What Mr Green does

Mr Green is an online casino and sports betting operator founded in 2007 and headquartered in Sliema, Malta, operating as a core brand within evoke plc (formerly 888 Holdings), the diversified gambling group formed following evoke's 2022 acquisition of William Hill. The company runs a direct-to-consumer iGaming platform across web (mrgreen.com) and native iOS/Android applications, serving individual consumers in at least nine markets including the UK, Denmark, Sweden, Canada, Italy, Romania, Germany, Spain, and Norway. Its offering spans four major product verticals: an online casino with 2,000+ licensed games (1,500+ slots, table games, video poker, virtual sports), a live dealer casino powered by Evolution Gaming, an online poker network with proprietary variants (BLAST, SNAP), and a sportsbook with football-focused markets. The platform is licensed by four major regulators (UKGC, MGA, DGA, SGA), supports six currencies (EUR, USD, CAD, GBP, DKK, SEK), and processes payments through Visa, MasterCard, PayPal, Apple Pay, Neteller, and Skrill, with player funds held in ring-fenced accounts at Bank of Valletta.

The business model is primarily transactional: Mr Green generates revenue through the house edge on casino games (slots, roulette, blackjack, baccarat), rake and tournament fees on poker, and sportsbook margins on football betting. Player acquisition runs through a mix of digital marketing, SEO-optimized content (game guides, strategy articles), affiliate/referral partnerships, and promotional email communications. Marketing spend is supported by welcome bonus economics — a 100% deposit match up to $500 plus 200 free spins — and ongoing promotional tournaments (e.g., €5M Lucky Rush leaderboard). Content differentiation is built around exclusive game titles developed through a Section8 partnership (10%+ of game library), exclusive live dealer tables, and a guaranteed hourly/daily/Big Drop jackpot system that frequently exceeds €250,000. The brand has accumulated 17+ years of continuous operation and multiple industry awards including 3-time "Casino of the Year" recognition from EGR, IGA, and SBC.

Name

Mr Green

Legal name

Mr Green Limited

Website

https://mrgreen.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Mr Green is a Malta-licensed online casino and sportsbook operator founded in 2007, serving individual consumers in 9+ countries (UK, Sweden, Denmark, Germany, Italy, Spain, Canada, etc.) with 2,000+ slots, live dealer, poker, and sports betting under the evoke plc group.

Ownership category

akta.pro rank

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Gaming Transaction Fees: Mr Green generates revenue through house edge on casino games including slots, roulette, blackjack, and live dealer games. Players wager real money on games and the platform retains a percentage through built-in odds.
2. Welcome Bonuses and Promotional Offers: Revenue generated from players who deposit and claim promotional bonuses. Bonuses include deposit match offers (100% up to $500), free spins packages, and ongoing promotions that drive player engagement and deposits.
3. Poker Rake and Tournament Fees: Revenue from poker games through rake (percentage of pot taken) and tournament entry fees. Mr Green offers Texas Hold'em, Omaha, cash games, and tournament series.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mr Green operates an online casino, sportsbook, live dealer casino, online poker and bingo platform delivered through its own website and iOS/Android apps. The offering spans over 2,000 licensed games (slots, table games, jackpots, live dealer), is monetised through real-money wagers, and is supported by welcome bonuses, free spins, daily promotions and exclusive game content.

Product overview

Mr Green is an online casino and sports betting platform operated by Mr Green Limited under the evoke plc group. The platform offers a comprehensive iGaming experience through multiple integrated product verticals: a core online casino featuring over 2,000 games (slots, table games, live dealer games), a live casino powered by Evolution and Pragmatic Play, a sportsbook for football betting, and an online poker platform. The casino offers slots from major providers like NetEnt, Pragmatic Play, and Red Tiger, while the live casino provides real-time dealer games including roulette, blackjack, baccarat, and game shows. The platform is licensed by the MGA, UKGC, DGA, and SGA, supporting multiple currencies and payment methods.

Differentiator

Problem solved

Functional benefit

Brands

• Section 8: Exclusive game provider brand offering slot games exclusively at Mr Green Casino
• GREENJACK
• BLAST
• SNAP

Products and services

• Mr Green Online Casino Mr Green's flagship online casino platform offering over 2,000 licensed games including slots, table games, live dealer and jackpots, available in EUR, USD, CAD, GBP, DKK and SEK with a minimum €10 deposit.
• Online Slots Collection of over 1,500 online slot titles from providers including NetEnt, Pragmatic Play, Red Tiger, Play'n GO, Betsoft, ELK Studios and Section8, including progressive jackpots and exclusive in-house titles.
• Jackpot Slots Progressive, fixed and exclusive jackpot slot games including Mega Moolah, Hall of Gods, Mega Fortune, Major Millions, Divine Fortune, Mega Joker and Jackpot 6000, featuring Hourly Drop, Daily Drop and Big Drop jackpots with guaranteed payout windows.
• LIVE Casino Live dealer casino experience streaming real dealers in real-time, with LIVE Roulette, LIVE Blackjack, LIVE Baccarat, LIVE Poker and game shows like Crazy Time and MONOPOLY LIVE, available only in real money mode.
• Online Poker Online poker room offering Texas Hold'em, Omaha, cash games, tournaments, BLAST jackpot sit-and-go and SNAP fast-fold poker, with rake and tournament fees on a global poker network.
• Sportsbook Online sports betting platform offering football betting and other sports markets, with features such as ACCA Boost up to 100% on football accumulator winnings.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and standard.

• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides Mr Green's live dealer casino platform including live roulette, blackjack, baccarat, and game shows like Crazy Time and Monopoly Live.
• NetEnt (Net Entertainment)coreTechnology or IntegrationMajor slot game provider powering Mr Green's casino with popular titles including Starburst, Gonzo's Quest, and Mega Fortune jackpot slots.
• Pragmatic PlaycoreTechnology or IntegrationLeading slot and live casino provider delivering games to Mr Green's platform including popular slot titles.
• Red TigercoreTechnology or IntegrationSlot game developer providing games to Mr Green including jackpot slots and exclusive variations.
• Play'n GOcoreTechnology or IntegrationSlot provider powering Mr Green's casino with popular titles like Book of Dead, Legacy of Dead, and Reactoonz.
• ELK StudiosstandardTechnology or IntegrationSlot game developer providing Mr Green with titles like Katmandu Gold featuring cascading reels and expanding win mechanics.
• Section8coreTechnology or IntegrationExclusive game development partner providing Mr Green with dedicated exclusive slot titles only available at Mr Green.
• BetsoftstandardTechnology or IntegrationSlot and gaming content provider delivering games to Mr Green's platform.
• Bank of VallettacoreOthersFinancial institution holding Mr Green's customer funds in ring-fenced accounts separate from company funds, ensuring player fund protection in accordance with licensing requirements.
• Visa, MasterCard, PayPal, Apple Pay, Neteller, SkrillcoreOthersPayment processing partners enabling deposits and withdrawals through various methods including cards, e-wallets, and bank transfers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/mrgreencasino
• Facebookfacebook.com/MrGreenCasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Green