating referral or advertising revenue from betting partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DRF All Access PPs - Full access to all past performance products |
| Subscription | Daily | Daily Unlimited PPs - All tracks for one price |
| Subscription | Monthly | DRF Plus - Enhanced entries and handicapping reports |
| Freemium | Monthly | DRF Newbie - Simplified handicapping for beginners |
| Subscription | Monthly | DRF Picks - Expert selections |
| Subscription | Monthly | Digital Paper - Replica print edition |
| Freemium | Free | Free International PPs - Australia and France |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Daily Racing Form product offering
Product offeringCore offering
Daily Racing Form publishes and sells horse racing information products, including past performances (Classic PPs, Formulator PPs, TimeformUS PPs), expert selections, speed figures, workout observations, and digital replicas of its print edition. The company delivers this content through subscriptions (DRF All Access PPs, DRF Plus, DRF Picks, Daily Unlimited PPs), one-time digital product sales, and free resources (Race of the Day, DRF Newbie, free international PPs), targeting horse racing handicappers and bettors across North America and select international markets.
Product overview
Daily Racing Form is a comprehensive horse racing information platform offering a portfolio of interconnected products centered around past performances (PPs), expert handicapping tools, and wagering resources. The core offerings include DRF Classic PPs, Formulator PPs, and TimeformUS PPs, which can be accessed individually or bundled through DRF All Access PPs and Daily Unlimited PPs subscription tiers. These are complemented by expert selection products (DRF Picks, Wizard Picks), educational tools (Handicapping 101, Wagering 101), and specialized features like Clocker Reports, Quicksheets, Digital Paper, and the simplified DRF Newbie interface for beginners. The platform also provides international racing coverage, Spanish-language content (DRF en Español), and race-day resources including the Race of the Day feature.
Differentiator
Problem solved
Functional benefit
Brands
- DRF Classic PPs: Classic Past Performances - comprehensive handicapping data
- DRF Form Finder
- DRF Newbie
- DRF en Español
- TimeformUS PPs
- DRF Plus
- DRF TV
- DRF Pro Services
- DRF Picks
- DRF Racing Calendar
- Wizard Picks
- Clocker Reports
- Digital Paper
- Quicksheets
Products and services
- DRF All Access PPs Premium monthly subscription providing bundled access to Classic, Formulator, and TimeformUS past performances for horse racing handicappers wagering across multiple tracks.
- DRF Classic PPs Comprehensive historical horse racing past performance data including detailed race records, horse statistics, trainer information, and Beyer Speed Figures for handicapping decisions.
- Formulator PPs Advanced past performances product with enhanced formatting and analytical tools designed for professional handicappers analyzing race data.
- TimeformUS PPs Past performances product that incorporates proprietary TimeformUS speed ratings and detailed analysis for comprehensive horse racing handicapping.
- Daily Unlimited Past Performances Daily subscription product offering unlimited past performances across all tracks at a single discounted daily price for players wagering on multiple tracks each day.
- DRF Plus Premium monthly subscription providing handicapping reports and enhanced race entries with advanced analysis and proprietary data.
- DRF Picks Monthly subscription product offering expert selections and predictions for horse races across all tracks, generated by professional handicappers.
- DRF Newbie Beginner-friendly handicapping product presenting essential DRF and TimeformUS data in a simplified, easy-to-understand format with both free and premium subscriber features.
- Clocker Reports Digital product delivering morning workout observations and grades directly from the track, providing training insights for race preparation that are unavailable from other sources.
- Wizard Picks Daily expert picks and betting recommendations from The Wizard, highlighting top race selections across tracks for handicappers and bettors.
- Digital Paper Monthly subscription digital replica of the Daily Racing Form print edition, including past performances for three or more tracks.
- Quicksheets Concise handicapping summaries that highlight key elements and profitable betting angles derived from DRF past performances for quick decision-making.
- DRF Pro Services Professional handicapping services and products targeted at industry professionals and serious handicappers seeking advanced offerings beyond standard consumer subscriptions.
Quantifiable outcome
- Daily Racing Form has been the most trusted source of horse racing information since 1894
Companies that use Daily Racing Form
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Daily Racing Form technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Daily Racing Form partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Daily Racing Form competitors and assessment
Company assessmentDirect peers
- TVG: Horse racing television network and ADW operator (now part of FanDuel Group). Comparable as an integrated racing content + wagering platform offering handicapping data, picks, and live race viewing.
- Brisnet: Long-standing handicapping data and past performance provider for horse racing. Directly comparable product set — past performances, pace figures, and selections — sold via subscription to the same hardcore handicapper segment.
- Horse Racing Nation: Digital horse racing information platform offering entries, results, free PPs, and handicapping content. Comparable as a free-plus-premium handicapping data site competing for the same casual and serious horseplayer audience.
- TwinSpires: Advance deposit wagering (ADW) and handicapping platform owned by Churchill Downs. Directly comparable to DRF because it offers past performances, expert picks, and racing data alongside wagering, targeting the same serious horseplayer base.
- The Racing Post: UK-based horse racing newspaper and digital platform with global coverage including Royal Ascot. Closely comparable as a multi-decade horse racing media and data brand operating across digital, print, and subscription products.
- Equibase: Official Thoroughbred and Standardbred racing data provider jointly owned by The Jockey Club and horse racing tracks. Directly comparable as a primary source of race entries, results, and past performance data that DRF builds its products on top of.
- DRF Bets: DRF's own sports betting and wagering content portal. Relevant as the company's wagering-adjacent product surface that bridges handicapping data with sportsbook offers, comparable to ADW/sportsbook hybrids run by competitors.
Broad incumbents
- FanDuel Racing: ADW and racing content arm of FanDuel Group. Comparable as a deep-pocketed competitor offering free handicapping content integrated with wagering, potentially pressuring DRF's standalone subscription economics.
- BloodHorse: Long-established Thoroughbred industry publication covering racing, breeding, and sales. Comparable as legacy horse racing media with editorial, data, and subscription offerings, though with a stronger breeding/sales focus than DRF.
Regional players
- NYRA Bets: Advance deposit wagering platform operated by the New York Racing Association. Comparable as an ADW with handicapping content tied to a major track operator, primarily serving U.S. (especially New York) racing customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Daily Racing Form social profiles
Digital presenceDaily Racing Form financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daily Racing Form leadership team
Management profileNumber of profiles
Profiles1 record
Daily Racing Form funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daily Racing Form M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daily Racing Form
What does Daily Racing Form do?
Daily Racing Form publishes and sells horse racing information products, including past performances (Classic PPs, Formulator PPs, TimeformUS PPs), expert selections, speed figures, workout observations, and digital replicas of its print edition. The company delivers this content through subscriptions (DRF All Access PPs, DRF Plus, DRF Picks, Daily Unlimited PPs), one-time digital product sales, and free resources (Race of the Day, DRF Newbie, free international PPs), targeting horse racing handicappers and bettors across North America and select international markets.
Is Daily Racing Form a public or private company?
Daily Racing Form is a private company. It is classified as unknown and is currently operating.
When was Daily Racing Form founded?
Daily Racing Form was founded in 1894. It employs 101 to 250 people.
Where is Daily Racing Form based?
Daily Racing Form is headquartered in New York, United States, in the North America region.
How does Daily Racing Form make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are digital Products and sports Betting.
Who are Daily Racing Form's main competitors?
Direct peers on record are TVG, Brisnet, Horse Racing Nation, TwinSpires, The Racing Post, Equibase and DRF Bets. Broad incumbents are FanDuel Racing and BloodHorse. NYRA Bets is listed as a regional player.
Does Daily Racing Form have an API?
No public API is recorded for Daily Racing Form.
What industry is Daily Racing Form in?
Daily Racing Form's product category is Horse Racing Data and Analytics. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content, with a secondary code of MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 5132 and its SIC code is 7948.