Equibase Company
Equibase Company is the official North American Thoroughbred racing database, providing past performance products, speed figures, GPS race tracking, and handicapping analytics to bettors, industry professionals, and racing enthusiasts through a self-serve digital platform.
- Company typePrivate
- Founded1990
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Equibase Company does
Equibase Company LLC is the official North American database and information resource for Thoroughbred, harness, and Quarter Horse racing, founded in 1990 and headquartered at 821 Corporate Drive in Lexington, Kentucky. The company aggregates entries, results, workouts, condition books, and stakes information across all major tracks and distributes it through a self-serve digital platform at equibase.com and a mobile app on iOS and Android. Its core product is a catalog of past-performance (PP) reports — Equibase Premium PP, Equibase Basic PP, Lifetime PPs, TrackMaster Platinum PP, and the Daily Racing Form — augmented by proprietary analytical products including Equibase Speed and Pace Figures, Equibase Class Rating, TrackMaster Power Rating, and the Thoro-Graph suite. The technology stack includes a GPS tracking system embedding sensors in saddle cloths at major US and Canadian venues (Churchill Downs, Keeneland), generating real-time split times, speed, stride length, stride count, and running-order data, and a predictive modeling tool (Race Lens) that produces win probabilities for handicapping. Free products — Virtual Stable email tracking, Race of the Day, free picks, and the Inside Track podcast — drive top-of-funnel engagement, while premium content is monetized through pay-as-you-go PP purchases, the Gold Day Pass bundle (unlimited access to 9 products for a single race day), and digital advertising. Equibase also licenses racing data to the industry's anchor organizations (The Jockey Club, NTRA, Breeders' Cup, TRA, America's Best Racing, Daily Racing Form, TVG, XpressBet) and distributes through account-wagering partners (1/ST BET, AmWager, FanDuel Racing, NYRA Bets, TwinSpires), reaching serious handicappers, industry professionals, and casual fans across the wagering ecosystem.
Equibase Company firmographics
Firmographics- Name
- Equibase Company
- Legal name
- Equibase Company LLC
- Website
- https://equibase.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equibase Company is the official North American Thoroughbred racing database, providing past performance products, speed figures, GPS race tracking, and handicapping analytics to bettors, industry professionals, and racing enthusiasts through a self-serve digital platform.
- Ownership category
- akta.pro rank
Equibase Company industry classification
Industry- Product category
- Horse Racing Data and Analytics
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
- akta.pro secondary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
Keywords
Where Equibase Company is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equibase Company business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Handicapping Products: Subscription and per-product sales of past performances (PPs), speed figures, picks, selections, and analytical reports for handicappers and bettors.
- Day Pass / Single Day Access: Single-day unlimited access passes to multiple products for a flat fee, providing access to Equibase PPs, TrackMaster Selections, and Race Lens for one race day.
- Digital Advertising: Banner advertising, sponsorships, podcast sponsorships, email campaigns, and various ad placement products on equibase.com and mobile properties.
- Data Licensing: Licensing of racing data and statistics to official partners including America's Best Racing, Breeders' Cup, Daily Racing Form, NTRA, The Jockey Club, TRA, TVG, and XpressBet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Equibase Premium PP - Most popular past performance product with Enhanced version highlighting key data points |
| Subscription | Pay-as-you-go | Gold Day Pass - Unlimited access to 9 products for single race day |
| Per seat | Pay-as-you-go | Race Lens - Tag and customize PPs or use predictive modeling for win probabilities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Equibase Company product offering
Product offeringCore offering
Equibase Company operates a comprehensive horse racing data platform providing past performance products, handicapping analytics, expert selections, speed/pace figures, race entries, results, and real-time GPS tracking data for Thoroughbred, harness, and Quarter Horse racing. The platform serves individual handicappers and bettors through a self-serve digital storefront at equibase.com and a mobile app, while also licensing official racing data to major industry organizations including Breeders' Cup, The Jockey Club, NTRA, and Daily Racing Form.
Product overview
Equibase Company offers a comprehensive horse racing information platform providing past performances (PPs), handicapping products, race information, and statistical analysis for Thoroughbred, harness, and Quarter Horse racing. The core platform centers on Equibase Premium PP and Equibase Basic PP past performance products, enhanced with premium add-on modules including TrackMaster analytics, Thoro-Graph reports, Race Lens predictive modeling, and expert selections (F.A.S.T Sheets, Walker Group, Turf Club Analysts, Valuline, Pace & Angles). Supporting products include FlashNet speed ratings, True Odds calculations, Daily Insights, Virtual Stable tracking, Race Replays, and the Gold Day Pass bundle. The platform also incorporates GPS tracking technology providing real-time race data. Premium products are complemented by free offerings including Race of the Day, free picks, wagering tools, and the Equibase mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Equibase Premium PP Equibase's most popular past performance product, including an Enhanced version that highlights key data points within every past performance. Designed for horse racing handicappers and bettors seeking comprehensive race and horse data for wagering decisions.
- Equibase Basic PP Basic past performance product providing fundamental race and horse information for horse racing handicappers and bettors.
- Lifetime PPs Past performance records covering a horse's entire racing career, designed for serious handicappers seeking complete historical performance data.
- TrackMaster Platinum PP Premium Thoroughbred past performance product with enhanced TrackMaster analytics and ratings for advanced handicappers.
- Daily Racing Form Comprehensive racing form product providing detailed horse and race analysis for Thoroughbred handicappers and bettors.
- TrackMaster PPs (Harness) Past performance product tailored for harness racing with TrackMaster analytics, designed for harness racing handicappers.
- TrackMaster Harness Pro Professional-grade harness racing handicapping and analysis tool with premium TrackMaster features for serious harness racing bettors.
- Selections Bundle Bundle of expert selections across multiple racing formats for handicappers and bettors seeking professional picks.
- F.A.S.T Sheets Analysis reports providing fast-paced race handicapping insights for bettors seeking quick performance assessments.
- Walker Group Expert selections and analysis from the Walker Group handicapping team for horse racing bettors.
- Turf Club Analysts Professional turf racing analysis and selections for handicappers focused on grass course racing.
- Pace & Angles Pace analysis and angle-based handicapping system for bettors using pace scenarios to evaluate races.
- Valuline Value-oriented selections identifying overlay betting opportunities for handicappers seeking positive expected value wagers.
- Harness Selections Expert selections specifically for harness racing events for harness racing bettors.
- FlashNet Speed and Pace Figure reports with Equibase Class Rating and TrackMaster Power Rating for each horse in a race. Designed for handicappers seeking comprehensive performance ratings.
- Thoro-Graph Full Sheets Full thoro-graph performance sheets providing advanced speed and class ratings for serious handicappers.
- Bruno With The Works Comprehensive handicapping analysis from Bruno for bettors seeking expert race breakdowns.
- Race Lens Analytical tool allowing users to tag and customize past performance data, or use predictive modeling to generate win probabilities, create angles, and test handicapping theories. Designed for advanced handicappers.
- True Odds Calculated true odds probabilities for each horse in a race, providing handicappers with fair-value assessments for wagering decisions.
- Gold Day Pass Unlimited access to 9 different products for a single race day including Equibase PPs, TrackMaster Selections, and Race Lens. Designed for bettors seeking comprehensive single-day access.
- Virtual Stable Free personalized tracking service allowing users to follow horses, trainers, jockeys, tracks, race series, and stakes with daily email updates. Designed for horse racing enthusiasts and professionals.
- Equibase Mobile App Mobile application providing access to Equibase racing data and handicapping tools on iOS and Android devices. Designed for on-the-go access to entries, results, and premium products.
- Daily Insights Daily statistical insights including highest average E speed, top career earners, longest win streaks, and sire statistics. Designed for racing enthusiasts and professionals tracking trends.
- Race of the Day Free daily featured race with past performances and expert selections. Designed for casual fans and enthusiasts.
- Race Replays Video replays of completed races for analysis and handicapping purposes.
- Historical Charts Historical race charts and performance data for research and analysis by handicappers and industry professionals.
- GPS Tracking Technology Proprietary GPS tracking technology equipping horse races across the United States and Canada with devices placed inside saddle cloths, providing real-time data including split times, speed, running order, stride length, stride count, and average speed. Deployed at major venues including Churchill Downs and Keeneland.
Quantifiable outcome
- GPS tracking at major venues providing real-time split times, speed, stride length, stride count, and average speed data
Companies that use Equibase Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Equibase Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Equibase Company partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- America's Best RacingcoreOfficial Supplier of Racing Information and Statistics to America's Best Racing, providing comprehensive racing data and statistics for their horse racing content and marketing platform.
- Breeders' CupcoreOfficial Supplier of Racing Information and Statistics to the Breeders' Cup World Championships, supporting the premier Thoroughbred racing event.
- Daily Racing FormcoreOfficial Supplier relationship providing racing information and statistics to the Daily Racing Form, a primary industry publication and data provider.
- TVGcoreOfficial Supplier of Racing Information and Statistics to TVG, a major horse racing wagering network and platform.
- XpressBetcoreOfficial Supplier of Racing Information and Statistics to XpressBet, an online horse racing wagering platform.
- NTRAcoreOfficial Supplier of Racing Information and Statistics to the National Thoroughbred Racing Association, supporting industry-wide racing coverage and promotion.
- The Jockey ClubcoreOfficial Supplier of Racing Information and Statistics to The Jockey Club, the breed registry and industry organization for Thoroughbred racing.
- TRA (Thoroughbred Racing Associations)coreOfficial Supplier of Racing Information and Statistics to the Thoroughbred Racing Associations, the trade organization for racetracks.
- Churchill DownsmajorEquibase equips Churchill Downs with GPS tracking devices placed inside saddle cloths, providing real-time race data during major events including Kentucky Derby weekend.
- KeenelandmajorEquibase provides GPS tracking technology at Keeneland Race Course, measuring stride length, stride count, and average speed for races.
- 1/ST BETminorAccount wagering partner featured in Equibase's Account Wagering section, offering horse racing betting services to customers.
- AmWagerminorAccount wagering partner featured in Equibase's Account Wagering section, offering horse racing betting services.
- FanDuel RacingminorAccount wagering partner featured in Equibase's Account Wagering section, part of the FanDuel sportsbook ecosystem.
- NYRA BetsminorAccount wagering partner featuring NYRA (New York Racing Association) tracks and national racing content.
- TwinSpiresminorAccount wagering partner (formerly Twinspires, owned by Churchill Downs) featured in Equibase's wagering services.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Equibase Company competitors and assessment
Company assessmentDirect peers
- Daily Racing Form: Daily Racing Form is the longest-running horse racing publication in North America and a direct competitor to Equibase in past performances, handicapping products, and racing data. It is both a peer (offering competing PP products like DRF Formulator) and an Equibase partner (licensed data recipient).
- Brisnet: Brisnet is a long-standing provider of horse racing data, past performances, and handicapping products that directly competes with Equibase's premium PP offerings. It serves a similar handicapper customer base with its own proprietary speed and pace ratings.
- BloodHorse: BloodHorse is a leading Thoroughbred industry publication covering racing, breeding, and sales. It produces its own editorial content, statistics, and analysis that overlaps with Equibase's media/data offering for racing industry professionals and enthusiasts.
- Thoro-Graph: Thoro-Graph produces proprietary speed and class figure sheets for Thoroughbred handicappers, historically distributed as a separate product but now distributed through Equibase. It remains a recognizable independent analytics brand and a direct competitor in the speed/pace figures category.
- TVG: TVG is a leading horse racing television network and ADW platform owned by FanDuel Group. While TVG licenses data from Equibase, it also produces and distributes its own racing content, analysis, and handicapping products, making it both a channel partner and a partial competitor in handicapping content.
Emerging players
- NYRA Bets: NYRA Bets is the official ADW platform of the New York Racing Association and an Equibase channel partner. It surfaces its own handicapping content and tools to New York-focused racing customers, representing both a distribution channel for Equibase data and a partial competitor in consumer-facing racing content.
- TwinSpires: TwinSpires is the ADW platform of Churchill Downs Incorporated and an Equibase channel partner. It offers its own racing content, picks, and handicapping tools to its wagering customers, partially overlapping with Equibase's premium handicapping products in functionality and audience.
Others
- America's Best Racing: America's Best Racing is the marketing and fan engagement arm of the Thoroughbred industry and an Equibase official supplier partner. It distributes Equibase data through its own content marketing platform, making it a complementary ecosystem participant rather than a direct competitor.
- The Jockey Club: The Jockey Club is the breed registry for North American Thoroughbreds and a major Equibase partner (official supplier relationship). While not a direct competitor, it operates adjacent data and registration services and shapes industry data standards that affect Equibase's product offerings.
Broad incumbents
- FanDuel Racing: FanDuel Racing is the horse racing vertical of FanDuel Group, the largest U.S. online sports betting operator. It is both an Equibase channel partner and a broader incumbent that could leverage its scale and sports betting cross-sell to compete in handicapping content and racing analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Equibase Company social profiles
Digital presenceEquibase Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equibase Company leadership team
Management profileNumber of profiles
Equibase Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equibase Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equibase Company
What does Equibase Company do?
Equibase Company operates a comprehensive horse racing data platform providing past performance products, handicapping analytics, expert selections, speed/pace figures, race entries, results, and real-time GPS tracking data for Thoroughbred, harness, and Quarter Horse racing. The platform serves individual handicappers and bettors through a self-serve digital storefront at equibase.com and a mobile app, while also licensing official racing data to major industry organizations including Breeders' Cup, The Jockey Club, NTRA, and Daily Racing Form.
Is Equibase Company a public or private company?
Equibase Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equibase Company founded?
Equibase Company was founded in 1990. It employs 11 to 50 people.
Where is Equibase Company based?
Equibase Company is headquartered in Lexington, United States, in the North America region.
How does Equibase Company make money?
Four revenue lines are on record. Premium Handicapping Products are the primary driver. The others are day Pass / Single Day Access, digital Advertising and data Licensing.
Who are Equibase Company's main competitors?
Direct peers on record are Daily Racing Form, Brisnet, BloodHorse, Thoro-Graph and TVG. Emerging players are NYRA Bets and TwinSpires. Others are America's Best Racing and The Jockey Club. FanDuel Racing is listed as a broad incumbent.
Does Equibase Company have an API?
No public API is recorded for Equibase Company.
What industry is Equibase Company in?
Equibase Company's product category is Horse Racing Data and Analytics. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content, with a secondary code of MPAEADAN, Racing Technology & Timing/Tracking Infrastructure. Its NAICS code is 7132 and its SIC code is 7948.