Auria

What Auria does

Auria is a global Tier-1 automotive supplier of engineered soft trim, flooring, acoustic, and cargo management systems, formed in 2017 as a joint venture between Shanghai Shenda Co., Ltd. (70% ownership) and International Automotive Components (IAC) Group (30% ownership). The company designs, manufactures, and supplies components — including tufted and non-woven carpets, under-carpet insulators, dash and hood insulators, headliners, trunk/frunk systems, wheel arch liners, and engine/EV encapsulation — to major OEMs across luxury (Rolls Royce, Jaguar Land Rover, BMW, Mercedes-Benz, Porsche), mass-market (Ford, GM, FCA/Ram/Jeep, Acura, Chevrolet, Buick), and commercial vehicle segments. Underlying technology rests on proprietary fiber-based material science (Duralite™, ECO HiLoft™, ECOBlend®, Alour™), patented acoustic engineering (Intercept™/Intercept EV Encapsulation using hydrophobic PU foam), and the Armorlite™ marine-grade TPO flooring platform for off-road applications, supported by 9 technical centers and 16 manufacturing facilities across 11+ countries.

Auria monetizes primarily through long-term OEM supply contracts awarded via formal Tier-1 supplier qualification processes, with revenue generated on per-vehicle hardware unit pricing across platform lifecycles. A secondary, smaller revenue stream comes from the Armorlite aftermarket channel — direct-to-consumer (goarmorlite.com e-commerce), dealer networks, and the Mopar accessory program — where consumer kits are priced at $374-$729. Most OEM sales are managed through regional Managing Directors for North America, Europe, and China, with sustainability (Circ-U-Life methodology, EcoVadis Bronze, CDP B rating, Intertek-verified GHG emissions) increasingly used as a competitive lever in supplier selection.

In 2026 Auria has pivoted strategically with three acquisitions — RKF Engineering Solutions, Kythera Space Solutions (both January), and BCubed Engineering (February) — extending the platform into SATCOM, software-defined satellite payloads, and national-security command, control and communications. Headquartered operationally in Southfield, Michigan (North America) and financially in Coleshill, Birmingham, UK, with regional headquarters in Düsseldorf and Shanghai, Auria employs approximately 4,400 people globally and operates as a privately held JV with no public listing or external VC/PE funding rounds disclosed.

Name

Auria

Legal name

Auria

Website

https://auriasolutions.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Auria is a global Tier-1 automotive supplier of engineered flooring, acoustic, soft trim, and cargo management systems serving luxury, mass-market, and commercial OEMs, with a smaller Armorlite aftermarket business and recent acquisitions extending it into SATCOM and national security.

Ownership category

akta.pro rank

Product category

Automotive Acoustics and Soft Trim Components

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Electrical Equipment Manufacturing (33531), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Electronic Components & Accessories (3670), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

akta.pro secondary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Automotive acoustics systems
• Vehicle flooring systems
• NVH insulation components
• Automotive soft trim
• Cargo management solutions

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM Component Supply: Auria designs, manufactures, and supplies automotive flooring, acoustic insulation, headliners, trunk trim, and other soft trim components directly to automotive OEMs. Revenue is generated through long-term supply contracts with major global automotive manufacturers.
2. Aftermarket Products: Direct-to-consumer and dealer sales of replacement flooring systems (Armorlite) and accessories for vehicles, targeting off-road enthusiasts, restoration projects, and specialty vehicle markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Auria is a global Tier-1 automotive supplier that designs, engineers, and manufactures highly engineered systems for vehicle acoustics, flooring, soft trim, and cargo management. Its portfolio includes flooring systems (Duralite, Intercept, Armorlite), insulators and absorbers, headliners, trunk/frunk/cargo management products, engine compartment encapsulation, and underbody structural systems supplied to major OEM manufacturers. The company also sells aftermarket products directly to consumers and through dealers, including Armorlite replacement flooring and Stayhold cargo management accessories.

Product overview

Auria is a global Tier-1 automotive supplier offering a comprehensive portfolio of highly engineered systems for vehicle acoustics, flooring, soft trim, and cargo management. The product portfolio spans multiple interconnected categories: Flooring Systems (including Duralite™, Intercept™, and Armorlite™ brands) for acoustic performance and comfort; Insulators & Absorbers (including ECO HiLoft™ and ECOBlend® Dual Density) for NVH management; Engine Compartment & Encapsulation solutions with Intercept EV Encapsulation™ for electric vehicles; Trunk, Frunk & Cargo Management including Alour™ brand products and EV Frunk Systems; Headliners; and Underbody & Structural Systems with Wheel Arch Liners. The company serves both OEM and aftermarket channels, with dedicated Accessories and Aftermarket divisions offering products like Armorlite replacement flooring and Stayhold cargo management systems through the EZ Hold partnership. Auria's offerings support both traditional ICE vehicles and electric vehicles with specialized EMI shielding and acoustic solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Duralite: Non-woven floor carpet featuring improved abrasion performance at lighter face weight; 100% recyclable with high recycled content
• Intercept
• Armorlite
• Alour
• ECO HiLoft
• ECOBlend Dual Density
• Circ-U-Life

Products and services

• Flooring Systems Full range of vehicle flooring systems including tufted and non-woven carpets, utility flooring systems, floor insulators, floor mats, and absorptive floor systems for all vehicle types and propulsions. Includes Duralite™ (100% recyclable mono-material non-woven carpet), Intercept™ (EV/hybrid EMI shielding flooring), and Armorlite™ (marine-grade TPO replacement flooring).
• Trunk, Frunk & Cargo Management

Quantifiable outcome

• 30% weight reduction over standard felt with ECO HiLoft insulator
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• AXA Climate SchoolsupportingStrategic or Co-development Partner · 4 December 2025Auria launched the Auria Sustainability Academy, a climate-literacy learning program developed in partnership with AXA Climate School. The Academy is designed to build sustainability capability across the organization, equipping employees with knowledge and skills to integrate environmental considerations into everyday business decisions. Phase 1 rollout in UK and US locations saw over 22% employee participation.
• InterteksupportingStrategic or Co-development Partner · 1 December 2025Intertek Deutschland GmbH performed an independent limited assurance verification of Auria's 2024 global Scope 1, Scope 2, and Scope 3 greenhouse gas emissions. The verification was conducted in accordance with ISO 14064-3:2019 and covered 19 Auria manufacturing and operational sites across North America, Europe, and South Africa.
• Feltex AutomotivecoreStrategic or Co-development Partner · 25 April 2022Auria and Feltex formed a joint venture in South Africa, with Feltex acquiring a minority stake in Auria South Africa (Pty.) Ltd. The JV operates from a state-of-the-art manufacturing facility in East London, manufacturing flooring systems, dash insulators, trunk trim and parcel shelves for locally produced global OEM platforms. The partnership combines Auria's global automotive manufacturing capability with Feltex's local raw material and vertical integration capabilities.
• StayholdcoreStrategic or Co-development Partner · 15 October 2019Auria and Stayhold showcased production-ready jointly developed cargo area storage management solutions at AAPEX 2019. The partnership serves both consumer retail market with high-end options and OEM aftermarket as dealer accessories. An OEM solution integrates cargo managers into vehicle interior side panels.
• StayholdcoreStrategic or Co-development Partner · 16 October 2018Auria and Stayhold signed a Joint Development Agreement to design, manufacture, commercialize and sell cargo management products and solutions. The collaboration combines Auria's expertise in fiber-based materials and interior components with Stayhold's unique portfolio of cargo management systems. Products are sold through retail outlets in more than 20 countries including direct OEM integration.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Toyota Boshoku: Japanese Tier-1 supplier of automotive interior systems including seat, door, and headliner trim with strong filtration and acoustic capabilities. Comparable on product breadth and global OEM-direct GTM.
• Autoneum: Swiss-headquartered global leader in automotive acoustic and thermal management, producing carpets, insulators, and underbody systems for OEMs. Closest direct comparable to Auria's flooring-and-acoustics core, with similar EV-specific product initiatives.
• Hayashi Telempu: Japanese specialist in automotive interior trim, ceiling materials, and sound-insulating products. Comparable specialty-materials and acoustic-product positioning with deep OE relationships.
• Grupo Antolin: Spanish global supplier of automotive interior components including headliners, door panels, overhead consoles, and lighting. Overlaps directly with Auria's headliner, soft-trim, and interior acoustic portfolio across OEM customer base.
• Adler Pelzer Group: German family-owned specialist in automotive acoustic and thermal insulation, supplying headliners, dashboards, and underbody solutions to global OEMs. Highly comparable niche focus and European manufacturing footprint to Auria.
• Borgers (Modularis / Plastic Omnium): German specialist in needle-punched nonwovens, acoustics, and trunk/cargo management for vehicles, now operating within Plastic Omnium's Modularis umbrella. Direct overlap on Auria's nonwoven flooring, trunk trim, and acoustic product lines.

Broad incumbents

• Lear Corporation: US-listed Fortune 500 Tier-1 supplier with extensive seating and interior systems including flooring and acoustics. Significantly larger and more diversified than Auria but overlaps in OEM-direct soft-trim delivery.
• Magna International: Canadian-listed mega-Tier-1 with interior, seating, body, and powertrain operations serving global OEMs. Competes for interior-systems work and has been a benchmark for diversifying Tier-1s into adjacent mobility markets.
• International Automotive Components (IAC): Larger global automotive interior components supplier and Auria's 30% parent. Sells a broader portfolio including instrument panels, door panels, and flooring across the same Tier-1 OEM customers.
• Forvia (Faurecia): French-listed global Tier-1 with interior modules, seating, and clean-mobility businesses. Comparable OEM relationships and European footprint; competing for next-generation interior content on EV programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AuriaSolutions
• LinkedInlinkedin.com/company/auriasolutions
• Xx.com/auriasolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auria