The Value Builder System™

What The Value Builder System™ does

The Value Builder System™ is a Toronto-based, privately-held software and assessment platform founded in 2012 that helps small business owners evaluate, protect, grow, and realize the value of their companies. Its methodology originates from John Warrillow's bestselling book "Built to Sell" and is delivered exclusively through a network of certified advisors across accounting, brokerage, M&A, legal, financial advisory, coaching, and wealth management professions. The platform consists of three core assessment products: the Value Builder Report (which provides an estimated company valuation plus an improvement roadmap grounded in the proprietary "8 Key Drivers of Company Value" framework), the PREScore™ Report (which measures the owner's psychological readiness to exit), and the Freedom Score Report (which evaluates financial preparedness for life after exit). Supporting educational resources include eBooks on the 8 Key Drivers and on Standard Operating Procedures, plus the original Built to Sell and Endgame books. The company reports that 80,000+ business owners have used its tools to date.

The business model is a subscription/recurring revenue stream billed annually, but transactions are advisor-mediated rather than direct-to-consumer: prospective business owners submit details via the website, are matched with a certified advisor, and receive the assessment tools through that advisor. This channel structure — combined with content marketing via a weekly Built to Sell News newsletter, eBook lead generation, and product tour videos — has produced a content-led, sales-led GTM motion rather than a self-serve SaaS model. The company is bootstrapped (no funding rounds disclosed), operates with 11–50 employees, holds registered trademarks on The Value Builder System™, PREScore™, and Freedom Score, and is actively recruiting through a public careers page. Its operating geographies are explicitly the USA and Canada, though the advisor channel is positioned as global in scope.

Name

The Value Builder System™

Legal name

The Value Builder System™

Website

https://valuebuilder.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Value Builder System™ is a Toronto-based assessment platform, founded in 2012, that helps small business owners evaluate company value and exit readiness through reports delivered via a global network of certified professional advisors.

Ownership category

akta.pro rank

Product category

Business Valuation and Exit Planning Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL)

akta.pro secondary industry

Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• Business valuation software
• Exit planning platform
• Advisor enablement tools
• Business assessment reports
• Company value improvement

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Business Assessment Reports: Value Builder Report, PREScore Report, and Freedom Score Report offered exclusively through a network of certified advisors. Business owners submit details and are matched with advisors who provide the assessment tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Value Builder System is a sales and marketing software platform that equips professional advisors with assessment and reporting tools to help small business owners evaluate, protect, grow, and realize the value of their companies. Its core suite includes the Value Builder Report (estimated business valuation with improvement roadmap), the PREScore™ Report (personal readiness to exit), and the Freedom Score Report (financial readiness to exit), all delivered exclusively through a network of certified advisors.

Product overview

The Value Builder System™ is a business assessment and exit planning platform that helps small business owners evaluate, protect, grow, and realize the value of their companies. The platform consists of three core assessment products: the Value Builder Report (which provides company valuation estimates and improvement roadmaps), the PREScore™ Report (which measures psychological readiness to exit), and the Freedom Score Report (which assesses financial readiness for life after exit). These assessments are delivered exclusively through a network of certified advisors. The system also offers educational resources including eBooks on the eight key drivers of company value and standard operating procedures, along with the foundational Built to Sell methodology books. With over 80,000 business owners using the tools, the platform positions itself as the premier resource for exit planning and business value optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Builder Report An owner-friendly assessment that provides an estimate of the value of the user's company along with a roadmap for improving it, delivered through certified advisors.
• PREScore™ Report Personal Readiness to Exit Score assessment that evaluates whether a business owner is psychologically prepared to exit their business, helping avoid post-sale disappointment.
• Freedom Score Report Assessment that determines whether a business owner is financially prepared to sustain their desired lifestyle after exiting the business, including a roadmap to financial freedom.
• Advisor Network A network of certified advisors including accountants, business appraisers, business brokers, business coaches, business lawyers, financial advisors, M&A professionals, management consultants, and wealth managers who deliver Value Builder assessments and tools to business owner clients.

Quantifiable outcome

• 74% of owners have regrets one year after they exit their business

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• EOS (Entrepreneurial Operating System): EOS provides a structured operating system and assessment tools for small and mid-sized business owners via a network of certified implementers. Like Value Builder, it sells methodology-based tools through a certified advisor/facilitator network targeting SMB owner-operators.
• Strategic Coach: Strategic Coach sells structured tools and frameworks to entrepreneurs through a membership model delivered by certified coaches. It shares Value Builder's DNA of proprietary methodology plus an advisor/coach distribution layer serving SMB owner-operators.
• Scaling Up (Verne Harnish): Scaling Up offers a curated set of business growth tools and assessments delivered through certified coaches and workshops to SMB owners. It is comparable to Value Builder as a methodology-plus-certified-advisor platform for the SMB exit and growth journey.
• Gazelles (Verne Harnish / Gazelles International): Gazelles International is the parent/advisory network behind Scaling Up, certifying coaches to deliver structured growth and value-building tools to SMB owners. It is comparable in business model, target customer, and certified-advisor distribution.

Emerging players

• Predictable Revenue / Predictable Success: Predictable Success sells assessment and advisory frameworks to SMBs and advisors, often through coaching networks. It overlaps with Value Builder on assessment-based methodology sold via partner advisors to growing small businesses.
• Entrepreneurs' Organization (EO): EO is a global peer network for business owners that provides educational resources, forums, and tools to support business growth and exits. It is comparable as a community-and-tooling layer for SMB owners navigating value creation and exit decisions.
• Flippa: Flippa is an online marketplace for buying and selling small businesses and digital assets. It is comparable as a downstream exit destination for SMB owners that Value Builder assessments are designed to ready for sale.

Regional players

• Alignable: Alignable is a North American SMB networking and referral platform connecting small business owners with advisors and peers. It is adjacent to Value Builder as a touchpoint in the SMB advisory ecosystem, though its primary value is networking rather than assessment.

Broad incumbents

• BizBuySell: BizBuySell is the largest online marketplace for buying and selling small businesses, often used by the same advisor network (business brokers, M&A advisors) that distributes Value Builder. It is comparable as a downstream exit-transaction destination for Value Builder's assessed business owners.
• SCORE: SCORE is a U.S. nonprofit network of volunteer business mentors advising SMB owners. It overlaps with Value Builder's advisor-mediated SMB support mission, though it is non-commercial and free to end users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-value-builder-system

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Value Builder System™