Storage Battery Systems

What Storage Battery Systems does

Storage Battery Systems, operating under the trade name Exponential Power, is a US-based assembler and distributor of rechargeable industrial battery solutions and related test equipment, headquartered in Menomonee Falls, Wisconsin. Founded in 1915 and employing 101–250 people, the company sells stationary/reserve power systems (batteries, chargers, racks, cabinets, enclosures, inverters) for data centers, telecommunications, utilities, and industrial customers, as well as motive power solutions (batteries, chargers, and handling equipment) for forklifts and material handling operations. It also distributes battery test equipment including load banks, hydrometers, internal resistance testers, battery monitoring systems, and gas detection devices, sourced through manufacturer partnerships with EnerSys, Chloride, and HindlePower.

The business model combines one-time hardware sales with recurring services: preventative maintenance, 24/7 emergency repair, turnkey installation, rental equipment, battery recycling, IEEE/NERC compliance support, and customer training. Go-to-market is exclusively enterprise field sales with quote-based, multi-year contract pricing; no e-commerce or marketplace channel is present. Marketing is driven by an industry insights blog, whitepapers, and social presence (LinkedIn, Facebook, YouTube), targeting risk-averse enterprise buyers in mission-critical infrastructure where power continuity and regulatory compliance are core purchasing criteria. Ownership is private with no disclosed parent company, institutional investors, or revenue figures.

Name

Storage Battery Systems

Legal name

Exponential Power

Website

https://sbsbattery.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

101–250 employees

Short description

Storage Battery Systems (dba Exponential Power) is a US-based industrial battery distributor and service provider, supplying stationary/reserve power systems, motive power solutions, and battery test equipment to data center, telecom, utility, and manufacturing customers via enterprise field sales.

Ownership category

akta.pro rank

Product category

Industrial Battery Systems

NAICS

Battery Manufacturing (33591), Electrical Equipment Manufacturing (3353)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), UPS Batteries & Energy Storage Modules (HDACAJAE), Battery Pack Manufacturing & Module Assembly (EUAFABAI), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)

Keywords

• Industrial battery systems
• Battery test equipment
• Forklift battery solutions
• Backup power systems
• Battery maintenance services

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Battery and Power Equipment Sales: Sales of batteries, battery chargers, battery system racks, battery cabinets, enclosures, inverters, and battery accessories for stationary reserve power and motive power/forklift applications. One-time hardware purchases with potential for repeat orders as batteries require replacement.
2. Professional Services: Preventative maintenance, emergency repair services (24/7), forklift battery and charger repair, stationary/reserve battery UPS and charger repair, turnkey installation, rental equipment, training, and IEEE and NERC compliance services.
3. Battery Test Equipment: Sale of battery testing equipment including load banks, hydrometers, gas detection devices, internal resistance testers, and ventilation equipment for both stationary/reserve power and motive power applications.
4. Battery Recycling: Environmental compliance service for proper disposal and recycling of end-of-life batteries, potentially with recovery value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Storage Battery Systems (operating as Exponential Power) assembles and distributes rechargeable industrial battery solutions, battery chargers, battery monitoring systems, and battery test equipment for stationary/reserve power and motive power applications. The company serves data centers, telecommunications, utilities, industrial manufacturing, and material handling sectors with products sourced from manufacturer partners such as EnerSys, Chloride, and HindlePower, complemented by preventative maintenance, emergency repair, turnkey installation, and battery recycling services.

Product overview

Storage Battery Systems (operating as Exponential Power) provides a comprehensive portfolio of stored power solutions across three core product categories: Stationary/Reserve Power systems (including batteries, chargers, and racks for data centers, telecommunications, and industrial/utility applications), Motive Power/Forklift solutions (batteries, chargers, and handling equipment for material handling), and Battery Test Equipment (load banks, monitoring systems, and diagnostic tools). The company also offers a full suite of services including preventative maintenance, emergency repair, turnkey installation, battery recycling, and compliance services. Their product lineup includes offerings from manufacturer partners such as EnerSys, Chloride, and HindlePower, enabling delivery of integrated stored power solutions tailored to unique customer requirements across industries including offshore, telecom, energy services, utilities, oil & gas, data centers, motive power, material handling, distribution, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Stationary/Reserve Power

Quantifiable outcome

• Battery systems provide critical backup power for data centers, telecom towers, and industrial facilities to prevent operational downtime

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• EnerSysmajorTechnology or IntegrationMajor manufacturer partnership for battery products. EnerSys is a leading global provider of stored energy solutions for industrial applications. Their products are part of Storage Battery Systems' (Exponential Power's) extensive product portfolio for stationary reserve power and motive power applications.
• ChloridemajorTechnology or IntegrationManufacturer partnership for power protection and battery solutions. Chloride provides uninterruptible power supply (UPS) systems and power protection equipment that complement Storage Battery Systems' product offerings.
• HindlePowercoreTechnology or IntegrationManufacturer partnership for stationary power and reserve battery products. HindlePower specializes in battery charging solutions and power equipment that integrate with Storage Battery Systems' product portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crown Battery: Family-owned manufacturer of industrial lead-acid batteries for forklift, floor care, and stationary applications. Comparable as a privately held industrial battery maker with overlapping motive and reserve power lines.
• Trojan Battery Company: Manufacturer of deep-cycle batteries for floor machines, material handling, and renewable energy. Comparable in motive power and industrial battery segments to SBS's forklift offering.
• Stryten Energy: North American provider of industrial batteries and energy storage for motive power, reserve power, and military applications. Directly comparable in product portfolio and vertical focus to SBS.
• C&D Technologies: Manufacturer of stationary batteries, DC power systems, and reserve power solutions for telecom, data centers, and utilities. Overlaps directly with SBS's stationary/reserve power segment and UPS applications.
• East Penn Manufacturing: Privately held manufacturer of lead-acid and lithium batteries for automotive, motive power, reserve power, and industrial applications. Directly comparable industrial battery manufacturer serving the same end markets as SBS.

Emerging players

• Flux Power Holdings: Public company specializing in lithium-ion battery packs for forklifts, ground support equipment, and industrial motive applications. An emerging specialist in the same motive power segment where SBS operates.

Broad incumbents

• EnerSys: Global market leader in industrial batteries and stored energy solutions for motive power, reserve power, and aerospace/defense. Direct OEM partner of Storage Battery Systems and a broad incumbent whose product portfolio SBS distributes.
• ABB: Global industrial technology leader in electrification, motion, and process automation, including power protection and energy storage solutions. A broad incumbent addressing similar utility, industrial, and data center power customers.
• Vertiv Holdings: Global provider of critical digital infrastructure including UPS systems, power management, and thermal controls for data centers. A broad incumbent whose UPS and battery ecosystem overlaps with SBS's data center stationary power business.
• Eaton: Power management company offering UPS systems, power distribution, and energy storage for data centers, utilities, and industrial customers. Overlaps with SBS's reserve power and UPS-focused product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCurWIBjq13jl9C5R4ovkO8A
• Facebookfacebook.com/sbsbattery
• LinkedInlinkedin.com/company/storage-battery-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage Battery Systems