Airmaster

Name

Airmaster

Legal name

Airmaster Fan Company

Website

https://airmasterfan.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Air Movement Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Industrial air movement
• Commercial ventilation fans
• Air circulation equipment
• Hazardous location fans
• Industrial heating solutions

Headquarters

HQ city

Clarklake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Hardware Product Sales: Airmaster generates revenue through the sale of industrial and commercial air movement equipment including fans, circulators, barrel fans, ventilation units, and heating products. Products are sold as one-time purchases with various pricing tiers based on series (Heavy-Duty, Professional, Economy) and specifications.
2. Custom Ventilation System Solutions: Sale of fully engineered custom-configured ventilation systems built from over 150 modular components for complex airflow requirements, including exhaust/supply fans, dampers, louvers, controls, heaters, filters, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Airmaster Fan Company manufactures and sells industrial and commercial air circulation and ventilation fan solutions, including heavy-duty air circulators, barrel fans, workstation fans, hazardous-location explosion-proof fans, custom-engineered ventilation systems built from over 150 modular components, and portable/wall-mounted heating solutions. Products are organized into Heavy-Duty, Professional, Economy, and Safety series and sold through a direct e-commerce storefront and a nationwide distributor network.

Product overview

Airmaster Fan Company offers a diversified portfolio of industrial and commercial air movement products organized into four main series: Heavy-Duty (flagship premium line featuring patented die-cast aluminum airfoil propellers with lifetime warranty), Professional (mid-range commercial-grade circulators and barrel fans), Economy (cost-effective solutions for light-commercial use), and Safety (OSHA-compliant models). The portfolio spans air circulators (ultra-quiet, hazardous location, high-ambient, stainless steel, easy-clean, and targeted air variants), barrel fans (24-48 inches including premium oscillating, professional, economy, misting, and 4-in-1 multi-configuration models), workstation fans, portable utility blowers, and heating solutions (forced wall heaters, milkhouse heaters, salamander heaters, and portable ceramic heaters). A complementary ventilation systems platform provides custom-engineered solutions using over 150 modular components for complex industrial, commercial, and specialty applications including wall-mount, roof-mount, and specialty units with direct and belt-driven configurations. The company operates from a vertically integrated 120,000 sq ft Michigan facility and is owned by German parent company Maico Group.

Differentiator

Problem solved

Functional benefit

Brands

• Heavy-Duty Series: Premium flagship series engineered for maximum performance, durability, and long-term reliability featuring patented die-cast aluminum airfoil propellers and lifetime warranty.
• Professional Series
• Economy Series
• Safety Series

Products and services

• Heavy-Duty Ultra Quiet Air Circulator Premium flagship air circulator featuring patented die-cast aluminum airfoil propeller with ultra-quiet operation, designed for heavy-duty industrial environments where noise reduction and powerful airflow are critical. Features 1/3 HP motor, 3-speed operation, and oscillating/non-oscillating options in 18-inch size.
• Heavy-Duty Hazardous Location Air Circulator Explosion-proof air circulator engineered for Class I Group D and Class II Groups E, F & G hazardous locations. Features spark-resistant construction, OSHA-compliant guards, and certified motors for chemical plants, refineries, welding shops, and paint operations.
• Heavy-Duty High Ambient Fan Industrial fan rated for continuous operation in ambient temperatures up to 150°F. Features heavy-duty totally enclosed ball bearing motor and die-cast components for high-temperature environments including steel mills, foundries, and food processing facilities.
• Professional Series Air Circulator (1/3 HP) Commercial-grade air circulator with TEAO ball bearing motor, 3-speed operation, galvanized steel propeller, and OSHA-compliant guard. Ships complete with motor, mount, propeller, and guard in one carton. Adjustable pedestal from 43-63 inches.
• Professional Series Air Circulator (1/4 HP) Commercial and industrial air circulator featuring 1/4 HP, 3-speed TEAO ball bearing motor for high-velocity performance. Available in oscillating and non-oscillating configurations with multiple mounting options.
• Professional Series Work Station Fan Portable workstation fan available in 12, 18, and 20-inch sizes with aluminum propellers and quiet open drip-proof ball bearing motor. Features 3-speed controls, 360-degree adjustable yoke mount, and OSHA compliance. Includes 10-foot cord for flexible positioning.
• Professional Series Barrel Fan (42-inch) Heavy-duty barrel fan with 1/2 HP ODP ball bearing motor delivering up to 16,180 CFM. Features steel wheels, epoxy-coated steel spiral cabinet, easy-grip handle, and optional swivel mount with 30-degree tilt capability.
• Professional Series Barrel Fan (48-inch) Maximum performance barrel fan with 1 HP ODP ball bearing motor producing 17,173 CFM. Features steel wheels, epoxy-coated steel cabinet, resilient-mounted guards for quiet operation, and optional swivel mount. Fully assembled and OSHA compliant.
• Economy Series Barrel Fan (42-inch) Cost-effective barrel fan with 42-inch four-blade aluminum propeller and 630W ODP ball-bearing motor. Delivers 13,036 CFM at 70 dBA with two-speed control and portable 8-inch steel wheel design.
• Economy Fan (30-inch) Budget-friendly air circulator with 30-inch blade, 2-speed 120V motor, and aluminum blades. Available in pedestal and wall/vertical mount options with adjustable fan center from 44 to 62 inches. OSHA compliant.
• Safety Yellow Air Circulator (24-inch) Safety-focused air circulator in high-visibility yellow finish designed for industrial environments requiring OSHA compliance. Features heavy-duty construction with OSHA-approved guards.
• Safety Yellow Air Circulator (30-inch) 30-inch safety yellow air circulator built for demanding industrial environments with OSHA-compliant construction and high-visibility safety design.
• Stainless Steel Air Circulator Corrosion-resistant stainless steel construction air circulator designed for washdown and harsh environments. Features premium components for durability in demanding industrial applications.
• Easy Clean Circulator Commercial-grade circulator with nickel-chrome-plated hinged guards for quick access during cleaning. Features 1/3 HP TEAO ball bearing motor, 30-inch galvanized steel propeller, designed for food processing and sanitation environments.
• Targeted Air Circulator Ultra-high-velocity airflow circulator with 1 HP 3-phase totally enclosed ball bearing motor. Features adjustable head for precise directional cooling, heavy-gauge galvanized steel propeller, designed for targeted workstation and industrial cooling.
• Misting Barrel Pedestal Fan (30-inch) Outdoor/indoor misting fan with patented 3-nozzle head dispersing fine mist up to 6 GPH. Features 1/4 HP ball bearing motor, 360-degree tilt mounting yoke, dual-point filtering system, and air pattern reaching 60 feet long by 20 feet wide.
• 4-in-1 Barrel Fan Versatile barrel fan with multiple configuration options for industrial and commercial cooling applications. Features robust construction with heavy-gauge materials.
• Totally Enclosed Motor High Velocity Low Stand Fan 12 and 18-inch high velocity fan with totally enclosed ball bearing motor designed for dusty environments. Features aluminum propellers, 3-speed pull chain control, chrome yoke mount with 360-degree adjustability, and 10-foot cord.
• Premium 42-inch Barrel Fan Premium-grade oscillating barrel fan with superior construction and performance for large-scale cooling applications in commercial and industrial settings.
• Portable Utility Blower Portable air blower designed for utility and spot cooling applications in industrial and commercial settings.
• Forced Wall Heater Wall-mounted forced air heater providing powerful heating for offices, retail locations, and workspaces. Part of Airmaster's heating solutions product line.
• Black Milkhouse Heater Portable ceramic/milkhouse heater for personal workspace heating in commercial and light industrial applications.
• Electric Salamander Heater High-capacity electric salamander heater for large area heating in commercial and industrial workspaces.
• Portable Ceramic Heater Portable ceramic heater for personal or spot heating applications in commercial and industrial environments.
• Ventilation System Solutions Custom-configured ventilation systems leveraging over 150 modular components including exhaust and supply fans, dampers, louvers, controls, heaters, and filters. Engineered as coordinated packages for complex airflow requirements in industrial, commercial, and specialized facility applications.
• Wall Mount Ventilation Units Factory-built, self-contained wall-mount ventilation units available in direct and belt-driven configurations for efficient installation through wall openings.
• Roof Mount Ventilation Units Ready-to-install roof-mount ventilation units available in direct and belt-driven configurations for efficient installation through roof openings.
• Specialty Ventilation Units Specialty ventilation solutions including PLDA direct drive tube axial fans (12-48 inches), PLDXA belt drive tube axial fans, and AIF in-line centrifugal duct fans. Features spark-resistant cast aluminum propellers and applications for hazardous locations.

Quantifiable outcome

• Heavy-Duty Ultra Quiet Air Circulator delivers up to 8,402 CFM at 1,098 RPM with lowest watts per CFM in its class
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves3 records

Direct peers

• Patterson Fan Company: US manufacturer of industrial and commercial fans including axial, centrifugal, and mixed-flow models. Comparable mid-sized competitor with overlapping customer base in industrial ventilation and air movement.
• Big Ass Fans: Manufacturer of high-volume, low-speed (HVLS) and directional industrial fans for commercial and industrial spaces. Competes with Airmaster in workplace air circulation and industrial cooling, with similar focus on durability and energy efficiency.
• New York Blower Company: Long-established US manufacturer of industrial fans and blowers for heavy-duty applications including manufacturing, process ventilation, and hazardous locations. Closely comparable to Airmaster's industrial-focused product positioning.
• Greenheck Group: Largest US manufacturer of commercial and industrial fans, dampers, louvers, and air-handling equipment. Directly comparable product portfolio covering air movement, ventilation controls, and engineered systems serving industrial and commercial buyers.
• Cincinnati Fan: Manufacturer of industrial and commercial fans, blowers, and ventilation equipment with strong presence in process ventilation and material handling applications. Direct overlap with Airmaster's industrial and manufacturing customer segments.
• Loren Cook Company: Major US manufacturer of fans, blowers, and ventilation equipment for commercial, industrial, and institutional markets. Comparable portfolio of centrifugal fans, axial fans, and engineered ventilation solutions with overlap in industrial air movement.
• TPI Corporation: Manufacturer of electric heating, ventilation, and air movement products including commercial and industrial fans. Direct overlap with Airmaster's heating solutions line and industrial/commercial fan portfolio.

Others

• Maico Group: Airmaster's parent company and German ventilation specialist. Operates as enabling parent with overlapping product expertise rather than direct North American competition, providing international channel and R&D leverage to Airmaster.

Broad incumbents

• Hunter Fan Company: Established ceiling and residential fan brand with broader consumer focus. Comparable in air movement heritage and fan IP, but oriented toward residential/light-commercial channels rather than Airmaster's industrial-heavy mix.
• SPX Marley: SPX Technologies brand manufacturing cooling towers, evaporative cooling, and process ventilation equipment. Operates more broadly in HVAC/process cooling with overlapping industrial air movement applications for data centers and manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUxyejtEpg29OqNY_9mP2ww
• Facebookfacebook.com/airmasterfan
• Xx.com/airmasterfan
• LinkedInlinkedin.com/company/airmasterfan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airmaster