ActBlue
ActBlue is a nonprofit technology organization that provides digital fundraising and campaign operations infrastructure for Democratic candidates, progressive political organizations, and 501(c)(3) nonprofits across the United States.
- Company typePrivate
- Founded2004
- HeadquartersSomerville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ActBlue does
ActBlue is a 501(c)(4) nonprofit technology organization founded in 2004 and headquartered in Somerville/Boston, Massachusetts, operating as a remote-first employer of 51-100 people. It operates a web-based SaaS fundraising and campaign operations platform that processes small-dollar political contributions for Democratic and progressive entities, including federal, state, and local campaigns, political and 501(c)(4) organizations, and through its AB Charities arm, 501(c)(3) nonprofits.
The core platform, ActBlue Fundraising, provides contribution forms, recurring donation infrastructure, the ActBlue Express one-click donor account system (covering 15.4 million users), compliance reporting for FEC and state-level filings, CRM, call time management, A/B testing, and event ticketing, with mobile-optimized forms that support Apple Pay and integrate with NGP VAN, Action Network, Mailchimp, and Mobilize. The stack has been extended by the September 2025 acquisition of Impactive (now ActBlue Field Tools) for peer-to-peer texting, phone banking, broadcast messaging, and voter registration at a $0 licensing fee, and the January 2026 acquisition of Hey Victor (now the Hey Victor by ActBlue website builder) at $40/month.
ActBlue's revenue model is almost entirely transactional: a 3.95% processing fee on contributions through the core platform and AB Charities, a discounted 3.5% fee for sub-$25K state and local campaigns via Raise by ActBlue, and a $40/month subscription for the website builder. There are no setup fees, monthly platform fees, or contractual minimums. Go-to-market is product-led and community-led: campaigns self-register at secure.actblue.com with no sales touch required for most tiers, supplemented by dedicated account management for larger campaigns and reinforced by organic adoption through the Democratic political ecosystem. Cumulatively the platform has helped raise over $19 billion for Democratic and progressive causes since 2004, with $568 million raised in Q1 2026 alone (50% above Q1 2022) and approximately $482 million in Q3 2025 (55% year-over-year growth); the average contribution is roughly $38 across the active base of 40,000+ campaigns and 19,000+ active users. ActBlue is currently operating under material legal and political pressure, including a House contempt threat, a DOJ investigation, and a Texas AG lawsuit that a federal judge blocked in June 2026 as retaliatory.
ActBlue firmographics
Firmographics- Name
- ActBlue
- Legal name
- ActBlue LLC
- Website
- https://secure.actblue.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ActBlue is a nonprofit technology organization that provides digital fundraising and campaign operations infrastructure for Democratic candidates, progressive political organizations, and 501(c)(3) nonprofits across the United States.
- Ownership category
- akta.pro rank
ActBlue industry classification
Industry- Product category
- Political Campaign Fundraising Software
- NAICS
- Social Advocacy Organizations (8133), Political Organizations (813940)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where ActBlue is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ActBlue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Processing Fees on Political Contributions: ActBlue charges a 3.95% processing fee on each contribution made through its core political fundraising platform. This is the primary revenue stream. The fee covers payment processing, donor customer service, platform infrastructure, compliance support, and fraud prevention. No subscription or monthly fees are charged for campaign accounts — campaigns only pay per transaction.
- Transaction/Processing Fees on Nonprofit Contributions (AB Charities): AB Charities (ActBlue's 501(c)(3) arm) charges a 3.95% processing fee on all nonprofit transactions, which is the only fee charged for using the AB Charities platform. This includes all features and support at no additional cost.
- Lower-Cost Transaction Fees for Smaller Campaigns (Raise by ActBlue): Raise by ActBlue, designed for state and local campaigns raising less than $25k, charges a 3.5% processing fee per transaction — lower than the standard 3.95% rate. This tiered approach enables price-sensitive down-ballot campaigns to access the platform at a reduced cost.
- Website Builder Subscription (Hey Victor by ActBlue): ActBlue Website Builder (formerly Hey Victor) is priced at $40/month for campaign websites. This is a recurring subscription for a standalone product offering professional campaign websites at a flat monthly rate, distinct from the per-transaction fee model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Core ActBlue Fundraising - 3.95% per transaction |
| Transaction based/ take rate | Pay-as-you-go | Raise by ActBlue - 3.5% per transaction |
| Usage-based | Pay-as-you-go | ActBlue Field Tools - $0 licensing fee |
| Subscription | Monthly | ActBlue Website Builder - $40/month |
| Transaction based/ take rate | Pay-as-you-go | AB Charities - 3.95% per transaction |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ActBlue product offering
Product offeringCore offering
ActBlue is a nonprofit technology organization that provides online fundraising infrastructure for Democratic campaigns, progressive causes, and 501(c)(3) nonprofits. Its core platform enables campaigns to create customizable contribution forms, accept one-time and recurring donations, manage donor relationships, and automate FEC/state compliance reporting. The organization monetizes primarily through a 3.95% transaction processing fee on every contribution processed, with a lower 3.5% rate for its Raise by ActBlue tier for smaller down-ballot campaigns.
Product overview
ActBlue is a nonprofit digital fundraising platform providing a comprehensive campaign toolkit for Democratic campaigns, progressive organizations, and nonprofits. The platform operates as a platform-plus-modules architecture centered on ActBlue Fundraising as the core product, with specialized sub-brands including Raise by ActBlue (for smaller campaigns) and AB Charities (for 501(c)(3) nonprofits). Recent acquisitions have expanded the portfolio to include ActBlue Field Tools (organizing tools for peer-to-peer texting, phone banking, and voter registration) and ActBlue Website Builder (campaign website creation). Additional products include ActBlue Express (donor accounts), Call Time, Federal Compliance, ActBlue CRM, and various features like recurring donations, mobile-optimized forms, and event ticketing. The platform serves over 40,000 campaigns with processing fees of 3.95% for standard accounts and 3.5% for Raise by ActBlue.
Differentiator
Problem solved
Functional benefit
Brands
- Raise by ActBlue: Streamlined fundraising essentials designed for state and local campaigns and down-ballot candidates raising less than $25k.
- ActBlue Express
- ActBlue Field Tools
- ActBlue Website Builder
- ActBlue CRM
- Call Time
Products and services
- ActBlue Fundraising The primary fundraising platform used by Democratic campaigns, progressive organizations, and political committees to accept online contributions. Includes customizable contribution forms, recurring donation infrastructure, real-time analytics, A/B testing, event ticketing, multi-group tandem fundraising, and compliance reporting.
- Raise by ActBlue Streamlined fundraising solution designed for state and local campaigns and down-ballot Democratic candidates raising less than $25k. Offers simplified, secure, user-friendly essentials at a 3.5% processing fee (lower than the standard 3.95% rate).
- ActBlue Field Tools Campaign organizing platform (formerly Impactive) offering peer-to-peer texting, broadcast messaging, phone banking, and voter registration tools. Trusted by more than 2,000 campaigns. Available with $0 licensing fee.
- ActBlue Website Builder Website development platform for Democratic campaigns (formerly Hey Victor). Enables professional campaign websites starting at $40/month with no technical skills required. Integrates with ActBlue fundraising tools and third-party platforms such as NGP VAN, Action Network, Mailchimp, and Mobilize.
- AB Charities Separate ActBlue entity providing online fundraising tools specifically for 501(c)(3) nonprofit organizations. Charges a 3.95% processing fee on all transactions with no contracts or additional fees. Includes unlimited branded contribution forms, mobile-optimized forms, recurring tools, training, and integrations.
- ActBlue Federal Compliance Automated compliance tools for federal campaign finance reporting to the FEC, including real-time reporting and compliance data exports for U.S. House, Senate, and presidential campaigns.
- ActBlue Call Time Campaign tool for managing donor outreach and call time scheduling, helping campaigns track and optimize major donor relationships and fundraising calls.
- ActBlue CRM Customer relationship management tools integrated into the ActBlue platform for managing donor relationships, fundraising data, and campaign contacts.
Quantifiable outcome
- $19 billion+ raised for Democratic causes since 2004
- +4 more outcomes
Companies that use ActBlue
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
ActBlue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature10 records
ActBlue partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights7 records
ActBlue competitors and assessment
Company assessmentDirect peers
- WinRed: Republican-aligned counterpart to ActBlue, serving as the dominant small-dollar online fundraising platform for GOP candidates and conservative causes. Operates the same transaction-fee model for the opposite party's ecosystem, making it the closest direct peer in product and business model.
- Democracy Engine: Progressive political fundraising and donor management platform used by Democratic candidates, PACs, and progressive organizations. Competes head-to-head with ActBlue for the same Democratic small-dollar donor pool with comparable transaction-fee economics.
- NGP VAN / Bonterra: Dominant Democratic campaign technology suite for compliance, voter contact, and donor management, and an integrated partner of ActBlue. Competes in adjacent Democratic campaign tooling (compliance, CRM, organizing) and is integrated into the ActBlue ecosystem.
- Anedot: Online fundraising platform for political campaigns, PACs, and nonprofits that competes with ActBlue across both political and nonprofit verticals with similar transaction-based pricing.
- Donorbox: Recurring donation and fundraising platform for nonprofits with a take-rate model. Competes directly with AB Charities (ActBlue's 501(c)(3) arm) for online nonprofit fundraising.
Broad incumbents
- Stripe: Broad payment-processing incumbent used across industries, including by political and nonprofit platforms. While not a direct competitor in campaign-specific tooling, it represents an alternative payments infrastructure that could disintermediate specialized platforms over time.
Emerging players
- Action Network: Progressive advocacy and donor engagement platform integrated with ActBlue. Provides organizing, email, and petition tools to nonprofits and campaigns, overlapping with ActBlue's Field Tools and CRM offerings.
- Mobilize: Event and volunteer mobilization platform for Democratic campaigns and progressive organizations, integrated with ActBlue's Website Builder. Overlaps with ActBlue Field Tools for grassroots organizing.
- Givebutter: Modern online fundraising platform for nonprofits offering donation forms, events, and donor management with a transaction-fee model. Competes with AB Charities in the progressive and general nonprofit fundraising space.
- Fundraise Up: AI-powered online donation platform for nonprofits, increasingly competing for large nonprofit and charity accounts with conversion-optimized forms. Provides an alternative to ActBlue's AB Charities offering for tech-forward nonprofits.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ActBlue social profiles
Digital presenceActBlue compliance and trust
Trust signalCompliance2 records
ActBlue financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActBlue leadership team
Management profileNumber of profiles
Profiles7 records
ActBlue subsidiaries and ownership
Company hierarchySubsidiaries2 records
ActBlue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActBlue M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActBlue
What does ActBlue do?
ActBlue is a nonprofit technology organization that provides online fundraising infrastructure for Democratic campaigns, progressive causes, and 501(c)(3) nonprofits. Its core platform enables campaigns to create customizable contribution forms, accept one-time and recurring donations, manage donor relationships, and automate FEC/state compliance reporting. The organization monetizes primarily through a 3.95% transaction processing fee on every contribution processed, with a lower 3.5% rate for its Raise by ActBlue tier for smaller down-ballot campaigns.
Is ActBlue a public or private company?
ActBlue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ActBlue founded?
ActBlue was founded in 2004. It employs 51 to 100 people.
Where is ActBlue based?
ActBlue is headquartered in Somerville, United States, in the North America region.
How does ActBlue make money?
Four revenue lines are on record. Transaction/Processing Fees on Political Contributions are the primary driver. The others are transaction/Processing Fees on Nonprofit Contributions (AB Charities), lower-Cost Transaction Fees for Smaller Campaigns (Raise by ActBlue) and website Builder Subscription (Hey Victor by ActBlue).
Who are ActBlue's main competitors?
Direct peers on record are WinRed, Democracy Engine, NGP VAN / Bonterra, Anedot and Donorbox. Stripe is listed as a broad incumbent. Emerging players are Action Network, Mobilize, Givebutter and Fundraise Up.
Does ActBlue have an API?
Yes. ActBlue offers developer documentation and an API for integrations. The API enables developers to build tools that interact with ActBlue's platform. Developer documentation is available at secure.actblue.com/docs. The Terms of Service reference webhook capabilities and data integration functionality. Developer documentation is at secure.actblue.com/docs.
What industry is ActBlue in?
ActBlue's product category is Political Campaign Fundraising Software. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 8133 and its SIC code is 8600.