What Holman Automotive does

Holman Automotive is a privately-held, family-owned automotive dealership group operating under the Holman family of businesses. Founded in 1924 as a single Ford dealership, the company has grown over a century into one of the largest privately-owned dealership groups in the United States, operating 63 retail locations across 9 states (California, Colorado, Florida, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, and Washington) under 40 franchise authorizations representing 20+ brands. The brand portfolio spans mainstream OEMs (Ford, Honda, Toyota, Volkswagen, Nissan, Kia) and luxury/ultra-luxury franchises (Aston Martin, Bentley, Bugatti, Lamborghini, Rolls-Royce, Porsche, BMW, Mercedes-Benz, Audi, Lexus, Land Rover, Jaguar, Maserati, Lotus, Alfa Romeo, Cadillac, Lincoln, INFINITI, INEOS, Acura, Chrysler, Dodge, Jeep, Ram, GMC, MINI, and VinFast).

The business operates a full vehicle ownership lifecycle platform: new vehicle sales, pre-owned and certified pre-owned sales, financing, trade-in/Instant Cash Offer (powered by Kelley Blue Book), OEM-certified vehicle service and parts, collision repair, insurance services (Holman Insurance Services), and a Pre-Owned Promise warranty/return program. Commercial vehicle sales and upfitting in New Jersey extend the model into B2B fleet operations. Underlying technology consists of a dealership management system with online inventory search, virtual vehicle configuration, online financing applications, trade-in valuation, document upload, in-transit vehicle reservation, and factory direct ordering—enabling a hybrid digital/physical retail motion. CEO Chris Conroy leads the organization.

The revenue model is primarily transactional: one-time vehicle sales at MSRP or market value (with dealer fees of $85–$999), financing facilitated through third-party lenders (transaction-fee/rate spread), parts and service billed as professional services, and trade-in margin captured via KBB-powered instant cash offers. Holman does not employ subscription or recurring revenue pricing. Customer segments are predominantly individual retail buyers, with secondary segments for commercial/fleet buyers and high-net-worth ultra-luxury buyers. As of the source period, inventory included 7,689+ vehicles (5,052 new, 2,637 pre-owned, 844 certified pre-owned including 660 new Land Rovers and 128 commercial vehicles).

Name

Holman Automotive

Legal name

Holman

Website

https://holmanauto.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Holman Automotive is a privately-held, family-owned U.S. automotive dealership group operating 63 locations across 9 states, representing 40 franchise authorizations and 20+ brands from mainstream to ultra-luxury, serving retail, commercial fleet, and high-net-worth buyers with sales, financing, service, parts, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Maple Shade

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple franchises including luxury, ultra-luxury, and mainstream brands. Revenue generated from MSRP-based transactions with dealer fees and accessories.
2. Pre-Owned Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles at market value pricing. Includes vehicles from all brands they represent.
3. Financing Services: Vehicle financing through partnerships with lenders, offering pre-approval processes and financing options for buyers.
4. Vehicle Service and Parts: OEM-certified maintenance, repairs, and parts sales. State-of-the-art service centers at dealership locations.
5. Insurance Services: Holman Insurance Services offering personal insurance and vehicle warranties for pre-owned purchases with limited powertrain warranty and 72-hour return policy.
6. Trade-In Services: Cash offers for customer vehicles through Kelley Blue Book partnership. Instant cash offers valid for seven days.
7. Commercial Vehicle Sales and Upfitting: Commercial vehicle sales (vans, pickups, cutaways) with upfitting services for business clients in New Jersey locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Holman Automotive is a privately-owned automotive dealership group that sells new, pre-owned, and certified pre-owned vehicles across 40+ franchise dealerships representing 20+ brands in 9 U.S. states. The company complements vehicle sales with OEM-certified service and maintenance, collision repair, parts ordering, vehicle financing, trade-in valuations, insurance services, and commercial vehicle sales with upfitting. Customers can complete purchases online through a digital buying platform or in-person at any of the 63 physical dealerships.

Product overview

Holman Automotive is a privately-owned automotive dealership group offering a comprehensive vehicle sales and service platform. The core offering includes new, pre-owned, and certified pre-owned vehicle sales across 40+ dealership franchises representing 20+ brands (including Aston Martin, Audi, BMW, Ford, Jaguar, Land Rover, Lexus, Mercedes-Benz, Porsche, Rolls-Royce, Toyota, and others), supported by vehicle financing, online car buying capabilities, and trade-in services. The platform integrates vehicle service/maintenance with OEM-certified technicians, collision centers, and parts ordering. Additional services include insurance offerings, Holman Pre-Owned Promise warranty/return program, and commercial vehicle sales with upfitting. The company operates 63 locations across 9 states with an emphasis on digital shopping experiences including in-transit vehicle shopping and factory ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from multiple franchises including luxury, ultra-luxury, and mainstream brands (Acura, Audi, BMW, Ford, Lexus, Mercedes-Benz, Porsche, Rolls-Royce, and more). Priced at MSRP plus dealer fees. Available through 63 dealership storefronts and the online buying platform.
• Pre-Owned Vehicle Sales Sale of pre-owned and certified pre-owned vehicles at market value pricing, including the Holman Pre-Owned Promise with limited powertrain warranty and a 72-hour/300-mile return policy on select vehicles under $60,000 ($40,000 in California).
• Vehicle Financing Vehicle financing facilitated through partnerships with lenders, offering pre-approval processes and financing options for buyers. Online financing application with customizable payment terms.
• Vehicle Service and Maintenance OEM-certified maintenance, repairs, and parts sales at state-of-the-art service centers across dealership locations. Online appointment scheduling and transparent vehicle inspection reports available.
• Holman Insurance Services Personal insurance offerings (auto and homeowner bundling) provided through Holman Insurance Risk Management, along with vehicle warranties for pre-owned purchases.
• Trade-In Services Instant cash offers for customer vehicles calculated through the Kelley Blue Book partnership. Offers valid for seven days, enabling customers to sell their vehicles to Holman with transparent, market-based pricing.
• Commercial Vehicle Sales and Upfitting Commercial vehicle sales including vans, pickups, cutaways, and service/dump bodies with upfitting services for business clients, particularly at New Jersey locations. Pricing ranges from ~$45,000 to $114,000+ depending on model and upfitting.
• Online Car Buying Full digital car shopping experience allowing customers to search inventory, customize payments, apply for financing, upload documents, and complete trade-in valuations online before visiting dealerships for delivery and test drives.
• Collision Centers Collision repair services at designated service locations across the Holman dealership network.
• Parts Ordering Genuine OEM parts ordering service for vehicle maintenance and repairs through dealership service centers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kelley Blue Book (KBB)coreStrategic or Co-development PartnerPartnership with Kelley Blue Book provides instant cash offer functionality for trade-in vehicles. The KBB-powered valuation tool calculates offers that are valid for seven days, enabling customers to sell their vehicles to Holman with transparent, market-based pricing.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Group 1 Automotive: Public US/UK dealership group operating ~200 franchises with material luxury and import exposure (BMW, Mercedes-Benz, Toyota). Closely comparable to Holman's mix of luxury and mainstream brands under a multi-rooftop model.
• Penske Automotive Group: Public global dealership group with strong premium/luxury franchise concentration (BMW, Mercedes-Benz, Porsche, Audi). Closely comparable to Holman on luxury franchise mix and high-margin premium service operations.
• CarMax: Largest US used-car retailer with hybrid physical showroom + online model. Compares to Holman's pre-owned/CPO business, online buying flow, and KBB-driven trade-in valuation approach.
• Sonic Automotive: Public US dealership group with ~140 franchises including EchoPark used-car stores and luxury franchise concentration. Comparable omnichannel (online + physical) retail strategy and luxury-franchise mix similar to Holman.
• AutoNation: Largest public US auto dealership group with ~300+ franchises across 20+ brands. Directly comparable multi-brand, multi-state dealership operating model to Holman, with overlapping presence in Florida, California, and other shared markets.
• Asbury Automotive Group: Public US dealership group operating ~150+ franchises with strong luxury/import mix (Mercedes-Benz, BMW, Lexus) and Clicklane digital retail platform. Directly comparable to Holman's luxury-heavy brand mix and digital buying journey.
• Hendrick Automotive Group: Largest privately-owned US dealership group (~140 franchises) and the most structurally comparable private peer to Holman in scale, family/private ownership posture, and luxury brand representation.
• Lithia Motors: Large public US dealership group with aggressive acquisition-led growth across new/used vehicle sales, financing (Driveway), and omnichannel digital retailing. Highly comparable to Holman in multi-brand franchise strategy and geographic diversification.

Broad incumbents

• Berkshire Hathaway Automotive: Berkshire-owned US dealership platform with ~80 franchises across multiple brands. Compares as a larger, well-capitalized incumbent in the same dealership retail category as Holman, with broader corporate parent resources.

Emerging players

• Carvana: Pure-play online used-car retailer with home delivery and no-haggle pricing. Compares to Holman as a direct competitor for online used-vehicle buyers, though Carvana is fully digital versus Holman's hybrid approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HolmanAutoGroup
• LinkedInlinkedin.com/company/holman-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries65 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Automotive