Dilawri Group of Companies

What Dilawri Group of Companies does

Dilawri Group of Companies is Canada's largest automotive dealership group, operating 85 franchised dealerships that represent 38 global brands across Canada and the United States. Founded in 1985 and privately held by the Dilawri family, the company sells new vehicles, pre-owned vehicles, and electric vehicles spanning luxury marques (Ferrari, Lamborghini, Bentley, Aston Martin, Rolls-Royce, Maserati, Porsche, Mercedes-Benz), premium brands (BMW, Audi, Lexus, Land Rover, Jaguar), and mainstream brands (Toyota, Honda, Ford, Chevrolet, Nissan, Hyundai, Kia). Beyond vehicle sales, Dilawri operates service centres and dedicated collision repair facilities, facilitates finance, insurance, and warranty products, distributes automotive parts and lubricants, and runs a trade-in/appraisal program. The company serves individual retail consumers — categorized into commuter, family, luxury, outdoorsy, and electric buyer segments — as well as EV and luxury-focused subsegments, with no enterprise or fleet customer base disclosed.

The company monetizes primarily through one-time vehicle sales at manufacturer-suggested retail prices in Canadian dollars, supplemented by service revenue, parts distribution, and facilitation fees on finance/insurance/warranty products. The customer-facing platform (dilawri.ca) is operated by Solutions Medias 360 Inc. (SM 360) and runs on Amazon Web Services in Canada, with Google Analytics, Facebook Pixel, and Microsoft Bing UET used for behavioral tracking and digital advertising. Dilawri's distribution combines physical dealership showrooms (including EV-equipped facilities such as the new 6,000-sq-ft Genesis Regina dealership) with an e-commerce storefront enabling online inventory search, build-and-price configuration, financing applications, service booking, and parts ordering. Supporting ecosystem components include the Dilawri Certified pre-owned program, the Dilawri Preferred loyalty program, the Dilawri Foundation, and Dilawri Rossocorsa Racing, plus a motorsport tie-up with Ferrari Challenge North America.

In recent years, Dilawri has begun diversifying beyond core automotive retail. In partnership with investment firm Pacific Reach, the company acquired a 50% stake in the Ritz-Carlton Toronto, and separately acquired The Ritz-Carlton, Vienna, marking a stated expansion into real estate and hospitality. The group also entered the U.S. market with Ferrari and Maserati franchises, acquired Volvo Cars West Island, took ownership of six Mercedes-Benz locations in Vancouver, opened the new Genesis Regina facility, and was named a 2023 Canada's Best Managed Companies winner alongside consecutive J.D. Power Dealers of Excellence recognitions. The organization is led by President Ajay Dilawri and operates with 3,500+ employees across Alberta, British Columbia, Ontario, Quebec, Saskatchewan, and Virginia.

Name

Dilawri Group of Companies

Legal name

Dilawri Group of Companies

Website

https://dilawri.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dilawri Group of Companies is a privately held Canadian automotive dealership group operating 85 franchised dealerships representing 38 global brands across Canada and the US, selling new, pre-owned, and electric vehicles alongside service, collision repair, financing, and parts operations to individual retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles across 38 global automotive brands at 85 franchised dealerships. Revenue from the sale of vehicles including luxury, mainstream, and electric vehicles.
2. Automotive Parts and Lubricants: Distribution and sale of automotive parts and lubricants catering to vehicle maintenance needs at service centers.
3. Vehicle Service: Comprehensive vehicle servicing at Service Centres where expert technicians maintain vehicles to highest standards.
4. Finance, Insurance, and Warranty Products: Facilitation of vehicle finance, insurance, and warranty products providing seamless purchase and ownership experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dilawri Group of Companies is a franchised automotive dealership group operating 85 dealerships representing 38 global brands across Canada and the US. The company sells new, pre-owned, and electric vehicles, offers certified pre-owned programs, provides vehicle financing and leasing, performs vehicle maintenance and collision repairs, and distributes automotive parts and accessories to individual retail consumers.

Product overview

Dilawri Group of Companies operates as a multi-brand automotive dealership group offering a comprehensive automotive ecosystem. The portfolio consists of 85 franchised dealerships representing 38 global automotive brands including luxury brands (Ferrari, Lamborghini, Bentley, Aston Martin, Rolls-Royce, McLaren, Maserati, Porsche), premium brands (BMW, Mercedes-Benz, Audi, Lexus, Land Rover, Jaguar), and mainstream brands (Toyota, Honda, Ford, Chevrolet, Nissan, Hyundai, Kia). Core offerings include new and pre-owned vehicle sales, EV/hybrid sales with charging infrastructure, vehicle service and collision repair, and financing/leasing facilitation. Supporting sub-brands include Dilawri Certified (pre-owned vehicle certification), Dilawri Preferred (loyalty program), Dilawri Foundation (charitable giving), and Dilawri Rossocorsa Racing (motorsports). The company also operates a real estate and hospitality division following its Ritz-Carlton Toronto acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Dilawri Certified: Certified pre-owned vehicle program
• Dilawri Foundation
• Dilawri Preferred
• Dilawri Rossocorsa Racing

Products and services

• New Vehicle Sales Sale of new vehicles across 38 global automotive brands including Acura, Aston Martin, Audi, BMW, Ferrari, Lamborghini, Mercedes-Benz, Porsche, and others through 85 franchised dealerships for individual retail consumers.
• Pre-Owned Vehicle Sales Sale of pre-owned and certified pre-owned vehicles with inspection and warranty options for individual retail consumers.
• Electric Vehicle Sales Sale of electric and hybrid vehicles including battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) for retail consumers, with EV charging infrastructure at dealerships.
• Vehicle Service and Maintenance Comprehensive vehicle servicing at Service Centres with expert technicians for maintenance, repairs, and recall services for vehicle owners.
• Collision Centre Services Collision repair services across dedicated collision centres for vehicle owners requiring body work and repair services.
• Vehicle Financing and Leasing Facilitation of vehicle finance, insurance, and warranty products through partnerships with financial institutions for retail vehicle buyers.
• Trade-In/Sell Services Vehicle appraisal and trade-in services for customers looking to sell or exchange their current vehicles as part of purchasing a new vehicle.
• Dilawri Certified Pre-Owned Program Certified pre-owned vehicle program offering quality-assured used vehicles with warranties and inspection standards for retail buyers.
• Build Your Car (Vehicle Configuration) Online vehicle configuration tool allowing customers to build, customize, and price vehicles before purchase through the dilawri.ca e-commerce platform.
• Parts and Accessories Distribution and sale of automotive parts and lubricants for various vehicle maintenance needs.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Solutions Medias 360 Inc.coreTechnology or IntegrationSolutions Medias 360 Inc. developed and operates the Dilawri Group of Companies website (www.dilawri.ca), providing the e-commerce platform for vehicle sales, financing, and service booking.
• Genesis Motors CanadacoreStrategic or Co-development PartnerGenesis Regina dealership opening reinforces Dilawri's position as a trusted partner to Genesis Motors Canada, complementing existing Genesis representation in Western Canada including Genesis Downtown Vancouver.
• Rossocorsa RacingminorStrategic or Co-development PartnerDilawri and Rossocorsa Racing partnered for motorsport competition in North America under the Dilawri Rossocorsa racing team, participating in Ferrari Challenge North America.
• Volvo Car CanadacoreStrategic or Co-development PartnerVolvo Car Canada and Dilawri opened North America's first VRSE (Volvo Retail Sustainable Experience) facility, a purpose-built sustainable dealership concept.
• Vancouver Public Library FoundationminorGTM or Marketing PartnerDilawri partnered with Vancouver Public Library Foundation to support children's literacy initiatives in British Columbia.
• CHUM FoundationminorGTM or Marketing PartnerDilawri Foundation contributed to cancer research at CHUM by supporting the Guy Lafleur Fund through a fundraising campaign.
• New Relationship Trust FoundationminorGTM or Marketing PartnerDilawri partnered with New Relationship Trust Foundation to support education goals of First Nations in British Columbia.
• RBC GranFondo WhistlerminorGTM or Marketing PartnerDilawri is an official sponsor of RBC GranFondo Whistler and XFONDO cycling events.
• BC Women's Health FoundationminorGTM or Marketing PartnerCommunity partnership supporting women's health initiatives in British Columbia.
• Concord PacificminorGTM or Marketing PartnerCommunity partnership supporting urban development and building communities in Vancouver area.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• AutoCanada: AutoCanada is the largest publicly traded Canadian automotive dealer group, operating franchised dealerships across Canada and the U.S. It is the closest direct competitor to Dilawri in the Canadian multi-brand franchised retail model, with comparable revenue streams from new/used vehicle sales, F&I, parts, and service.
• Holman Automotive: Holman is a large, privately held, family-owned North American automotive group operating franchised dealerships and fleet services. Like Dilawri, it is privately held, multi-brand, multi-generational, and combines retail with adjacent services — making it a structural and ownership-model comparable.
• Sonic Automotive: Sonic operates a U.S. network of franchised dealerships with a strong luxury franchise mix (BMW, Mercedes-Benz, Lexus). Comparable to Dilawri's premium and luxury brand emphasis and EchoPark used-vehicle standalone strategy.
• Asbury Automotive Group: Asbury is a U.S. franchised dealer group with a meaningful luxury and import brand mix and significant F&I product revenue (Total Care Auto). Comparable in operating model, brand emphasis, and F&I monetization to Dilawri.
• Group 1 Automotive: Group 1 operates franchised dealerships in the U.S. and U.K. with a strong import and luxury brand portfolio. Comparable to Dilawri in brand mix, but with public-market capital and geographic diversification beyond Canada.

Broad incumbents

• Berkshire Hathaway Automotive: A subsidiary of Berkshire Hathaway operating a large network of franchised dealerships across the U.S. It is comparable to Dilawri as a multi-brand franchised dealer group, but with significantly broader geographic and capital backing.
• Lithia Motors: Lithia is the largest U.S. franchised auto retailer and one of the most aggressive consolidators in the industry. Comparable to Dilawri in multi-brand franchised retail and growth-by-acquisition strategy, but with a public-market capital base and broader U.S./U.K. footprint.
• AutoNation: AutoNation is the second-largest U.S. franchised auto retailer with ~250 dealerships. Comparable in multi-brand franchised retail and F&I monetization, though operating at a different scale and with public-market governance.

Regional players

• Inchcape plc: Inchcape is a London-listed global automotive distributor and retailer with operations across Asia, the Americas, and Europe. It is comparable to Dilawri as a multi-brand franchised retailer, but its geographic mix and distribution-led model differ.
• Pendragon plc: Pendragon is a U.K.-listed franchised dealer group with a premium and luxury brand emphasis. Comparable in operating model and luxury brand mix, but U.K.-centric and not a direct North American competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DilawriGroup
• Facebookfacebook.com/DilawriGroup
• LinkedInca.linkedin.com/company/dilawri-automotive-group
• Instagraminstagram.com/dilawrigroup
• Xx.com/dilawri_ontario

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dilawri Group of Companies