Crown Battery
- Company typePrivate
- Founded1926
- HeadquartersFremont, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crown Battery does
Crown Battery Manufacturing Company is a privately held, Ohio-based industrial battery manufacturer founded in 1926 by William Koening in Fremont, operating from a facility exceeding 250,000 sq ft with 500+ employees. The company produces lead-acid, AGM, and lithium-ion batteries for two primary segments: Industrial/Motive Power (forklifts, pallet jacks, electric mining machinery, automated guided vehicles, railroad and stationary generator systems) and Transportation/SLI plus energy storage (automotive aftermarket, trucking/heavy equipment, agriculture, transit, marine, golf/utility, and renewable energy storage). Manufacturing is centered on a proprietary Cast-on-Strap (COS) robotic process delivering 3,960 more weld-quality adjustments than conventional methods, supported by aerospace-style vision systems with AI-driven inspection, 3D modeling, and 3D printing in a dedicated R&D facility built in 2009.
Crown Battery sells primarily through a global dealer and distributor network, supplemented by regional sales representatives covering both SLI and Industrial segments across North America, with operations and facilities in the US, Canada, and Mexico and sales/service reach in over 50 countries across six continents. The company offers industrial charging systems (including high-frequency PowerHouse IHF chargers with smart/opportunity charging and BMS features) and digital tools such as the Power.Match.® battery selection engine and BatCom Bluetooth controller. Revenue is generated via hardware sales of batteries, chargers, and accessories on quote-based pricing, with no public tiers disclosed. The company has acquired seven independent businesses over the past 30 years to broaden its product line and expertise, and has earned consecutive MHEDA Most Valuable Supplier awards and became the first US EPA Green Power Partner in the battery industry.
Crown Battery firmographics
Firmographics- Name
- Crown Battery
- Legal name
- Crown Battery Manufacturing Company
- Website
- https://crownbattery.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Crown Battery industry classification
Industry- Product category
- Industrial Batteries
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Crown Battery is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crown Battery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Battery Sales: Manufacture and sale of lead-acid, AGM, and lithium-ion batteries for industrial, transportation, and energy storage applications. Products include motive power batteries for forklifts and material handling, SLI batteries for transportation, and renewable energy storage systems.
- Industrial Charging Systems: Sale of industrial battery charging systems including high-frequency, SCR, ferroresonant, and smart/opportunity chargers along with related value-added accessories
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Crown Battery product offering
Product offeringCore offering
Crown Battery manufactures and sells industrial and transportation batteries (lead-acid, AGM, and lithium-ion) plus industrial charging systems. Its IND Motive Power line serves electric forklifts, pallet jacks, mining machinery, automated guided vehicles, and railroad/stationary systems, while its SLI Transportation & Energy Storage line covers automotive aftermarket, trucking, marine, golf/utility vehicles, and renewable energy storage. The company sells globally through dealers, distributors, and regional sales representatives.
Product overview
Crown Battery offers a comprehensive portfolio of industrial and transportation battery solutions centered on two main product categories: Motive Power batteries for material handling equipment (forklifts, pallet jacks, mining machinery, AGVs, railroad systems) and SLI Transportation & Energy Storage batteries for automotive, marine, recreational, and renewable energy applications. The company manufactures both flooded lead-acid and AGM battery types, with specialized product lines including the MAX line for industrial applications and Max-Haul line for mining operations. Supporting these core products, Crown provides Industrial Charging Systems (including high-frequency smart chargers with BMS and data logging capabilities) and the Power.Match.® battery selection tool. The company also offers lithium-ion batteries for certain applications. All products are backed by R&D facilities, aerospace-inspired quality inspection systems using vision technology, and the company's proprietary Cast-on-Strap (COS) robotic manufacturing process. Crown serves global markets through a sales and service network spanning six continents and over fifty countries.
Differentiator
Problem solved
Functional benefit
Brands
- Power.Match. A battery selection tool that helps customers find the right battery for their needs
- MAX-Haul
- PowerHouse IHF
- MAX
- BatCom
Products and services
- Motive Power Batteries
Quantifiable outcome
- 3,960 more quality adjustments than conventional welding through proprietary COS system
- +4 more outcomes
Companies that use Crown Battery
Customer profileSegments3 records
Ideal customer profiles3 records
Crown Battery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crown Battery partnerships and signals
Strategic signalScale indicators10 records
Recent moves13 records
Expansion highlights5 records
Crown Battery competitors and assessment
Company assessmentDirect peers
- EnerSys: Global leader in industrial motive power batteries, charging systems, and reserve power — directly competing with Crown in forklifts, material handling, mining, and railroad applications with similar lead-acid and lithium-ion product portfolios.
- Trojan Battery Company: Specialist in deep-cycle lead-acid and lithium-ion batteries for golf, floor cleaning, renewable energy, and material handling — overlapping significantly with Crown's motive power and renewable energy storage lines.
- Exide Technologies: Global manufacturer of lead-acid and lithium-ion batteries serving transportation, industrial motive power, and stationary applications — direct overlap with Crown's core markets in Europe, Americas, and Asia.
- East Penn Manufacturing: Privately held, family-owned U.S. lead-acid battery manufacturer (Deka brand) with a comparable product mix across motive power, SLI, and reserve power, and similar scale to Crown in industrial channels.
- Stryten Energy: U.S.-based manufacturer of motive power, reserve power, and military batteries including the Trojan brand for deep-cycle applications — directly comparable product portfolio in Crown's industrial and material handling segments.
Regional players
- Amara Raja Batteries: India-based lead-acid battery manufacturer (Amaron brand) serving automotive, industrial, and motive power markets — comparable product mix but primarily focused on the Indian subcontinent and not direct North American competition.
Emerging players
- NorthStar Battery: Manufacturer of high-performance lead-acid and AGM batteries for industrial, reserve power, and motive power applications — niche overlap with Crown's premium AGM and motive power product lines.
- Flux Power Holdings: U.S.-based provider of lithium-ion battery packs and chargers for forklifts, airport ground support, and industrial fleets — emerging competitor in the same motive-power channel Crown serves, representing the lithium-ion transition risk.
Broad incumbents
- Clarios: World's largest automotive battery manufacturer (formerly Johnson Controls Power Solutions) producing lead-acid and AGM batteries for SLI/start-stop vehicles — adjacent to Crown's SLI business with broader scale and OEM relationships.
- GS Yuasa: Japanese diversified battery manufacturer with global industrial, automotive, and motive power product lines — broader portfolio but with directly comparable lead-acid industrial offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crown Battery social profiles
Digital presenceCrown Battery compliance and trust
Trust signalCompliance1 record
Crown Battery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Battery leadership team
Management profileNumber of profiles
Profiles2 records
Crown Battery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Battery M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Battery
What does Crown Battery do?
Crown Battery manufactures and sells industrial and transportation batteries (lead-acid, AGM, and lithium-ion) plus industrial charging systems. Its IND Motive Power line serves electric forklifts, pallet jacks, mining machinery, automated guided vehicles, and railroad/stationary systems, while its SLI Transportation & Energy Storage line covers automotive aftermarket, trucking, marine, golf/utility vehicles, and renewable energy storage. The company sells globally through dealers, distributors, and regional sales representatives.
Is Crown Battery a public or private company?
Crown Battery is a private company. It is classified as family owned and is currently operating.
When was Crown Battery founded?
Crown Battery was founded in 1926. It employs 501 to 1,000 people.
Where is Crown Battery based?
Crown Battery is headquartered in Fremont, United States, in the North America region.
How does Crown Battery make money?
Two revenue lines are on record. Battery Sales are the primary driver. The others are industrial Charging Systems.
Who are Crown Battery's main competitors?
Direct peers on record are EnerSys, Trojan Battery Company, Exide Technologies, East Penn Manufacturing and Stryten Energy. Amara Raja Batteries is listed as a regional player. Emerging players are NorthStar Battery and Flux Power Holdings. Broad incumbents are Clarios and GS Yuasa.
Does Crown Battery have an API?
No public API is recorded for Crown Battery.
What industry is Crown Battery in?
Crown Battery's product category is Industrial Batteries. Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591 and its SIC code is 3600.